The document outlines a winter seminar by the Aptos Chamber of Commerce focusing on using social media platforms like Twitter, Facebook, LinkedIn, and YouTube for business. It provides statistics on user engagement and tips on how to effectively utilize these platforms for branding, networking, and customer service. Additionally, it offers resources and contacts for further social media training and consultation.

1. The Aptos Chamber of Commerce
Winter Seminar Series
Twitter for Business!
with
Karen Kefauver
www.karenkefauver.com

2. Resources - After the Talk
• Karen’s Blog: www.socialmediawithkaren.blogspot.com
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
• Website: www.karenkefauver.com
• Email: Karen@KarenKefauver.com

3. Facebook Stats
• Facebook: 800 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

4. Twitter Stats
• Twitter - 200 million registered users
• Record $800 venture capital investment in 2011
• Apple integrated Twitter into iOS 5 last Fall
• 2009: more than 2 million tweets per day
• 2012: more than 250 million tweets per day

5. LinkedIn Stats
• LinkedIn 135+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
• There were nearly two billion people searches on LinkedIn in 2010.

6. Google+ Stats
• Google+ 62+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

7. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

8. Social Media Trends
• 1. More social media!
• 2. Mobile devices
• 3. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 4. Video!
• QR Stuff.com

9. Karen’s Mobile Phone Site
• Designed by Eric Bloom of Mobile MarCom

10. Twitter Defined
• Twitter is an online social networking service and microblogging
service
• Enables users to send and read text-based posts of up to 140
characters, known as "tweets"
• It was created in March 2006, Based in San Francisco
• Twitter is free and can be accessed via website and external
applications that can be installed on smart phones and tablets
• Twitter is ranked as one of the ten-most-visited websites worldwide
by Alexa's web traffic analysis

11. Twitter Stats

12. Twitter Stats
• 2008: Twitter’s largest spike in Tweets per second (TPS) during the
Super Bowl was just 27.
• 2011: Fans sent 4,064 TPS, which was the highest TPS for any sporting
event at that time.
• 2012: TPS peak was 12,233 Tweets. Madonna! avg. 8,000 TPS

13. Why Use Twitter
• 1. Research Tool - Use Twitter as search function the way
people use Google to search
• 2. Branding - Get your Brand in Twitter universe: it’s like
having a billboard on a busy virtual intersection.
• 3. Collaboration and Networking - Twitter opens new
relationships, cements existing ones
• 4. Direct Traffic to your websites/Facebook etc.
• 5. Have your message spread thru Retweets
• 6. Customer service

14. How to Use Twitter
• Share Expertise to Build Credibility
• Provide selected highlights from a conference or event
• Share photos (Twitpic makes it easy) of conferences, travel,
product
• Report industry, company, world and other news that’s
related to your business, together with some commentary
• Link to articles and content posted elsewhere with a summary
of why it’s valuable

15. How to Use Twitter
• Feed your Twitter tweets into other social networks
• Research prospects before meeting them
• Link to articles and content posted elsewhere with a summary
of why it’s valuable
• Network to find new clients or land a new job
• Respond to tweets talking about you and your brand

16. Sample Tweets

17. Twitter Glossary
• @ SIGN The @ sign is used to call out usernames in Tweets, like this:
Hello @Twitter! When a username is preceded by the @ sign, it
becomes a link to a Twitter profile.
• A mention is any Twitter update that contains an @username
anywhere in the body of the Tweet. @Karenkefauver
• # HASHTAG The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet. It categorize messages. #SuperBowl
(Best practice - no more than 3 hashtags per Tweet)
• # Clicking on a hashtagged word in any message shows you all other
Tweets in that category

18. Twitter Glossary
• Follow - To follow someone on Twitter is to subscribe to their Tweets
or updates on the site.
• Follower - A follower is another Twitter user who has followed you.
• Following someone on Twitter means:
• You are subscribing to their Tweets as a follower
• Their updates will appear in your Tweets timeline
• That person has permission to send you direct messages

19. Twitter Glossary
• What are followers?
• Followers are people who receive your Tweets. If someone follows
you, they will:
• Become your follower and will show up in your Followers list.
• See your Tweets in their Tweets timeline, on their phone, or any third
party application that they use.
• If you follow someone, you are their follower.

20. Twitter Glossary
• Twitter Lists - Curated groups of other Twitter users. Used to tie
specific individuals into a group on your Twitter account. Displayed
on the right side menu of your homepage.
• Twitter Favorites - To favorite a Tweet means to mark it as one of your
favorites by clicking the yellow star next to the message.
• Trending Topics - A subject algorithmically determined to be one of
the most popular on Twitter at the moment.

21. Twitter Profile Set Up
• Set up your FREE account
• Put a BIO on your profile
• Put a photo on your profile
• Put a link in your profile
• TAKEAWAY: Fully Set Complete Your Profile

22. What to Tweet About
• Use Links in your Tweets
• Don’t Tweet about yourself too much
• Try to stay positive with your Tweets
• Try to be the first to break news!

23. Retweets
• Retweet Defined
• Retweet = Link Sharing
• Link Shorteners: Bit.ly is more Retweetable than TinyURL
• TIP: Ask for Retweet (using Please!)

24. Retweets: Words to Avoid

25. Retweets: Words to Use

26. Tweetdeck

27. Hootsuite
•

28. Find Folks to Follow
• https://twitter.com/who_to_follow
• http://listorious.com/MyCreativeTeam/media-outlets-twittering

29. Twitter Search
• Twitter search – This is the only search function actually hosted by
Twitter. https://twitter.com/search-home
• Twellow – An application similar to Twitter search except that you can
search by categories (which makes results more targeted). http://
www.twellow.com
• WeFollow Twitter people directory, http://wefollow.com

30. Twitter Tips
• 1. Create a user-friendly Twitter ID (@yourname) or biz name
• 2. Search for people to follow
• 3. Learn the lingo. You’ll want to join the crowd
• 4. Add your Twitter ID to all of your signatures
• 5. Read the bio of those who follow you

31. Twitter Tips
• 6. Promote others and share your best information
• 7. Learn the etiquette
• 8. Find out who some of the big players are
• 9. Promote your Twitter handle!
• 10. Read 62 Ways to Use Twitter for Business
• http://gigaom.com/collaboration/62-ways-to-use-twitter-for-
business/

32. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

33. Twitter Tips

34. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+
• http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube:

35. Thank YOU!
• Aptos Chamber of Commerce: www.aptoschamber.com
• Central Coast Small Business Development Center
www.centralcoastsbdc.org

36. Contact Karen
• I offer social media training and private
consultations.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business
• Social Media Blog:
www.socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver