A2 Media Studies - Storyboarding
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A storyboard is a series of frames that illustrate the sequence of events in a media production through drawings of shots, camera angles, movements, lengths and timings. Storyboarding is an important pre-production step that allows filmmakers to pre-visualize their production and discover potential problems before filming begins. The storyboard will include illustrations of the proposed camera shots and transitions within the music video from shot numbers one through thirty.
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A2 Media Studies - Evaluation post 3
The document discusses the results of audience feedback received on a student's music video production and ancillary tasks. Key findings include:
1) The music video was identified as a hip hop production and was seen as unique while also incorporating enough generic conventions of the genre.
2) The ancillary tasks (a magazine poster and digipak) were recognized as successfully advertising the music video through similar design elements.
3) While the ancillary tasks provided sufficient information, 40% felt they could provide more details. The student plans to include more production details.
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A2 Media Studies - Audience research
- The questionnaire found that YouTube is the most viewed platform, with 17-21 year olds being the biggest users. Performance-based music videos and hip hop music were the most popular.
- Social media is the main way people learn about new music video releases. Mobile phones are the most used device to watch music videos.
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A2 Media Studies - Digipak
This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
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The document discusses the results of audience feedback received on a student's music video production and ancillary tasks. Key findings include:
1) The music video was identified as a hip hop production and was seen as unique while also incorporating enough generic conventions of the genre.
2) The ancillary tasks (a magazine poster and digipak) were recognized as successfully advertising the music video through similar design elements.
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This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
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The document outlines props that will be used in a music video to visualize and reinforce the lyrics and themes of the song. Mobile phones, plants containing marijuana, sunglasses, cigarettes, money, eggs, syrup, and bottles of alcohol will all be used as props. These props will reference lyrics about drug use, wealth, daily routines, and social events. They will portray typical elements and conventions of hip hop music videos like reinforcing social issues mentioned in lyrics and displaying wealth.
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The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.
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A2 Media Studies - Evaluation post 1
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A2 Media Studies - Filming schedule
The document provides a filming schedule for a music video over 4 days. It outlines the verses and lyrics being filmed each day, the camerawork and locations being used, as well as any props. It also includes a log of any problems encountered during filming and the solutions implemented. The schedule shows filming taking place across various outdoor street locations on days 1, 2 and 4, and at indoor house locations on day 3 and parts of day 4. Camerawork includes close-ups, mid and long shots. Props incorporate things like money, cigarettes, phones and food items. Issues such as poor weather, lighting and equipment are addressed and resolved to complete the filming.
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The document discusses several techniques of postmodernism that may appear in music videos, including parody, intertextuality, pastiche, hyperconsciousness, fourth wall breaking, and homage. It then analyzes the music video for Halsey's "New Americana" and identifies several postmodern elements. Specifically, the video pays homage to young adult dystopian films through its aesthetic and narrative. Additionally, the song itself parodies pop culture by criticizing it while sounding like a pop song.
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Evaluation Two
The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.
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A2 Media Studies - Record lables
- The letter is a copyright permission request to Rostrum Records to use the song "Senior Skip Day" by Mac Miller in a student's A-Level media studies music video coursework.
- It acknowledges that the song is copyrighted by Rostrum Records and that permission is required to use it for educational, non-commercial purposes.
- The student promises to credit Rostrum Records and Mac Miller as the song's owner and artist.
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A2 Media Studies - Evaluation post 2
The combination of the main music video production and ancillary texts (digipak and magazine poster) was effective in promoting recognition and synergy across mediums. Key elements like recurring imagery, camerawork, lighting, color scheme, and character representation were adapted from Eminem's "Curtain Call" album to construct visual and thematic relations between the products. While maintaining similar design formalities, the ancillary texts differentiated in information layout to distinguish the mediums but attract larger audiences through repetition and difference. This promoted the dominant reading of the artist's troublesome character through selective high visibility of conventions relating to drugs and social identity.
