Promotional Package Evaluation

EVALUATION: QUESTION 2
How effective is the combination of your main product and
ancillary texts?

Music Video:
The main product within the promotional package is the music
video that helps to support the design and style of the digipak
and magazine advert, as ideas of the artist’s style and
presentation of their products are advertised through both the
moving and still image.

Music Video:
Within the music video, there are constant and recurring motifs
that help to develop the audiences’ understanding of the
narrative such as the jacket worn by both of the actors
throughout the music video.

Music Video:
Despite the use of a child actor within the music video, the
narrative is based primarily on the adult protagonist depicted
above. The ancillary products, from this, focus more on the
mature character within the video and use his image as The
Face of the artist (such like the artist Sia), demonstrating the
artist’s own adaptation and use of the word ‘Weathermen’.

Music Video:
There are links throughout the music video that help the
audience to recognise the link between the two characters. The
use of fades to show one character in place of the other, along
with visual matches such as the one to the right of the two
character’s eyes. The design of linking the two characters
together in such a fashion to symbolise their link has been
adapted into the digipak, where the inner firsts consist of half of
each character’s face, that match together to create one image
within the digipak.

Music Video:
There is a continuous use of contrast used within the music
video: the happy child, and the ‘sad’ adult; the light of the sun in
the park, and the darkness around the pub in the evening. From
these contrasts in the music video, I have adapted the use of
contrast throughout the ancillary products to help form a greater
known star iconography, as well as further define the use of
contrast within the full promotional package; both literal in the
colour scheme used in the ancillary products, and representative
within the music video.

Music Video:
The use of colour and tone are important throughout the entire
promotional package, helping the ancillary products link more
closely with the main product. The music video grows darker
throughout the narrative as the day progresses and the sun fades,
making the ending of the music video dark in tone and lighting.
This matches the use of black throughout the ancillary products
and helps to maintain a similar atmosphere throughout all three
products.

Music Video:
From the music video, I believe the combination with the ancillary
products has helped to build a stronger star iconography through the
repetition and use of similar images that help the audience to
recognise the artist and their work, and feel that this has been
strongly established and recognised through audience feedback of
the entire promotional package.

Advert:
Following the music video, my
final design for the magazine
advert takes the imagery of the
jacket both characters wear and
places it centre of the advert as
an icon for the band and – more
specifically – their new album.
I have used the stylised font I
have created for the music video
and both ancillary products;
giving the artist their own font
allows their products to more
easily be recognised by their
growing fan base.
I have used a similar style to
that of existing magazine
adverts for my own, adapting the
more simplistic style to that of
my own artist.
The whole of the ancillary
products lean on the use of a
limited colour palette, adapting
the greyscale effect of black and
white, using “eye-drops” of the
blue colour seen on the jacket
worn by both actors within the
music video.

Pictured, is the back and front cover of the
digipak seen below, near the combined inner
firsts as they would be seen next to each
other on the physical digipak once printed
and constructed.
Likewise with the magazine advert, the
digipak is in keeping with the black and white
style of the advert with the occasional
sections of blue to help aspects of the
digipak stand out where the feature of
extreme contrast has perhaps failed to
capture the level of the audiences’ attention
as desired.

Following this, the child
character on the second
inner first is shown with the
football image once folded
in, depicting the characters
from the music video in
accordance with their
relative imagery that helps
to build a further picture of
the style and driving
motivation of the band and
their music.
Along with the style of the
digipak matching that of the
magazine advert, the
separate inner firsts fold so
that the more mature
character is shown with the
landscape of the park, and
the written message to the
fans that places this
character almost as the
face of the artist and as
one of their Weathermen.

Digipak Insert: Inside the digipak will be an insert containing black and
white images of the actor along with scenic shots taken from
inspiration of the music video (some being photographs
taken before filming commenced and so the camera angles
are similar to that of some shots within the music video),
with some images selecting the colour blue for the actor’s
jacket and the colour from the football and the combination
of the two actors’ eyes.
Within the insert, I have included a combination of text and
images; the text being the lyrics of two of the songs that
feature in the album, stylised with the images to keep with
the style of the digipak and magazine advert, keeping with
the overall style of the ancillary products.
The link between the digipak insert and the digipak is
created through the shared use of text and imagery that
depicts the same characters and scenic imagery (such like
the park scene) throughout both, but without repeating
images. From this, the same style and images are used on
the magazine advert of the ‘iconic’ jacket the two characters
wear.
There is, therefore, a continued link between the two
ancillary products and the actual music video when I have
used photographs of filming locations and images of the
characters that feature in the music video in the rest of the
promotional package; helping all three elements of the
promotional package (the music vide, digipak, & advert) link
more closely together and increase the star iconography I
have been trying to create throughout this promotional
package.

Digipak Insert:
ChildForLife
Hangaroundinconcreteall theday
Tokeepmyfeet onthegroundandstay
Yes,I'mcleanasawhistle,I'mproudtosay
Still livemylifelikeakidandplay-ay-ay
Someof themdiedeaththroughout theday
Inthecupboardhethrew hisbrainsaway
I fell walkedaroundtotheotherway
I get myeyesandmindclearformyown
Now I know I will beachildforlife

Digipak Insert:
ChildForLife
It'shardtoexplain;toomanywordsinmybrain
Canyoufeel thepainthat runsstraight throughmyveins?
I can't containtheemotionsandthestrain
I can't refrainfromfeelinglikeI'mgoinginsane
Toseemnormal,all mylifeI havedenied
I havenevernot beencriticized
I don't know whyI amterrified
It'stoolatenow torunandhide

Digipak Insert:
ChildForLife
Toseemnormal,all mylifeI havedenied
I havenevernot beencriticized
I don't know whyI amterrified
It'stoolatenow torunandhide

Digipak Insert:
TheDadaWeatherman
The songs and lyrics that I have featured within the insert
are Child For Life and Refrain From Feeling that are
included – along with ten other songs - on the back of the
digipak. The lyrics to Child For Life in the insert are the exact
lyrics transcribed from the song in early planning stages for
the music video within the project.
The song Refrain From Feeling, however, has briefly been
written by myself as a ‘filler’ to complete the insert as I
believed on song featuring within the insert seemed too little,
and I am unaware of the possibility that other songs have
copyright on them, such as the reason why I have briefly
changed the song titles to the rest of the songs on the
original album to include on the digipak.
From this I did not want to copy the lyrics of one of the
artist’s songs – in breach of copyright – and so have simply
included a song I have written for the purpose of the digipak
insert and this project , in a similar style to that of the artist,
to give the audience more out of the digipak and, therefore,
‘more for their money’.
I have combined the lyrics of the two songs within the insert
in a similar fashion to that of the digipak, keeping the
imagery a similar reference and style to that of the actual
digipak and magazine advert.

Individually, I feel that each text I have created for the
promotional package helps to expand and develop the star
iconography of the artist, and once combined, these
conventions that are displayed throughout all of the texts
build together to create a completed promotional package
that links all of the products together.
The use of a continued colour scheme throughout the ancillary products and
recurring motifs used within the music video that present themselves within the
ancillary products – such as the jacket – help to more clearly define the link to
the artist and the growing iconography throughout the completed promotional
package.

Promotional Package Evaluation

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