A2 Media Studies - Prop list
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The document outlines props that will be used in a music video to visualize and reinforce the lyrics and themes of the song. Mobile phones, plants containing marijuana, sunglasses, cigarettes, money, eggs, syrup, and bottles of alcohol will all be used as props. These props will reference lyrics about drug use, wealth, daily routines, and social events. They will portray typical elements and conventions of hip hop music videos like reinforcing social issues mentioned in lyrics and displaying wealth.
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A2 Media Studies - Locations
The document discusses location plans for a hip hop music video. It will feature three locations: a public park, house, and streets from the producer's local area of Bedford. The park will portray the artist smoking marijuana in a social setting. The house will show the artist smoking and drinking there to illustrate lyrics about laziness and absence from school. The streets will depict the artist socializing and handling marijuana to convey their mood and journey. All three generic hip hop music video locations will help viewers identify the genre of the production.
Music Video Analysis 2
The document analyzes the music video for "Fancy" by Iggy Azalea featuring Charli XCX. It discusses several common characteristics of hip hop music videos, including dance scenes that occur during choruses, references to wealth, and storylines that connect the audience to the song. It also examines relationships between the lyrics and visuals, such as Charli XCX miming phone calls and partying scenes. Close-ups of the main artists are important for promotion. The video references the 1995 film "Clueless" through similar costumes, fonts, and reenacted scenes.
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Textual analysis
The music video for "Rabbit Heart" by Florence and the Machine was directed by Tom Beard and Tabitha Denholm. It was filmed on location at Painshill Park in Cobham, Surrey. The video blends performance and narrative elements, with Florence Welch singing and dancing alongside other performers. There are references to Alice in Wonderland throughout the video, including a scene resembling the Mad Hatter's tea party. The video utilizes a single location and small cast to tell a story that connects to the song's lyrics.
hiphop
Hip-hop dance refers to street dance styles performed to hip-hop music and includes breaking, locking, and popping. Breakdancing originated among Black and Puerto Rican youths in New York City and uses movements where dancers "freeze" from fast motions into positions. Locking involves freezing defined movements and holding a position. Popping uses quick muscle contractions and relaxations to cause jerky motions of the body. These styles were created in the 1970s and made popular by dance crews in the United States.
Screenshot analysis 2
This document analyzes screenshots from the music video for "FALLBACK" and discusses how they relate to existing music video theories. It finds that the opening shots of friends drinking showcase wealth and conform to theories about heterosexual male fantasies. Later shots of an artist pouring a drink and a woman being handed money also emphasize wealth. A shot featuring a female is seen as sexualization in line with adolescent male fantasies. Overall, the analysis finds that many elements of the video, such as using images to represent the artist's lifestyle and promote performance, conform to Carlsson's view of the music video as a "televised bard."
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The document discusses plans for a music video to promote the song "Christ Conscious" by Joey Bada$$. It will feature a performance-based video filmed mainly outdoors at a skate park using a Canon HD camera. Special effects will emphasize lyrics and the artist will perform daily activities. A small crew is needed to film, provide lighting/sound, edit, and assist. The target audience is ages 15-27 and the video will feature 17-year-old Joseph who listens to hip hop and dresses in an urban style appropriate for conscious rap.
Textual analysis
The music video for "Rabbit Heart" by Florence and the Machine was directed by Tom Beard and Tabitha Denholm. It was filmed on location at Painshill Park in Cobham, Surrey. The video blends performance and narrative elements, with Florence Welch singing and dancing alongside other performers. There are references to Alice in Wonderland throughout the video, including a scene resembling the Mad Hatter's tea party. The video utilizes a single location and small cast to tell a story that connects to the song's lyrics.
hiphop
Hip-hop dance refers to street dance styles performed to hip-hop music and includes breaking, locking, and popping. Breakdancing originated among Black and Puerto Rican youths in New York City and uses movements where dancers "freeze" from fast motions into positions. Locking involves freezing defined movements and holding a position. Popping uses quick muscle contractions and relaxations to cause jerky motions of the body. These styles were created in the 1970s and made popular by dance crews in the United States.
Screenshot analysis 2
This document analyzes screenshots from the music video for "FALLBACK" and discusses how they relate to existing music video theories. It finds that the opening shots of friends drinking showcase wealth and conform to theories about heterosexual male fantasies. Later shots of an artist pouring a drink and a woman being handed money also emphasize wealth. A shot featuring a female is seen as sexualization in line with adolescent male fantasies. Overall, the analysis finds that many elements of the video, such as using images to represent the artist's lifestyle and promote performance, conform to Carlsson's view of the music video as a "televised bard."
