3. formal proposal (1)
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This document provides a summary of a proposed radio/social media project that aims to promote peace through sharing enjoyment of Coca-Cola. The project would target 16-19 year olds of any background in English speaking countries by depicting a comedy "duel" ending happily in laughter through sharing Coke, rather than violence. It seeks to convey that differences can be settled through similar enjoyments rather than fighting. No offensive language, references, or copyrighted material would be included to avoid legal issues or offense.
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3. formal proposal (1)
This audio-based media piece aims to promote peace over conflict by depicting a disagreement settled through sharing a Coke. The target audience is 16-19 year olds of any background, as Coke aims to bring people together. While some may be offended by American accents, there are no restrictions and the fictional characters avoid reference to real groups to prevent offense or copyright issues. The lighthearted style humorously shows disagreement ending in laughter rather than violence.
3. formal proposal radio
This audio ad for Coca-Cola is targeted at radio stations in England and its territories. It uses sounds of crowds and traffic to depict a stressful time, then cuts to the relaxing sound of a Coke can opening followed by a beach scene. The message is that Coke can help you relax during stressful times. The style is inspired by other Coke ads and uses the Coke branding and jingle at the end. The target audience is ages 8+ with no offensive or copyrighted content.
3. formal proposal mkii
This document provides information about an audio-based media product that uses Coca-Cola to convey resolving conflicts through shared enjoyment rather than violence. The product targets 16-19 year olds of any background in English-speaking countries. It presents a scenario where two men settle their differences by sharing Coca-Cola, showing that laughter and happiness can replace fighting. Legal considerations were taken to avoid offending audiences and to ensure no copyright infringement through original characters and adhering to song usage guidelines.
3. formal proposal advergame
This document proposes a retro-style advergame called "coca cola bootleg mario game" that would be released worldwide but targeted towards English-speaking audiences ages 9 and up. The game would have gameplay and mechanics similar to Super Mario Bros. and Mega Man, with the player collecting Coca-Cola to defeat alien enemies, communicating the Coca-Cola brand message in a nostalgic 8-bit graphical style appealing to both young and older generations.
Formal proposal (pixel game)
This is a proposed advergame called "Thirsty Pacman" where the player controls Pacman to navigate a maze and collect Coca-Cola to quench his thirst. It would target 16-19 year old males and females who drink Coca-Cola in real life. The game mimics the classic Pacman gameplay but with a new goal of reaching Coca-Cola to appeal to nostalgia and promote the brand to a younger audience. Legal considerations were made to ensure the game does not offend any groups through sensitive content and differs enough from the original Pacman to avoid copyright issues.
Formal proposal
The game is a strategy RPG called "final coke fantasy" that takes place in the land of "coca cola land". Players control four coca cola heroes on a quest to stop the evil Lord Thurston and his army of thirst monsters from destroying the land. The main goal is to beat thirst by drinking coca cola as the characters are representations of going out and having a coca cola. It is inspired by Final Fantasy games and uses similar combat and world exploration systems. The target audience is boys and girls aged 8-19 as fantasy appeals to this age group. It will not contain offensive material and only uses coca cola branding which it is advertising for.
11 + 12. superbowl advert analysis worksheet
This document contains questions to analyze a movie trailer. It asks about the target audience, narrative hints, memorable visuals and sounds, use of color, and editing techniques. The questions aim to understand how the trailer engages audiences and persuades them to watch the full film.
4. proposal
This proposal is for a game trailer, t-shirt, and poster. The purpose is to entertain gamers and entice them to buy the product. The genre is for an adventurous and violent game. The content of the trailer would include bits from games like Doom, Dark Souls, and Skyrim with pop or rock music. The t-shirt would have a logo and character in the foreground with a background scene. The poster would have a large title, mountains in the background, and bosses or a character. The target audience is male students aged 15-17 who enjoy video games. It would appeal to them due to the violent and adventurous nature. There may be legal issues around using copyrighted
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3. formal proposal (1)
This audio-based media piece aims to promote peace over conflict by depicting a disagreement settled through sharing a Coke. The target audience is 16-19 year olds of any background, as Coke aims to bring people together. While some may be offended by American accents, there are no restrictions and the fictional characters avoid reference to real groups to prevent offense or copyright issues. The lighthearted style humorously shows disagreement ending in laughter rather than violence.
