SlideShare a Scribd company logo
TWITTER FOR
NOT SO DUMMIES
 “The power to connect and engage in 140
               characters”
Begging to Build a SSM Presence -
                                      by Brian Solis

1. Listen, Search, Walk a “Daily in the Life” of…

2. Define Your Online Brand: What do you want people to see
and appreciate?

3. Develop a Social Media Strategy: Make your presence matter
and tie it back to key business objectives

4. Build and Invest in Your Community: Participate and earn
affinity to become a trusted resource

5. Learn: Repeat steps 1-5 over time to stay relevant as
          http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/
Watch for this
  Key

Concepts!
            Key Concepts to remember


  Take
 notes!     TAKE NOTES


WAKE UP!
            Stand up, do the CHICKEN DANCE
                   and CLAP 3 times! :)-
Joke in the industry

  "Facebook is where people tell lies to
their friends and Twitter is where people
        tell the truth to strangers".
What is Twitter

    Twitter is a micro-blogging tool that has seen explosive growth since its
                                 launch in 2006
with over over 140 million (wikipedia) users worldwide. The latest article about
                       Twitter @Forbes says 200 million.
    Twitter Ranks number #8
             Globally


                                                                 source: alexa.org
WHO IS ON TWITTER?
     Quick Geo-demographics
Relative Audience to internet population




               source: alexa.org
source: Semiocast
Twitter in AUS


                               source: alexa.org




Approximate 2.5 Million user
         in AUS
Why is Twitter powerful?
Key



      Twitter for Marketing -   Concept!




Engagement tool

Promotions

Research

Prospecting

Networking

Traffic generator
Twitter for Engagement
Twitter for Promotions
Take
                                           note!




       Promotion IDEAS

Run a Contest on Twitter (examples
#twittercontest)
Tweetup = events organized on twitter to
meet in person (examples #tweetups)
Twitter Chats (http://tweetchat.com/) -
when we finish
Take
                                                           note!




 Twitter for Market Research
Local Searches = Nearby Tweets ( http://
nearbytweets.com/)

Twitter Searches

Twitter Trends

Tweelow (http://www.twellow.com/) or Trendistic (http://
trendistic.indextank.com/ )

Finding Thought Leaders: Listorious (http://
listorious.com/)
Twitter for Networking

Build relationships;

Participate on events;

Discussions about topics of interest;

Chats or TweetChats;

Meet ups
TWITTER FOR PROSPECTING
       Finding new clients on Twitter
Twitter for B2B Sales




                 Source: Inside View
Source: Inside View
TWITTER TO GENERATE TRAFFIC
    Post LINKS to you BLOG and ask followers to share it.
Take
                                              note!




   Another Hidden Secret

Inside Scoop: Follow the right Industry
Insiders / Leader / Evangelists and you get
the news
WAKE UP!
GETTING STARTED
     What to do NEXT?
SETTING UP
 Profile setting = Branding
Take

Your BIO page
                note!
Take
note!
only 160 characters for your
           BIO
Take
                                          note!




use URL shorteners (https://bitly.com/)
Background image
Take
                                                    note!




Learn Twitter’s language
 RT = RE-TWEET

 Mention or @= When someone mentions your twitter
 username

 Hash Tag (#) = Tagging and grouping a TOPIC

 DM = Direct Message

 #FF = Follow Friday
Take
                                                            note!




Learn Twitter’s language
Twitter List = A way of organizing your Followers and the
people you follow into LISTS.

And SOO many others    http://twittonary.com/
ATTACK!!
 Define a Strategy
Engage



  Aim VALUE ...
                                              Key

                                            Concept!




              Connect
              Network
               Engage




              VALUE
  Educate
   Share                Prospect
Train/Coach             Promote
 Help out
Key



       Not ABOUT QTY               Concept!




 “Actions speak louder than page
       views” - from MixelPanel
“Actions speak louder than likes
        and followers”
FOLLOWER GROWTH 101
   Strategies to increasing the number of twitter followers
Growing your follower
Follow people and they may follow back - majority do if you are
cool :)-
Growing your follower
Linking to your BLOG or Website
Growing your follower
Link your twitter account to your Facebook page or profile;
Growing your follower
Link your twitter account to LinkedIn;
Growing your follower
Link everywhere you can!
Growing your follower

@
Growing your follower
Help people out




   # a Question or a particular need you think people have
Growing your follower

#
Growing your follower
Posting Excellent CONTENT!!!
                               RT and Favorites




                                              # FF

     Daily is out!
Growing your follower
Posting Excellent CONTENT!!!




                               The ULTIMATE MENTION
WHO TO FOLLOW?
 Follow the right people and they will LEAD you there!
Take
                                                                 note!




              Who to Follow?

Start with your friends by connecting your email accounts;

Look for people you admire and follow them, then follow who
they follow;

Your industry leaders and whoever they interact the most with;

#FF = Follow Fridays

#yourtopicofinterest
Take
                                  note!