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Lupe Fiasco's music video for "As The Show Goes On" portrayed the characteristics of hip hop/rap genre through the use of spotlights and strobe lights. The video followed Lupe Fiasco as he walked glamorously to a massive show, with a strong relationship between the lyrics and visuals - when he counted or referenced his childhood, corresponding images appeared. The music itself sounded like show music, fitting well with the cuts in the video depicting Lupe's performance. The video focused on selling the artist by keeping him front and center through camera shots of his face and body performing.
Hip Hop
Hip hop emerged in the 1970s in lower class urban areas and was comprised of four main elements: graffiti art, breakdancing, DJing, and rapping. It started as a form of playful rhyming and developed into a culture with its own music, art, fashion, and language. DJ Kool Herc was influential in developing hip hop music by mixing records to encourage dancing. Early rappers like Grandmaster Flash rapped about topics like sex, drugs, and partying, helping establish rap as a musical genre within hip hop culture. Hip hop culture continues to influence fashion and language over time.
Hip hop
Hip hop began in the Bronx in the 1970s and has four main elements - rapping, DJing, graffiti art, and breakdancing. It gave minorities a voice and helped reduce violence. Major hip hop dance styles discussed include breaking, popping, locking, krumping, tutting, shuffling, and waacking. Each has distinctive movements and origins in African American and Latin American communities in the US.
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- There are three main types of music videos: performance-based, narrative-based, and conceptual/artist-based. Different styles include animation, interpretation, surrealism, and intertextuality.
- Performance videos focus heavily on the artist. Narrative videos tell a visual story to the music. Conceptual videos are based on a single abstract concept open to interpretation.
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Hip hop
Hip hop began in the Bronx in the 1970s and has four main elements - rapping, DJing, graffiti art, and breakdancing. It gave minorities a voice and helped reduce violence. Major hip hop dance styles discussed include breaking, popping, locking, krumping, tutting, shuffling, and waacking. Each has distinctive movements and origins in African American and Latin American communities in the US.
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- Music videos follow conventions to meet audience expectations through filmed performances, inserted images, or experimental film techniques. They commonly depict the meaning of lyrics by illustrating, amplifying, or creating disjuncture from them.
- There are three main types of music videos: performance-based, narrative-based, and conceptual/artist-based. Different styles include animation, interpretation, surrealism, and intertextuality.
- Performance videos focus heavily on the artist. Narrative videos tell a visual story to the music. Conceptual videos are based on a single abstract concept open to interpretation.
Hip hop
Hip hop is a music genre consisting of rhythmic music that accompanies rapping. It developed as part of hip hop culture, which includes elements like MCing, DJing, break dancing, and graffiti writing. Block parties in New York City in the 1970s incorporated DJs playing funk and soul music, which helped form hip hop music and culture. Hip hop provided an outlet for disenfranchised youth in low-income areas to express the social and economic realities of their lives.
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Hip hop music has its roots in the oral tradition of griots in West Africa. In the 1970s in the Bronx, DJs began isolating the percussion sections of funk and soul songs, known as the "break", for dancers. DJ Kool Herc is considered the founding father of hip hop music for developing the idea of using two copies of the same record to extend the break. Afrika Bambataa later defined the four main elements of hip hop culture. Breaking, locking, and popping emerged as primary hip hop dance styles in the 1970s in New York and California, characterized by improvisation, battles, and footwork. Commercialization of hip hop dance began in the 1980s through films
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Hip hop emerged in the 1970s in the Bronx, New York and consisted of four main elements - graffiti art, breakdancing, DJing and emceeing. It started as a form of expression in low-income urban communities and at block parties, where DJ Kool Herc played instrumental breaks and MCs got the crowd excited. Graffiti was also used to express political and social views. Early hip hop fashion emphasized functionality for breakdancing and later incorporated elements popularized by Run DMC like leather jackets, hats and chains. Movies like 8 Mile showcase hip hop culture and music.
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The document contains short phrases in Spanish describing various activities such as singing, dancing, playing sports, eating, and thinking about someone. It discusses going to the stadium in the afternoon, singing hip hop and twice, dancing in a discotheque and ballet, playing soccer, walking down the street, eating too much, and always having someone on one's mind.
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This document discusses the history and elements of hip-hop music videos. It notes that hip-hop originated among African Americans and Latino Americans in the 1970s, stemming from block parties in New York where DJs like Kool Herc mixed music to break down racial barriers. The four main elements of hip-hop culture outlined by Afrika Bambaataa are MCing, DJing, b-boying, and graffiti writing. The document also provides initial ideas for a hip-hop music video, including a jail break scene, using a person as clock hands, escaping by drowning in water, and an ECG pulse motion.
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This document summarizes and provides a link to purchase a debut album by the artist idream called "The Color Of Love". The album is described as a fusion of jazz, pop, and music by the artist RAUL. It encourages the reader to listen with their eyes closed to be soothed by songs from Raul, Eddie and Casia on a fusionistic musical journey with thoughtful lyrics, passionate vocals and hypnotic instrumentation that will leave the listener wanting more. It thanks the other musicians who collaborated virtually to help create the album.