A2 Media Studies - Evaluation post 1
The document discusses the ways in which the author's music video, digipak, and magazine poster use, develop, or challenge conventions of real media texts. The author researched music video structure theory and incorporated generic camera shots and mid-range shots to visualize the artist's performance. They aimed to be partially conventional as a hip hop music video but also unique to appeal to viewers. Archetypes, repetition and difference, and promotion theories were also researched and applied to represent the artist as "troublesome" across all products through imagery like drugs and to reinforce this intended dominant reading. Both promotional products seamlessly integrated the same drug-related imagery to visually relate to the "Exile" album name and establish familiarity
A2 Media Studies - Genre Research
The document discusses hip hop music genre research. It provides definitions and examples of key aspects of hip hop including subgenres, significant artists, representation of artists, ideologies represented in music videos, and generic conventions of hip hop music videos. Record labels important to hip hop like Def Jam and Cash Money are also discussed. The research will help inform the production of an original hip hop music video.
A2 Media Studies - Institution research
The document discusses four major record labels - EMI, Sony BMG, Universal Music Group, and Warner Music Group. It provides details on their market shares, associated labels, ownership histories, and genres. Some key details include:
- EMI had a market share of 9.62% and was formerly owned by Citigroup, Terra Firma Capital Partners, and Time Warner before being sold to Universal and Warner Music.
- Sony BMG (now Sony Music Entertainment) had a 29.29% market share and was a joint venture between Sony and Bertelsmann before Sony bought out Bertelsmann.
- Universal Music Group has a 29.85% share and is owned by Viv
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This is a presentation in regards to the record label research I have done for my A2 coursework. It also includes information about my own record label that was constructed for the purpose of this coursework, as well as a letter to a preexisting record label asking for permission to use one of their songs.
A2 Media Studies - Digipak analysis
The document analyzes and summarizes the key visual elements and implied meanings across three images from the album packaging of Eminem's "Curtain Call". The front cover depicts Eminem bowing, surrounded by roses, implying he is being applauded for a successful performance. The inside cover shows artists in a studio, with one looking frustrated, suggesting the effort that went into making the album. The back cover again features Eminem among roses and track titles, indicating the songs led to his success and form his legacy, while extensive shadowing implies they are from past albums.
A2 Media Studies - Star Theory(Richard Dyer)
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
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The production of an animated film involves three main stages: pre-production, production, and post-production. In pre-production, the story, characters, and animatics are developed. Production includes modeling, texturing, lighting, rigging, and animating the characters. Post-production consists of compositing the elements, adding sound editing, and video editing to finalize the film.
Basic Software Tools for multi-media
This document provides an overview of different categories of multimedia software tools, including music sequencing, digital audio, graphics/image editing, video editing, animation, and multimedia authoring tools. It describes popular software in each category, their main features, and purposes. The main platforms for developing and delivering multimedia projects are Apple Macintosh and Microsoft Windows operating systems. Specialized workstations were traditionally used for creation, while delivery occurs via computers, TVs, and game consoles.
Presentation2
A storyboard is a graphic representation of a video composed of squares illustrating each shot along with notes on dialogue and scene details. Storyboarding allows filmmakers to plan shot types, actor positioning, and angles before shooting to understand if the clip will make sense and make corrections. It is an important part of pre-production and the whole clip making process.
Motion graphics and_compositing_video_analysis_worksheet
The document summarizes an interactive menu graphic for the movie Iron Man. The menu uses animation and visual effects like blurring and rotation. When selected, the menu options include play, scene selection, subtitles, and special features. Technically, the video is standard definition PAL format with a 4:3 aspect ratio and 25 frames per second frame rate compressed into MP4 format. The techniques like animation and rotation are used to give the viewer a glimpse of scenes from the movie and keep them engaged in the menu.
Film Production Workflow
The document outlines the key phases of film production: pre-production, production, and post-production. In pre-production, tasks include screenwriting, storyboarding, casting, scheduling, and securing funding. During production, crews film on location under the direction of the director and departments like camera, lighting, and sound. In post-production, the film is edited, sound effects and music are added, and the final cut is prepared for distribution.
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Motion graphics and_compositing_video_analysis_worksheet
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A2 Media Studies - Ancillary tasks(planning)
The document discusses the planning and promotion of a new album by an artist named "Run Down". It describes various elements of the album's artwork, music videos, and social media presence that are intended to portray a rebellious lifestyle. This includes imagery implying smoking and drug use, as well as song titles and references that suggest unacceptable behaviors. The goal is to engage the artist's audience and increase awareness of the album's release through provocative imagery and themes.
