The workshop by Andy and Sara Headworth focuses on the significance of Twitter for businesses, emphasizing its role in branding, networking, and gaining customer feedback. Key points include understanding Twitter's functionalities, the importance of having clear goals, and strategies for engagement and follower growth. Tools and techniques for effective Twitter management and usage are also highlighted to enhance business presence on the platform.

1. Twitter for business#twitterworkshopBy Andy & Sara Headworth

2. Today’s WorkshopWhat is Twitter? Why Twitter has become so important so quicklyWhy your business needs to take noteHow to get startedWhich Twitter tools and applications you should useReal life example with someone in this room……..but who?

3. What is Twitter?Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

5. Twitter for business is not about…… sharing what you had for lunch today

6. wasting your time

7. about following what all the celebrities are doing each day

8. tweeting the daily news feed from your relevant industry

9. tweeting endless “buy my product/service” linksTwitter for business is about…….building your brand

10. developing your business network

11. gaining new knowledge

12. listening to your customers

13. engagingWhy Twitter has become so important so quickly7 Million users

14. 6,000 SME’s using every day in UK

15. 47% 18-34 age group

16. 31% 35-49 age group

17. 21% 50plus age group

18. 40% US vs60% InternationalTwitter reached 23 million unique users in Juneaccording to Compete, which was a 16 percent growth compared to May.

19. 12 Big Twitter QuestionsWill Twitter change the way you work?Will traditional marketing die?Are there now new rules of business because of Twitter?Is newspaper advertising dead?Will your staff need to spend all their time on Twitter?Are you too busy for Twitter?Is Twitter just for my kids?Isn’t Twitter just a fad, surely it won’t last long?Will Twitter instantly bring you business?Shouldn’t we wait and ‘just see what happens’ with Twitter?If we start using Twitter for business, won’t people criticise us? Can Twitter add value to our business?

20. 12 Big Twitter AnswersNoNoNoNoNoNoNoNoNo NoYes Yes

21. “Go fishing where the fish swim”

22. Of key relevance to a business considering using TwitterAudiences aged above 25 have experienced a huge 84% growth in Twitter adoption over the past 6 months20% growth happening within the 55+ age rangeIsn’t this your customer / client base?

23. Ten reasons to use Twitter for businessBrandingTraffic Networking Notify customers immediatelyPromote latest newsFind prospective corporate clientsGet feedbackMake friends with your peers Track your competitors SEO – your @name – inbound links – Google

25. Know your end goals before you startTwitter is a powerful tool that can provide you access to a whole new world!. From networking to participating in stimulating conversations to building your brand and having some fun , you will get more out of Twitter if you begin with a goal in mind. My goals on Twitter are:Expand my network, by engaging with like minded peoplePromote my brand (website, blog etc)Identify potential business opportunitiesFind new sources of knowledge (people and websites etc)Sharing expertise , knowledge and opinionHave some fun

26. www.twitter.comHereAnd don’t tick this box!

27. Register your namesFill in the bio AND upload a photo Make sure you enter your website URL Use one of the platforms: Tweetdeck or Seismic Desktop And remember…only140 characters