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This document summarizes Goodwin's theory as it applies to the music videos for "Uptown Funk" by Mark Ronson featuring Bruno Mars and "Bills" by Lunchmoney Lewis. For "Uptown Funk", the video demonstrates characteristics of the pop/dance genre through its dance routine and repetitive lyrics. It also emphasizes clapping along to the beat and having a good time. For "Bills", the video shows a relationship between the lyrics and visuals by depicting the jobs mentioned in the lyrics. It also includes close-ups of the artist as demanded by record labels to increase their importance and presence.
Grade 10 P.e. hip hop &street dance word scramble
This document outlines the history and styles of hip-hop and street dancing. It begins with different contexts for street dancing like at parks or raves. It then defines street dance styles such as breaking, popping, and locking. The document continues by providing examples of street-influenced dances and explores the origins and culture of hip-hop which emerged from African American and Latin American communities in New York in the 1970s. It concludes by naming additional hip-hop dance styles like krumping and tutting.
Bonkers – Dizzee Rascal Analysis
Dizzee Rascal is a British rapper known for hit singles that blend genres like hip hop, garage, and dance music. His music and style have influenced youth cultures in the UK. The music video for "Bonkers" features Dizzee Rascal dancing around the city, reflecting his carefree lifestyle of partying and addiction to heavy basslines according to the lyrics. Through techniques like camera zooms, colors, and costumes, the video complements the repetitive beats and dance theme of the song.
Backspin Final Liners
Backspin is a SiriusXM radio station that plays classic hip hop music 24/7, providing a lyrical and classic hip hop experience for listeners. The station takes listeners back to the streets and lifestyle of classic hip hop eras through storytelling songs and party jams. Backspin is described as the source for classic hip hop music.
Prosumers on you tube
Prosumers create many types of musical content on YouTube, including parodies that change the lyrics of songs, songs based on internet pop culture topics, and remixes of popular songs. Viral music videos on YouTube often parody songs or reference pop culture memes and have included hits like "Numa Numa", "Gangnam Style", and "Harlem Shake". YouTube allows prosumers to easily distribute and gain attention for their musical works without a major record label, which can sometimes lead to career opportunities selling songs online.
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Grade 10 P.e. hip hop &street dance word scramble
Grade 10 P.e. hip hop &street dance word scramble
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A2 Media Studies - Filming schedule
The document provides a filming schedule for a music video over 4 days. It outlines the verses and lyrics being filmed each day, the camerawork and locations being used, as well as any props. It also includes a log of any problems encountered during filming and the solutions implemented. The schedule shows filming taking place across various outdoor street locations on days 1, 2 and 4, and at indoor house locations on day 3 and parts of day 4. Camerawork includes close-ups, mid and long shots. Props incorporate things like money, cigarettes, phones and food items. Issues such as poor weather, lighting and equipment are addressed and resolved to complete the filming.
A2 Media Studies - Casting list
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A2 Media Studies - Digipak
This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
Production theories
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Evaluation Two
The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.
A2 Media Studies - Record lables
- The letter is a copyright permission request to Rostrum Records to use the song "Senior Skip Day" by Mac Miller in a student's A-Level media studies music video coursework.
- It acknowledges that the song is copyrighted by Rostrum Records and that permission is required to use it for educational, non-commercial purposes.
- The student promises to credit Rostrum Records and Mac Miller as the song's owner and artist.
A2 Media Studies - Evaluation post 1
The document discusses the ways in which the author's music video, digipak, and magazine poster use, develop, or challenge conventions of real media texts. The author researched music video structure theory and incorporated generic camera shots and mid-range shots to visualize the artist's performance. They aimed to be partially conventional as a hip hop music video but also unique to appeal to viewers. Archetypes, repetition and difference, and promotion theories were also researched and applied to represent the artist as "troublesome" across all products through imagery like drugs and to reinforce this intended dominant reading. Both promotional products seamlessly integrated the same drug-related imagery to visually relate to the "Exile" album name and establish familiarity
A2 Media Studies - Evaluation post 2
The combination of the main music video production and ancillary texts (digipak and magazine poster) was effective in promoting recognition and synergy across mediums. Key elements like recurring imagery, camerawork, lighting, color scheme, and character representation were adapted from Eminem's "Curtain Call" album to construct visual and thematic relations between the products. While maintaining similar design formalities, the ancillary texts differentiated in information layout to distinguish the mediums but attract larger audiences through repetition and difference. This promoted the dominant reading of the artist's troublesome character through selective high visibility of conventions relating to drugs and social identity.
A2 Media Studies - Genre Research
The document discusses hip hop music genre research. It provides definitions and examples of key aspects of hip hop including subgenres, significant artists, representation of artists, ideologies represented in music videos, and generic conventions of hip hop music videos. Record labels important to hip hop like Def Jam and Cash Money are also discussed. The research will help inform the production of an original hip hop music video.