A2 Media Studies - Costumes
Within the music video, Dawid Jurkowski will portray the artist "Run Down" and Bartek Wielblad will portray his associate. Both will wear casual clothing typically seen in hip hop videos - tracksuit bottoms, plain t-shirts, and trainers. Run Down will also wear sunglasses, a snapback hat, and necklace to identify him as the main artist. Their outfits aim to portray them as rebellious teenagers associated with troublesome social groups to enhance the story. The costumes were chosen to be generically recognizable as hip hop style to identify the music video genre.
A2 Media Studies - Costumes
Within the music video, Dawid Jurkowski will portray the artist "Run Down" and Bartek Wielblad will portray his associate. Both will wear casual clothing typically seen in hip hop videos - tracksuit bottoms, plain t-shirts, and trainers. Run Down will also wear sunglasses, a snapback hat, and necklace to identify him as the main artist. Their outfits aim to portray them as rebellious teenagers associated with troublesome social groups to enhance the story. The costumes were chosen to be generically recognizable as hip hop style to identify the music video genre.
A2 Media Studies - Evaluation post 4
The document discusses how media technologies were used at various stages of a media studies course project. During research, the internet and YouTube were used to analyze existing media texts. Microsoft Word, questionnaires, and Excel were used to conduct audience research. Adobe Photoshop and After Effects were used for logo and video productions. A smartphone was used to capture high-quality footage. Blogging platforms like Blogger were used to present work through slideshows and embedded videos.
A2 Media Studies - Costumes
The document discusses costume planning for a music video. Dawid Jurkowski will portray the artist "Run Down" wearing casual hip hop style clothing like tracksuit bottoms, plain t-shirt, sneakers, sunglasses, hat and necklace to identify him as a hip hop artist. Bartek Wielblad will portray Run Down's associate, also in casual hip hop style clothing of tracksuit bottoms, hooded jacket and sneakers, but without accessories. Their outfits are meant to portray rebellious teenagers and reinforce stereotypes appealing to the presentation of a 'thug' to match the social issues explored in the video. The costumes were chosen to be generically recognizable from existing hip hop music
A2 Media Studies - Production log
The production log summarizes the footage gathering, editing, and photoshoot processes for a music video. Footage was collected over four days in various environments to incorporate different camera angles, shots, and movements. Some indoor footage appeared yellow due to artificial lighting and required a reshoot. Editing took three days to align footage, add transitions and basic/advanced effects, and refine the video. Rendering failed initially due to insufficient RAM but was resolved by installing more RAM. Photos were taken over two days in various locations to capture the artist's poses and reinforce their image, and lighting issues during one shoot required fluorescent lighting.
A2 Media Studies - Institution research
The document provides information on several major record labels, including their market share, associated labels, ownership history, and genres. It discusses EMI's history from 1897 to its acquisition by Universal Music Group and Warner Music in 2012. It also outlines the histories of Sony Music Entertainment from 1929 to 2008, Universal Music Group from 1934 to 2014, and Warner Music Group from 1958 to the present. The document concludes with a section on copyright policies and considerations for a potential hip hop music video production using content from these major labels.
A2 Media Studies - Genre research
The document discusses the history and development of hip hop music and culture. It covers the origins of hip hop in the 1970s in New York City, the emergence of rapping and DJing, and how hip hop grew into a mainstream genre in the 1980s. The document also discusses significant artists who helped develop hip hop such as DJ Kool Herc, Run-DMC, N.W.A., and Grandmaster Flash. It notes how hip hop influenced and was influenced by other genres like pop music. Finally, it discusses how artists are portrayed in hip hop music videos and culture, including the objectification of women and glorification of wealth.
A2 media - Star Theory (Richard Dyer)
One Direction is presented as an example that fits Richard Dyer's theory of a pop star. They were formed on The X Factor and gained widespread popularity. Their debut single and album were major commercial successes in the UK and internationally. Through their music, social media presence, charity work, and merchandising deals, they constructed an image as idealistic and influential pop stars with a large, devoted fan base. However, the departure of member Zayn Malik briefly obscured their image and led to some concerning reactions from fans online. Overall, One Direction demonstrates the characteristics of constructed, commercially successful pop stars with cultural influence according to Dyer's star theory.
