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Twitter Tutorial
Twitter is a social media platform with over 140 million users that allows sharing of messages ("tweets") up to 140 characters. It has become popular for sharing news, photos, videos, music and humor in real time. The document provides an overview of how Twitter works and best practices for using it, including consistently tweeting about your interests, effectively following others, engaging authentically, and reducing noise. It also profiles some popular Twitter users and how to measure your effectiveness.
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Twitter Tutorial
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- 2. Venture Right Twitter –So what, who cares? 140M users, $8B valuation, 900 SF employees Everything you care about, in 140 characters or less: News - Photos - Videos – Music – Humor Social Network - Keep in Touch - Listen/Learn – Share In Real Time #FastFact Twitter: a series of short, high-pitched calls or sounds. The founders were trying to describe in one word the sound of mobile phone notifications buzzing in your pocket. (via Mashable)
- 3. Venture Right Users • Musicians •Comedians • Politicians • Sports Teams • Reporters, News • Brands • TV Shows • Your mom #FastFact Twitter usage grew 43% overnight with the addition of one user… via New York Times April 17, 2009
- 4. Venture Right Popular Tweeps •Lady Gaga • Justin Bieber • Katy Perry • Rihanna • Britney Spears • Barack Obama • Taylor Swift • Shakira • Kim Kardashian • Nicki Minaj • Oprah Celebs Brands • YouTube • Twitter • Starbucks • CNN Breaking News • TwitPic • UberSocial • The New York Times • NBA • Google • E! Online Bloggers, Business & More… • Robert Scoble • Guy Kawasaki • Pete Cashmore • Michael Arrington • Tony Hsieh • Steve Case • Jeremiah Owyang • Dooce • Stephen Colbert • Anderson Cooper • Ken Jennings #FastFact Conan O’Brien famously follows just one person (a girl he picked at random). Conan has 6,716,534 followers.
- 5. Venture Right Twitter 101 •Basics - Getting Started • Twitter Glossary & Terms • Tweet Consistently • Follow Effectively • Engage Authentically • Reduce the Noise • Best Practices • More Ways to Use Twitter & What’s Next
- 6. Venture Right Basics -Getting started • Upload a photo, Create a good bio – No photo = no followers – Who you are, what you do, what you like – Add URL to increase site traffic @johnjarve, I’m talkin to you….
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- 8. Venture Right @Connect -Interactions
- 9. Venture Right @Connect -Mentions
- 10. Venture Right #Discover -Stories
- 11. Venture Right #Discover -Activity
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- 13. Venture Right Twitter Glossary& Terms • Mention – a user’s handle in a tweet • @ Reply – publicly visible, only appears in followers’ feeds if use the following format: • RT/MT –Retweet/Modified tweet, compliments original tweet
- 14. Venture Right Twitter Glossary& Terms contd • DM - Direct Message: equivalent to twitter email, still limited to 140 characters. To send someone a DM, they must follow you. Useful when you want to send a message, but don’t want it public. • Favorites – yellow star bookmarks tweets for later, or as a compliment
- 15. Venture Right Twitter Glossary& Terms contd. • # Hashtags – a way to organize tweets, track conversations, and spread information. Used for Topical groupings (#socialmedia), trending topics (#MarsRover), whimsy (#DamnYouAutocorrect) – Helpful sites for Hashtag searches: whatthetrend.com, hashtags.org, twubs.com • #FF – most common hashtag, meaning FollowFriday • Promoted Tweets – advertised tweets or accounts • Verified Users – people who have huge followings, marked by a blue checkmark • More…check out Twitter’s glossary in the Help section #FastFact The Hashtag #sandiegofires was one of the first use cases for hashtags on Twitter – it alerted people to evacuation status in 2007
- 16. Venture Right Tweet Consistently •How? Get in the habit – 20 minutes a day – News related to business/interests – Your opinion – Something interesting non-work related (but not what you’re eating for breakfast) – Use media – photos, videos, links – Respond to other’s tweets – RT, and add value (proper format is to start with your comments) – Listen – Use your mobile – Combine social networks – Implement Twitter in what you are already doing – conferences, lunch with a colleague, meeting a great entrepreneur, browsing online #FastFact Twitter was built for accommodation on mobile phones – 140 character limit was based on a 160 SMS limit, which leaves space for a name in addition to the message
- 17. Venture Right Follow Effectively •Follow people you know (they follow back) – Import contacts, use the search function (search tips in appendix), check out who your friends/colleagues are following • Utilize other people’s lists – Menlo’s “Reporters” and “Investments” lists • Use Twitter as a resource - #Discover, @Connect – Some people follow hashtags more than users – Respond to those who reach out to you • Create targeted connections – what interests you? What’s interesting to your followers? #FastFact The world learns about the raid on Osama bin Laden’s compound via tweet on May 1, 2011 when @reallyvirtual tweets “Helicopter hovering above Abbottabad at 1AM (is a rare event).”
