If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social Media Tools - For Blogging SuccessEric T. Tung
How to use social media tools for blogging success.
BlogElevated Session
10:45-11:30 AM
Saturday, September 21
Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media? What it is, how to use it, how to grow your business with it.Robert Clarke
A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social Media Tools - For Blogging SuccessEric T. Tung
How to use social media tools for blogging success.
BlogElevated Session
10:45-11:30 AM
Saturday, September 21
Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
Bonner Curriculum: #SocialChange: Twitter PresentationBonner Foundation
This presentation is part of the training #SocialChange: Effectively Using Twitter in the Nonprofit Sector, available from the Bonner Foundation on bonnernetwork.pbworks.com.
Over 215 million users actively utilize twitter each month, making it a significant social media platform. Most Twitter users actively engage with companies and brands which is useful in raising awareness for nonprofits. This training is an introduction to creating and effectively using a Twitter account with a non-profit organization. It will cover why Twitter is useful for nonprofits, how students can play a role, and what should be included in the Twitter posts. The main focus of this training is to encourage participants to take action in supporting their community partner to take advantage of the Twitter social media platform.
The Conference Board's 2017 Excellence in New Communications Awards Paul Gillin
Slide presentation with videos and capsule descriptions from the 2017 Excellence in New Communications Awards, presented by the Society for New Communications of The Conference Board.
Create Content They've Gotta Read: How to Write for Social MediaPaul Gillin
With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response.
Writing for social networks is about capturing attention. It's about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at it.
Each social network has different styles and techniques that work. In this mini-course, we cover Facebook, Twitter and LinkedIn to show best practices for communicating on each.
This presentation covers:
• How to compose messages for the major social networks that conform to the culture and syntax of each community.
• How to find offbeat angles that catch readers’ eyes and entice them to learn more.
• 20 different ways to approach the same topic and create a unique experience.
10 Tips for Improving Your Social AuthorityPaul Gillin
Social authority is the prominence and influence you gain by sharing your expertise, whether through speaking, writing, teaching or being quoted in the media.
You can’t buy social authority. You can only earn it. Once you do, it pays dividends for a long time. Social media platforms are ideal for building social authority, and there’s no mystery about it. Create compelling, search-friendly profiles, contribute quality content and make as many other people as possible aware of it.
In this presentation I outline 10 ways you can grow your social authority without breaking your back or your budget. Spoiler: It's all about basic blocking and tackling.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Highlights of IBM Analytics Research ReportPaul Gillin
These highlights come from the IBM report, Analytics: the real-world use of big data
(http://www.slideshare.net/pgillin/big-data-analytics-study-4-13annotated). This document is used in a blog post that shows how to write a summary of a complex research report quickly.
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point.
This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers:
• Why search optimization matters;
• The importance of quality content;
• Recent revisions to Google's algorithm their significance to website operators;
• Tools and tactics for selecting optimal keywords;
• What you can control in search;
• How search engines view and index Web pages;
• Analysis of one company that excels at search optimization;
• Common SEO mistakes;
• Tips for optimizing every item of Web content;
• URL construction tactics;
• The value of inbound links;
• Anchor text and alt text;
• Strategies for generating inbound links;
• The future of search.
The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA
Part one of a six-part blogging basics education series presented by Profitecture. This segment covers:
--What are blogs good for?
--Business applications of blogging
--Elements of a blog
--Why search engines like blogs
--Importance of choosing specific topics and themes
--Sidebars and widgets
--Choosing blogging platforms
--Plug-ins
--Customizing blog look and feel
Seven Online Publishing Tricks You Can Learn From Redbook Paul Gillin
Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other sources for that precious slice of the reader’s attention span. How do you stand out from the crowd?
One industry has been dealing with these problems for decades: consumer magazine publishers. The people who produce Redbook, Cosmo, Woman’s Day, People and other newsstand staples are experts at enticing people in supermarket checkout lines to buy copies and become subscribers. The tricks they use to grab and keep attention are every bit as relevant online as they are in print – even for B2B companies.
Paul Gillin dissects a copy of Redbook magazine and reveals the subtle techniques publishers use to turn passers-by into buyers.
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago.
This may compress the buying cycle and lower sales costs, but it also presents new challenges.
For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages.
This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Creating a Social Business for B2B CompaniesPaul Gillin
Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and they freely share their experiences and recommendations online. Businesses need to join these conversations or risk being rolled by them. The good news is that social businesses can vastly expand their marketing reach by empowering customers and employees to speak for them.
