The document provides tips and guidance for journalists on using social media platforms like LinkedIn, Twitter, Facebook and email to develop their professional network and find new opportunities. It discusses how to create profiles, engage with contacts, share updates and find relevant industry people on each platform. Guidelines are given for an appropriate online presence and best practices for leveraging social networks.

1. The Online Networker Doesn’t Do Lunch Lisa Murphy, http://twitter.com/lisamurphyTO ; http://www.linkedin.com/in/lisamurphyto

2. “ The networking that matters is helping people achieve their goals.” Seth Godin, best selling author & entrepreneur “ I don’t do lifecasting but mindcasting on Twitter,” says Jay Rosen, NYU journalism professor. “I’ve hand-built my own tipster network.” “ It’s not who you know, but who knows of you.” Guy Kawasaki, author, Alltop founder "You should only follow people who you trust, you think are interesting, or that you learn from," says Jeremiah Owyang, a senior Forrester analyst. Networking Wisdom

3. Magazine editors have never been busier – rarely assign pitched articles, so you need to stay top of mind Opportunity to learn from other journalists, editors, professors and experts Chance to share latest work and get new leads, insights on trends, etc. Create new business opportunities and renew old business acquaintances Get breaking news and find new story sources Your competitors (and colleagues) are doing it Why Online Networking Matters

4. LinkedIn has over 41 million members in over 200 countries (1 million in Canada), including HR Online resume with recommendations Ability to connect with editors and writing stars you know (barely) Find out about jobs before they’re posted Keep people abreast of your recent successes (and challenges) How LinkedIn Can Benefit You

5. Join groups, find experts, ask questions within groups Share SlideShare presentations Post WordPress blogs Get expert responses from LinkedIn Answers Be proactive and collaborative for best results What’s New On LinkedIn

6. DO Update your status at least once a week, with links to work Include a recent picture Include website or blog address (post blogs, too) Seek and give recommendations Join relevant groups; share wisdom; ask questions Make sure your LinkedIn profile is public LinkedIn Dos & Don’ts DON’T Rush your bio and summary. Keyword it. Overstate your credentials Connect with people whom you’ve never worked or connected with Avoid your friends Ignore the LinkedIn Updates Get complacent – keep linking

7. Ann Smarty is now Director of Media at Search & Social Media, LLC Emdad Ahmed * LION * Looking for Sales Manager for New York Office Marnie Peters has joined 3 groups, including Rotman MBAs (University of Toronto) and ThoseinMedia (The Who's Who in All of Media) Anji Barton is reading Groundswell: Winning in a World Transformed by Social Technologies Ann Smarty recommends colleague Loren Baker Managing Partner at Search & Social Media, LLC “ Loren is an awesome person to work with: he is reliable, easy-going and creative. I enjoy following ...” Ellen Friedland , Susan Brozek Scott and Joanne Quinn Smith commented on: Can Journalists be Entrepreneurs? Good LinkedIn Use

8. Joe Chidley, editor of Canadian Business Lindsay Borthwick, editor of GreenLiving Jacqueline Kovacs, deputy editor, Today’s Parent Lesa Hannah, beauty editor at FASHION magazine Magazine Editors on LinkedIn Meredith Erickson, Editor at Large, Maisonneuve Penny Caldwell, editor at Cottage Life Ian Portsmouth at Profit Magazine PLUS, other writers to connect with

9. How to use LinkedIn http://learn.linkedin.com/new-users/ Journalists Should Customize Social Networks to Maximize Experience http://www.pbs.org/mediashift/2009/06/journalists-should-customize-social-networks-to-maximize-experience152.html WSJ rules for social media conduct: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544 Using LinkedIn: a journalist's guide http://www.j-source.ca/english_new/detail.php?id=2903 Ten Ways to Use LinkedIn to Find a Job http://blog.guykawasaki.com/2009/02/10-ways-to-use.html Helpful LinkedIn Articles

10. Quadrupled traffic; 17 million U.S. visitors in April alone Breaking news updates by the second Ability to share your expertise with influential people in your field, including editors, authors, experts and journalism stars Find out about jobs before they’re posted; connect with HR managers Keep people abreast of your recent work Follow trends, get story ideas How Twitter Can Benefit You

