HHSNetworkCA --- Twitter for US
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![Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @FullCourtPress](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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HHSNetworkCA --- Twitter for US
- 1. Making Twitter Work for the CA HHSNetwork Using Twitter to Make Social Change * Lifetime guarantee included
- 2. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @FullCourtPress
- 4. HHS Network CA --- Twitter for Us Let’s Share: How am I currently advocating? Who are my key audiences? What do I want them to do?
- 5. HHS Network CA --- Twitter for Us
- 6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc HHS Network CA --- Twitter for Us
- 7. HHS Network CA --- Twitter for Us Only YOU can find what works for you & your organization
- 8. HHS Network CA --- Twitter for Us HELP is out there – tons of it BethKanter.org
- 10. Congratulations! You now own your own network & newspaper
- 12. Take me to the Social Web: Beth Kanter, Beth’s Blog What is your burning question about Twitter? Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf HHS Network CA --- Twitter for Us Another option: Open twitter.com & just start typing
- 13. What is twitter HHS Network CA --- Twitter for Us
- 15. HHS Network CA --- Twitter for Us
- 17. Why Twitter? HHS Network CA --- Twitter for Us
- 18. What is a Tweet? BANAL HHS Network CA --- Twitter for Us
- 19. What is a Tweet? Head’s Up! HHS Network CA --- Twitter for Us
- 20. What is a Tweet? Look at Me! I’m a part of this! HHS Network CA --- Twitter for Us
- 21. HHS Network CA --- Twitter for Us
- 24. Listening Options HHS Network CA --- Twitter for Us
- 25. Looking is Listening… HHS Network CA --- Twitter for Us
- 26. Listening Options – Watching the River Flow HHS Network CA --- Twitter for Us
- 27. HHS Network CA --- Twitter for Us Listening Options – Watching what one person says…and finds important
- 30. Listen… Search a “hashtag” HHS Network CA --- Twitter for Us
- 32. HHS Network CA --- Twitter for Us Now What? For some – the scariest screen on earth…
- 40. So… Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf HHS Network CA --- Twitter for Us
- 41. What do we do next? Twitter for Us – Part II Listening Tools & Collaboration
- 42. Did Twitter feel like this to anyone? HHS Network CA --- Twitter for Us
- 44. TweetDeck hootsuite HHS Network CA --- Twitter for Us
- 45. HHS Network CA --- Twitter for Us
- 46. Type 140 here HHS Network CA --- Twitter for Us
- 47. Twitter – on hootsuite HHS Network CA --- Twitter for Us A mention… A message…
- 48. Twitter – on hootsuite A twitter list… A search term… HHS Network CA --- Twitter for Us A Scheduler
- 50. How do we work together? HHS Network CA --- Twitter for Us
- 51. MAKE IT EASY HHS Network CA --- Twitter for Us
- 52. MAKE IT EASY HHS Network CA --- Twitter for Us @HHSNetworkCA - Let California Vote Sample Tweets:  #JerryBrown signed the cuts. Now it’s time to stand up for Democracy and #LetCAVote on these modest #cabudget revenues!  We paid our fair share in #cabudget cuts! #LetCAVote on #Jerry Brown revenues and invest in California’s future! Californians deserve the opportunity to have a say in their future. We accepted $12 bill in #cabudget cuts – #LetCAVote NOW!  If opponents think voters will reject these #cabudget revenue proposals, then what harm could come by putting them to a vote? #LetCAVote  We will not accept $12 billion in #cabudget cuts WITHOUT the opportunity to vote on #JerryBrown revenue package. #cabudget cuts = lost jobs, hungry children & out-of-work families. #LetCAVote on #JerryBrown revenues NOW!  Californians accepted life-threatening #cabudget cuts. Now it’s time to let constituents have a say and #LetCaVote on the modest revenues.  Californians have suffered $16 billion in HHS #cabudget cuts over the last 3 yrs. Time to make smart investments with revenues. #LetCAVote  Haven’t the most vulnerable Californians suffered enough? It’s time to #LetCAVote and put #cabudget revenues to the voters!  Californians deserve the chance to weigh in on their own future. #LetCAVote on the Governor’s modest #cabudget revenues!
- 53. JUST ADD IT IN… HHS Network CA --- Twitter for Us
- 54. Here’s the Talking Points… HHS Network CA --- Twitter for Us
- 55. Now, Take it to Facebook… HHS Network CA --- Twitter for Us
- 56. Now, Take it to Twitter… HHS Network CA --- Twitter for Us
- 60. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294 @dcstpaul / @FullCourtPress
- 61. Social Media Efforts Peer Learning
- 62. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner HHS Network CA --- Twitter for Us
- 64. New Media Success HHS Network CA --- Twitter for Us http://www.youtube.com/watch?v=1tWmfRSGoMc
- 65. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience HHS Network CA --- Twitter for Us
- 66. HHS Network CA --- Twitter for Us “ It Gets Better” – Putting the tools to work Candor Timeliness Ease of access
- 67. LIST BUILDING
- 68. Story Telling HHS Network CA --- Twitter for Us
- 69. My California Story.org Story Telling HHS Network CA --- Twitter for Us
- 70. Using Video – Educating (through humor) www.youtube.com/watch?v=ZHRC30ZWGHA HHS Network CA --- Twitter for Us Microtargeting a community
- 71. Building your Broadcast Network - Advocacy Lobby Day 2010 A Tree Falls & Everyone Hears HHS Network CA --- Twitter for Us
- 72. Building your Broadcast Network - Education HHS Network CA --- Twitter for Us
- 73. Try Something New on Lots of Platforms for Fundraising HHS Network CA --- Twitter for Us
- 74. New Ways To Engage & Build Teams / Community HHS Network CA --- Twitter for Us
- 75. Twitter Celebrity Website Payoff HHS Network CA --- Twitter for Us
- 76. Piece by Piece…. HHS Network CA --- Twitter for Us
- 77. HHS Network CA --- Twitter for Us
- 78. HHS Network CA --- Twitter for Us
- 79. HHS Network CA --- Twitter for Us
- 80. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @FullCourtPress