This document discusses the combination of three promotional products - a music video, magazine advertisement, and digipak cover - for a band's album release. It analyzes how successfully the products were linked through their genre conventions, lyrics from the song, shared color scheme, and target audience. While some elements were successful like the color scheme, the document concludes the linking could be improved by incorporating elements more directly from the music video into the ancillary products and better matching the band's image to genre conventions.

1. HOW SUCCESSFUL IS
THE COMBINATION OF
YOUR MAIN AND
ANCILLARY TEXT?
VICKIE HOYLE

2. THE BRIEF THAT WE CHOSE
A promotion package for the release of
an album, to include a music promo video,
together with two of the following three
options:
 a website homepage for the band
 a cover for its release as part of a digipak
(CD/DVD package);
 a magazine advertisement for the digipak
(CD/DVD package).

3. THE MAGAZINE
ADVERTISEMENT:RESEARCH
For the magazine advertisement research I
decided to look at previous magazine posters
created by artists from many genres, in order
to see if techniques used vary from genre to
genre.

4. THE MAGAZINE AD:
RESEARCH

5. THE MAGAZINE
AD:RESEARCH

6. THE MAGAZINE
AD:RESEARCH

7. THE DIGIPAK:RESEARCH
For the digipak research I decided, again, to look
into previous examples by artists, including
looking at examples by the band who performs
our song, Muse.

8. THE DIGIPAK:RESEARCH

9. THE DIGIPAK:RESEARCH

10. THE FINAL PRODUCT:MAGAZINE
AD

11. THE FINAL PRODUCT:
DIGIPAK
FRONT
COVER
BACK
COVER

12. THE FINAL PRODUCT:
DIGIPAK

13. LINKING THE THREE
PRODUCTS:GENRE
Although there are many versions of the song
“feeling good”, we decided to go with the
version by Muse. In this case Feeling good
fits into the rock genre and we wanted to
transpose this rock genre “look” across our
magazine and digipak. We felt that it was
important as it would allow the target
audience to easily identify it from other
genres, for example pop music products
normally feature the band/artist’s face.

14. AESTHETIC CONVENTIONS OF ROCK
MUSIC GENRE
To be able to do this we had to research into the
aesthetic conventions of the rock genre. These
are;
 Extremes of colour, either very dark or very
bright
 More of a focus on the band name rather
than a picture of band members
 Often an abstract/symbolic image is used
LINKING THE THREE
PRODUCTS:GENRE

15. THE MAGAZINE ADVERTISEMENT
The magazine advertisement uses many
aesthetic conventions of the rock genre
through colour.
As you can see the tree is filled with bright,
vibrant colours and it is set on a black
background.
The text is in white and multi-coloured
matching the reverse of the tree.
LINKING THE THREE
PRODUCTS:GENRE

16. THE DIGIPAK
The digipak again meets the aesthetic conventions
of the rock genre through the use of colour. We
have used the same theme as in the poster,
with the bright multi-coloured text set on a
black background.
The leaflet inside the digipak again uses this
contrast of colour, with the black background
and the bright images inside the text.
LINKING THE THREE
PRODUCTS:GENRE

17. THE MAIN PRODUCT
Our main product contains the song “feeling
good” and is therefore in the rock genre,
although our product doesn't contain generic
conventions of a rock music video.
LINKING THE THREE
PRODUCTS:GENRE

18. LINKING THE THREE
PRODUCTS:GENRE
WERE WE SUCCESSFUL IN LINKING THE PRODUCTS
THROUGH GENRE?
On one hand I believe that we were successful. This is
because all of our products met the generic aesthetic
conventions of the rock music video genre as shown
through the bright and dark colour contrast across our
products.
However, I do believe that to improve the link through
genre we should have focused more on the band, as
this is often the main focus of a rock music video.

19. LINKING THE THREE PRODUCTS:
PAST PRODUCTS
WERE WE SUCCESSFUL IN LINKING THE PRODUCTS
THROUGH GENRE?
In terms of mise en scene perhaps we also should have
found a darker location, although the band scene is in
black and white. Extending from this point, the band
members perhaps should have also been older,
again to match the aesthetic conventions of the rock
music genre.

20. LINKING THE THREE
TEXTS:LYRICS
OUR INSPIRATION
The inspiration for the tree came from the lyrics
in the song “blossom in the trees” and
“scent of the pine”.
We decided that this would be a more intriguing
and provocative way of combining the texts
for the audience.

21. LINKING THE THREE TEXTS:
LYRICS
WAS LINKING THROUGH THE LYRICS SUCCESSFUL?
The lyrics were a successful way of combining the three
products as it created a more profound meaning for
the audience. However, it could be argued that using a
tree from our actual music video would have been
more successful and could have been easier for the
audience to identify. Therefore linking via text for our
music video may not have been as successful and the
link was not obvious and required analysis on behalf of
the audience.

22. LINKING THE THREE
PRODUCTS: HOUSE STYLE
COLOUR
We decided to go with a colour scheme of
black, white and multicolour. This is
because we wanted to transpose past Muse
themes into our texts. Both the magazine
advert and the digipak contain the colour
scheme mentioned above. In our main
product however, the colour scheme is
represented to the audience
metaphorically.

23. LINKING THE THREE
PRODUCTS: HOUSE STYLE
COLOUR
The colour is represented metaphorically in our
main text through the use of semiotics, which
I researched into earlier. The colour black
represents the death of our male
protagonist. The use multicolour
representing the blend of emotions
represented by the mugger, who isn’t just a
hardened criminal.

24. TARGET AUDIENCE
All three of our texts relate to the past work of
Muse and would therefore appeal to our
target audience. Where Muse used bright
colours in its past magazine posters and
digipaks, we followed the theme. This is
therefore successful because our target
audience would easily identify it.

25. TARGET AUDIENCE

26. CONCLUSION
To conclude I believe that there are a number of
ways the combination of our three texts could
have been more successful.
We should have used an image from our music
video of a tree, perhaps from the park where the
mugging occurs.
Our mise en scene could be improved by change of
setting to a darker location for the band
performance as it doesn't match the dark theme in
the ancillary products and the main production

27. CONCLUSION
Our casting could also be improved, both our
ancillary products fit nicely with the
conventions of the rock music video genre.
The band stands out as not fitting with the
conventions as the band members should
have been older and into their 20s.

28. CONCLUSION
However, there are also many ways that our
three texts are a successful combination.
There is a running colour scheme across the
three texts whether it be visually or
metaphorically.
The use of the lyrics referring to the tree and
the use of the image of a tree does add
another level of depth to the piece and create
synergy across all three texts.

29. CONCLUSION
The tree being used across the magazine advertisement
and the digipak will allow the audience to easily
identify the products as being connected, therefore it
will be more noticeable in shops.
We have also displayed the logo on both the magazine
advertisement and the digipak. We kept the logo very
similar to the original so again it will be easily
identifiable. However perhaps the logo should have
been shown at the beginning of our music video to
create further synergy.