Link, Poke & Tweet [Omaha ed., 10.20.2009]
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Authors: Sam Mandolfo & John Kreicbergs Add'l Credits: Mark Logan, Joe Grigsby Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
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Link, Poke & Tweet [Omaha ed., 10.20.2009]
- 1. Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein
- 4. Social Network’s Personality Profile… Friday & Saturday nights Weekends Mon-Fri, 9am-5pm
- 13. Top 10 LinkedIn Tips for Professionals
- 25. We are all Entrepreneurs!
- 26. Questions?
- 27. Thank You!
- 30. It’s Good For You
- 33. Consider your “Google footprint.”
- 34. What is private versus public?
- 35. Privacy settings are your best friend.
- 36. What am I saying without saying anything?
- 37. Even the pros have problems. Source: http://www.nytimes.com/2009/07/06/world/europe/06britain.html
- 38. Source: Nexus Friend Grapher Facebook App
- 39. Think about first impressions.
- 40. Content matters. (And spelling, too.)
- 41. Facebook is the top photo sharing site on the web. Source: http://www.techcrunch.com/2009/02/22/facebook-photos-pulls-away-from-the-pack/
- 54. The three most dangerous words on Facebook?
- 57. Who are you friends with?
- 58. Who is listening to what you’re saying?
- 59. Promote your professional activities.
- 60. Cross-promote and showcase your expertise.
- 63. “ Choose your friends wisely -- they will make or break you.” J. Willard Marriott, founder Marriott Corporation
- 76. James Andrews Vice President/Director Ketchum Interactive
- 79. “ A hazard of social networking is people will read what you write. ”
- 80. “ … everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… ”
- 81. “ … with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications. ”
- 82. “ Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. ” Source: http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
- 83. “ Everyone knows that at 140 characters, Twitter does not allow for context.... ”
- 84. “ My most recent situation underscores the need for important dialogue around how we use this space.”
- 87. “ Cisco Fatty”
- 88. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnor via Twitter
- 93. “… I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.” Source: http://www.theconnor.net/
- 94. “… Time Levad and @timmylevad are two different people.”
- 95. “ Am @I more of a mass-media channel than a human being? Do @I act as such?”
- 96. “ For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with anyone misinterpreting what I said.”
- 101. “ Don’t use the digital space as a platform for creating the person you are not strong enough to be in the real world.” Jessi Withrow (@pensivegirl)
- 102. Thank you! [email_address] twitter.com/patchchord patchchord.com John Kreicbergs Bernstein-Rein Advertising
- 103. Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein
Editor's Notes
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- <<CUSTOMIZE “MINI PROFILE” BOX WITH YOUR PERSONAL PROFILE INFORMATION – YOU DECIDE HOW MUCH INFO TO PROVIDE, BUT PLEASE STAY TRUE TO OUR BRAND WHEN CUSTOMIZING >>
- We are very broad and very deep We have tipped as a company We are the global leaders
- Copy and paste your “mini profile” box to this slide (from Slide 2)
- Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, email or through an application such as Twitterrific or Facebook.
- James Andrews is a digital marketer with over 12 years experience. He currently serves as the Vice President, Director at Ketchum Interactive a division of Ketchum. A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. He has a personal blog known as thekeyinfluencer.com. He tweets under the handle of keyinfluencer. And this past January, he had a bad day.
- This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to his client’s worldwide communications group of (150+) people. Not only did a client employee find it, they were totally offended by it and responded to the agency person. The client?
- They copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.
- Connor Riley is a UC Berkeley grad student. She had a job offer. She lost it in one tweet. Eventually, the web caught up with her and she wrote a single post responding to the situation on her blog at theconnor.net titled “Dear Internet Superheroes.”