3. formal proposal radio
This audio ad for Coca-Cola is targeted at radio stations in England and its territories. It uses sounds of crowds and traffic to depict a stressful time, then cuts to the relaxing sound of a Coke can opening followed by a beach scene. The message is that Coke can help you relax during stressful times. The style is inspired by other Coke ads and uses the Coke branding and jingle at the end. The target audience is ages 8+ with no offensive or copyrighted content.
3. formal proposal mkii
This document provides information about an audio-based media product that uses Coca-Cola to convey resolving conflicts through shared enjoyment rather than violence. The product targets 16-19 year olds of any background in English-speaking countries. It presents a scenario where two men settle their differences by sharing Coca-Cola, showing that laughter and happiness can replace fighting. Legal considerations were taken to avoid offending audiences and to ensure no copyright infringement through original characters and adhering to song usage guidelines.
3. formal proposal advergame
This document proposes a retro-style advergame called "coca cola bootleg mario game" that would be released worldwide but targeted towards English-speaking audiences ages 9 and up. The game would have gameplay and mechanics similar to Super Mario Bros. and Mega Man, with the player collecting Coca-Cola to defeat alien enemies, communicating the Coca-Cola brand message in a nostalgic 8-bit graphical style appealing to both young and older generations.
Formal proposal (pixel game)
This is a proposed advergame called "Thirsty Pacman" where the player controls Pacman to navigate a maze and collect Coca-Cola to quench his thirst. It would target 16-19 year old males and females who drink Coca-Cola in real life. The game mimics the classic Pacman gameplay but with a new goal of reaching Coca-Cola to appeal to nostalgia and promote the brand to a younger audience. Legal considerations were made to ensure the game does not offend any groups through sensitive content and differs enough from the original Pacman to avoid copyright issues.
Formal proposal
The game is a strategy RPG called "final coke fantasy" that takes place in the land of "coca cola land". Players control four coca cola heroes on a quest to stop the evil Lord Thurston and his army of thirst monsters from destroying the land. The main goal is to beat thirst by drinking coca cola as the characters are representations of going out and having a coca cola. It is inspired by Final Fantasy games and uses similar combat and world exploration systems. The target audience is boys and girls aged 8-19 as fantasy appeals to this age group. It will not contain offensive material and only uses coca cola branding which it is advertising for.
11 + 12. superbowl advert analysis worksheet
This document contains questions to analyze a movie trailer. It asks about the target audience, narrative hints, memorable visuals and sounds, use of color, and editing techniques. The questions aim to understand how the trailer engages audiences and persuades them to watch the full film.
4. proposal
This proposal is for a game trailer, t-shirt, and poster. The purpose is to entertain gamers and entice them to buy the product. The genre is for an adventurous and violent game. The content of the trailer would include bits from games like Doom, Dark Souls, and Skyrim with pop or rock music. The t-shirt would have a logo and character in the foreground with a background scene. The poster would have a large title, mountains in the background, and bosses or a character. The target audience is male students aged 15-17 who enjoy video games. It would appeal to them due to the violent and adventurous nature. There may be legal issues around using copyrighted
3. formal proposal advergame
This document provides a summary for an advergame called "Lets go mentola" that would advertise Coca-Cola on social media and their website. The game would be in the style of Pac-Man where the player controls a Coca-Cola can to collect Coke cubes to earn points, while avoiding mint "ghosts". The target audience for the game is 11-16 year olds of both genders from all social classes, as the simple Pac-Man style of gameplay and adaptation of colors would appeal to achievers and those wanting to impress friends. The game avoids potentially offensive content and does not restrict younger audiences, instead promoting Coca-Cola's brand through their logo in a fun, light-hearted
Evaluation 4 and 5
This document discusses strategies for targeting and attracting a young adult audience aged 15-28 to a media production. The target audience enjoys thrillers, comics, and books with plot twists. To attract this audience, the production uses techniques from films like Taken, including low lighting and POV shots to build suspense. It also discusses promoting the production through related apps, music soundtracks, and by gathering feedback from a target audience focus group.
4. proposal(2)
Pixel Quest is a proposed pixelated RPG game for handheld devices aimed at 13 to 18 year old males. Players take on the role of a knight traveling between towns on horseback, encountering enemies in pixelated chess-like battles. Inspired by Age of Empires, the game features a medieval theme and similar animation styles rendered in a limited greyscale palette. Legal considerations include restricting access to younger players due to graphic blood depictions in battles and differentiating the game sufficiently from existing IPs through an original soundtrack and other design elements to avoid copyright issues.
