The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a digipak and magazine advertisement). The digipak uses imagery from the music video to create associations between the two. Colors, characters, and shots are replicated to link the products. Research on other music videos informed these connections. The magazine ad focuses more on promoting the band as live performers. It includes a performance photo, reviews, and basic information. While it has less direct relation to the music video, the author believes the three products work together through consistent branding elements like font and an overall level of coherence. The ad may be strengthened by directly featuring the album art. Overall, the author

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXTS?

2. • The ancillary texts, similarly to the main product reflected
both style and personality of the band as well as the main
themes of the song. I used images from the narrative section of
the piece, using mostly images from the Brighton cliffs to
create a strong association between the music video, which
would be used as a marketing tool and the digipak which
would be the final product that the consumer would buy.

3. • I also used images with mostly blue and white colours to keep with
the broad colour scheme of the music video and featured the main
character on the inside cover. In terms of photo editing I used Adobe
photoshop to make the photos fit more with this colour scheme such
as the photo below. I achieved this using the hue/saturation tools as
well as brightness and contrast to achieve the colour I wanted. I also
added a lens flare to the inside cover to make it more interesting
and aesthetically pleasing, again using photoshop to achieve this
with the render subsection of the filter tool, meaning it was not
simply a display of the lyrics but also an interesting image in its
own right.

4. • My research into music videos helped me a lot in understanding the connections between
album covers and music videos. Particularly the video for Bloc party’s octopus influenced me
as I noticed how the four colours (blue, red, green and yellow) featured on the album cover
were repeated throughout the song to encourage a subconscious association in the viewer and
making the album cover more recognisable. The front cover of my digipak is featured in the
music video at a key moment (just before the main character scatters the ashes) and therefore
anyone who had seen the music video would recognise the album cover when they saw it. The
inside cover is also a shot which is prominent in the music video, it is repeated several times
throughout the video. At first with the line “took a drive to the edge and stopped” to give a
sense of foreshadowing and to further enhance the adherence of the music video to the lyrical
content of the song. Later in the video the same shot is featured again (at the same point as
the shot from the front cover) giving the video a sense of circular narrative whilst also
enhancing the connection between the video and the digipak.

5. • In terms of the magazine advertisement I wanted to reflect the
band more than the narrative section of the music video and so I
used a photo from a live performance of the band to market them
as a live band as well as informing the viewer of the single
release. I looked at some existing magazine advertisements and
found that while digipaks did not always feature the artist on the
cover, magazine advertisements almost exclusively featured the
artist and so I chose to reflect this in my advertisement. I think
the band is quite recognisable and so those who had seen the
music video would likely recognise the band from the large
amount of performance featured in the music video. I also
included magazine reviews at the bottom of the advertisement,
not only to make the band look more professional but also to stick
to the clear-cut conventions of a magazine advertisement which
audiences are used to. This I achieved with a combination of
photoshop and Microsoft publisher, Photoshop I used to edit out
the white background of the magazine, Spotify and apple music
logos and publisher I used to put these images together. I used
the same font on the Digipak and the Magazine advertisement
again to strengthen the connection between the two products.

6. • I made the band name release date and album name as
large as possible to make the key information clear and
memorable. I did this on the album cover too and so there
was a level of consistency between the two ancillary
products. However, it is true that the magazine
advertisement does not have much relation to the music
video and so this is something I would change given the
chance to do this project again. I would maybe include a
small picture of the album cover as this relates to the music
video too and would connect all three products very nicely.
• One thing I like about how different the magazine advert is
from the other products is the lighting which I think
reflects a live atmosphere very well and is therefore a good
marketing tool for the band as a live band. The smoke in
the middle of the photo is, I think, very effective and works
well with the general black and white colour scheme of the
advertisement as well as the white text in the upper centre
of the advertisement.

7. TO CONCLUDE..
I believe that there is a definite level of consistency between the
three products and that this makes the combination of them
very effective. Possibly the weakest product is the magazine
advert, I do not think this product is weak on its own but in
terms of its combination with the two other products and how
recognisable it is from the other products I think it is the
weakest of the three. However, I think it still works as a
magazine advert and does have a level of congruency with the
other products therefore I think my three products work well
together. Throughout the production of the three products I was
thinking about how to link them in terms of how they could be
used together for marketing the single release and I believe I