A2 Media Studies - Evaluation post 3
The document discusses the results of audience feedback received on a student's music video production and ancillary tasks. Key findings include:
1) The music video was identified as a hip hop production and was seen as unique while also incorporating enough generic conventions of the genre.
2) The ancillary tasks (a magazine poster and digipak) were recognized as successfully advertising the music video through similar design elements.
3) While the ancillary tasks provided sufficient information, 40% felt they could provide more details. The student plans to include more production details.
4) Overall the feedback showed the productions were successful at meeting the student's goals of being identifiable while also unique. Room for improvement was noted in
A2 Media Studies - Institution research
The document discusses four major record labels - EMI, Sony BMG, Universal Music Group, and Warner Music Group. It provides details on their market shares, associated labels, ownership histories, and genres. Some key details include:
- EMI had a market share of 9.62% and was formerly owned by Citigroup, Terra Firma Capital Partners, and Time Warner before being sold to Universal and Warner Music.
- Sony BMG (now Sony Music Entertainment) had a 29.29% market share and was a joint venture between Sony and Bertelsmann before Sony bought out Bertelsmann.
- Universal Music Group has a 29.85% share and is owned by Viv
Evaluation four
The document discusses the use of media technologies in the production of two courseworks - an AS film opening and an A2 music video.
For research, the author used YouTube, Tumblr, and blogs to analyze thriller and electropop genres. Research was compiled into PowerPoints and documents.
For production of the music video, the author used Photoshop, Pixlr, iMovie, and Final Cut Pro X. Planning involved MindMeister, PowerPoints, and hand-drawn storyboards. The final products were uploaded to YouTube and the author's blog.
Hardware included a Sony camcorder, Nikon DSLR, and phone cameras. The author's skills in research, planning
Record labels
This is a presentation in regards to the record label research I have done for my A2 coursework. It also includes information about my own record label that was constructed for the purpose of this coursework, as well as a letter to a preexisting record label asking for permission to use one of their songs.
A2 Media Studies - Digipak analysis
The document analyzes and summarizes the key visual elements and implied meanings across three images from the album packaging of Eminem's "Curtain Call". The front cover depicts Eminem bowing, surrounded by roses, implying he is being applauded for a successful performance. The inside cover shows artists in a studio, with one looking frustrated, suggesting the effort that went into making the album. The back cover again features Eminem among roses and track titles, indicating the songs led to his success and form his legacy, while extensive shadowing implies they are from past albums.
A2 Media Studies - Costumes
The document discusses costume planning for a music video. Dawid Jurkowski will portray the artist "Run Down" wearing casual hip hop style clothing like tracksuit bottoms, plain t-shirt, sneakers, sunglasses, hat and necklace to identify him as a hip hop artist. Bartek Wielblad will portray Run Down's associate, also in casual hip hop style clothing of tracksuit bottoms, hooded jacket and sneakers, but without accessories. Their outfits are meant to portray rebellious teenagers and reinforce stereotypes appealing to the presentation of a 'thug' to match the social issues explored in the video. The costumes were chosen to be generically recognizable from existing hip hop music
A2 Media Studies - Audience research
- The questionnaire found that YouTube is the most viewed platform, with 17-21 year olds being the biggest users. Performance-based music videos and hip hop music were the most popular.
- Social media is the main way people learn about new music video releases. Mobile phones are the most used device to watch music videos.
- The vox pop interviews found audiences expect hip hop music videos to be fast paced and include conventions like violence, drugs, and portrayals of women.
A2 Media Studies - Storyboarding
A storyboard is a series of frames that illustrate the sequence of events in a media production through drawings of shots, camera angles, movements, lengths and timings. Storyboarding is an important pre-production step that allows filmmakers to pre-visualize their production and discover potential problems before filming begins. The storyboard will include illustrations of the proposed camera shots and transitions within the music video from shot numbers one through thirty.
A2 Media Studies - Star Theory(Richard Dyer)
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
A2 Media Studies - Ancillary tasks(planning)
The document discusses the planning and promotion of a new album by an artist named "Run Down". It describes various elements of the album's artwork, music videos, and social media presence that are intended to portray a rebellious lifestyle. This includes imagery implying smoking and drug use, as well as song titles and references that suggest unacceptable behaviors. The goal is to engage the artist's audience and increase awareness of the album's release through provocative imagery and themes.
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Props list
This document provides a list of props and their proposed uses for an upcoming music video shoot. It includes fake alcohol, money, jewelry, drugs, cups, clocks, vaporizer pens, masks, cars, phones, hats, and smoke bombs. These props are intended to represent themes commonly found in rap and hip hop music videos like wealth, luxury items, drug use, and concealing identity. They will be used to enhance the narrative and imagery of the song's lyrics, as well as portray the rap culture aesthetics popularized by other artists in the genre.
