Social networking focuses on building online communities for people to share interests and activities. It allows for communication methods like email and instant messaging. Popular social networking sites include LinkedIn, Facebook, and Twitter. Social networking provides benefits for businesses in relationship building, marketing, and customer service through low-cost interactive engagement. It is an effective way for companies to learn customer opinions compared to more expensive traditional research methods.

1. Social Networking... It’s NOT Online Dating! Deborah Krier Wise Women Communications WWC Events

2. Definition Social networking focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. Some Terminology Web 2.0 A second generation of Web development and design that aims to facilitate communication, secure information sharing, interoperability and collaboration on the Internet. Includes Web-based communities such as social networking sites, video-sharing sites, wikis, and blogs. Wiki A collection of Web pages designed to enable anyone with access to contribute or modify content. Wikipedia is one of the best-known wikis.

4. Some Terminology Digg A social news Web site made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. RSS (Really Simple Syndication) Web-feed formats used to publish frequently updated works—such as blogs, news headlines, audio, and video. Instant Messaging Any system that allows instantaneous person-to-person conversations over a network. Began in 1960s as early Unix chat systems.

5. Why??? “ Corporate leaders should use Web 2.0 tools not only to communicate but also to learn from employees, suppliers, customers and the public. Many corporations spend large sums trying to find out what people think of them. Plugging into the blogosphere or listening to feedback on Twitter offers a more effective and cost-efficient way of learning how to approach customer relations.” ~ Forbes , March 11, 2009

6. Why??? “ Social networking websites, Twitter and online business reviews by consumers are joining search engines as common marketing tools on the Internet. And in a weak economy, businesses are looking more to cheap, interactive online venues and email to promote their businesses, provide customer service and grow brand loyalty.” ~ Denver Business Journal , March 13, 2009

7. Why??? 35% of American adult Internet users have a profile on an online social network site – four times as many as three years ago 61% of people with online profiles have AHI of more than $50,000 33% of people with online profiles are college graduates 28% use social networking to make new business or professional contacts and/or promote themselves or their work ~ Pew Internet & American Life Project Survey, December 2008

8. Benefits of Social Marketing Source: Social Media Marketing Industry Report, March , 2009

9. Why??? Relationships Relationships Relationships!!!

10. Just a few of MANY!

12. Deb’s Top Three Exists to help you make better use of your professional network and help the people you trust in return Over 38 million members in over 200 countries and territories around the world A new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members

13. LinkedIn Public Profile

14. Deb’s Top Three Giving people the power to share and make the world more open and connected More than 175 million active users More than half of users are not in college The fastest growing demographic is 35 years old and older Average user has 120 “friends” More than 3 billion minutes are spent on Facebook each day (worldwide)

15. Facebook Profile Page

16. Deb’s Top Three A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What are you doing?” Messages can only use just 140 characters No exact number of users as Twitter is privately-held, but estimated at 4-6 million

17. Public Website Page

20. Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting! Getting Started!

21. Tips & Techniques Be relevant Be helpful Be useful Be a resource Tell people how to find you Quality vs. Quantity Humor and great content will build followers faster than SCREAMING about your product or services! ~ Gina Schreck

22. Avoid TMI Com. Pu. Ter. Is. So. Slow. To. Day. Must. Re. Start. Gmail is borked. I'll spare you the details, 'cause let's just be honest: who cares? watching my housemate pull hairs out of his ears. ahhhh, we really *are* just a buncha monkeys. :) If the majority of readers would say “Why?” “Huh?” “Ew!” or… DON’T POST!

23. Do not… Lie, cheat or steal Curse or be vulgar Over-post Under-post Spam Be pushy/hard sell Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!

24. What Social Media is NOT Private Personal Hidden X

25. Is It Worth It? We are looking for an individual who can take the project on fully and make it very successful - both in participation and impact. I found your profile on LinkedIn and have looked at your Web site… Gr8 meeting w @debkrier. She's an event planning, event management pro! Need help? Call her! According to Gina Schreck, about 70% of her revenue is a result of social networking!

26. Examples!!!

27. Contact info: Deborah Krier Wise Women Communications WWC Events (303) 594-8930 [email_address] [email_address] Twitter: debkrier LinkedIn: Deborah Krier Facebook: Deborah Krier