This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.

1. Twitter

2. Housekeeping This presentation is available online. This presentation is interactive, you will need your phone We will be available for questions afterwards

3. Win a Free Book We will watch Twitter for the first message from this group. If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.

4. Win a Free Book Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth” You will receive a reply from Twitter Reply with “Signup” You will receive a reply from Twitter Reply with the username you want You’re done!

5. Tribes? “ Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.” Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now” Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media

6. Origins Founded in 2006 Asked “What are you doing?” Informal and short, it lives between blog posts (informal, long) and emails (formal, long) Can be updated by phone, email, rss, web, Facebook, your thoughts…

8. Timeline 2006 2009 2007 2008 2010 40 Million!

9. Usage Twitter now has over 40 million users Would be the most populous state in the US Less than half of Twitter users use Twitter.com If Twitter were a country, it would be the 32 nd largest… 10% more populous than Canada.

10. Age of Users

11. Demographics

12. How Twitter Works

13. How Twitter Works User signs up for Twitter via SMS or Web User posts updates Other users follow user to see her updates in their timeline Interconnected network forms of users following other users Each timeline is unique, based on who you follow

14. Tweet-speak RT @reply #hashtag http://is.gd/12G56

15. Mentions Mentions are designated with the at sign A mention is directed toward a particular user, but still public You can mention multiple users in a single post Short twitter names help you get mentioned more @

16. Re-Tweets Re-Tweets are market with a “RT” and a mention of the Twitter user Re-Tweets are like forwards, they mention a user, but are displayed for your followers Keep your updates short if you want to get re-tweeted. RT

17. Hashtags Categories are called “Hashtags” The pound sign is prefixed to a single word to create a tag The pound sign is called the hash mark in English, hence Hashtag. Hashtags were invented during the San Diego wildfires #

18. Tiny Urls Because of the character restriction, users had to get creative Services convert long urls to short urls http://www.washingtontimes.com/news/2009/dec/15/three-taxing-temptations/ becomes http://bit.ly/70djLG Use bit.ly which provides performance reports and analytics

19. Tweet Shrinking Because you are limited to 140 characters, sometimes it is useful to shorten your tweets. ‘ cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets. TweetShrink.com will shorten for you TweetDeck has shrinking built in Avoid shrinking, be succinct instead Character limits make shortening necessary.

20. Twitter Talk

21. Social Media Ethos Communication needs to be Direct Transparent Fast No more press-release-speak A headline is not a tweet It is up to you to be transparent Reply directly to conversations

22. Social Media Ethos Speak in first person Identify yourself Reply to conversations Don’t spam Contribute and promote Re-Tweet whenever you can

23. Rumor Control Engage directly Reply with facts Link to pertinent information Learn and use hashtags Keep your ear to the ground

24. Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics

25. Established Brands

26. Comcast

27. Starbucks

28. NASA

29. Ellen DeGeneres

30. Ashton Kutcher

31. FBC OEM

32. Emerging Brands

33. iJustine

34. Wait… what? Who the heck is “iJustine?”

35. iJustine 300 page phone bill YouTube Twitter NPR ATT New billing format

36. Local Brands

37. Sugar Land Spec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD 39 News Missouri City Only Katy St. Arnold’s KTRK KHOU KPRC

38. Contest Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem” Mention FBCOEM in a tweet about this seminar

39. Application for You

40. Application for Small Business “ All things being equal, we prefer to do business with people we know, like, and trust.” - Bob Burg Everybody who is considering doing business with you has one question on the top of their mind… My primary goal as a business owner using Twitter is Social Capital !

41. Social Capital Build Trust Be Personable/Authentic Create Community Thought Leadership Share Helpful Resources Top of the Mind Awareness Respectful Offers (90/10 Rule)

42. Business Benefits Generate leads (awareness, networking) Drive traffic to your website or blog Create better relationships with customers Locate resources/information Follow your competition/industry Conduct research/Find new ideas Create ad-hoc communities/promote live events/promote your customers (PR)

43. Leverage Lists Lists are groups of Twitter users Lists are created by users Lists can be followed, instead of following everyone in the list You can maintain a list of “customers,” people will want to be on the list You can maintain a list of SMEs in your industry which customers will follow You may get listed, allowing you to see how others are categorizing you You can follow SME lists to keep up on industry trends @Scobleizer/ venture-capitalists

44. How to Be Interesting… Two Types of Tweets: Broadcast Conversations Use “broadcasts” to make sure the information you want to share gets across. Use “conversation” tweets to turn those followers into a community.

45. How to Be Interesting… Link Tweet: “This is what I’m into now” Classic Tweet: “This is what I’m doing now” Opinion Tweet: “This is what I’m thinking now: Mission Accomplished Tweet: “This is what I’ve just done” Entertainment Tweet: “I’m making you laugh” Question Tweet: “Can you help me w/something?” Picture Tweet: “Look at what I see” (twitpic)

46. Searching and Monitoring TweetDeck custom columns NutShellMail http://search.twitter.com Tag yourself Search for misspellings Reply to mentions

47. More Resources

48. Resources Mashable Twitter Guide Book http://mashable.com/2009/08/05/twitter-guide-book-download/ Mashable’s Twitter Page http://mashable.com/tag/twitter/ Twitter in Plain English http://www.commoncraft.com/Twitter

49. Resources WeFollow (Directory) - http://wefollow.com Mr.Tweet (Increase your followers) - http://mrtweet.com/ TweetStats - http://tweetstats.com/ BagTheWed (Twitter Tips) - http://bagtheweb.com/b/4QfhjBOseBAF

50. Twitter Applications Computer TweetDeck BlackBerry Open Beak iPhone Tweetie Android TwitDroid

51. Questions

52. Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http:// www.thegrowthcoachhouston.com / Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http:// www.fbcoem.org /

53. Bibliography http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/ http://mashable.com/2009/11/04/twitter-lists-uses/ http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter-apps-for-iphone http://en.wikipedia.org/wiki/Justine_Ezarik http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/ http:// www.sysomos.com/insidetwitter /