Evaluation 4
The target audience for the media product is males and females aged 15-30 from all races and social classes, but mostly lower-middle class. It will attract a wide range of demographics through elements like ciphers, action, explosions, and a mysterious storyline. Young teens can relate to the protagonist, while those over 15 will feel nostalgia. Both genders are targeted through genres like action and espionage that are popular among females as well. The audience overlaps with fans of franchises like Call of Duty, James Bond, and Tomb Raider that feature similar elements.
Deconstruction of one poster
1. The photograph on the beach poster depicts a couple from the 1980s standing close together while another man stands further away, perhaps longing to be closer to them.
2. The beach setting is unusual because the subjects are wearing warm clothes, suggesting it is cold at the beach, contradicting typical beach associations.
3. The title uses opposition between "Stranger" and "Paradise" to contrast black and white colors and convey that the film is different from a usual American film of its time.
Proposal advergame
This proposal outlines an advergame called "Battle of the BRU" to advertise Irn-Bru soft drink. The game would be a role-playing game where Irn-Bru battles an unnamed brand in turn-based attacks, with Irn-Bru emerging victorious. The target audience is Scottish males aged 25-39. Legal considerations are addressed to avoid offensive content and ensure the advertising purpose is clear without restricting younger players. The project is estimated at 5 days to develop the advergame with a starting budget of £315. Resources needed include Adobe Photoshop, Google, and Dafont.com for fonts.
Theory Audience Pro-Forma
This document provides audience profiles for three movies - Iron Man 3, The Lego Movie, and Love Actually. It then discusses the hypodermic needle theory of media effects. The rest of the document outlines uses and gratifications theory and how it applies to gaming for information, personal identity, social interaction, and entertainment. It concludes with a brief discussion of consumer generated content and mods/fan art, and the advantages to media producers and motivations for audiences to generate this type of content.
Sxsw2014
LongStory is a progressive dating simulation game that helps players learn about healthy relationships and sexuality through choice-based scenarios. It addresses a gap in resources for youth to learn about maintaining relationships. The game includes characters with diverse backgrounds and views on intimacy, sex, and gender without privileging any one perspective. It aims to provide a realistic gaming experience and encourage empathy through well-developed characters.
Madagascar analysis
The document analyzes the website for a film called Madagascar. It instructs the student to examine how the website promotes the film prior to its general release through its design, features, and synergies with other companies. The website aims its content at families with children ages 4-14 through animated elements, games based on film characters, movie clips and trailers, and partnerships that allow playing songs from the soundtrack. The analysis finds the website effectively promotes the film to its target audience through entertaining and informative features that represent the film's characters and genre.
Question 5
The document discusses opening scenes for an action comedy film targeted at teenagers aged 15-16. It describes using suspenseful music, silence, and building sounds to set an exciting yet sinister atmosphere. Research was conducted through surveys of different ages and genders, finding that the target group most enjoys action films involving comedy and guns. The opening scene will include hostage threats, as seen in The Dark Knight, and the film's logo will be designed professionally using Adobe After Effects.
Doritos
The document discusses how the average human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2012, shorter than a goldfish's attention span of 9 seconds. It then analyzes a Doritos commercial from 2012 called "Bird of Prey" that uses techniques like hyper-realism, contrasting colors, parody, and taboos to engage viewers in an attention-grabbing and memorable way. The commercial portrays a man who turns into a bird whenever he craves Doritos chips.
Pitch proposal
This document summarizes a commercial pitch for Fender Stratocaster guitars targeting teenage males aged 13-19 in major UK cities. It proposes a dramatic and realistic advert showing a troubled protagonist who finds solace in music, challenging stereotypes that music makes one popular. The ad will depict bullying but state no one was hurt. It aims to position Fender guitars not as commercial products but experimental items that help people feel whole. Guidelines on discrimination and antisocial behavior will be followed.
3. formal proposal (adv game)
This document outlines a proposed online game called "Caves of Cola" to promote the Coca-Cola brand. The game would be a web-based adventure game where players control an explorer character who collects Coca-Cola cans in caves while avoiding obstacles. It is targeted towards teenage male gamers and would be released in English-speaking countries. The goal is to advertise Coca-Cola in a fun, engaging way without using any offensive or inappropriate content that could violate advertising standards or copyright law.
