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Question two evaluation
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- 2. Relationship between MusicVideo andDigipak In order tocreate a professional, industry standard product there had to be a clear relationship between my music video and my digipak. The most obvious theme that shows a clear relationship between my main product and ancillary text is that of the location and protagonist used. On both the front and back of my digipak the artist himself can be seen pictured in the same location as where the music video was shot. Through featuring the same location used for filming on my digipak not only is the theme of the song itself reinforced (‘Down by the River’ being associated with the outdoors) but it starts to build the foundations of a brand identity being created as both products share similar properties. It should be mentioned that the panels within my digipak feature images which were not shot at the same location as where my music video was set. The main reason for this was down to the digipak wanting to share the artist in other situations that weren’t directly linked to the music video, hence why different locations and costumes were used. In doing this, however, the brand identity of the artist was still instilled to the audience as it increased the relatability of the product to the audience.
- 3. Relationship betweenMusic Videoand Digipak The song ‘Downby the River’ has clear connotations to being in the outdoors, not only is this evident through the title of the song but also the lyrics of the song. As mentioned on the previous slide, both the front and back of the digipak feature images that show the artist in the same location as the music video. In doing this the digipak itself shows a clear relationship to the music video and enables the audience to understand that both products relate to each other. To add to that, the artist can be seeing wearing the same clothing on the front and back of the digipak, this clothing is also worn in the main product itself, this further confirms the relationship between both products. Once the lyrics of the song are analysed and depicted it is evident to see that there is an ideology/ theme of love. I opted to name the album title ‘Dimensions’ as this reflected the sense of love that is created within the music video. Furthermore, as only one character features in the music video the title could be interpreted by audiences as a way of reflecting the lover that the lyrics of the song imply.
- 4. Relationship betweenMusic Videoand Digipak Across all panelsof my digipak a simple block white colour format is used. An image has then be placed underneath and cut through in order to give the appearance of different dimensions and therefore directly linking back to the title of the album. The front image shows the protagonist looking over the reservoir, holding an acoustic guitar, while the rear image shows the artist looking out into the distance while standing on a bridge. Both have a clear connotation and relationship with water, further cementing the theme of water to the audience and linking back to the title of the song. To add to that, as the front of the digipak shows the prop of an acoustic guitar, the audience gain an insight into what genre of music the final product could be from before actually having to view the product. In addition to this, both the front and rear images show the artist wearing an all black costume. Stereotypically, indie/ alternative artists are often associated with wearing this coloured clothing and by playing on this stereotype audiences can easily assume what genre and style of music that the song is based upon due to the digipak design. My record label can also be located at the back of the digipak ,above the barcode. The reason this was implemented was in order to conform to that of real life industry standard products from my genre, which feature the record label logo on the back of there digipaks. To add to that, I also designed my digipak with the song titles located at the back of the digipak. The track list appears below an image centrally framed (this image following the same format as the other images on the digipak.) The reason I placed the track list in a central position under the image was to build up a house style across all panels of the digipak, whereas placing my track lists to the left of the digipak and down the side would have broke the uniform design. I also opted to have the image that has been sliced through, appear on the sides of the digipak panel. Again, this was done in order to create a house style across the products, in the terms of the dimensional editing I have used on the images.
- 5. Relationship betweenMusic Videoand Magazine Advert Similarly to mydigipak, there is a clear correlation with the themes and motifs present that feature within my music video being present in my magazine advert. The main element that can be seen across both of these products is that of the featuring of the artist on the front of the magazine advert, in order to try and create/ reinforce a sense of artist and brand identity to the audience. It should also be mentioned that a very similar style of image is used on both the front of my digipak and magazine advert, this showing the artist holding a guitar while surrounded by trees. Not only does this reinforce the links to the song itself and the outdoor theme associated with it. But also shows a relationship with the indie/ alternative genre as the props featured in the image are stereotypical of this genre. Furthermore, the camera angle used on the magazine advert matches that of the camera angle used for my images on the digipak. This being a medium close up. By using this camera angle across both my ancillary products a common house style/ theme is presented. Allowing for audiences to easily identify that my magazine advert and digipak link together. It should also be mentioned that medium close ups were a camera angel which featured numerous times within my music video. As both my music video and magazine advert contain the same style of camera angles it reinforces the connection between the two products. The images used in my magazine advert contain the same props and costume that are present in my music video. By using the same guitar in my magazine advert and music video it further reinforced the sense of continuity between the products.
- 6. Relationship betweenMusic Videoand Magazine Advert The final productI produced has a narrative element which creates the idea that the artist has come out of what was once a relationship. Not only does this theme link directly back to the title of my album, ‘Dimensions’, but is reinforced within my magazine advert due to the splitting of the image in order to give a dimension appearance. This format is also followed within my digipak in order to enable the audience to identify a relationship between my music video and ancillary texts. A strong sense of brand identity was created between both ancillary texts and music video. However, in order to further bolster this identity the ancillary texts could have featured the use of picture editing in order to make the products seem more relatable to the indie/ alternative genre. For example, my music video contains a chorus where the footage overlaps in order to create an almost trippy vibe to the video. This element could have been recreated through the images used on both the digipak and magazine advert. Despite this, it should be commented that through the use of the props such as a guitar and the clothing my artist wore the indie genre of music was still evident within my images.
- 7. Whyisit importantto havean effective combination? Through incorporating differentfactors across all three of my products it not only shows a clear correlation and relationship between the products but it also helps to build a brand identity for the artist. The use of the same style of images across both ancillary texts and the featuring of the same props and costumes within my music video and my ancillary texts reinforces the artists individuality to the viewer. While simultaneously building a relationship between the products so audiences can easily identify that products are related to each other. Throughout my music video there is a heavy use of a performance style of music video. In order to portray this in my ancillary texts I opted to have the artist wearing the same garments featured in the music video and use the same props (guitar) in order for the viewer to be able to clearly distinguish the genre of music the artist is from as well as the style of music video. As previously stated, this was carried out in order to build the profile of the brand identity of the artist. The overall theme of my music video is that of love. Not only is this due to the lyrics of the song but also due to the style of music video I created and the use of a dimensional style theme across my ancillary texts. This is then left quite ambiguous for the audience to interpret, however, the main idea that may have been picked up is the theme of a broken up relationship between the artist and the former lover the lyrics imply.
- 8. Whatisthe housestyleand layoutofyour ancillarytexts? As the twoimages to the left show there is a clear relationship and house style between the two products. Both feature the same style of layout, this being a white block placed centrally over an image, with bits of the block rasterized and removed in order to reveal the image below. As the images below show this format was used across all my ancillary products in order to build up the brand identity as well as improving the overall professionalism of the product. The text used across both products as well shares the same property, this being the use of bold, full capital lettering for the title of the album ‘Dimensions,’ followed up with a kerned, non bold font that appears in a considerably smaller font for the artist name. Not only does this conform to typical codes and conventions of real life products, which feature the artist name in a smaller font than the album name. But it furthermore shows the professionalism of both products and enables the audience to clearly see how both products compliment each other due to the same format and typography being used.