This presentation focuses on what makes companies great in the era of “information at your fingertips.” You’ll learn how socially engaged businesses achieve competitive advantage through superior customer service and create brand ambassadors who spread the word about their unique value.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Paul Gillin
The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very often it's because they feel uncertain about their ability, or their company's ability, to produce engaging and interesting content. But it's not as difficult as it may seem. With planning and a little creativity, b-to-b marketers can create content that inspires response and generates action. Learn the tricks professional publishers use and how to apply them.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. Twitter: @pgillin
Twitter for B2B
Paul Gillin, Author
The New Influencers
Secrets of Social Media Marketing
Social Marketing to the Business Customer
Attack of the Customers
5. What’s the big deal about 140?
• Here’s what 140 characters looks like:
– “Four score and seven years ago our fathers brought
forth on this continent, a new nation, conceived in
Liberty, and dedicated to the proposi”
• Or Tweetshrunk to:
– “4 score & 7 years ago R fthrs brought forth on ths
continent, a new nation, conceived in Liberty, &
dedicated 2 the prop that all men R crea”
6. The Appeal of “Ambient Intimacy”
“Facebook users didn't think they wanted
constant, up-to-the-minute updates on
what other people are doing. Yet when
they experienced this sort of omnipresent
knowledge, they found it intriguing and
addictive.
“Each individual bit of social information —
is insignificant on its own, even supremely
mundane. But taken together, over time,
the little snippets coalesce into a
surprisingly sophisticated portrait of your
friends' and family members' lives, like
thousands of dots making a pointillist
painting.”
--Clive Thompson, The New York Times, 9/8/09
7. Twitter: @pgillin
• Branding
• Hiring
• Traffic building
• Professional networking
• Publicity
• News
• Prospecting
• Feedback
• Peer relations
• Competitive tracking
• Search engine optimization
• Mobile visibility
Uses For Twitter in Business
Source: Sirona Consulting
9. Finding People to Follow With Search
• Determine the target audience
• Identify the influencers
• Know the keywords and trends
CMO & big data >>
10. Twitter: @pgillin
Step Two
Choose a Reader
-Twitter.com just doesn’t cut it for
active users
-Hootsuite and Tweetdeck are
popular choices
-Choose a mobile client
-Readers support filtering, lists,
profiles, follow/unfollow,
multimedia, cross-posting to other
social networks, tweetshrink, URL
shortening
Follow people
-Start with a small list and grow
-Follow your friends, then find
people through search.Twitter.com, -
Listorious is a good source of topical
Twitter lists the people others follow
Listen For a While
Hootsuite
Tweetie
Twitterific
(iPhone)
Pandora
(Android)
Tweetdeck
13. Twitter: @pgillin
It's Your Turn to Talk
Say Something Interesting
• Cite good articles on the Web
• Comment on others’ tweets
• Talk about others, not yourself
The Golden Ratio is 9:1
• For every one tweet promoting yourself, send nine
promoting others
• Be courteous, even if you disagree
• Take time to look up user IDs of others you quote
@ShellyKramer: It's An
Exciting Time to Be A
Creative Type |
http://bit.ly/c1Fzxo
Romania seeks to tax fatty
fast food http://is.gd/8JS5a
New Mashable app is massive
improvement from previous
incantation and soo glad they
dumped that 'graphic' or whatever
it was
16 unusual facts about the
human body
http://u.nu/3fpw5
Do not have your username
"admin" when using a
wordpress blog #wcmia
4 Reasons Why Nobody Reads
Your Blog http://ow.ly/19kDd
#BloggingTips by @binterest
Facebook Problems Today:
Photo Uploads Broken and
Other Issues
http://bit.ly/cuRs2n
15. Twitter: @pgillin
Offbeat and Original
Paul Armstrong has built a following of
more than 26,000 people for his Twitter
persona @themediaisdying. His Twitter
fame helped him land a job as head of
social media at one of Europe‟s largest
public sector consultancies.
A team of 16 publishing professionals
collaborates on the satirical tweet stream
@fakeapstylebook. They‟ve amassed more
than 300,000 followers and have a best-
selling book.
Justin Halpern began recording his father‟s
off-color and often hilarious homespun
wisdom on @Sh*tMyDadSays. Six months
and 140 tweets later, he had 2.3 million
followers and a TV show.