Props list
This document provides a props list for a music video including reasons why each prop would be used. It includes fake alcohol, money, jewelry, drugs, cups, clocks, vaporizer pens, masks, cars, phones, and hats. These props are intended to represent themes commonly seen in rap and hip hop music videos like wealth, luxury items, drug use, and hiding identities. They will be used to help tell the story and imagery portrayed in the song's lyrics.
Evaluation question 1
The document discusses how the media product uses, develops, or challenges conventions of real media products in various ways:
1) It subverts stereotypes by portraying the female as unfaithful rather than the male. It also shows the male looking sorrowful rather than guilty.
2) It links visuals to lyrics through symbols like a clock representing inability to turn back time, and drugs representing the artist dealing with the relationship.
3) It recycles conventions like money representing wealth but challenges them by pairing money with a falling rose to represent love and wealth falling.
4) It uses props like masks to represent hiding emotions and books to show the artist learning, challenging conventions of uneducated artists
Music video analysis coursework
The music video "Seaside" by Haux demonstrates several characteristics of the indie folk genre. It tells a narrative story through symbolic imagery that relates to the emotional lyrics. Shots alternate between soft blur and sharp focus to set a dreamlike mood. As an independent artist, Haux develops conventions like clothing styles consistent with indie folk. The cinematography and pacing match the song's tone through techniques like long takes and close-ups of the female protagonist that represent her as part of nature's beauty rather than in a sexualized way.
Music Video Analysis 2
The document analyzes a music video for the rap/hip hop song "Buzzing" by 50 Cent and Mann. It finds that the video employs several conventions of the genre, including the rappers wearing casual, flashy clothes and jewelry while a scantily-clad female dances. Nice cars are prominently featured as symbols of wealth and success. The video utilizes common settings like a car warehouse and depicts the rappers flaunting a luxurious lifestyle through money, women, and possessions in order to appeal to the target audience.
Music Video Analysis
This document provides an analysis of a music video in the rap/hip hop genre. It summarizes the typical conventions seen in rap music videos related to costume, lighting, actors, makeup, props, and settings. It then analyzes a specific music video for the song "Buzzing" by 50 Cent and Mann. The analysis finds the video focuses on displaying luxury items like cars and money to portray the rappers' lavish lifestyle, while also sexually objectifying women. It concludes the video reinforces negative stereotypes but appeals to its target genre audience.
1. In what ways does your media product use, develop or challenge conventions...
1. The document discusses how the media product challenges and develops conventions of real music videos. It aimed to create an original music video without lip syncing. It used the song lyrics to construct a narrative and depict teenagers dealing with life through alcohol abuse.
2. Locations and camera work both followed and challenged conventions. Urban locations followed hip hop conventions while rural areas developed them. Shots included long shots to set the scene, mid-shots for expression, and flashbacks in black and white to signify the past.
3. Costumes followed hip hop conventions like hoodies and jeans but developed indie conventions by adding black and white flashbacks to the editing. This incorporated both genres' styles into telling the narrative.
Questionnaire results analysis
The document analyzes the results of a questionnaire about music video preferences. It found that the target audience is late teens aged 16-17. Respondents were majority male. The genres of R&B and hip hop received equal interest. Common elements in R&B videos included drugs, materialism, parties, and sex/girls. R&B is most associated with black ethnicity. Club and street settings both received interest, though the creators chose a street setting. Conceptual videos were preferred over performance videos. Popular artists were The Weeknd, Bryson Tiller, and Drake. Common props included money, jewelry, cars, and drugs.
My evaluation
The document provides an evaluation of a music video produced by the author and their team to promote an up-and-coming hip hop artist. The evaluation discusses how the music video both used and developed conventions of real hip hop music videos. It examines the roles of graffiti, power points, costumes, lighting and locations in reinforcing genres conventions while also challenging expectations through unique camera techniques and messages of individuality.
Catfish and the bottlemen rango - music video analysis
This music video analysis document discusses several theories related to analyzing music videos. It begins by outlining some common characteristics of music videos like representing genre traits and having relationships between lyrics, music, and visuals. It then summarizes several theorists' perspectives on music videos, such as them representing modern mythic embodiments, having aesthetics similar to TV commercials, and containing performance and narrative elements. The document also analyzes the music video for the song "Rango" by Catfish and the Bottlemen, noting its animated concept involving sperm cells competing in a race and various symbolic elements it incorporates.
Media evaluation
The video "Do it all for you" challenges hip-hop conventions by focusing on melody and story over money and stereotypes. It draws influence from film noir by using techniques like point of view shots and establishing prestige. Audience feedback shows the video is popular, especially in the US, with males aged 18-44. Research of other artists' videos helped apply theories on blending lyrics and visuals seamlessly.
