This document provides information on how businesses can use Facebook and Twitter to grow. It notes that 175 million people use Facebook with the fastest growing groups being 35-44 and 55+ year olds. It also notes that Twitter has grown 974% in the UK in one year. The document then lists 10 ways businesses can use each platform, such as meeting peers, finding contacts, raising their profile, developing their brand, and placing targeted ads. It provides tips for using Twitter, such as only using 140 characters, different types of tweets, and reasons to use it like branding, hiring, traffic, and networking. The overall message is that social media is a powerful free tool for businesses.

1. How to use Facebook and
Twitter to grow your business

2. Social Media is Everywhere

4. Don’t………

5. • Only 50 million in the US
• 175 million Facebook Users, growing @ 5 million a week globally
•Under 25 age group < 25% of entire Facebook population
• The fastest growing group on Facebook is 35-44 year olds
…………………………followed closely by the 55+ age group

6. • 47% 18-34 age group
• 31% 35-49 age group
• 21% 50+ age group
• 6 million tweeters in
1.5years
• 974% increase in UK
internet traffic in 1 yr

8. Social Media for Business
So what is it about then?
Brand
Community
Customers
Engage
Traffic

10. Ten ways to use for business
1. Meet your industry peers
2. Find and source industry contacts
3. It opens doors previously closed
4. Build and develop business relationships
5. Raise your profile in your sector
6. Develop your brand
7. You can be niche and proud of it
8. Create a business page
9. Place very targeted adverts
10. Cost effective marketing, branding and recruiting – FREE!
(apart from adds)

11. Register twice
Fill in the bio AND
Name & Company upload a photo of YOU
name
Use one of the
Make sure you enter platforms:
your website URL Remember Tweetdeck.com |
140 characters Twhirl.org | Twitterific
only!!

12. Tweet: An update message with a maximum length of 140
characters, visible by everyone including Google
Following: you see the tweets when people you follow update them
Followers: they see your tweets when you update Twitter
@replies: you reply with @username, and engage in conversation
Direct Messages: if you follow each other, you can send private
direct messages to each other – DM’s
Why people won’t follow you in return
1. You have a picture of your dog as your image
2. According to your bio, you don’t exist
3. You are obviously going to try and sell me something
4. You are not playing by Twitter rules

13. The six types of Tweets
1. Info tweet
2. Re-tweet or RT
3. Help tweet
4. Postman tweet
5. Smiley tweet
6. Finally the ‘you’ tweet
..and just watch the ratio

14. Ten reasons to use for business
1. Branding
2. Hiring people
3. Traffic
4. Networking
5. Notify customers | job seekers
6. Latest news
7. Find prospects
8. Get feedback
9. Track your competitors
10. Mobile – everywhere

15. So, have you got the idea of Social Media now?

16. Search for the Chamber facebook using
Lexington, VA Chamber
Follow the Chamber on Twitter
http://twitter.com/lexrockchamber
Questions???:
Josh.Connell@GoWireless.net or http://twitter.com/JoshConnell