16. Twitter: @pgillin
Check out this interesting
article! http://bit.ly/bvnPDV
RT @copyblogger Revised
AP style guide
http://bit.ly/bvnPDV
New entry on my blog:
http://bit.ly/bvnPDV
@JasonFalls do you like
@Backupify? I've heard of
it but never from someone
I trust who uses it.
We just launched a new
product!
http://bit.ly/bvnPDV
It‟s snowing in Austin and
raining in New York.
Something‟s wrong!
Info tweet
Retweet
Help tweet
Postman tweet
Smiley tweet
Youtweet
Six Types of
Tweets
Source: Sirona Consulting
17. Twitter: @pgillin
Another gem! RT @casieg: My
#adtechsf presentation -> Social
Media: Integrating Paid, Owned,
Earned http://slidesha.re/XDKpYP
Really listening RT @TheGoToMom:
The art of living is setting realistic
expectations that you can actually
achieve http://buff.ly/123iCQQ
Here's 1. RT @KathaPollitt: I wrote
about Gosnell when the story first
broke http://tinyurl.com/cvpog5u So
there, USA Today.
journalism! RT @AntDeRosa: Rep.
Steve Cohen to hold news conference
to discuss tweet to Cyndi Lauper
http://wapo.st/ZRiYoI
18. Twitter: @pgillin
Don’t…
Twitter is public and searchable.
People are listening!
• Flame or use abusive language
• Repeat personal or confidential
information
• Talk about your gambling, drinking or
other after-hours exploits
• Complain about clients or colleagues
• Repeatedly send the same tweet
19. URL Shorteners – There are Many
Claims world‟s
shortest URLs
Create custom
URLs like
bit.ly/IBWebinar
Statistics about
URLs you share
Embeds ads in
tweets
http://maps.google.com/maps?q=one+spe
en+street,+framingham,+ma&ie=UTF8&hq
=&hnear=1+Speen+St,+Framingham,+Mid
dlesex,+Massachusetts+01701&gl=us&ei=
-hOES45dh-
GUB4G1_I4C&ved=0CAcQ8gEwAA&z=16
http://3.ly/lyx
From This:
To This:
Look For:
• Bookmarklets/browser integration
• Analytics
• Geotargeting
• Custom URLs
• Compatibility with your reader
20. Twitter: @pgillin
Tips from the Experts
• Use LinkedIn contacts or business cards to look
up and follow people in your field
• Alternate between something relevant to your
business and something irrelevant. Comments
on the tax season can alternate with notes
about passion fruits coming into season.
• Add “Follow Me on Twitter” to your emails,
website, and other communications
• Focus on one or two of your followers a day.
Spotlight something about them in a tweet.
They’ll notice.
Excerpted from “137 Twitter Tips: How Small Businesses Get The Most
From Twitter” by Small Business Trends (@smallbiztrends)
21. Twitter: @pgillin
Use Hash Tags To…
• Find people with similar
interests
• Create conversations around a
brand or event
• Create structured online
events
• Monitor topics of interest
• Discover new sources and
information
Tip: Hashtags.org is a good
source of the most popular
hash tags on Twitter
23. Twitter: @pgillin
Building Your Follower Base
• Follow people you admire
• Comment upon and retweet their
messages
• Include their Twitter name
• If they follow you, thank them
• Ask for advice, input
• It’s occasionally OK to ask for a RT
• They know they’re important; don’t
abuse the relationship
Checking out "Facebook and
Health Ads" on @WEGOHealth
: http://ning.it/93dQ6z
Tweeps: I'm in front of a college
journalism class. What shld
these students know abt social
media.
RT @tshuttleworth: This is the
golden age of engagement for
book publishers. - Arianna
Huffington #toccon
24. Twitter: @pgillin
Building Your Follower Base
#brandchat (Weds. @ 10)
#smallbizchat (Weds. @ 7)
#solorpr (Weds. @ noon)
#journchat (Mon. @ 7)
#blogchat (Sun. @ 8)
A great list of scheduled
Twitter chats is at
http://bit.ly/TwitChatSched
Many bookmarking and URL shortening tools
can tweet for you
• Attend events and tweet
proceedings
• Add your Twitter ID to all
communications
• Participate in Twitter chats
• Use sharing tools to quickly
tweet interesting content
• Respond to questions
• Ask questions
• Surprise and delight
25. • Personal relationships with recruiters improve
applicant quality
• Image of Sodexo as progressive company appeals
to young workers
• Recruitment costs substantially reduced
Principal Value
SodexoRecruiters
“The human touch is essential. People
know there‟s somebody behind the
message and the photo.”