A2 Media Coursework - Research - Music Video Analysis 6X
The document provides an analysis of six music videos from different genres:
1) ScHoolboy Q's "Collard Greens" - A hip hop video that conforms to commercial genre conventions like partying lifestyles.
2) Tyler, The Creator's "IFHY" - A concept-based narrative video using dolls to depict the artist's frustration in a relationship.
3) Erykah Badu's "Honey" - A neo soul video paying homage to origins through a record store setting and album cover impersonations.
4) The Verve's "Bittersweet Symphony" - A performance-based rock video conveying emotionlessness through the artist's expression.
Question 1 completely finished
The document summarizes how the media product, a music video for the song "Afterglow" by Wilkinson, both conforms to and challenges conventions of real music videos and related media products.
The music video conforms to conventions by visually linking to the song lyrics and having a fast pace that matches the tempo of the upbeat song. However, it challenges conventions by using a female protagonist rather than a male one as is more common in the genre.
The digipak cover and magazine advertisement also both conform to and challenge conventions. The digipak follows some design conventions but uses a photo rather than just text. The magazine ad includes atypical elements like reviews and release date information.
Overall, the
Question One
The document discusses how the media product, including the album digipak, website homepage, and music video, conforms to conventions of the pop-punk genre. The digipak features the artist wearing a beanie and flannel to represent the genre. The website uses photos from the album shoot for consistency. The music video incorporates close-ups of the lead singer, shots of the band playing instruments, and headbanging to connect emotionally with audiences. It also references other bands through clothing. However, the music video subverts conventions by featuring a powerful female lead singer in contrast to the usually male-dominated genre.
Music video analysis
The document analyzes the music video for "That Part" by Schoolboy Q featuring Kanye West. It summarizes the genre as hip hop, noting visual conventions like women dancers and depictions of drug use. It describes the settings as ranging from run-down to luxurious suburban homes, representing the artists' backgrounds and careers. Costumes and props help establish the artists' star images and brand associations. Body language and performances suit the confident, proud style of the genre. There is no narrative; imagery simply accompanies and illustrates the song's lyrics.
Evaluation 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
This music video for Katy Perry's "California Gurls" uses various techniques. It tells a narrative story through a board game setting, with Katy Perry and Snoop Dogg as characters. Animation is used to create surreal elements like the characters being made of candy. Impressionist techniques place Katy Perry in fantastical scenic backdrops. The video aims to promote Katy Perry's brand image through her fashionable outfits and choreography that emphasize her figure. Overall it creates a whimsical world connecting to the song's themes of summer and the California lifestyle.
Evaluation 1 - Bartek Wielblad
- The document discusses a music video created for the genre of hip hop and how it both uses conventions of the genre but also challenges them.
- The music video uses typical hip hop elements like clothing, drugs, and money but challenges conventions by having a white rapper instead of the typical black rapper.
- The ancillary texts for the music video, like the digipak and magazine poster, were designed to promote the music video and artist. They apply Stuart Hall's theory of readings to try and ensure the audience interprets them as intended. They also challenge conventions through the use of atypical colors.
Research and planning andrew goodwin theorys
The document discusses several theories about music video genres and their characteristics. It outlines 6 features of music videos identified by Andrew Goodwin, including portraying the genre's style and relating to the song's lyrics and music. Sven Carlsson's theory states that music video narratives are driven by cultural binaries like good vs evil. Michael Shore argues that some genres feature recycled styles focusing on adolescent male fantasies of speed, power, wealth and "soft pornography." The document then analyzes examples from the "Fallback" music video relating them to the discussed theories.
Conventions of music video
Genre conventions, lyrics, visuals, music, and voyeurism are common elements used in music videos. Record labels also influence music video content by demanding close-ups of artists and sexualization of women to appeal to audiences. Music videos now commonly use intertextuality by referencing other media texts. Common music video styles include performance, narrative, and concept-based approaches.
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A2 Media Studies - Costumes
Within the music video, Dawid Jurkowski will portray the artist "Run Down" and Bartek Wielblad will portray his associate. Both will wear casual clothing typically seen in hip hop videos - tracksuit bottoms, plain t-shirts, and trainers. Run Down will also wear sunglasses, a snapback hat, and necklace to identify him as the main artist. Their outfits aim to portray them as rebellious teenagers associated with troublesome social groups to enhance the story. The costumes were chosen to be generically recognizable as hip hop style to identify the music video genre.
A2 Media Studies - Costumes
Within the music video, Dawid Jurkowski will portray the artist "Run Down" and Bartek Wielblad will portray his associate. Both will wear casual clothing typically seen in hip hop videos - tracksuit bottoms, plain t-shirts, and trainers. Run Down will also wear sunglasses, a snapback hat, and necklace to identify him as the main artist. Their outfits aim to portray them as rebellious teenagers associated with troublesome social groups to enhance the story. The costumes were chosen to be generically recognizable as hip hop style to identify the music video genre.