     Follow Power Twitteres
@scobleizer      @techcrunch
@garyvee         @wilw
@zen_habits      @chrisbrogan
@kevinrose       @The_Real_Shaq
@guykawasaki     @mashable
@marismith       @barefoot_exec
@darrenrose      @jaybaer
TWITTER SCIENCE
   Let’s stick to the FACTS, shall we?
The Scientist
Dan Zarrella is the award-winning
 social media scientist at HubSpot
    and author of three books:
      “Zarrella’s Hierarchy of
Contagiousness,” “The Social Media
Marketing Book” and The Facebook
         Marketing Book.
Dan Zarrella Contra-Competitive Timing




                              Source: http://danzarrella.com
Find the
          Sweet
          Spot!


Source: http://danzarrella.com
Take
                                                               note!




             Words that count
 INCREASE CLICKS           DECREASE CLICKS

“daily is out”
                      “marketing”
@
                      “add this”
“VIA”

“RT”

“please”

“check”
                                    Source: http://danzarrella.com
FINDING CONTENT
    Ninja Tricks to find content
Take
                                               note!


               Ninja Tricks -
        Finding Content on Steroids

Alltop (http://alltop.com/)

Google Reader (http://www.google.com/reader)

Dig (http://digg.com/)

Reddit (http://www.reddit.com/)

Stumble Upon (http://www.stumbleupon.com/)

Quora (http://www.quora.com/)
Ninja Tricks -
           Finding Content on Steroids

Bloggers

Facebook (if you use it wisely)

LinkedIn (Groups and Q&A)

Forums

Amazon Kindle = GET A KINDLE!
TWITTER MANAGEMENT
      in 10 minutes a day
Take
                                                               note!


  Twitter Management in 10
   minutes a day (excluding weekends)
Check your Interaction and Mentions, interact with new
followers

Check RT and interact with followers

Check for new followers and say hello!

Check HOME for anything you might find useful/ interesting

Check your lists for fresh content from cool peps you follow
Take
                                                      note!



  Twitter Management Apps
Hootsuite (http://hootsuite.com/) with Mobile App

TweetDeck (http://www.tweetdeck.com/)

Buffer App (http://bufferapp.com)

Timely: http://timely.is/#/

Twitter Counter (http://twittercounter.com/)

             all with respective Browser Extensions
Take
                                              note!



                  Ninja Tricks -
      Optimizing your study or reading time


RSS into Buffer

Hootsuite

Feedly (http://www.feedly.com)
WRAPPING UP
  a couple more takeaways
Takeaways Tips
You are interacting with Human Beings, so be HUMAN!

Be Humble;

Two ears, one mouth pays off ;

The goal is to connect and engage, and see what happens;

Give VALUE, Educate followers = BE GENEROUS;

Share what you think may benefit whoever is listening
Build your funnel     Key

                                Concept!



Connect


 Engage


  Educate


   Promote


 Catching $$ !!
DONE!!! ANY Q??
    Q & A - TWEET CHAT
Let TWEET CHAT!!



  #smsfe

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Twitter for NOT so dummies webinar