3. formal proposal game
This summary provides an overview of a proposed mobile game called "cola runner":
The game would be released on app stores for platforms like Instagram and Snapchat, targeting 16-19 year olds. It would be a single-player racing game where the player refuels their car or replenishes their parkour character's energy by collecting Coke bottles throughout the levels. The goal is to create a friendly game for young audiences aged 10-16 that uses the Coca-Cola logo and brands as part of the gameplay without offending any social groups. Permissions would need to be obtained to use trademarks and ensure the game is sufficiently different from others to avoid copyright issues.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and summer sounds in the background while an interviewer questions two people about why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview formats and aims to appeal to 16-19 year olds who attend summer festivals. Care has been taken to avoid offensive, restricted, or legally problematic content through ensuring there is no swearing, racism, or religion mentioned and both interviewer and interviewee voices are included.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers aged 16-19 in the UK and western audiences. The ad will feature sounds of summer and background music with interviews of two people discussing why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It has been designed to not include any offensive, swearing or racial language and will not restrict or offend any religious groups by avoiding religious topics. Ensuring the interviewer's voice is also included helps differentiate it from existing products to avoid potential copyright issues.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and sounds of summer alongside an interview of two people discussing why they enjoy drinking Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview-style ads and aims to appeal to 16-19 year olds by relating Coca-Cola to summer festivals. Care has been taken to avoid any offensive, restricted, or legally problematic content through excluding swearing, racism, or religion while ensuring distinctiveness from existing products.
3. formal proposal
1. The product is a mildly horror genre radio advert meant for Spotify, radio, and YouTube that would be released in countries that celebrate Halloween.
2. The advert uses a clip from the Heath Ledger Joker laugh from The Dark Knight and suggests drinking the advertised product while it is cold.
3. Younger viewers may find it frightening so the song volume has been lowered, and it is aimed at audiences aged 6-60 of any gender or social status to appeal to the whole community.
Advergame proposal
The document proposes an "advergame" for Coca-Cola targeted at 16-19 year olds. The game would advertise Coca-Cola as a family friendly product sold worldwide. It would use simple graphics to clearly show the Coca-Cola brand and communicate that the drink can be enjoyed by all ages. The goal is to portray Coca-Cola as a trusted, global brand without including any offensive material that could violate ethics or copyright law.
Advergame proposal
The document proposes an "advergame" for Coca-Cola targeted at 16-19 year olds. The game would advertise Coca-Cola as a family friendly product available worldwide in a fun, entertaining format without offensive material. It would communicate that Coca-Cola is a global drink for all ages through simple but clear graphics inspired by popular soda brands. Legal and ethical considerations were that no existing slogans, characters or intellectual property would be infringed upon while accurately promoting Coca-Cola.
Formal proposal
This advertisement targets 16-19 year olds interested in festivals. It starts at a noisy festival where someone offers a festivalgoer a Coke to quiet the music. A slogan will then be said in a joking manner, followed by legal terms read like a joke. The one line sales pitch is "Share a Coke this summer." While using informal language like "bro," the ad could be seen as not inclusive to females. However, the basic language is unoffensive.
Formal proposal
This advertisement targets 16-19 year olds interested in festivals. It would play on radio in England, France, and America during festival season. The ad starts at a noisy festival where someone offers a festivalgoer a Coke to quiet the music. A slogan would then be said in a joking manner, followed by legal disclaimers. The one line sales pitch is "Share a coke this summer." While using informal slang like "bro," the ad risks seeming exclusionary to females and could consider alternative inclusive language.
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3. formal proposal advergame
This document provides a summary for an advergame called "Lets go mentola" that would advertise Coca-Cola on social media and their website. The game would be in the style of Pac-Man where the player controls a Coca-Cola can to collect Coke cubes to earn points, while avoiding mint "ghosts". The target audience for the game is 11-16 year olds of both genders from all social classes, as the simple Pac-Man style of gameplay and adaptation of colors would appeal to achievers and those wanting to impress friends. The game avoids potentially offensive content and does not restrict younger audiences, instead promoting Coca-Cola's brand through their logo in a fun, light-hearted
Evaluation 4 and 5
This document discusses strategies for targeting and attracting a young adult audience aged 15-28 to a media production. The target audience enjoys thrillers, comics, and books with plot twists. To attract this audience, the production uses techniques from films like Taken, including low lighting and POV shots to build suspense. It also discusses promoting the production through related apps, music soundtracks, and by gathering feedback from a target audience focus group.
