This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.

1. Ancillary tasks
Digipak

2. Front cover
To create this section of the product, I had adopted a still image from my music video
production to capture my artist; in attempt to convey him similarly like he can be
perceived within the music video. In which I intended my products to act like a synergy,
and so use recurring imagery to accumulate recognition.
Within the front cover of the digipak, the imagery achieves the appeal of the artist
smoking. This appeal of the artist is demonstrated via the numerous inclusions of
smoke clouds, which within the central cloud of the cover, features the artist's name
'Run Down' and and the album title 'exile' in its logo format. Which, the album title and
artist name is stylised to an aerated font, used to maintain the seamless imagery of
smoke fumes, throughout the products. This enables viewers of the products to identify
the artist and album name(fulfilling the viewer gratification of ‘identity’ - according to
Blumler and Katz uses and gratifications model). Also, the scenery within the front
cover, resembles an external house environment established within the magazine
poster and music video production. Using recurring imagery enhances the audience's
ability to recognise; another example of recurring imagery is indicated via maintaining
the artist's iconography, such as the clothing style which is similarly seen within the
music video. In addition, the green colour coordination is implemented to enforce the
relation between the artist and drugs, whereby the colour green is generically
associated with marijuana; which is also visualised within the music video production
on numerous occasions. Moreover, as my music video production contains explicit
content, I had included the use of the 'parent advisory' sticker on the front cover. Which
instantaneously informs viewers of the product, containing explicit content; warning
consumers that the product should be viewed with provided parental concern(mature).
The music video maintains this advisory through the implication of blurring to achieve
censorship.

3. Back cover
To create this section of the product, I had adopted the same still image from my
music video production; however I had positioned the still image differently, to
continue with conveying the artist's seamless environment. In which I intended my
products to act like a synergy, and so I had incorporated recurring imagery to
accumulate this recognition.
Within the back cover of the digipak, the imagery achieves the seamless smoke
path which progresses from the front cover. Such presentation reinforces the ideals
of drug consumption, seen within the music video production. And moreover
reinforces one of many iconic environments that the artist is shown within, a house.
In further regards to the smoke fumage, it is implemented to maintain the aerated
style of font; up keeping the portrayal of drug interaction within the products, which
is a main ideology seen within the music video. Furthermore, the text suits the
purpose of highlighting the featured soundtracks within the album. The scenery
itself is that of the house, which provides a wider scope of the environment that the
artist is in. Yet again the green colour coordination is persistent, and suits the
purpose of suggesting the relation between the artist and drugs. Furthermore, the
implication of the record label, is used to indicate what record label the artist is
affiliated with, and to identify what record label published the album. Moreover,
copyright information is present to identify the original publishing label of the
content, being 'Rostrum Records'. The record label is credited appropriately, to
acknowledge the originality of the content.

4. CD design
To create this section of the product, I had adopted another still image from my
music video production; in attempt to convey my artists interaction with drugs, as
seen within the music video. In which is a development from the covers, and
provides an insight to the internal environment of the previously seen house. As
my intentions of my products were to act like a synergy, I had incorporated
recurring imagery to accumulate this recognition; as seen within the front and
back covers.
Within the CD design of the digipak, the imagery achieves the imitation of the
artist preparing drugs, which is an interaction that is commonly referred to within
the music video; as the main ideology of the song. Whereby, the rolling up notion
acts as a point-of-recognition, where viewers can relate his interactions to his
person and other products. I had further incorporated the colour green; which is
constructed as a recurring relation to marijuana across the productions and
further complies to the color of the artist's notion of marijuana handling.
Moreover, I had masked a motion blur filter across the imagery to conform to
realism; reflecting the artist's distorted vision, which is a typical side-effect of
marijuana consumption. Notably the text used within the CD design, simply
enforces the album name and artist of the production. Which in terms of layout,
the text is positioned symmetrically and corresponds to the recurring colour
scheme of white. I wanted to enforce the ideology of drug consumption across all
aspects of the product; as it is a main ideology within the music video. Hence I
had chose the CD design to conform to the artists interaction with drugs, in order
for viewers to have share the preferred reading of my artist; as a rebellious
teenager, a drug consumer.