A2 Media Studies - Evaluation post 4
The document discusses how media technologies were used at various stages of a media studies course project. During research, the internet and YouTube were used to analyze existing media texts. Microsoft Word, questionnaires, and Excel were used to conduct audience research. Adobe Photoshop and After Effects were used for logo and video productions. A smartphone was used to capture high-quality footage. Blogging platforms like Blogger were used to present work through slideshows and embedded videos.
A2 Media Studies - Production log
The production log summarizes the footage gathering, editing, and photoshoot processes for a music video. Footage was collected over four days in various environments to incorporate different camera angles, shots, and movements. Some indoor footage appeared yellow due to artificial lighting and required a reshoot. Editing took three days to align footage, add transitions and basic/advanced effects, and refine the video. Rendering failed initially due to insufficient RAM but was resolved by installing more RAM. Photos were taken over two days in various locations to capture the artist's poses and reinforce their image, and lighting issues during one shoot required fluorescent lighting.
A2 Media Studies - Institution research
The document provides information on several major record labels, including their market share, associated labels, ownership history, and genres. It discusses EMI's history from 1897 to its acquisition by Universal Music Group and Warner Music in 2012. It also outlines the histories of Sony Music Entertainment from 1929 to 2008, Universal Music Group from 1934 to 2014, and Warner Music Group from 1958 to the present. The document concludes with a section on copyright policies and considerations for a potential hip hop music video production using content from these major labels.
A2 Media Studies - Genre research
The document discusses the history and development of hip hop music and culture. It covers the origins of hip hop in the 1970s in New York City, the emergence of rapping and DJing, and how hip hop grew into a mainstream genre in the 1980s. The document also discusses significant artists who helped develop hip hop such as DJ Kool Herc, Run-DMC, N.W.A., and Grandmaster Flash. It notes how hip hop influenced and was influenced by other genres like pop music. Finally, it discusses how artists are portrayed in hip hop music videos and culture, including the objectification of women and glorification of wealth.
A2 media - Star Theory (Richard Dyer)
One Direction is presented as an example that fits Richard Dyer's theory of a pop star. They were formed on The X Factor and gained widespread popularity. Their debut single and album were major commercial successes in the UK and internationally. Through their music, social media presence, charity work, and merchandising deals, they constructed an image as idealistic and influential pop stars with a large, devoted fan base. However, the departure of member Zayn Malik briefly obscured their image and led to some concerning reactions from fans online. Overall, One Direction demonstrates the characteristics of constructed, commercially successful pop stars with cultural influence according to Dyer's star theory.
Institution research
This document provides background information on several major record labels: EMI, Sony BMG, Universal Music Group, and Warner Music Group. It details their market shares, associated labels, ownership histories, and genres. EMI was formed in 1931 through a merger and had success in the 1960s before facing challenges. It was later acquired by other companies. Sony BMG was formed in 2004 through a merger as well. Universal Music Group was associated with film studios and formed through acquisitions. Warner Music Group was founded in 1958 and went through several ownership changes over time as well. All of the labels represent a variety of genres but Warner is noted as associating most with hip hop, R&B, and pop. Copyright permissions
Record labels
Record labels are responsible for marketing, producing, and distributing music and music videos. They help publicize artists and songs through budgets for advertising and quality music productions. Our artist would be best suited to a major record label like Def Jam Records, which has successfully publicized over 150 charting singles and 48 charting artists over the past 30 years. Def Jam was founded in 1983 and helped launch the careers of artists like LL Cool J and Beastie Boys. While record labels hold copyrights to promote artists' content, fair use of copyrighted music is allowed for educational purposes with proper permissions.
Record labels
Record labels are responsible for marketing, producing, and distributing music and music videos. They help publicize artists and songs through budgets for advertising and quality music productions. Our artist would be best suited to a major record label like Def Jam Records, which has successfully publicized over 150 charting singles and 48 charting artists over the past 30 years. Def Jam was founded in 1983 and helped launch the careers of artists like LL Cool J and Beastie Boys. While record labels hold copyrights to promote artists' content, fair use of copyrighted music is allowed for educational purposes with proper permissions. This knowledge of copyright and record labels will help ensure any unique content I create to brand my own label avoids claims while obtaining the necessary appro
Star theory
Richard Dyer developed the star theory in his 1979 book, which argued that audiences experience films based on the publicized figures (stars) that promote them. He analyzed magazines, advertising, films, and reviews to understand how popular figures influence audience perception. A true pop star's image is constructed through various materials like advertising and social media to become a recognizable brand and commodity that influences fans. One Direction exemplifies Dyer's definition of pop stars through their rise to fame on The X Factor, large social media following, ideologies promoted through charity work, and commercial merchandise.