4. proposal(2)
Pixel Quest is a proposed pixelated RPG game for handheld devices aimed at 13 to 18 year old males. Players take on the role of a knight traveling between towns on horseback, encountering enemies in pixelated chess-like battles. Inspired by Age of Empires, the game features a medieval theme and similar animation styles rendered in a limited greyscale palette. Legal considerations include restricting access to younger players due to graphic blood depictions in battles and differentiating the game sufficiently from existing IPs through an original soundtrack and other design elements to avoid copyright issues.
Evaluation 4
The target audience for the media product is males and females aged 15-30 from all races and social classes, but mostly lower-middle class. It will attract a wide range of demographics through elements like ciphers, action, explosions, and a mysterious storyline. Young teens can relate to the protagonist, while those over 15 will feel nostalgia. Both genders are targeted through genres like action and espionage that are popular among females as well. The audience overlaps with fans of franchises like Call of Duty, James Bond, and Tomb Raider that feature similar elements.
Deconstruction of one poster
1. The photograph on the beach poster depicts a couple from the 1980s standing close together while another man stands further away, perhaps longing to be closer to them.
2. The beach setting is unusual because the subjects are wearing warm clothes, suggesting it is cold at the beach, contradicting typical beach associations.
3. The title uses opposition between "Stranger" and "Paradise" to contrast black and white colors and convey that the film is different from a usual American film of its time.
Proposal advergame
This proposal outlines an advergame called "Battle of the BRU" to advertise Irn-Bru soft drink. The game would be a role-playing game where Irn-Bru battles an unnamed brand in turn-based attacks, with Irn-Bru emerging victorious. The target audience is Scottish males aged 25-39. Legal considerations are addressed to avoid offensive content and ensure the advertising purpose is clear without restricting younger players. The project is estimated at 5 days to develop the advergame with a starting budget of £315. Resources needed include Adobe Photoshop, Google, and Dafont.com for fonts.
Theory Audience Pro-Forma
This document provides audience profiles for three movies - Iron Man 3, The Lego Movie, and Love Actually. It then discusses the hypodermic needle theory of media effects. The rest of the document outlines uses and gratifications theory and how it applies to gaming for information, personal identity, social interaction, and entertainment. It concludes with a brief discussion of consumer generated content and mods/fan art, and the advantages to media producers and motivations for audiences to generate this type of content.
Sxsw2014
LongStory is a progressive dating simulation game that helps players learn about healthy relationships and sexuality through choice-based scenarios. It addresses a gap in resources for youth to learn about maintaining relationships. The game includes characters with diverse backgrounds and views on intimacy, sex, and gender without privileging any one perspective. It aims to provide a realistic gaming experience and encourage empathy through well-developed characters.
Madagascar analysis
The document analyzes the website for a film called Madagascar. It instructs the student to examine how the website promotes the film prior to its general release through its design, features, and synergies with other companies. The website aims its content at families with children ages 4-14 through animated elements, games based on film characters, movie clips and trailers, and partnerships that allow playing songs from the soundtrack. The analysis finds the website effectively promotes the film to its target audience through entertaining and informative features that represent the film's characters and genre.
Question 5
The document discusses opening scenes for an action comedy film targeted at teenagers aged 15-16. It describes using suspenseful music, silence, and building sounds to set an exciting yet sinister atmosphere. Research was conducted through surveys of different ages and genders, finding that the target group most enjoys action films involving comedy and guns. The opening scene will include hostage threats, as seen in The Dark Knight, and the film's logo will be designed professionally using Adobe After Effects.
Doritos
The document discusses how the average human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2012, shorter than a goldfish's attention span of 9 seconds. It then analyzes a Doritos commercial from 2012 called "Bird of Prey" that uses techniques like hyper-realism, contrasting colors, parody, and taboos to engage viewers in an attention-grabbing and memorable way. The commercial portrays a man who turns into a bird whenever he craves Doritos chips.
Pitch proposal
This document summarizes a commercial pitch for Fender Stratocaster guitars targeting teenage males aged 13-19 in major UK cities. It proposes a dramatic and realistic advert showing a troubled protagonist who finds solace in music, challenging stereotypes that music makes one popular. The ad will depict bullying but state no one was hurt. It aims to position Fender guitars not as commercial products but experimental items that help people feel whole. Guidelines on discrimination and antisocial behavior will be followed.