-Kerry Noone, Manager, Marketing Communications
Quote
Spending time connecting
with candidates on Sodexo
Careers Facebook page this
AM -
http://www.facebook.com/So
dexoCareers
• Most of the company„s 60 recruiters user Twitter
and other social media to meet hiring demand.
• Focus is on building relationships and enthusiasm
among prospective employees
• Traffic to careers site up 182% in last two years,
job applications up 25%. Recruitment ad costs
down $300K
26. • Twitter and Facebook are a primary customer
support source for this e-mail marketing
company.
• Twitter used to deliver a constant stream of
useful advice and facts about small businesses.
• Constant Contact sees itself as a business
advisor, not just a service provider.
ConstantContact
9%
66%
7%
5%
13%
Constant Contact Twitter Content
Promotional
Helpful/Informational
Responsive
Retweets
Other (humor, quotes,
jobs)
27. • Launched Facebook account in 2007 and later
added Delicious, Digg, StumbleUpon, Twitter
and a corporate blog
• About 80% of the tweeting content is about the
marketplace and the economy, with the other
20% related to CME Group
• Tactics include profiles of partners, traders and
other financial professionals who are active in
the Twitter stream
CME Group
“[Our Twitter feed] is about our audience
and what they want. They know that if it‟s
coming from us, it‟s a credible source.”
Allan Schoenberg
Executive Director of Corporate Communications
Quote
Twitter is the most enigmatic social network. It’s very simple and easy to use, and some people use it a lot. To the uninitiated, Twitter looks like chaos. It’s millions of people all talking at once, many of them about topics that seem unimportant. They talk 24 hours a day and all kinds of languages, and at first blush it seems like they mostly share what they had for breakfast. Yet we consistently hear from marketers, particularly B2B marketers, that Twitter is one of the most effective tools they have to drive awareness and traffic. How can that be?The secret to Twitter is to organize the chaos. It’s to filter out the noise and focus on just the messages you want to see. The secret is also to use Twitter to find people you want to meet, because this is the world’s flattest social network. You can connect with people on Twitter whom you would never be able to meet two other channels. In this tutorial I’ll show you some ways to do that.
Twitter is a microblog, which Wikipedia defines as a form of blog that “allows users to exchange small elements of content such as short sentences, individual images, or video links.” One of the key attributes of microblogs is that they’re short. They’re generally very easy to use and intended for fast sharing of observations and experiences. Blogs were originally used in that way, but they have evolved into more of a long-form tool. Microblogs are kind of a throwback to early blogging in that way.One of the appeals of microblogs is that they’re quick to use. Many people feel intimidated by blogging because they believe they have to formulate long essays each time they right. In contrast, a message can be sent on a microblog service in minutes or even seconds. That’s one of the reasons you see so much useless information on microblogs, but it’s also a virtue because people share information on microblog services that they would never commit to a long-form blog post. More on that later.
Here are some examples of other microblogging services. Some of them you probably never heard of but others have significant memberships, including Tumblr. What they all have in common is that they make it easy to share things quickly and to repost other people’s work.Incidentally, Twitter’s famous 140-character message limitation was not the result of a carefully formulated calculation. Twitter was originally intended to be used mostly over cell phones, whose text messaging limit is 160 characters. The founders of Twitter set aside 20 characters for the username and allocated the rest to the message.
You can’t possibly monitor everything that is happening on Twitter, so use devices to filter content to the topics and people that interest you. You can use the analogy of fishing in the stream. You’re never going to catch all the fish and you shouldn’t even try. Depending on the bait, hooks and casts you use, you’ll catch different fish. Similarly, the best way to use Twitter is to create different streams of information that align to topics that interest you.
So what’s the big deal about 140 characters? As I explained earlier, the limitation is actually a historical curiosity, but as technology has made it possible for people to send longer messages, Twitter has resisted lifting this limitation. In fact, if it ever did increase the limit I expect there would will be a backlash from Twitter users because the limited space forces people to be creative about how they say things. Twitter users have invented some wonderfully creative ways to fit their thoughts into a tiny space. Here you see just a couple of them: the use of numerals instead of written numbers, mnemonics like the use of the letter “R” for the word “are” and omission of letters that aren’t essential to understanding words. This is just one way people manage to squeeze more content into limited space.
