Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Consumers engage more with retailers and brands that they trust. In this final of four presentations, you will learn what trust features you can add to your Social Commerce experience that inspire genuine, enduring loyalty in your customers, loyalty built on the passions at the core of your brand and your online experience.
If you're an agency or brand marketer, and would like to explore putting some of these ideas into practice, please click on "Get In Touch" icon at the bottom of the presentation slide.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago.
This may compress the buying cycle and lower sales costs, but it also presents new challenges.
For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages.
This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.
Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012.
Optimization is more than SEO and an "optimize and socialize" approach to content marketing improves awareness, engagement, community, leads and sales.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Consumers engage more with retailers and brands that they trust. In this final of four presentations, you will learn what trust features you can add to your Social Commerce experience that inspire genuine, enduring loyalty in your customers, loyalty built on the passions at the core of your brand and your online experience.
If you're an agency or brand marketer, and would like to explore putting some of these ideas into practice, please click on "Get In Touch" icon at the bottom of the presentation slide.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago.
This may compress the buying cycle and lower sales costs, but it also presents new challenges.
For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages.
This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.
Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012.
Optimization is more than SEO and an "optimize and socialize" approach to content marketing improves awareness, engagement, community, leads and sales.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
David Nour on Enterprise Social Market Leadership 6.10David Nour
David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I - 2012) presented at Arthur W. Page Society, Spring Seminar, March 2012
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.
Optimize and Socialize for Better Content Marketing Results.
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
Slide presentation with videos and capsule descriptions from the 2017 Excellence in New Communications Awards, presented by the Society for New Communications of The Conference Board.
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response.
Writing for social networks is about capturing attention. It's about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at it.
Each social network has different styles and techniques that work. In this mini-course, we cover Facebook, Twitter and LinkedIn to show best practices for communicating on each.
This presentation covers:
• How to compose messages for the major social networks that conform to the culture and syntax of each community.
• How to find offbeat angles that catch readers’ eyes and entice them to learn more.
• 20 different ways to approach the same topic and create a unique experience.
10 Tips for Improving Your Social AuthorityPaul Gillin
Social authority is the prominence and influence you gain by sharing your expertise, whether through speaking, writing, teaching or being quoted in the media.
You can’t buy social authority. You can only earn it. Once you do, it pays dividends for a long time. Social media platforms are ideal for building social authority, and there’s no mystery about it. Create compelling, search-friendly profiles, contribute quality content and make as many other people as possible aware of it.
In this presentation I outline 10 ways you can grow your social authority without breaking your back or your budget. Spoiler: It's all about basic blocking and tackling.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Highlights of IBM Analytics Research ReportPaul Gillin
These highlights come from the IBM report, Analytics: the real-world use of big data
(http://www.slideshare.net/pgillin/big-data-analytics-study-4-13annotated). This document is used in a blog post that shows how to write a summary of a complex research report quickly.
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point.
This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers:
• Why search optimization matters;
• The importance of quality content;
• Recent revisions to Google's algorithm their significance to website operators;
• Tools and tactics for selecting optimal keywords;
• What you can control in search;
• How search engines view and index Web pages;
• Analysis of one company that excels at search optimization;
• Common SEO mistakes;
• Tips for optimizing every item of Web content;
• URL construction tactics;
• The value of inbound links;
• Anchor text and alt text;
• Strategies for generating inbound links;
• The future of search.
The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA
Part one of a six-part blogging basics education series presented by Profitecture. This segment covers:
--What are blogs good for?
--Business applications of blogging
--Elements of a blog
--Why search engines like blogs
--Importance of choosing specific topics and themes
--Sidebars and widgets
--Choosing blogging platforms
--Plug-ins
--Customizing blog look and feel
Seven Online Publishing Tricks You Can Learn From Redbook Paul Gillin
Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other sources for that precious slice of the reader’s attention span. How do you stand out from the crowd?