3. formal proposal (adv game)
This document outlines a proposed online game called "Caves of Cola" to promote the Coca-Cola brand. The game would be a web-based adventure game where players control an explorer character who collects Coca-Cola cans in caves while avoiding obstacles. It is targeted towards teenage male gamers and would be released in English-speaking countries. The goal is to advertise Coca-Cola in a fun, engaging way without using any offensive or inappropriate content that could violate advertising standards or copyright law.
3. formal proposal game
This summary provides an overview of a proposed mobile game called "cola runner":
The game would be released on app stores for platforms like Instagram and Snapchat, targeting 16-19 year olds. It would be a single-player racing game where the player refuels their car or replenishes their parkour character's energy by collecting Coke bottles throughout the levels. The goal is to create a friendly game for young audiences aged 10-16 that uses the Coca-Cola logo and brands as part of the gameplay without offending any social groups. Permissions would need to be obtained to use trademarks and ensure the game is sufficiently different from others to avoid copyright issues.
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3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and summer sounds in the background while an interviewer questions two people about why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview formats and aims to appeal to 16-19 year olds who attend summer festivals. Care has been taken to avoid offensive, restricted, or legally problematic content through ensuring there is no swearing, racism, or religion mentioned and both interviewer and interviewee voices are included.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers aged 16-19 in the UK and western audiences. The ad will feature sounds of summer and background music with interviews of two people discussing why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It has been designed to not include any offensive, swearing or racial language and will not restrict or offend any religious groups by avoiding religious topics. Ensuring the interviewer's voice is also included helps differentiate it from existing products to avoid potential copyright issues.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and sounds of summer alongside an interview of two people discussing why they enjoy drinking Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview-style ads and aims to appeal to 16-19 year olds by relating Coca-Cola to summer festivals. Care has been taken to avoid any offensive, restricted, or legally problematic content through excluding swearing, racism, or religion while ensuring distinctiveness from existing products.
3. formal proposal
1. The product is a mildly horror genre radio advert meant for Spotify, radio, and YouTube that would be released in countries that celebrate Halloween.
2. The advert uses a clip from the Heath Ledger Joker laugh from The Dark Knight and suggests drinking the advertised product while it is cold.
3. Younger viewers may find it frightening so the song volume has been lowered, and it is aimed at audiences aged 6-60 of any gender or social status to appeal to the whole community.
Advergame proposal
The document proposes an "advergame" for Coca-Cola targeted at 16-19 year olds. The game would advertise Coca-Cola as a family friendly product sold worldwide. It would use simple graphics to clearly show the Coca-Cola brand and communicate that the drink can be enjoyed by all ages. The goal is to portray Coca-Cola as a trusted, global brand without including any offensive material that could violate ethics or copyright law.
Advergame proposal
The document proposes an "advergame" for Coca-Cola targeted at 16-19 year olds. The game would advertise Coca-Cola as a family friendly product available worldwide in a fun, entertaining format without offensive material. It would communicate that Coca-Cola is a global drink for all ages through simple but clear graphics inspired by popular soda brands. Legal and ethical considerations were that no existing slogans, characters or intellectual property would be infringed upon while accurately promoting Coca-Cola.
Formal proposal
This advertisement targets 16-19 year olds interested in festivals. It starts at a noisy festival where someone offers a festivalgoer a Coke to quiet the music. A slogan will then be said in a joking manner, followed by legal terms read like a joke. The one line sales pitch is "Share a Coke this summer." While using informal language like "bro," the ad could be seen as not inclusive to females. However, the basic language is unoffensive.
Formal proposal
This advertisement targets 16-19 year olds interested in festivals. It would play on radio in England, France, and America during festival season. The ad starts at a noisy festival where someone offers a festivalgoer a Coke to quiet the music. A slogan would then be said in a joking manner, followed by legal disclaimers. The one line sales pitch is "Share a coke this summer." While using informal slang like "bro," the ad risks seeming exclusionary to females and could consider alternative inclusive language.
Formal proposal
This advertisement targets 16-19 year olds interested in festivals. It starts at a noisy festival where someone offers a festivalgoer a Coke to quiet the music. A slogan will then be said in a joking manner, followed by legal terms read like a joke. The one line sales pitch is "Share a Coke this summer." While using informal language like "bro," the ad could be seen as not inclusive to females and leave them feeling left out. However, the basic language is not offensive to any groups.
