19. Spread the Word
1. Put prominently on your website
2. Add it to your Email signature
3. Encourage existing customers to
4. Encourage business contacts to
5. Encourage friends too…
24. Create engaging content
1. Post a variety – links to blog posts, photos, press
releases, videos
2. Ask questions
3. Use competitions in moderation
Plus…
4. Experiment with monthly topics
5. Be interesting
25. Engage
1. Respond to comments
2. Reply to questions
3. Post hints and tips
4. Link to articles with value
5. Don’t oversell
26. Put the Facebook “badge” and “Like” everywhere
• Website
• Email Signature
• Blog
• Business Cards
• Signage
• Letter Heading
• Compliment Slips
• Vehicle Signage
• Advertising
• PR
Facebook for Business – Facebooking Smarter
32. 1. Create multiple adverts
2. Use targeting options to put your ad in
front of your target market
3. Choose goal – visits to website
Boost your posts
Promote your Page
4. Decide on your budget
5. Run your Ad
6. Manage your campaign
Facebook Ads
43. Twitter – what is it?
• It’s a website where you can post 140
character updates called “Tweets”.
• If you ‘follow’ someone, you’ll get their tweets
in your newsfeed. If they follow you, they’ll
get your tweets.
44. Isn’t it just like Facebook?
NO
• 2 types of account; public or private
• Followers, not Friends
• Short, Quick and Fast
45. You don’t HAVE to tweet
• You can just read other people’s tweets
• You can just look at other people’s pictures
• You can just click on the links (and read the
pages it take you to on the web)
86. Good pictures
• Professional headshot
• Not holding a drink (…or a gun!)
• In focus
• Just you, no one else
• Yes, you can smile
• No, you can’t gurn
90. Summary
• Do…
Upload a profile picture
Fill out your experience
Optimise your profile
(SEO)
Link to your business page
Post regularly
Promote Yourself
• Don’t…
Use a ‘boozy’ photo
Ignore it
Use it like Twitter
Use it like Facebook
Post ‘just text’ updates,
give me links
91. What else…?
• Google +
• Instagram
• Vine
• Snapchat
• YouTube
Google’s own
Pictures & Mobile
6” videos (mobile)
Instant fix
Owned by Google