One industry has been dealing with these problems for decades: consumer magazine publishers. The people who produce Redbook, Cosmo, Woman’s Day, People and other newsstand staples are experts at enticing people in supermarket checkout lines to buy copies and become subscribers. The tricks they use to grab and keep attention are every bit as relevant online as they are in print – even for B2B companies.
Paul Gillin dissects a copy of Redbook magazine and reveals the subtle techniques publishers use to turn passers-by into buyers.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
Creating a Social Business for B2B CompaniesPaul Gillin
Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and they freely share their experiences and recommendations online. Businesses need to join these conversations or risk being rolled by them. The good news is that social businesses can vastly expand their marketing reach by empowering customers and employees to speak for them.
This presentation focuses on what makes companies great in the era of “information at your fingertips.” You’ll learn how socially engaged businesses achieve competitive advantage through superior customer service and create brand ambassadors who spread the word about their unique value.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Paul Gillin
The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very often it's because they feel uncertain about their ability, or their company's ability, to produce engaging and interesting content. But it's not as difficult as it may seem. With planning and a little creativity, b-to-b marketers can create content that inspires response and generates action. Learn the tricks professional publishers use and how to apply them.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Anything that can be measured can be used to calculate ROI, and that includes social media. Many people say the ROI of social marketing can’t be measured, but I beg to differ. Here are some guidelines for measuring the value of a visitor, a community and even a tweet!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
1. Measuring Social ROI:
The CIO’s Role
Paul Gillin
Author:
The New Influencers
Secrets of Social Media Marketing
Social Marketing to the Business Customer
2. Click to Right
Time is edit Master title style
Perceived Value of Social Business
Increased market share 81% 17%
2%
Decreased costs 37% 53% 10%
Improved talent retention 58% 37% 4%
Improved speed to market/innovation 65% 30% 6%
Improved product/service quality 68% 28% 4%
Improved collaboration with partners
65% 30% 5%
Improved brand or stock value
67% 29% 4%
Improved marketing/sales effectiveness
84% 13% 2%
0% 20% 40% 60% 80% 100% 120%
Advantage No Impact Disadvantage
Source: Economist Intelligence Unit Survey of 329 Business Leaders, 2012
3. Click Another Channel? style
Just to edit Master title
Who Has Primary Responsibility for Social Business
Marketing and branding
41%
Marketing Communications (e.g., Public Relations)
40%
Distributed throughout the organization
17%
Sales
16%
Customer service
11%
Human Resource
10%
Research and Development (R&D)
8%
Education and Training
7%
Centre of Excellence
6%
Source: Economist Intelligence Unit
Survey of 329 Business Leaders, 2012
4. Click to edit Master title style
Executives See Greatest Benefit of social engagement in…
• Project management
• Innovation
17% • Collaboration
• Efficiency gains
• Cost savings
Yet only 17% have
81% responsibility well-
agree that social distributed throughout
engagement has the organization
tangible benefits
Source: Economist Intelligence Unit
Survey of 329 Business Leaders, 2012
5. How to Share Influence
ClickWeedit Master title style
PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE
Talk face to face Personal blog Comments on blogs
Phone call Social network page Comments on websites
Talk face to face
Talk to shop worker Widgets Viral emails
Phone call
Consult a professional Video sharing site Auction websites
Talk face to face Talk to shop worker
Readers Letters Photo sharing site Wish lists
Talk to shop worker Consult a professional
Phone in; TV / Radio Chat rooms Ratings on retail sites
Readers letters
SMS Message boards Reviews on retail sites
Phone in; TV / Radio
Email Social Bookmarking Price comparison sites
Instant Messenger Chat room Social shopping sites
Consumer influence channels
Twitter: @pgillin
Source: Universal McCann Erickson
6. Customer Service Matters
Click to edit Master title style
Service Topic Consumers who General Consumers who have
have not used social population used social media for
media for customer customer service
service
Additional amount consumers 11% 13% more 21% more
will spend for excellent service
Have not completed intended 49% 55% 83%
purchase because of poor
customer experience, previous
12 months
Number of people customers 9 15 42
tell about good customer
service experience
Number of people customers 17 24 53
tell about poor customer
service experience
Twitter: @pgillin
7. Click to edit Master title style
“Companies that are highly effective communicators
had 47% higher total returns to shareholders over the
last five years compared with firms that are the least
effective communicators.”