3. formal proposal
The product is a radio show called "Party with Coke" targeted at 16-19 year olds in Russia, America, and England. It will be distributed on Instagram, Discord, Capital FM radio, Twitch, and YouTube. The main message is to promote drinking Coca-Cola at parties. Care was taken to avoid offensive content and not infringe on copyrights of similar party-themed media products.
3. formal proposal
This document outlines key details for developing a new media product, including the working title, target platforms, genre, languages and territories, synopsis and story, one-line sales pitch, style and inspiration from similar products, target audience and appeal, and legal and ethical considerations to avoid offense or copyright infringement. The target audience is teenagers aged 16-19, appealing to their interests in summer and friendship. The product will not include offensive material or restrict access, and precautions will be taken to avoid legal issues by differentiating from existing products.
3. formal proposal video
A proposed advertisement titled "coke is sugoi" would feature an anime-style narrative about a girl who trips and spills her drink, but is helped up by a guy who gives her a bottle of Coke to share. The ad would target 16-19 year old anime fans in Japan, England, North America, Canada, South Korea, and Australia on platforms like YouTube and Facebook, with the goal of portraying Coke as bringing people together. Legal and ethical considerations would ensure the ad does not offend any groups or infringe on copyrights.
3. formal proposal
This radio advertisement targets 15-19 year olds of all genders from social classes C1, C2, and D. The ad features an exaggerated American surfer dude voice promoting Coca-Cola in a humorous way over loud electric guitar music and skateboard sounds. The main message is to portray Coca-Cola as a fresh and cool drink for teenagers through this comedic exaggerated character. Legal and ethical considerations were researched to ensure the ad does not offend any social groups or infringe copyright.
Formal proposal radio
This document provides details for a proposed radio advertisement and media project about settling disputes through shared enjoyment of Coca-Cola. The ad would target 16-19 year olds across English-speaking countries and feature two characters about to duel who instead share a Coke, conveying that disagreements can be resolved through finding common ground. It describes using an exaggerated Western accent and references to the American Old West in a comedic and lighthearted tone. Legal considerations include avoiding offensive stereotypes while promoting the message of resolving differences respectfully.
Formal Proposal
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.
Formal pro
This is a media advertisement for an audio summer festival targeted at 16-19 year olds. The festival aims to promote socializing, dancing, and having fun for teens. It will be released on radio and TV worldwide without offensive language to avoid legal issues.
Formal pro
This is a media advertisement for an audio summer festival targeted at 16-19 year olds. The festival aims to promote socializing, dancing, and having fun for teens. It will be released on radio and TV worldwide without offensive language to avoid legal issues.
Radio formal proposal
This radio commercial parodying 90s skater culture promotes Coca Cola by implying it is refreshing for exercise and sports. The comedic ad targets teens aged 14-17 regardless of gender or social status by referencing a similar Fruit Shoot ad using skaters. Offensive content will be avoided and research conducted on different cultural interpretations to ensure the lighthearted ad does not offend audiences in various countries when broadcast on radio.
Formal proposal (radio)
- The working title is for a summer festival radio advert promoting Coca-Cola.
- The advert will feature sounds of summer and background music with interviews of people explaining why they like Coca-Cola and encouraging listeners to drink Coca-Cola.
- The target audience is UK teenagers aged 16-19 who would be attracted to the festival setting and message promoting Coca-Cola as the drink of summer.
- The advert takes inspiration from interview formats and avoids offensive content to not restrict or offend any audiences while differentiating itself from existing products to prevent legal issues.
Formal proposal game
This document proposes an "advergame" called Coke Catcher to advertise Coca-Cola to younger audiences aged 15-19. The game would be released mainly on websites like Facebook and Reddit. As a platform game, players catch Coke bottles to feel happy, conveying Coke's message. The simple pixelated art style aims to attract all ages and cultures without offense by following advertising guidelines.
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26. & 77. Pro Forma
- As a director, you are in charge of almost every aspect of the film including the story, visual style, and performances.
- You have directed your own short films for class projects and YouTube videos to gain experience working as a director.
- Your most creative directorial work was a short film about staying home during the pandemic, which you shot on your phone and converted to black and white with a square aspect ratio to create a dark, claustrophobic mood.
- You enjoy the creative freedom and control of crafting your own vision as the director. Sometimes directions to actors need clarification.
Film Practices and Photography Update
The document discusses various filmmaking practices related to continuity, lighting, storyboarding, shot testing, shot composition, and job roles. It provides examples and definitions for continuity, lighting tests, storyboards/narratives, shot testing, and shot composition. It then ranks different filmmaking practices in order of importance for the job of a film director and provides a rationale. Finally, it discusses various job titles and definitions related to film production.