I’ll also address the question of people tweeting about what they had for breakfast. Sounds silly, right? It actually has value, though. The details of our lives – even the mundane ones – create potential touch points that lead to deeper relationships. For example, you may be able to connect to people you want to meet by discovering that you have a shared affinity for arena football or wine or Starbucks lattes. People don’t share this kind of information in many places, but they do share it on Twitter because it’s easy to do so.Choosing to share personal information is an individual decision, but companies are increasingly encouraging their employees to selectively relate details of their personal lives to others on the thinking that it generates more opportunity for touch points and deepens relationships.
Twitter is probably the most versatile social networking tool. It has applications in all of these areas. Creating a distinctive voice and content stream contributes to brand image. Research has consistently revealed that Twitter is one of the top traffic sources to business websites, particularly in B2B markets.For professional networking, Twitter is probably the most effective tool you can use to strike up conversations with individuals you want to meet. For publicity, it’s a natural complement to press release services, and it’s actually one of the best ways to find out what’s going on in the world. Consider an important news event. You can go to CNN or ABC news and get one perspective on the news, or you can go to Twitter and get guidance from many people who are following the same event. They will point you to the best information sources.Salespeople use it for prospecting by mining the Twitter stream for keywords such as “can anyone recommend computer printer?” Twitter helps you sustain peer relationships by occasionally reaching out and touching people you haven’t been in communication with for a long time. It’s also useful for tracking competition by tuning into what they’re saying on their Twitter accounts as well as what others are saying about them.Search value is harder to determine, but research indicates that tweets do factor into search engine rankings. And because Twitter works well on any device, even text-based phones, it’s a good way to post updates and retrieve information when you’re not at your desk.
When you joinTwitter you’re asked to fill out your profile. You only get 160 characters for this, so choose them wisely. Tell people what you do, but I also recommend giving them a hint of something personal, like Jane has done here with her references to being a #Foodie. You can also include a link in your profile. I recommend you link to an expanded profile on a website so that people can learn more about you.The basic Twitter metrics are tweets (the messages you sent) the people you are following and the people who follow you. You can review your tweet history at any time by clicking on the Tweets link. When you visit a Twitter profile page you have the option of following that person or adding him or her to a list, which is something we’ll get into later.Your individual tweets are listed below your profile. A tweet is simply a message, but you can also choose to view the conversation around it and/or associated images and videos. When you upload multimedia items to Twitter, they actually go to third-party websites, which are linked to from individual tweets. However, if you look at those tweets on the Twitter.com website, Twitter puts them all back together for you.
The next step is to start following some other people. That’s because people are unlikely to find out about you unless they see you first. Unless you’re the Pope or the CEO of IBM, you’re unlikely to build much of a following without generating activity and following other people. Here we see the result of a Twitter search on the term “big data.” Note that the searcher chose to use the #bigdata hash tag rather than search on those terms. That’s because a hash tag search is more likely to return results of people who care a lot about big data. When they apply a tag to their comments, they’re essentially saying that this is a topic of special interest. That’s as opposed to people who just happened to mention the words “big” and “data” consecutively. We’ll talk more about hash tags later.Twitter will show you individual tweets, but also people, videos and images that use the term you search for. It’s a pretty good bet that the profiles will be people who share your interest in big data, so this is a good way to find people to follow. As you go along, Twitter will continuously recommend other people you might want to follow based upon the content of your own tweet stream
You can use Twitter through the Twitter.com website, but that’s actually not the most popular or preferred method. There are a variety of third-party readers that enable you to filter your Twitter stream and display multiple filters on the same screen. TweetDeck and HootSuite are two popular ones. As you use Twitter more, you’ll increasingly filter Twitter activity by topic or lists of users. The advantage of readers is that they let you see a lot of different views of Twitter activity in one convenient place. Most readers also work with other social networks, so you can keep track of activity on LinkedIn, Facebook, Google+ and other social networks and also post to multiple networks from a single place.I you use a mobile device, I also recommending installing one of the many free Twitter apps that basically do the same thing as the PC reader apps in a smaller form. They’re clunkier to use, but they do provide some level of filtering, which is the key to using Twitter productively. One of the keys to making Twitter work for you is to contribute something to the conversation every day. Mobile clients are useful in this respect because you can take advantage of downtime waiting in line or standing on the subway platform to send a couple of tweets or retweet somebody else.
