This document provides information about an audio-based media product that uses Coca-Cola to convey resolving conflicts through shared enjoyment rather than violence. The product targets 16-19 year olds of any background in English-speaking countries. It presents a scenario where two men settle their differences by sharing Coca-Cola, showing that laughter and happiness can replace fighting. Legal considerations were taken to avoid offending audiences and to ensure no copyright infringement through original characters and adhering to song usage guidelines.

1. Working Title:
Settling Your Stand Offs
Target Platform:
Radio, Social media, YouTube
Genre:
Audio based media
Language / Territories:
We would release our product in English speaking countries as that is the language it is spoken in.
Our product is also suitable for everyone.
Synopsis / Treatment / Story / How the game plays:
Our product is about the fizzy beverage coca cola It presents that rather than fighting, you can
settle your differences through sharing similar enjoyments.
One Line Sales Pitch:
Rather than fighting, have fun and settle your differences through a similar means of enjoyment.
Style (similar products and graphical style):
Rather than a duel involving violence and guns, we use Coca-Cola to convey that rather than feud
and fight, you should love and do right through sharing the refreshing beverage that is Coca-Cola,
symbolising peace and happiness. It’s ironic that rather than a duel leading to violence, this
particular ‘duel’ ends in laughter and happiness; that is our theme and art style.
Audience:
Our target audience ranges from 16-19 year old from any gender, race or social background. Coca-
Cola has a common goal to bring people together from any background or situation, therefore
appealing to anyone and everyone even those younger and older than the targeted audience.
Although the general theme mainly appeals to the specific age bracket of 16-19 year olds, as the
advert is more childish and comedic in nature to those of that age, rather than those older and or
younger.
Legal & Ethical Considerations:
With our advert, we do use a stereotypical western accent that some people might get offended by,
but that is a low chance as we only say a few words with the accent and there isn’t anything else
people might be offended by. We won’t be restricting the advert for the younger audience as it is
not too extreme in any way and is fun and suitable for all ages. As we don’t bring any races,
genders or religions in our advert, we won’t be able to offend any of the listeners as any groupings
are not mentioned. To make sure no one will be offended we haven’t added any negative
discrimination, specific grouping such as gender, religion or race and we haven’t added anything
that can link to any of these in any way. Our characters are all new that have never been seen on
any other advert, this allows the advert to feel more new and zero chance for copyright. The name
of one the men might have been used for another advert but our group made this name up on the
spot which we thought suited the theme for the advert and that was fun. We do use the Coca-Cola
jingle in our advert as that is memorable and symbolic. With adverts, the rule is that you can only
use approximately 30 seconds of a selected song and with our advert, we stick to this rule and do
not use any more than 30 seconds of a song. This will allow us not to get sued for copyright. Our
product is also different from other products and does not use any themes, slogans or jingles that
could relate to another product, meaning we won’t get sued for copying anyone’s product. We did
this by using google to find out if any of our jingles, slogans or plots have been used for a different
advert to find out if we can use them or not.