Institution research
This document provides background information on several major record labels: EMI, Sony BMG, Universal Music Group, and Warner Music Group. It details their market shares, associated labels, ownership histories, and genres. EMI was formed in 1931 through a merger and had success in the 1960s before facing challenges. It was later acquired by other companies. Sony BMG was formed in 2004 through a merger as well. Universal Music Group was associated with film studios and formed through acquisitions. Warner Music Group was founded in 1958 and went through several ownership changes over time as well. All of the labels represent a variety of genres but Warner is noted as associating most with hip hop, R&B, and pop. Copyright permissions
Record labels
Record labels are responsible for marketing, producing, and distributing music and music videos. They help publicize artists and songs through budgets for advertising and quality music productions. Our artist would be best suited to a major record label like Def Jam Records, which has successfully publicized over 150 charting singles and 48 charting artists over the past 30 years. Def Jam was founded in 1983 and helped launch the careers of artists like LL Cool J and Beastie Boys. While record labels hold copyrights to promote artists' content, fair use of copyrighted music is allowed for educational purposes with proper permissions.
Record labels
Record labels are responsible for marketing, producing, and distributing music and music videos. They help publicize artists and songs through budgets for advertising and quality music productions. Our artist would be best suited to a major record label like Def Jam Records, which has successfully publicized over 150 charting singles and 48 charting artists over the past 30 years. Def Jam was founded in 1983 and helped launch the careers of artists like LL Cool J and Beastie Boys. While record labels hold copyrights to promote artists' content, fair use of copyrighted music is allowed for educational purposes with proper permissions. This knowledge of copyright and record labels will help ensure any unique content I create to brand my own label avoids claims while obtaining the necessary appro
Star theory
Richard Dyer developed the star theory in his 1979 book, which argued that audiences experience films based on the publicized figures (stars) that promote them. He analyzed magazines, advertising, films, and reviews to understand how popular figures influence audience perception. A true pop star's image is constructed through various materials like advertising and social media to become a recognizable brand and commodity that influences fans. One Direction exemplifies Dyer's definition of pop stars through their rise to fame on The X Factor, large social media following, ideologies promoted through charity work, and commercial merchandise.
A2 media - Genre research
Hip hop formed in the 1970s in New York City among young African Americans and Puerto Ricans. DJs would play funk and disco music and MCs would rhythmically speak or rap over the music. The Sugarhill Gang's "Rapper's Delight" in 1979 was a top hit and helped popularize hip hop. Grandmaster Flash and the Furious Five's "The Message" in 1982 incorporated social messages about issues like poverty and crime. In the 1980s, rappers added melodies and hip hop production moved to studios using instruments like drum machines. Politically conscious hip hop also emerged. In the 1990s, digital editing software altered hip hop styles and gangsta rap from Los Angeles featuring explicit lyrics became
Micro elements - Media Studies AS level
This document defines and describes various film techniques including shots (extreme close up, close up, medium, long, extreme long), camera movements (track shot, pan shot, zoom shot), editing techniques (jump cut), and other elements (pace, performance, diegetic sounds, non-diegetic sounds, mise-en-scene). It provides explanations for each technique and their purposes in filmmaking such as to emphasize significance, show emotional state or surroundings, set the scene, or create different perspectives.
Micro elements
This document defines and describes various film techniques including shots (extreme close up, close up, medium, long, extreme long), camera movements (track shot, pan shot, zoom shot), editing techniques (jump cut), and other elements (pace, performance, diegetic and non-diegetic sounds, mise-en-scene). It provides the definitions of these techniques and what purpose they serve, such as using an extreme close up shot to emphasize details or a close up shot to show a subject's emotions.
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A2 Media Studies - Storyboarding
- 2. What is the purpose of a storyboard? A storyboard is a graphical organizer of illustrations, which are displayed in a sequential format, to suit the purpose of pre-visualizing a media sequence. Such as animations, motion pictures and motion graphics. Simply, storyboards are series of frames which include illustrations of the sequence of events within a media text. In context to my production, I will illustrate the proposed sequences within the music video. Via relating to the camera shots, camera angles, camera movements, shot lengths and timings and the transitions between the shots; within the music video. Storyboarding is a significant stage of the pre-production processes. In relation to my production as a music video(film), it was essential that I had storyboarded my production before the production processes; to visualize the scenes and discover potential problems. Whereby, problems can be overcome before footage collection initiates.
- 3. Shot numbers one - ten
- 4. Shot numbers eleven - twenty
- 5. Shot numbers twenty - thirty one