The first thing you’ll what do on Twitter is see what people are talking about. Here are three free services that let you do that. Monitter is a basic keyword monitoring tool that continually pulls up the most recent tweets about a term you specify. Trendsmap aggregates what people are talking about and groups the trends geographically. By the way, Twitter has a location component and you can choose to share your geographic coordinates as part of any tweet if you want.Backtweets will show you who has tweeted any individual URL. This is particularly useful if you want to see activity around something you posted on your website.There used to be more services like this, but unfortunately many of them have died off because of the lack of a business model or Twitter’s continuing clampdown on access to its data stream. Any of these sites may suddenly go dark. On the other hand, new ones are popping up all the time.
Earlier I mentioned Twitter lists, so let's take a little bit of a deeper dive on that We’ll start at the profile page of Eric Anderson who’eanIBMer who has created some great Twitter lists. If we click on the “list” menu in Eric’s profile we see a collection of his lists and those that he subscribes to. Any Twitter member can create up to 20 lists with up to 500 members on each list. We can also see what lists Eric is a member of, meaning that other people have listed him. This is a good way to find people just like Eric by using the work that others have already done. You can use any criteria for lists that you want. In Eric's case, he's put together several great lists of IBM accounts including owned or branded accounts. We can flip over to our HootSuite client and follow Eric's list in a column. This gives us a constant stream of updates from all of the accounts on Eric's list. When we refresh we get the latest information from these accounts. It’s a great way to keep up with groups of Twitter members that have been assembled by others along various thematic lines. We can also choose to see a list of the accounts that are included in Eric's IBM accounts list. These aren’t tweets but profiles. We can choose to add any of these accounts to our own list if we want.
Listen for a while to get a sense of the culture and language of Twitter and then start posting your own tweets. The rule of thumb on Twitter, as in all social networks, is to add value to the community. If you simply promote your own agenda, you’ll quickly see the growth of your follower count slow to a trickle. The more value you provide by pointing people to useful information, answering their questions and helping to solve their problems, the more your social authority will grow and poor quality followers you’ll gain.Here are some examples of the types of tweets that work well. Point people to good articles on the Web, comment on others’ tweets and acknowledge the useful advice of others by responding to them and retweeting them. The golden ratio I like to use is 9-to-1. For every one tweet you send promoting yourself, send nine that promote others. If you keep this ratio in mind, you can get your personal agenda across without hitting people over the head with it.
Consider your persona, which is the online personality you want to display. You should always talk in a style that’s comfortable to you, but what you choose to say and how you choose to say it. People are more likely to follow you if you have a unique and appealing style.Consider these two examples. Guy Kawasaki has well over 1 million followers on Twitter. Nearly all of his content is selected from a site he runs called Alltop. He cherry picks the most interesting and entertaining topics he could find, then writes intriguing teaser tweets. Study his style. His messages are intended to provoke you to follow the link to his site to learn more.Skittles has a wonderful style for its market. It comes at ordinary topics from a completely new angle, and it uses wordplay to make us laugh at things we wouldn’t find to be funny unless we looked at them from this unique angle. “I believe that one day, sea cucumbers and land cucumbers will finally put aside their differences.” That’s brilliant. Their style is similar to that of comedian Steven Wright. This can work in a B2B context as well.Always write in a manner that feels natural to you, but use Twitter to bring out your sense of humor, playfulness and even your sense of the bizarre.
Here are just three examples of Twitter users who have had life-changing experiences as a result of building creative Twitter personas
Sirona Consulting classified tweets into these six categories, and I like this approach. The most common tweets are informational, helpful and informative. You’ll want to use all of these styles occasionally, being conscious all the time of the 9-to-1 ratio. Make most of your tweets informational, helpful or offbeat. Reserve the “Youtweets” for that 10% that are all about you.