  • 1. TWITTER FOR NOT SO DUMMIES “The power to connect and engage in 140 characters”
  • 2. Begging to Build a SSM Presence - by Brian Solis 1. Listen, Search, Walk a “Daily in the Life” of… 2. Define Your Online Brand: What do you want people to see and appreciate? 3. Develop a Social Media Strategy: Make your presence matter and tie it back to key business objectives 4. Build and Invest in Your Community: Participate and earn affinity to become a trusted resource 5. Learn: Repeat steps 1-5 over time to stay relevant as http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/
  • 3. Watch for this Key Concepts! Key Concepts to remember Take notes! TAKE NOTES WAKE UP! Stand up, do the CHICKEN DANCE and CLAP 3 times! :)-
  • 4. Joke in the industry "Facebook is where people tell lies to their friends and Twitter is where people tell the truth to strangers".
  • 5. What is Twitter Twitter is a micro-blogging tool that has seen explosive growth since its launch in 2006 with over over 140 million (wikipedia) users worldwide. The latest article about Twitter @Forbes says 200 million. Twitter Ranks number #8 Globally source: alexa.org
  • 6. WHO IS ON TWITTER? Quick Geo-demographics
  • 7. Relative Audience to internet population source: alexa.org
  • 9. Twitter in AUS source: alexa.org Approximate 2.5 Million user in AUS
  • 10. Why is Twitter powerful?
  • 11. Key Twitter for Marketing - Concept! Engagement tool Promotions Research Prospecting Networking Traffic generator
  • 14. Take note! Promotion IDEAS Run a Contest on Twitter (examples #twittercontest) Tweetup = events organized on twitter to meet in person (examples #tweetups) Twitter Chats (http://tweetchat.com/) - when we finish
  • 15. Take note! Twitter for Market Research Local Searches = Nearby Tweets ( http:// nearbytweets.com/) Twitter Searches Twitter Trends Tweelow (http://www.twellow.com/) or Trendistic (http:// trendistic.indextank.com/ ) Finding Thought Leaders: Listorious (http:// listorious.com/)
  • 16. Twitter for Networking Build relationships; Participate on events; Discussions about topics of interest; Chats or TweetChats; Meet ups
  • 17. TWITTER FOR PROSPECTING Finding new clients on Twitter
  • 18. Twitter for B2B Sales Source: Inside View
  • 20. TWITTER TO GENERATE TRAFFIC Post LINKS to you BLOG and ask followers to share it.
  • 21. Take note! Another Hidden Secret Inside Scoop: Follow the right Industry Insiders / Leader / Evangelists and you get the news
  • 23. GETTING STARTED What to do NEXT?
  • 24. SETTING UP Profile setting = Branding
  • 27.
  • 28. only 160 characters for your BIO
  • 29. Take note! use URL shorteners (https://bitly.com/)
  • 31. Take note! Learn Twitter’s language RT = RE-TWEET Mention or @= When someone mentions your twitter username Hash Tag (#) = Tagging and grouping a TOPIC DM = Direct Message #FF = Follow Friday
  • 32. Take note! Learn Twitter’s language Twitter List = A way of organizing your Followers and the people you follow into LISTS. And SOO many others http://twittonary.com/
  • 33. ATTACK!! Define a Strategy
  • 34. Engage Aim VALUE ... Key Concept! Connect Network Engage VALUE Educate Share Prospect Train/Coach Promote Help out
  • 35. Key Not ABOUT QTY Concept! “Actions speak louder than page views” - from MixelPanel “Actions speak louder than likes and followers”
  • 36. FOLLOWER GROWTH 101 Strategies to increasing the number of twitter followers
  • 37. Growing your follower Follow people and they may follow back - majority do if you are cool :)-
  • 38. Growing your follower Linking to your BLOG or Website
  • 39. Growing your follower Link your twitter account to your Facebook page or profile;
  • 40. Growing your follower Link your twitter account to LinkedIn;
  • 41. Growing your follower Link everywhere you can!
  • 43. Growing your follower Help people out # a Question or a particular need you think people have
  • 45. Growing your follower Posting Excellent CONTENT!!! RT and Favorites # FF Daily is out!
  • 46. Growing your follower Posting Excellent CONTENT!!! The ULTIMATE MENTION
  • 47. WHO TO FOLLOW? Follow the right people and they will LEAD you there!
  • 48. Take note! Who to Follow? Start with your friends by connecting your email accounts; Look for people you admire and follow them, then follow who they follow; Your industry leaders and whoever they interact the most with; #FF = Follow Fridays #yourtopicofinterest
  • 49. Take note! Follow Power Twitteres @scobleizer @techcrunch @garyvee @wilw @zen_habits @chrisbrogan @kevinrose @The_Real_Shaq @guykawasaki @mashable @marismith @barefoot_exec @darrenrose @jaybaer
  • 50. TWITTER SCIENCE Let’s stick to the FACTS, shall we?
  • 51. The Scientist Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.
  • 52. Dan Zarrella Contra-Competitive Timing Source: http://danzarrella.com
  • 53. Find the Sweet Spot! Source: http://danzarrella.com
  • 54. Take note! Words that count INCREASE CLICKS DECREASE CLICKS “daily is out” “marketing” @ “add this” “VIA” “RT” “please” “check” Source: http://danzarrella.com
  • 55. FINDING CONTENT Ninja Tricks to find content
  • 56. Take note! Ninja Tricks - Finding Content on Steroids Alltop (http://alltop.com/) Google Reader (http://www.google.com/reader) Dig (http://digg.com/) Reddit (http://www.reddit.com/) Stumble Upon (http://www.stumbleupon.com/) Quora (http://www.quora.com/)
  • 57. Ninja Tricks - Finding Content on Steroids Bloggers Facebook (if you use it wisely) LinkedIn (Groups and Q&A) Forums Amazon Kindle = GET A KINDLE!
  • 58. TWITTER MANAGEMENT in 10 minutes a day
  • 59. Take note! Twitter Management in 10 minutes a day (excluding weekends) Check your Interaction and Mentions, interact with new followers Check RT and interact with followers Check for new followers and say hello! Check HOME for anything you might find useful/ interesting Check your lists for fresh content from cool peps you follow
  • 60. Take note! Twitter Management Apps Hootsuite (http://hootsuite.com/) with Mobile App TweetDeck (http://www.tweetdeck.com/) Buffer App (http://bufferapp.com) Timely: http://timely.is/#/ Twitter Counter (http://twittercounter.com/) all with respective Browser Extensions
  • 61. Take note! Ninja Tricks - Optimizing your study or reading time RSS into Buffer Hootsuite Feedly (http://www.feedly.com)
  • 62. WRAPPING UP a couple more takeaways
  • 63. Takeaways Tips You are interacting with Human Beings, so be HUMAN! Be Humble; Two ears, one mouth pays off ; The goal is to connect and engage, and see what happens; Give VALUE, Educate followers = BE GENEROUS; Share what you think may benefit whoever is listening
  • 64. Build your funnel Key Concept! Connect Engage Educate Promote Catching $$ !!
  • 65. DONE!!! ANY Q?? Q & A - TWEET CHAT