The combination of the main music video product and ancillary texts like the digipak and magazine poster were effective in promoting the new artist. The digipak and poster were designed to synergistically promote the video, which would in turn promote the artist. Similar greyscale color schemes and identifiable looks were used across products to clearly link them together. Influences from existing successful album designs were also drawn upon to create engaging and recognizable ancillary texts that complemented the core video product.

1. Evaluation Two
How effective is the combination of your main product and
ancillary texts?

2. To complete the brief for this music promotion task, I had to ensure that I created three pieces to promote a new
upcoming artist for a chosen genre, this included a music video for a single, a digipak to promote the song, and a
magazine poster to promote the album. The digipak and magazine poster were created as a form of synergy to
help promote the video, which in turn, help to promote the artist.
In my video, I wanted to represent someone who does in fact struggle with mental issues, but is shown as
someone who does not let these issues control their life, and depends on herself to get her life together. I wanted
to challenge how society usually represents people with mental issues as being either violent or very weak, I
wanted to show a strong character that people could look up to and relate to themselves.
When it came to produce my ancillary texts I wanted to create fairly similar products, so they would be easily
identifiable to one another. I wanted to create a more dramatised character of my star, which is why I chose to
make a photo shoot, and create these images in this way. I wanted to create products that differed from my music
video, but, was still easily identifiable by the colour scheme, and by the look of the digipak itself.

3. With my ancillary tasks, I tried to maintain a similar
grey-scale colour tone, as to keep to our colour scheme
that is present in our music video.
Furthermore, I felt as though using darker colours kept
with the meaning of the song, despite it being slightly
upbeat. The slight touches of colour are used to create a
contrast of these darker colours ; this technique is
something that a majority of electropop artists have done
with their digipaks. I used the pre-existing albums as an
influence to create my own piece, such as Kesha’s album
‘Cannibal’ - in both her album and my own, the artists
are facing directly towards the camera, connecting with
the audience through eye contact.

4. Pre-Production/Research
I researched into varying digipaks and posters of
different genres before I designed my own one.
I took main influence from purely female pop/pop-
rock/alternative/electropop genre, and found that each
of them followed a similar theme of the artist featuring
on the front cover, which is something that I took into
account when I made my digipak, Furthermore, both of
these albums pictured to the right, follow the
greyscale/black and white colour scheme, creating an
effect of stripping back the ‘star’ persona created, and
showing a seemingly normal person, which is one of the
main ideas that we tried to portray the music video.

5. When it came to create my poster, I wanted to make a product that did not feature my
artist, but something that was still identifiable with my album and artist, hence the
reasoning for me choosing to use the back cover of my digipak, the difference between
them being that the poster is a much larger version of the digipak, with added detail to
it.
In comparison to the pre-existing poster for Green Day’s ‘American Idiot’, they had
used the exact same image that appeared on the album and on the poster, but kept the
simplicity of the design to show a clear recognition between the two products.