Let’s talk about retweeting or “RT.” A retweet is simply a forward of somebody else’s message, often with a comment of your own. To retweet a message, you simply click the “retweet” option on your Twitter client and either send or add a comment. Retweeting was invented by the Twitter community – not by Twitter itself – and has become one of the most powerful ways to spread information. Basically, when you retweet something you share somebody else’s comment with your own followers. That means theoriginal message gets bonus visibility, and the more the message is re-tweeted, the more people have achance to see it. Getting re-tweeted is one of the fastest ways to build visibility and audience on Twitter. If you say remarkable things that are re-tweeted by people with much larger followers bases than yours, some of those people will choose to follow you. You can also ask for retweets from your own followers, although I wouldn’t do this very often.When you retweet other people you pay them a compliment. That means they’re more likely to follow you in return. I recommend that between 10% and 20% of your tweets should be retweets of other people’s messages. Ideally, add something to the front of the message that imprints your personal opinion or adds some value. All of the retweets in this example fo that, and it’s a good way to move the conversation forward.You should create messages with the goal of having them re-tweeted. I recommend you limit messages to about 120 characters whenever possible so that people can easily retweet them without modifying them. A new syntax has recently emerged called “MT”. This is a retweet in which the original message was modified, generally for length. MT is not nearly as ubiquitous as RT, but it’s a good signpost to use if you had to change the original message.
Let’s talk about some things you should never say on Twitter. Never flame people or post tweets that use angry or insulting language. This should be obvious. I also recommend you think hard about highly charged topics like religion, sex and politics, particularly if you tweet on behalf of your company. These are topics that inspire a lot of passion and can potentially create enemies. If you’re trying to build your Twitter following, then railing against a political party is a bad way to do it.Don’t share personal or confidential information, and keep in mind that it isn’t always obvious what’s dangerous to share. Stating on Twitter that you’re on vacation with your whole family is the same as telling people that your house is empty. Think about what people can do with the information you share.Don’t talk about things that could embarrass you or complain about clients or colleagues. There is simply no upside to doing thisDon’t spam people by sending the same tweet repeatedly. This is admittedly a bit of a moving target, because there are no hard and fast rules for what is spamming. There’s nothing wrong with sending the same tweet promoting an event once each day, and maybe twice a day when an event is imminent. If you’re sending it five or six times a day, however, you’re on the verge of annoying people.I’ll share a personal anecdote in this area. A few years ago I was attending an un-conference where attendees created their own agenda by posting session titles on a big bulletin board. I thought it would be helpful if I tweeted the individual session titles as they were posted. I’m a pretty fast typist, so I was popping out session titles about every 10 to 15 seconds. After I had sent about 50 of these tweets I looked at my Twitter stream and found that people were shouting at me to stop because I was clogging their activity feed. About 15 people un-followed me immediately. I learned from that experience that to be a good Twitter neighbor, you need to share the Twittersphere with others.
URL shorteners are a fixture in the Twitter world. They take long Web addresses and squeeze them down into just a few characters. Some services also provide additional value like link tracking and geo-targeting. At the top of this slide you can see an example of how a link shortener can take a monstrously long URL and shrink it by over 90%. The most popular Link short letters are Bit.ly and Ow.ly. Ow.ly is the native short and are used in the popular HootSuite platform.Both bit.ly and ow.ly provide link tracking, which means you can check back later and see how many people have shared your link. Bit.ly has the advantage of enabling you to customize your links with things like dates, site names and campaign codes. The reporting system is a little clunky to use, but it works pretty well if you don’t have a large number of links to track.Here are just a few popular link shorteners with descriptions of their unique features. I recommend choosing a tool that you can embed directly in your browser toolbar. It’s faster and easier to share webpages if you can do so with a single click.
Small Business Trends asked of group of its readers who are Twitter veterans to share their tips for getting the most from the Twitter experience. You can download the document for free by clicking on the link in this slide or just searching for the title. Here are a few good ideas I picked out of that research.Follow people you’re connected to on LinkedIn. LinkedIn offers members the option of including their Twitter handles in their profiles, and many people do so. If you follow people who are in your field of interest, they’ll lead you to others you should also follow. Look at the lists they’ve created or the people who are following them and chances are you’ll find some good choices.Mix it up. Don’t always tweet about the same things but surprise people with unexpected topics now and then. Keeping people off balance is one of the best ways to keep them interested.Add your Twitter handle to all of your online presences, including your e-mail signature line and information about you on your website or blog.Make it a point to acknowledge orcompliment at least a couple of followers every day by retweeting a message or responding to something they say. If you focus on two new people each day, that’s 500 relationships each year that you will have enhanced through that small contact.