Towers Watson 2009/2010 Communication
ROI Study Report
8. Click to edit Master title style
“Our data show that fully networked
enterprises are not only more likely to be
market leaders or to be gaining market share
but also use management practices that lead
to margins higher than those of companies
using the Web in more limited ways.”
McKinsey 2010 survey of 3,249 executives
9. Service With a Smile
• 55% of respondents became a customer of a
company because of its reputation for great
customer service
• 40% began purchasing from a competitive brand
simply because of their reputation for great
customer service
• 85% of consumers said they would be willing to pay
more over the standard price in order to ensure a
superior customer experience.
- RightNow Technologies 2010 Survey of
2,217 North American consumers
10. There are business benefits
to encouraging customers
to talk publicly – whether
81% positive or negative
agree
67%
agree
Responsibility distributed Responsibility assigned
throughout the organization to one department
Source: Economist Intelligence Unit
Survey of 329 Business Leaders, 2012
11. Adoption of social channels is strong; with 59% of
organizations having adopted Twitter and 60%
adopting Facebook, and almost 85% of those who
have adopted one, have adopted both together.
However, adoption seems to have been the easy
part. Justification, integration, and strategic
measurement continue to be the most challenging
aspects of implementing new social channels.
- ThinkJar/Sword Ciboodle
survey of 400 customer
service practitioners, 2012
12. Disconnect
When selecting a new channel for customer
service, who drives the decision?
Internal team
Customer research
Consultants/integrators
Customer co-creation
Analysts and pundits
Other
0% 20% 40% 60% 80% 100%
Source: ThinkJar/Sword Ciboodle, 2012
13. New Channels of Complaint
Companies are quick to deploy the
Where Crises Originate Blog
latest social media technology, yet
20%
most have not prepared for the
threat of social media crises…we
found that more than three-fourths
Twitter could have been diminished or
18% YouTube averted.
22% --Altimeter Group
Communi
ty Facebook Social Media Crises Reaching Mainstream
22% Other
14% Media
4%
10
8
6
4
Data source: Altimeter Group, 2011
2
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14. The Sales Funnel
Click to edit Master title style
Suspects
Qualified Prospects
Hot Prospects
New Clients
Image Credit: Retail Sales Systems, LLC
Twitter: @pgillin
15. Flipping the Funnel
Click to edit Master title style
Respond &
Iterate
Invite
Engagement
Listen
Go Where the People Are
15
17. Click to edit Master title style
Twitter: @pgillin
@pgillin
18. Today, Integration Means “Everything”
Value of Specific Marketing Communications Programs
100
75
10 of 14 achieved
50
50% top 2 box score
25
0
Public Internet Word of In-store/ Direct Social Mobile
Relations Mouth/Viral Point of Sale response Networking Marketing
advertising
General Search Engine Sales Event Sponsorship Branded Videogame
Advertising Marketing Promotion Marketing Entertainment Advertising
Source: Association of National Advertisers, 2010
19. Room for Improvement
% of Companies Measuring ROI
30%
25%
20%
15%
10%
5%
0%
Social Network Mobile Email Direct mail
Marketing Advertising Marketing marketing
Source: Columbia University/ American Marketing Association 2012
20. What CIOs Can Do
• Set up listening posts
• Get people focused on analytics that
matter
• Invest in marketing automation
• Integrate customer service and external
data for 360º customer view
• Drive consensus on ROI measurement
22. 38 Minutes on Twitter
Click to edit Master title style
Twitter: @pgillin
23. Click to edit Master Theystyle
What the Heck Are title Thinking?
Epson reported
that revenue per
visitor nearly
doubled after the
reviews were
launched.
