Uploaded byStefanie Blackburn
Twitter For Real Estate Agents
This document provides information on using Twitter for real estate agents. It covers what Twitter is, why agents should use it, how to get started, Twitter terminology, what types of content to tweet, how to find people to follow, tools for Twitter, and automation options. The key points are that Twitter allows short messages to connect a wide audience, it is beneficial for real estate agents to connect with clients and drive traffic, and content should include resources, collaboration, conversations and occasional promotions. Automation can help schedule tweets and connect blogs and feeds to Twitter.
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Twitter For Real Estate Agents
- 1. Twitter for RealEstate Agents
- 2. What will becoveredWhat is Twitter
- 3. Why You Needto be on Twitter
- 4. Getting Started onTwitter
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- 7. Finding People toFollow
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- 11. What is TwitterRealtime, many-to-many Short Message Service (SMS) application
- 12. Somewhat like achat room…..
- 13. Somewhat like texting….A Micro Blogging Platform All around the world, people follow the sources most relevant to them and access information via Twitter as it happens – from breaking news to everything in between
- 14. Think of Twitteras the World’s Biggest Cocktail Party…Where you talk to people in 140 character bursts called tweets
- 15. Why you ShouldUse Twitter
- 16. Why You ShouldUse TwitterIt’s FREE
- 17. It is easyto Tweet
- 18. It is agreat way to update customers and friends about your business
- 19. It can beused to improve customer service and customer relationships
- 20. It is agreat way to create BUZZ on your business
- 21. It is agreat way to find prospects
- 22. It is agreat promotion tool
- 23. It drives prospectsinto your sales funnelOnline Hub /HomeWebsite
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- 25. Email listTwitter needsto be an active component of your web presence driving traffic back to your website, blog and email list
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- 27. How to GetStarted on TwitterOpen an account (www.twitter.com )
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- 29. Provide a Pictureof yourself (or @ minimum your logo)
- 30. Find those youknow and follow them
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- 32. Participate in theconversationSetting up your Twitter Profile for SuccessTwitter is a great tool for you to implement into your business, but there are a few key things that you can do to maximize your results when you set-up your profile:Complete your profile on Twitter with a relevant bio
- 33. Provide a linkto your web site from your Twitter Profile
- 34. Use a CustomBackgroundComplete your profile on Twitter with a relevant bioWhen you create your bio on Twitter you only have 160 characters to get across who you are and what you do. This forces you to be concise and clear. Here are a few sample bios:
- 35. Provide a Linkto your Web SitePart of your strategy for using Twitter is to drive more traffic to your business. This being the case be sure to include a link to your web site on your Twitter Profile.
- 36. Use a CustomBackgroundIf you are using Twitter to build a business it is critical that you use a custom background. The background will help you build your brand and give you more virtual real estate to showcase who you are. Here is an example of what the standard Twitter background looks like:
- 37. Here are Examplesof Custom Backgrounds
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- 39. Twitter TerminologyTweet :When a Twitter user posts an update to their Twitter account, that update is often referred to as a "tweet" and the user is said to have "tweeted".
- 40. Follower: While Facebooknecessitates that all relationships are bilateral, Twitter allows for one-way relationships. If you find Twitter users who are interesting, you can “follow them” to subscribe to their tweets. They do not necessarily have to follow you back, though the more social users will follow you back.Twitter Terminology continuedAt Replies (@):@reply precedes messages sent from one person to another that are public. In other words, anyone who can see your Twitter updates can see the @replies that you send or that are sent to you, whether or not they are following you or you are following them. These messages appear on Twitter updates as @username (with "username" replaced by the person's actual username from their Twitter account).
- 41. Direct Message (DM):A direct message is a private message from one Twitter user to another. You can only view your direct messages in your direct message Inbox after you log into your Twitter account. You can only send a direct message to Twitter users that you are already following. Twitter Terminology continuedRetweet (RT): Is When you share or retweet what someone else has tweeted
- 42. Hash Tag (#):Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags. A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. ):2/18/2010
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- 44. Twitter is atool to use to interact with others establishing communication. It is not meant to be used exclusively for marketing.It is good to mix up your tweets with a variety of information. A good mix may look like:40% Sharing Resources
- 45. 30% Collaborating withOthers
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- 47. 15% PromotionWhat toTweet
- 48. Twitter is atool that will let you Tweet about anything and everything ….. But… should you ??Here are some items that would be great to Tweet:Share links to cool stuff your followers will like
- 49. Share glimpses ofyour life – people like people
- 50. Share a DailyJoke or Motivational Quote
- 51. Retweet comments fromothers – this builds community
- 52. Share Tips forHome Buyers or Sellers
- 53. Tweet When youPost to Your Blog
- 54. Share your NewListings ( but don’t over do it)Possible Topics To Tweet
- 55. There are greatplaces available to find content that you can Tweet about:Search Twitter for content to share (http://www.search.twitter.com )
- 56. Blogs and IndustryPublications you Read
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- 58. Yahoo Answers –see what your target market is asking and provide the information
- 59. Google Alerts (http://www.google.com/alerts)FindingInformation to Tweet
- 60. Finding People toFollow
- 61. Finding People toFollowNow that you are on Twitter who should you follow ?Your Collogues
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- 67. Those that TweetAbout a Real Estate NeedHow to Find People to FollowThere are several tools and methods that can be used to find people to follow on Twitter:Twellow: http://www.twellow.com
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- 71. Just Tweet It:http://justtweetit.com/
- 72. **Demand Spot: http://www.demandspot.com/**Demand Spot Gives Agents and Edge – you can look for buyers or sellers
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- 74. Twitter Tools TweetBeep: http://tweetbeep.com/ - alerts you when a keyword your are watching for is used
- 75. Twitter Grader: http://twitter.grader.com/- lets you see how influencial you are on Twitter
- 76. Hoot Suite: http://hootsuite.com/- A Web based Twitter client that will also support other Networks
- 77. Twitpic: http://twitpic.com/ -allows you to share a picture on Twitter
- 78. Tweet Lister: http://tweetlister.com/- a tool to manage your property listings
- 79. Twitter Karma: http://dossy.org/twitter/karma/- a tool to see who is following you and notMore Twitter Tools Hash Tags: http://hashtags.org/ - See what hash tags are trending
- 80. Twitalyzer: http://twitalyzer.com/ -A Nice tool to see your impact on Twitter
- 81. Twitter Feed: http://twitterfeed.com/- allows you to set up any site with an rss feed to your twitter accountTwitter Automation
- 82. Twitter AutomationThe followingare items that can be automated on Twitter with the right tools:Automatically Follow those that follow you if they match a set of criteria (https://www.socialoomph.com)
- 83. Pre Schedule Tweetsto be posted automatically at set days and times ( http://www.hootsuite and https://www.socialoomph.com)
- 84. Automatically Tweet BlogPosts from your blog (can be done with tools on your blog or rss feed tools)Twitter Automation goTwir is a new web based tool that offers many options for management and automation http://www.gotwitr.com
- 85. Google FeedBurner –allows you to set-up any feed to be published to Twitter in Real Time. This is one of the top ways to automate relevant content to your Twitter accountQuestions
- 86. Special PromotionTwitter AccountSet-up with the following:Custom Background
- 87. Registration in 2Directories
- 88. Set-up up to3 auto feeds to your Twitter Account
- 89. Set-up semi automationof followers
- 90. 30 minutes ofTraining$250
- 91. Stefanie Blackburn720-306-5001 x101stefanie@sourceonetech.comTwitter: @sblackburn