This document discusses strategies for amplifying messages through social media, including: 1. Repurposing existing content like long-form articles into smaller pieces optimized for different social platforms. 2. Publishing content across multiple channels simultaneously to reach wider audiences. 3. Engaging popular influencers and members of social networks to help spread messages further. 4. Tailoring messages and content to different social media platforms and their respective audiences.

1. Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

2. Eric Lai, Sybase

5. Publish Everywhere 60 million members 600 million members 200 million members 2 billion daily views 20 million daily visitors 100 million members 10 million members 1 million daily visitors 1.5 million daily visitors

6. New Publishing Lifecycle Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!

8. Why Not Flickr-ize This Graphic?

9. Spread the Message Corporate website Feed Aggregator Partner website Email Newsletter

10. Key Actions Credibility Through Validation Source: Elliance, Inc.

11. The Power of 130 The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities

12. Source: Conversation Marketing

13. Engage Popular People

14. Video Never Dies - Cisco on YouTube

15. New Life For Old PowerPoints

16. Bonus Views for Snapshots

17. Be Visible

18. Even Spreadsheets

19. Reuse & Repackage - Converge ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines Each podcast includes a written transcription (good for SEO) White paper topics typically include accompanying podcasts

20. Squandered Opportunities PDF fields are often left unfilled, leaving search engines to guess at their contents

21. Customize Message to Members Hey, Bobby: Dear Robert: Duuuuude! @bob:

22. Respect the Medium People go to… Customize the message to the audience (and leave room for retweets!) To Play To Work To Be Entertained To Share

23. Social Users Engage Differently Share Click Engage 8% 18X 1.6 39% 3X 2.8 38% 1X 3.0 15% 6X 1.5

24. New Breed of Publishing Platforms Hootsuite Awareness Social Hub Spredfast

25. Post Everywhere Instantly TweetDeck Spoke Social

26. Dashboards Monitor & Publish

27. Promote Everywhere It Makes Sense Use Every Available Channel to Promote

29. Strategy - Expand Digital Footprint Videos Podcasts Source: Jim Cahill Pictures Presentations

30. E-Mail Ties It All Together TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun

31. Look for Impact

32. Thank You! Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin Join us for more discussion in the PartnerWorld Forum: "Making Business Sense of Social Media and Social Networking"