11. Twitter Dos Participate in conversations such as #journchat and #editorchat Ask questions Share knowledge, stats and findings (with links & sources) Share opinions that you’d be willing to discuss at any work gathering Find people through wefollow.com, search.twitter.com, monitter.com, Mr. Tweet Retweet people, respond, thank and praise Be warm, genuine and professional Use professional photo, not avatar

12. Good Twitter Use

13. Be informed and knowledgeable Only 11% of consumers use RSS, so that makes you a superstar Most magazine websites, Google News, blogs, all sites, have RSS Feeds Gain a deeper understanding of your beats, use Google Alerts Educate yourself on new and upcoming topics Get new story ideas Share Information From RSS Feeds

14. Twitter Don’ts Protect your tweets Make it all about you, you, you Say something you’d regret if an editor or employer saw it on Google Be dishonest if you’re researching a story Disparage people, just block or unfollow Follow only people you know Tweet about something that would be better sent via direct message (DM)

15. @lisatant (Flare) @pennycaldwell (Cottage Life) @gfscott (THIS Magazine) @ Ian_Portsmouth (Profit) @meganmcchesney (Canadian Family) @VlatonaSHAPE (Shape Magazine) Magazine Editors On Twitter

16. Other Media People On Twitter

17. The Best Techniques For Building Your Tribe On Twitter The Right Way http://blog.steffanantonas.com/techniques-for-building-your-tribe-on-twitter-the-right-way.htm How To Use Twitter As A Twool: http://blog.guykawasaki.com/2008/12/how-to-use-twit.html How to Get More Followers on Twitter http://www.twitip.com/how-to-get-more-followers-on-twitter/ 10 Cool Twitter Tools: http://dailytwitips.com/10-cool-twitter-tools/ Twitter: What You Can Do And How You Can Do It: http://www.slideshare.net/truedigital/twitter-what-you-can-do-and-how-you-can-do-it Twitter Etiquette: Five Dos and Don'ts http://www.cio.com.au/article/276218/twitter_etiquette_five_dos_don_ts?pp=1&fp=512&fpid=1704353564 Helpful Twitter Articles

18. 200,000,000 active Facebook users today Editors frequently use Facebook to e-mail writers for whom they don’t have contact info Post updates about published work to encourage magazine sales or increase traffic (editors appreciate) Great opportunity to find sources via your friends and Facebook Groups How Facebook Can Help You

19. DO Decide whether FB is personal or professional, set privacy settings Update your status daily, with links to work Include links to your site, blog, LinkedIn & Twitter pages Use your status updates and groups to find story sources Join groups; help other journalists by sharing Facebook Dos & Don’ts DON’T Connect with people whom you don’t consider friends or close colleagues Post pictures or posts that could damage your reputation Complain about your current editor, story or employer Litter your page with annoying apps Friend story sources

20. Facebook Etiquette: Five Dos and Don'ts http://www.cio.com/article/465099/Facebook_Etiquette_Five_Dos_and_Don_ts?page=1 Facebook for journalists http://blogs.telegraph.co.uk/shane_richmond/blog/2008/01/11/facebook_for_journalists How Should Journalists Use Facebook? http://poynter.org/column.asp?id=77&aid=163829 Helpful Facebook Articles

21. YouTube, Reddit, Digg, FriendFeed, NewsVine, StumbleUpon, etc. etc. Read 50 Social News Websites: A List of General and Niche Social Media Communities : http://www.doshdosh.com/list-of-social-media-news-websites/ Other Social Media Opportunities

22. Don’t Forget E-mail You don’t have to send a pitch – simply send a quick e-mail to editors you work with letting them know you’re free. Ensure your e-mail signature includes your phone number, invoicing address, LinkedIn & Twitter address, or links to your published work.

23. E-mail or tweet with congratulations or praise to editors and writers on recent awards or stories Consider holiday gifts for the editors you’ve worked with (even homemade cookies) Deliver great results, on time, and show a positive attitude to everyone on staff (online and off) Help your editors (and fellow writers) to get more out of social media, too! Spread The Love (And Professionalism)

24. How Journalists Can Leverage Social Media http://www.socialmediaexplorer.com/2009/02/26/how-journalists-can-leverage-social-media/ How to turn online social networking into real-life relationships http://www.10000words.net/2009/04/online-networking-tips-for-introverted.html Social Networking for Journalists http://www.slideshare.net/kate.thompson.sa/social-networking-for-journalists-presentation Other Helpful Articles