- 18. Venture Right Engage Authentically •Be human – Twitter is social • Share your expertise, add to the conversation • Post links on what you find interesting • Listen • Show your personality • Reach out to others • Then take it off Twitter…
- 19. Venture Right Reduce thenoise • Use Lists – Stay organized – Maintain account size • To purge, use Tweepi.com – Create your own, use others’ • Follow content aggregators – @TweetSmarter – @Infographics – Bots (@VCDelta) – There are multiple websites that aggregate tweets and hashtags, no really good ones yet • Save searches, hashtags • Block Spammers! #FastFact Menlo is a member of more than 150 lists on Twitter!
- 20. Venture Right Reduce thenoise contd • Use Twitter Clients – HootSuite, TweetDeck, Seesmic, UberSocial – Saves time – Schedule in advance or Autoschedule – Multiple users/Social accounts – Tracking/Analytics – Mobile apps
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- 22. Venture Right Best Practices Do: •Tweet others how you would like to be Tweeted • RT with added value, put your comments before the RT • Keep tweets short (100 characters or less gets more retweets) • Shorten your links (if Twitter doesn’t shorten enough, you can use websites like bit.ly or tiny.url • Compliment often, brag sparingly • Try to reply when people connect with you or mention you • Give credit where it’s due – Example: “A great entrepreneur practices Success Amnesia” via @shervin • Be genuine, be transparent • Tweets between 8 am and 7 pm have higher engagement • Use links, photos, videos • Use #hashtags but no more than 2 per tweet • Listen Don’t: • Lock your profile! • Be mundane or profane • Steal tweets or fail to source your tweet • RT all the time with no added value
- 23. Venture Right A fewgood examples… Uses humor/personality Mentions shervin (oops, double check username – twitter will autofill if you follow someone but you’re on your own if you tweet from a website) Uses headline Includes link Sources tweet
- 24. Venture Right A fewgood examples… Mentions Travis Compliments Mentions Uber Uses media Combines social platforms
- 25. Venture Right A fewgood examples… Keeps it human inspires with words and media: increases engagement …and you never know when you’ll get a retweet from @nasa
- 26. Venture Right How JeremiahOwyang uses Twitter Jeremiah publishes an average of 15 tweets per day – but his goal is to add value: 1) As a ‘shared feed’ reader. I’ll post up links of what I’m reading that I find is interesting in near real time, and give some commentary. I try to add value here, rather than adding to noise. So use me as a news filter. 2) As a chat room. We collectively work out problems, issues, and I gain insight to other people’s viewpoints. Often when conversations are just between a few folks, I shift to direct messages or email –sparing my community from hearing my minutia. 3) Event capture: Lately, when I attend an event, I’ll fire off the top nuggets I learn. 4) Listening tool: It’s interesting to find out what others are sharing and talking about, from very personal to big concepts. I frequently use the search tools around different topics to keep on top of what’s happening. 5) Traffic direction tool: I use it to direct people to this blog, sometimes (I’ll admit) a bit too enthusiastically. Google Analytics indicates this is one of the largest referrers of folks to my blog. 6) For work: When I’m conducting interviews or briefings that aren’t confidential, I’ll state who I’m speaking to and what I find interesting, if you listen closely, you’ll hear me tweet about other interesting findings from my job as a social media analyst. Also, I will announce new research, request interviews, and promote workshops, conferences and other services. #FastFact Jeremiah was named in Forbes’ Top 50 Media Power Influencers in 2012, and Time Mag’s 140 best twitter feeds in 2011.
- 27. Venture Right Top tipsfrom @shervin • Just use the mobile app • Follow many • Most useful is @Connect – Interactions: people who follow him • Twitter is like email – you have to respond • Broadcasting only is a black hole • You don’t get it until you engage! 27 CONFIDENTIAL
- 28. Venture Right More Waysto Use Twitter • Follow hashtags • Save searches • Participate in Twitter chats (or just listen) • Tweetups (Shervin’s open office hours)
- 29. Venture Right What’s next •Ads – Twitter ads beating Facebook ads • Twitter removes 3rd party sites and restricts 3rd party apps (LinkedIn, Twitpic) • Better profile pages – introduced last week • Better curating/aggregating platforms for news • Better measurement tools (Klout, Twitter)
- 30. Venture Right Appendix I:Search Terms
- 31. Venture Right Resources • TwitterHelp Section, Twitter Blog • Mashable Guidebook • Tao of Twitter by Mark W. Shaefer • Jeremiah Owyang, How I Use Twitter • @TweetSmarter
- 32. Venture Right 3 2 Menlo Ventures 3000Sand Hill Rd. Ste. 4-100 Menlo Park, CA 94025 www.menlovc.com @menloventures