The document discusses various microblogging technologies including Twitter, Jaiku, Plurk, and FriendFeed. It provides details on how Twitter works, such as tweets being limited to 140 characters, its scalability, how it mimics real conversation, and how information spreads through retweets and overlapping followers. The document also covers how to set up a Twitter account, customize it, use hashtags and links, and provides best practices for using Twitter to promote content and engage others.

1. hands on social selling social aug 31/sep 1, 2009

6. Scales Enormously Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway, and Panama

8. Share an idea…

9. … the idea spreads… “ retweet”

10. One tweet, far reach

11. Discovering new people

12. Followers grow

13. Twitter

25. Q&A