Record labels are responsible for marketing, producing, and distributing music and music videos. They help publicize artists and songs through budgets for advertising and quality music productions. Our artist would be best suited to a major record label like Def Jam Records, which has successfully publicized over 150 charting singles and 48 charting artists over the past 30 years. Def Jam was founded in 1983 and helped launch the careers of artists like LL Cool J and Beastie Boys. While record labels hold copyrights to promote artists' content, fair use of copyrighted music is allowed for educational purposes with proper permissions. This knowledge of copyright and record labels will help ensure any unique content I create to brand my own label avoids claims while obtaining the necessary appro

1. Record labels
Record labels are recognised as brand association with the marketing of music videos and recordings. Which, suits the means
of publicising artists and songs, determines the production, manufacture and distribution of music, induces copyright policies to
content, constructs scouting schemes for the development for potential artists and maintains contracts with artists and their
managing figures.
Our artist, what record label type is suited?
Our artist would be affiliated with an major record label to suit the means of becoming publicised, being that major record labels
have more resources and have developed an audience. Meaning, that it is more likely for such an artist within the Hip Hop
genre to succeed. In which, such publicity can be achieved with budgets that major record labels operate with. Whereby, can
induce various means of advertisement and quality productions to attract audience attention to such an artist.

2. Suited existing record label for our artist
Def Jam Records would be a recommended record label that is currently existing, being that such company would successfully
publicise an artist. Via the means of advertisement and content publishing. Artist success is most probable under the
management of Def Jam records, in which Def Jam records has succeeded one-hundred-and-fifty-two music singles that have
been recognised in music charts. Furthermore, forty-eight artists under the management of Def Jam records have been
recognised in music charts; whereby Def Jam records has accumulated one-thousand-nine-hundred-and-twenty-five weeks of
their artists appearing in music charts (all figures are a representative of 1989 to the present day).
History of Def Jam records
Def Jam records was founded by Rick Rubin, 1983, within New York’s University. Def Jam records featured its first release by a
punk-rock group known as Hose. Amongst Def Jam recordings first releases featured I Need a Beat - LL Cool J and Rock Hard -
Beastie Boys in the year 1984. Which, from their releases success, arrived a lead distribution deal with CBS records through the
means of Columbia records. Forming the subsidiary OBS records, the first artist that was signed was known as Oran ‘Juice’
jones. 1986, Def Jam signed its one and only thrash metal group, known as Slayer. 1992, Def Jam records intervened with
financial difficulties and determined to be folding, despite their release successes of EPMD and Public Enemy. Moreover,
PolyGram obtained Sony’s 50% ownership of Def Jam recordings, which led Def Jam recordings to fold. 1996, PolyGram
obtained an additional 10% ownership of Def Jam recordings, finally granting full ownership for a sum of one-hundred-million
dollars from Russell Simmons. Many years later, Universal Music Group merged fourteen record labels including Def Jam
records, founding The Island Def Jam Music Group. 2014, UMG made a notice that The Island Def Jam Music Group would not
continue with it’s activity; all labels were separated into different groupings: Def Jam recordings, Island records and Motown
records.

3. Copyright applied to record labels
Copyright is a law which provides producers of content, ownership of the content that is produced by them. In which, such ownership consists of
permissions to reproduce the content, produce and distribute copies of content, distribute and exhibit content to a public audience and produce content
of a similar type. However, certain permissions are required to reutilise content(s) if exhibited on a public medium; whereby if contents are no longer
existing within the public domain, users of such contents are subject to legal action (regarding the users had no permissions).
In terms of record labels, artists and record labels undergo legal actions in the form of an agreement known as a recording contract, between the record
label and it’s recording artist(s). Which, such contract suits the means of allowing a record label to promote and sell content produced by its affiliated
artists. As affiliated artists, their content is exclusive to its contracted record label. However, in scenarios of combining artists to produce music records,
a form of consent or notice is required which suits the terms of all equated record labels. Which terms may discuss finances. Additionally, record labels
implement copyright protection via purchasing the rights to promote and publish such content. Whereby, public figures require the permissions to use
such content.
Copyright in consideration of music
In consideration of copyright, to use copyright protected music I propose to obtain permissions from the record label that operates with the artist of my
chosen music track. Via the means of an application of inquiry. In terms of the restrictions that would apply to my music video production, I would have
to oblige by the Fair Use act. Which, such act requires the content to be utilized within educational, critical and commentary purposes. Meaning,
copyright protected content would not be eligible for publishment to suit the means of financial gain or publicity.
Knowledge of copyright and record labels applied to production
Knowledge that I have obtained from copyright protection and records labels has enabled me to determine that content I produce and use to brand the
label will be unique, avoiding copyright claims. In addition, I should obtain permissions to use such music tracks via making contact with the artists
record label of management; proposing to utilize the music for educational purposes. In which, the logo should be implemented into various mediums of
media, such as digipaks and the music video production; of a similar style in relation to existing record label logos, so that it can be recognised as a
record label.

4. Record label: Urban Vibe Records
History of Urban Vibe Records
Urban Vibe Records is a British founded Hip Hop record label, formed in 2016. Which, Urban Vibe Records formed to be a major label in
result of Def Jam recordings financial inconveniences, causing the company to fold. Whereby, the newly made record label Urban Vibe
Records obtained full ownership within a six-month period; for a total sum of two-hundred-million pounds sterling. In later moments, Urban
Vibe Records took legal actions in alternating the record labels name to the currently known Urban Vibe Records; to suit the means of re-
branding a previously corrupt record label.. The record label is recently subject to signing mainstream artists, who provide a differentiating
vibe to the Hip Hop genre; Urban Vibe Records yet has to announce its newly signed artist.