The document discusses the significance of Twitter as a microblogging platform for businesses and individuals, highlighting its user statistics and the concept of 'ambient intimacy.' It provides practical tips for using Twitter effectively, such as engaging with followers, sharing valuable content, and maintaining a professional presence. Additionally, the document explores various business applications of Twitter, including branding, networking, and customer engagement.

1. Twitter for BusinessPaul GillinAuthor, The New InfluencersSecrets of Social Media Marketinggillin.com

2. Twitter is aMicroblog ServiceIt is the simplest form of blog. But in simplicity there is often great power.“ A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size…microbloggers post about topics ranging from the simple, such as ‘what I'm doing right now,’ to the thematic, such as ‘sports cars.’”--Wikipedia

3. A Few Microblogging ServicesAnd, of course…

4. Did You Know That… 600 new tweets are created every second? (Twitter)

5. 10% of Twitter users account for 90% of all activity? (Harvard Business School)

6. The more followers you have, the more you tweet? (Sysomos)

7. Brazilians are the second largest population of Twitter users? (Sysomos)

8. 15% of all US adults will use a microblog service this year? (eMarketer)

9. Ashton Kutcher, Britney Spears and Ellen DeGeneres each have more followers than President Obama? (Twitterholic.com)Using Twitter is Like Fishing a StreamIt’s a constant flow of information that yields continual discovery

10. Many Uses for Twitter

11. Publish Everywhere44 million members32 million members300 million members1 billion daily views1 million daily visitors6 million daily visitors1.5 million daily visitors10 million members50 million members

12. International FlavorSource: Twitter, Compete.com

13. What’s the big deal about 140?Here’s what 140 characters looks like:“Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposi”Or Tweetshrunk to:“4 score & 7 years ago R fthrs brought forth on ths continent, a new nation, conceived in Liberty, & dedicated 2 the prop that all men R crea”

14. The Appeal of “Ambient Intimacy”“Facebook users didn't think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive.“Each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends' and family members' lives, like thousands of dots making a pointillist painting.”--Clive Thompson, The New York Times, 9/8/09

15. Uses For Twitter in BusinessBranding

16. Hiring

17. Traffic building

18. Professional networking

19. Publicity

20. News

21. Prospecting

22. Feedback

23. Peer relations

24. Competitive tracking

25. Search engine optimization

26. Mobile visibility$Source: Sirona Consulting

27. Getting StartedSign upCreate personal and business accounts; keep names short!

28. If tweeting for business, choose username linked to business (i.e. “@MeganCIO”Fill out that profile160 characters; choose ‘em wisely!

29. Use keywords

30. Link to an “About” page on your site

31. Include photo or logo, depending on intended useChange the default backgroundChoose images and themes consistent with the intended persona

32. Pay attention to business marketing guidelinesChoose a background

33. Step TwoChoose a ReaderTwitter.com just doesn’t cut it for active users

34. Seesmic (top) and Tweetdeck are popular choices

35. Choose a mobile client

36. Readers support filtering, lists, profiles, follow/unfollow, multimedia, cross-posting to other social networks, tweetshrink, URL shorteningFollow peopleStart with a small list and grow

37. Follow your friends, then find people through search.twitter.com, Listorious the people others followListen For a WhileTweetdeckSeesmicTweetieTwitterific(iPhone)Pandora(Android)

38. Monitor Conversations

39. It's Your Turn to TalkSay Something InterestingCite good articles on the Web

40. Comment on others’ tweets

41. Talk about others, not yourselfThe Golden Ratio is 9:1For every one tweet promoting yourself, send nine promoting others

42. Be courteous, even if you disagree

43. Take time to look up user IDs of others you quote@ShellyKramer: It's An Exciting Time to Be A Creative Type | http://bit.ly/c1FzxoDo not have your username "admin" when using a wordpress blog #wcmiaNew Mashable app is massive improvement from previous incantation and soo glad they dumped that 'graphic' or whatever it wasFacebook Problems Today: Photo Uploads Broken and Other Issues http://bit.ly/cuRs2n4 Reasons Why Nobody Reads Your Blog http://ow.ly/19kDd #BloggingTips by @binterestRomania seeks to tax fatty fast food http://is.gd/8JS5a16 unusual facts about the human body http://u.nu/3fpw5

44. Consider Your PersonaHelpful?Funny?Offbeat?Sympathetic?Snarky?Unpredictable?Try following some popular people , then choose a style that makes sense for you

45. Check out this interesting article! http://bit.ly/bvnPDVNew entry on my blog: http://bit.ly/bvnPDV@JasonFalls do you like @Backupify? I've heard of it but never from someone I trust who uses it.It’s snowing in Austin and raining in New York. Something’s wrong!We just launched a new product! http://bit.ly/bvnPDVInfo tweet RetweetHelp tweetSix Types of TweetsRT @copyblogger Revised AP style guide http://bit.ly/bvnPDVPostman tweetSmiley tweetSource: Sirona ConsultingYoutweet