A2 media - Genre research
Hip hop formed in the 1970s in New York City among young African Americans and Puerto Ricans. DJs would play funk and disco music and MCs would rhythmically speak or rap over the music. The Sugarhill Gang's "Rapper's Delight" in 1979 was a top hit and helped popularize hip hop. Grandmaster Flash and the Furious Five's "The Message" in 1982 incorporated social messages about issues like poverty and crime. In the 1980s, rappers added melodies and hip hop production moved to studios using instruments like drum machines. Politically conscious hip hop also emerged. In the 1990s, digital editing software altered hip hop styles and gangsta rap from Los Angeles featuring explicit lyrics became
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This document defines and describes various film techniques including shots (extreme close up, close up, medium, long, extreme long), camera movements (track shot, pan shot, zoom shot), editing techniques (jump cut), and other elements (pace, performance, diegetic sounds, non-diegetic sounds, mise-en-scene). It provides explanations for each technique and their purposes in filmmaking such as to emphasize significance, show emotional state or surroundings, set the scene, or create different perspectives.
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This document defines and describes various film techniques including shots (extreme close up, close up, medium, long, extreme long), camera movements (track shot, pan shot, zoom shot), editing techniques (jump cut), and other elements (pace, performance, diegetic and non-diegetic sounds, mise-en-scene). It provides the definitions of these techniques and what purpose they serve, such as using an extreme close up shot to emphasize details or a close up shot to show a subject's emotions.
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A2 Media Studies - Prop list
- 2. Throughout the music video, mobile phones will be used; to reinforce generic ideals of the youth, in relation to their technological interests. Furthermore, will be used as a visual reference to the lyrics, an example of such lyrics is: “rub my eyes and check my phone”. In context to the lyrics of the song, the image of the mobile phone will further reinforce the idea that mobile phones are used as a point of contact for the youth; which enables them to engage in drug related activities.
- 3. Throughout the music video, green plants contained within plastic packaging will be used to visualise drugs, specifically marijuana. Furthermore, the prop will be used as a visual reference to the lyrics, an example of such lyrics are: “get the herb rolled”. In context to the lyrics of the song, the appearance of drugs will reinforce social issues as mentioned within the lyrics of the song; which within existing hip hop music videos, is a common technique.
- 4. Within the music video, sunglasses will be implemented as a visual feature of the artist. The implication of sunglasses is generically suggestive about an artist who interacts with abnormal behaviours; and is further visualised to maintain a secretive identity of the artist(suspicion). Ideals of suspicion can be conveyed by the artist discretely engaging in the handling and consumption of drugs. In relation to the lyrics, the artist would not want to be recognised within a social space, as he is “supposed to be in class”. Within existing hip hop music videos, sunglasses are commonly integrated into the artist's appearance, and so the artist can be associated to the hip hop genre; conforming to the genric expectancies, of a hip hop artist.
- 5. Throughout the music video, conventions of cigarette interaction will be implemented via the usage of cigarettes and cigarette roll-up papers. Which will visualise the lyrics, such as: “Cause we tryin to get high get high get high” and “let's get the herb rolled”. The lyrics are proposed to be visualised by notions such as smoke fume trails and papers being rolled in a circular motion. Which, will attempt to provide audiences with an insight to the artists consumption of drugs. Within existing hip hop music videos, cigarettes are commonly used, to reinforce the social issues mentioned within a songs lyrics.
- 6. Throughout the music video, money will be used to visualise the ideals of wealth; in relation to the lyrics. An example of lyrics that suggest this ideology is: “gotta work with watcha got”, viewers will be able to recognise the artist as being money- motivated. Within existing hip hop music videos, ideologies of wealth are commonly illustrated via the display of items in the form of valuable assets, or simply shown via the possession of money notes; whereby money symbolises authority. Which is another generic convention illustrated within hip hop music video texts.
- 7. Within the music video, eggs and syrup will be implemented to visualise the lyrics: “I’ll top it off with scrambled eggs” and “but no more syrup left in my bottle, damn”. In context to the songs lyrics, visualises a daily routine of the artist, in which is preparing breakfast. Inevitably, he consults to interacting with “eggs” in result of having “no syrup”. Which suggests that the narrative is an abnormality. In regards to existing hip hop music videos, the reference to breakfast is unusual and subverts the stereotype of artists generically relating to life events, rather than daily routines. This abnormality is suggested as a humorous device in attempt to maintain prolonged viewing.
- 8. Within the music video, bottles of alcohol will be implemented to suggest the artist's interaction with alcohol consumption. Which intends to be visualised by the lyrics: “but I don't give a f**k if the house a mess”. In regards to existing hip hop music videos, the reference to alcohol is commonly made, by the use of indirect imagery such of empty bottles. Which further suggests the past activities that had occurred within an environment; a social event. Social events are generic conventions within hip hop music videos, and highlight the identities of people.