Let’s turn our attention to hash tags now, because these are a very powerful way to organize the Twitter stream as well as to build your own following.Hash tags are simply strings of text preceded by a #or hash symbol. This innovation was created by the user community – not by Twitter itself – and it has turned out to have great power. LinkedIn now supports hash tags in updates and Facebook has announced plans to also adopt this tool.What’s so special about a hash tag? Think of hash tags as a label that people apply to their own content. The geeky term for this is metadata, which is information about information. When people apply hash tags to their messages, they’re in effect categorizing them. Many people monitor hash tags in the same way that they monitor keywords. The difference with a hash tag is that the person who applies it has made a conscious decision to label the content that way. Monitoring a hash tag gives you different results than monitoring a keyword. For example, take the word “jobs.” When someone applies the hash tag #jobs to a tweet, it’s usually because they have a job they want to fill. So if you monitor that hash tag on Twitter, you’re much more likely to find available jobs than if you simply monitor the keyword “jobs.”You can create any hash tag you want – your own name, for example – but the greatest value comes from using hash tags are already commonly accepted. In this example, we see that the terms #datagovernance and #dataquality are popular in the realm of information quality. That doesn’t mean other hash tags can’t be used, but over time certain terms tend to float to the surface.Hash tags are a great way to listen to Twitter because they’re are effective filtering mechanism. Monitor #cloudcomputing and you’ll get a constant stream of news and opinion about that topic. They’re also a great way to build your Twitter following, because when you use a relevant hash tag you get your message in front of everyone who’s following that tag. That means that a lot of people who have never heard of you will have a chance to see your messages, reply to them, retweet them and follow you.What’s the optimal volume of hash tags to use? I’d say two to three in a single tweet is about the maximum. You do see tweets with as many as 10 hash tags in them, but those are nearly impossible to read. Focus on a few popular tags and use them regularly so that the people who monitor them will see your name turn up again and again.
The way you get followers is by following others. There are ways to build your follower base quickly, such as following people who automatically follow you back (you can search for lists of those) or even buying followers. Search for “buy Twitter followers” and you’ll find a thriving ecosystem of vendors that will sell you absolutely useless followers for as little as four dollars per thousand. These services are a waste of time and money. You’ll get names but no interaction, and interaction is what you’re looking for.Start by following people you admire. Search for them and then look at who they follow. Look at what lists they’re on. Chances are good that other people on that list share their interests. Comment upon and retweet their messages. When you share content they’ve produced, take the time to look up their Twitter handle so you can include it. This may take you an extra 20 or 30 seconds, but it means that they will see the information you tweet about them. Everyone on Twitter tracks their “mention” stream, so you want to get your message into that valued space.If they follow you back, and if they’re people that you really want to connect with, send them a thank-you tweet for following. Respond to the questions they ask. Occasionally ask them questions. Very occasionally ask for a retweet, but don’t abuse that tactic. When people do retweet you, make sure you thank them.
Attend and organize events. Reporting from events is one of the fastest ways to build your Twitter following. Set up your laptop or smart phone and capture quotes from the keynote presentation, being sure to tweet them with the Hash tag recommended by the organizer. People love to follow events on Twitter, and by reporting on what you’re seeing, you’re providing a service to the people who can’t be there. The hash tag enables you to take advantage of the filter that people are already using to track the event. You’ll find that people will start retweeting your messages and following you as you deliver them valuable information from the floor. I have seen my follower count grow by as many as 50 in just one hour by reporting a conference keynote over Twitter.You can also create Twitter-only events, sometimes called tweet chats. These are virtual chat sessions that are held around a hash tag. You can create your own event or take part in one of the hundreds that happen every week. I given you a link here to a spreadsheet that lists many of them. Tweet chats usually last 1 to 2 hours and take place on a regular schedule every week or two. Participating in tweet chats that are relevant to your industry is another way to get your name in front of other people who share your interests. That’s the key to building followers on TwitterThere are even physical events that have their roots in Twitter. They’re called tweetups, and they are often organized around another event such as a conference. You may be going to a user group meeting, for example, and decide to create a tweetup for people in your area. Start telling people on Twitter to follow the hash tag #IndianaMSP for instructions on where to meet. Others will retweet your message and it’s often surprising how many people will show up.
Thanks for joining me. With the information you learned here, you should be ready to boldly strike out into the Twittersphere. Follow me, send me a message and I’ll follow you back. It’s the right thing to do.Here’s my contact information if you’d like to reach me and discuss this topic, or any topic regarding the evolution of the social web, in more detail. These are also my two most recent books. Buy them.