The document summarizes the process of creating promotional materials for a music artist. It discusses creating a music video, lyrics booklet, magazine advert, and album packaging. Two poster designs were created - the first with a dark, gothic theme but was deemed not relatable to the artist, while the second featured the artist's name and release details. A lyrics booklet and branding logo were also developed to promote the artist and their new album release across different media formats and design elements.

1. Our final product consisted of a music
video as well as a bonus lyrics booklet, a
magazine/poster advert and a digipak
album including a cover and case. We
worked together to assure that there was
a correlation between everything
included in our final product such as the
themes, the fonts and also the
construction on the music video and its
similarities to a R&B music video.

2. This was our first attempt of creating our
digipak poster. The dark and sinister
colour’s and mood symbolise a heartache
and also vulnerability which is what we
gathered from listening to various
materials from our artist’s music. The
image of the young girl with her mascara
covered face, expresses an outburst of
emotion. As well as the innocent and
vulnerable look on her face which makes it
difficult for the audience to not sympathise
and is some cases empathise. The inclusion
of the red baloon symbolises love and
appears to be the only image of colour in
our poster. Evidently, we intended to create
a gothic theme in this first attempt
however we later felt as though the
audience would not be able to correlate
this poster and the music video together as
well as the artist himself. Therefore we
went on to explore different ideas.

3. This became our second poster attempt, almost
the complete opposite of our first attempt. We
replaced the image of the young girl and instead
inserted a boy who almost appears robotic. The
dark and gothic connotations are not as
dominant in contrast to the previous poster as we
attempted to relate this poster to the genre of the
artist himself. One of our attempts for the brand
name and signiture, ‘The Weeknd’, was included
in order for the audience to familiarise
themselves with the artist. we also positioned the
artist at the centre of the cover in order to
indicate who the artist is and therefore they may
consider consuming his material. The release
date as well and the featuring of his new song,
promote the new release and provide more
information to the audience in comparison to
our first cover attempt which had minimal
information.

4. Our Lyrics booklet includes
lyrics from four of the songs in
the album, a QR code as well as
access to social networking
sites and lastly, the cover. Once
again we avoided a vast use of
colour and instead used dark
dull colours, reflecting the
image of the artist and his
previous work. The lyrics
provide the audience with an
insight to what the album will
contain, again, a means of
promotion. The QR code
entitles the consumer to scan
the code with their phone,
once doing so, they will be able
to discover the official website
of the artist. The inclusion of
the social networking sites are
important as our artist will be
active on them and therefore
will be given feedback as well
as being able to promote his
work.

5. Many artist’s have a signiture, logo or
brand name . This plays a major
contribution to the promotion of a
brand and artist and is used as an
important marketing tool. We
adopted this technique of creating a
signiture brand name, in order for
long lasting recognition and as a
means to attract our consumers. We
learnt that the audience will instantly
link the brand name and the artist,
therefore we intended to assure that it
would gain this type of memorable
recognition. We tried a variety of
different titles, until we concluded
which one would best fit the genre,
artist and the material which our
artist releases.

6. These are the different titles which we experimented with, the colour
theme didn’t change as we agreed that black and white best represent
the artist and the colour’s her uses in his work.

7. This became our final piece. We felt as
though this choice will get the attention
from the audience and is easily recognisable.
The other options which we explored didn’t
stand out enough therefore we agreed to add
more black in order for the white writing to
stand out.