Twitter: @pgillin
24. What We Usually Measure
Click to edit Master title style
Hits Traffic Unique Visitors
Visits Likes Followers
Bookmarks Page Views Clicks
These Indicate
Activity but NOT
Engagement
25. Terms of Engagement
Click to edit Master title style
Downloads Subscriptions
Repeat Visits
Comments
Shares Retweets
Bookmarks Employment applications
Pages/visit Lead forms Forwards
Phone calls Ratings Reviews
26. Measuring the Immeasurable
Click to edit Master title style
Lift Studies Headline Counts
Store visits Speaking Invitations
Net Promoter Score Coupons redeemed
Employment applications
If You Can Measure It,
You Can Calculate Its ROI
27. Click to Things Thattitle style
Oh, the edit Master You Know!
Thanks to Web Analytics…
March 30 April 4
April 9
Prospect reaches website Prospect responds to e-mail
Prospect attends
through search query "small invitation for "Choosing Small
webcast, stays 45 minutes and
business accounting," views Business Accounting Software"
submits a question related to
four pages and subscribes to webcast 30 minutes after e-mail
legal practices.
newsletter. is sent.
April 10
April 12
Prospect clicks link in webcast
Prospect downloads trial
summary e-mail to visit product
version of your small business
description page. He downloads
accounting software for legal
PDF of product brochure about
practices.
software for legal practices.
30. Stagger Activities
Click to edit Master title style
White Paper Promotion Timeline
Task Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Home page link
E-mail newsletter
E-mail blast
Blog promotion
Twitter messaging
32. Lead to edit Master title
Click Gen Excellence style
73 blogs
17 bloggers
600% jump in
leads
Top quality
“Get engineers talking to engineers and get everyone else out of the
middle.”
Rick Short, Marcom Director
@pgillin
Twitter: @pgillin
33. A Reader is aMaster title style
Click to edit Lead
Each blog has the
option to ask a
question of the
engineer
@pgillin
34. Basic Business Metrics
Click to edit Master title style
Lifetime Value of a Customer =
(Longevity * Revenue) * Margin
Conversion Rate = New Customers/
Visits or Leads
Value of a Lead/Visitor =
Visitor * Conversion Rate * Lifetime
Value
35. ClickLet’s Make it Real style
OK, to edit Master title
Typical customer Curly spends
$10,000/year with you
Curly is with you for five years
Your profit margin is 10%
Lifetime value of Curly is
($10,000 * 5) * .1 = $5,000
36. Click to edit Master titlea Visitor
Applying ROI: Value of style
Monthly Visitors 10,000
Conversion Rate .5%
Lifetime Value $5,000
Calculation (10,000 * .005 * 5)/10,000
Value of a
$25
Visitor
37. Value of a Blog
Click to edit Master title style
Monthly Search Traffic 3,000
Estimated Traffic w/Blog 4,000
Value of a Visitor $25
Monthly Value of a Blog $25,000
Monthly Blog Expense $6,000
ROI ($25,000-$6,000)/$6,000 316%
38. Value of Twitter
Click to edit Master title style
You send 50 tweets a month…
Generating 1,000 visitors to
your website…
2% of whom become leads…
5% of whom become
customers.
Therefore, the value of a tweet is:
(1,000 * .02 * .05 * 5000)/50 = $100
39. Click toYou! Master title style
Thank edit
Paul Gillin Site: gillin.com
508-656-0734 Blog: paulgillin.com
paul@gillin.com Twitter: pgillin
Twitter: @pgillin
Editor's Notes
Customer ExperienceReport
The problem is that we’ve defined integration by using moretouchpoints. In that same ANA survey, marketers were asked how important various communications platforms are to their marketing plans. And amazingly 10 out of the 14 platforms received a top 2 box score – very important or important – of 50% or more. So we’ve moved from a world where one media was dominant to a world where everything is important. We would say, however, that using more media does not constitue “integration”. Especially in a world where we are still adapting creative from TV.