Task 12 and 13 Portfolio
The document discusses several potential marketing images for a film. For each image, the author explains what aspects of the image they like such as how it represents the story, draws attention to important elements like the main character, and enhances features of the actor's appearance. The images show the actor's face, body, and reactions to enhance understanding of the character and story.
Film Concept Evaluation
The filmmaker considers adding a trigger warning at the start for viewers sensitive to topics like stealing. Otherwise, there aren't any major changes to the project suggested by previous subjects. The document discusses potential content warnings and lack of other suggested changes to the filmmaker's project.
Production Planning and Financing
The document discusses production planning and financing for a student film project. It outlines a schedule for filming, editing, and post-production between March 21st and May 2nd. Locations are identified along with required release forms and notices. A cast and crew are listed along with scheduling details like call sheets and production reports. Budget items are identified totaling around £10. Risk assessments are made for the filming locations. Contingency plans are put in place for potential issues. Cloud storage on OneDrive is identified to store project files. Various options for financing are discussed including private investment, studio funding, pre-sales/co-productions, product placement, film funds, crowdfunding, with pre-sales identified as
Film Concept
The document discusses the process of writing a script and creating a storyboard for a film project. The writer used an online scriptwriting website to help develop the script. They believe the script fits the assigned brief as well as possible and have put in effort to create a decent story. Storyboard drawings were done by borrowing storyboard sheets, which provided enough space to draw each shot, though the writer acknowledges their drawing skills are limited.
Film Concept Evaluation
The filmmaker considers adding a trigger warning at the start for viewers sensitive to topics like stealing. Otherwise, there aren't any major changes to the project suggested by previous subjects. The document discusses potential content warnings and lack of other suggested changes to the filmmaker's project.
Unit 7 & 34 Photoshoot experiments
Harry T. Docwra conducted several photography experiments involving shutter speed, aperture, ISO, and photoshop manipulations. For a neon photoshoot, they used red and blue lights on each side of the subject's face at ISO 200, which produced good contrast. In photoshop, Harry created fake movie posters by replacing their own head into images from Jaws and Logan, requiring selection tools and attention to color matching details. They also conducted a lens experiment shooting a subject across various focal lengths from 10mm to 300mm.
Film practices and photography
The document discusses various filmmaking techniques including continuity, lighting tests, storyboarding, shot testing, shot composition, and job roles related to filmmaking such as director, producer, and cinematographer. It provides examples of continuity errors and describes the importance of continuity in ensuring smooth transitions between shots. It also ranks different filmmaking elements in order of importance for the role of director and provides a rationale. Finally, it defines several jobs in the film industry and their responsibilities.
HNC Unit 7 & 34 Marketing plan
This document provides information on various distribution, marketing, and exhibition concepts for a film. For distribution, it discusses strategies like straight-to-DVD/Blu-ray release, online streaming, cinema distribution, and television distribution. For marketing, it outlines key art design, press packs, social media promotion, blogging, websites, and networking events. For exhibition, it covers test screenings, press screenings, and film festivals. The document evaluates these various concepts and notes that social media promotion is likely the most beneficial marketing strategy, while press screenings provide the best feedback for artists at the exhibition stage.
HNC unit 7 & 34 evaluation
This document contains summaries and analyses of 8 images created for a student film project. Each image is described in terms of its original purpose, the visual and technical codes used, and a critical reflection on how well it achieved its purpose and the quality of execution. The images include posters, character headshots and full body shots, and screenshots from scenes. Overall, the analyses indicate that the images generally fulfilled their intended purposes to showcase characters, wardrobe, and convey the film's narrative, though some had issues with contrast, lighting, or use of post-production effects like vignettes.
HNC unit 7 & 34 Evaluation
This document provides guidelines for evaluating 8 images as part of a unit. Each image evaluation must discuss:
1. The visual codes used in the image such as composition, narrative, contrast, etc.
2. The technical codes used such as production techniques, image manipulation, and technology.
3. The original purpose of the image such as its media format, style, and intended audience.
4. A critical reflection of how well the image achieves its intended purpose.
5. A critical reflection of the quality of execution regarding techniques, process, production, and development needs.
Audience feedback
The document contains feedback from multiple viewers on a video product. Viewers liked that the video was short and to the point but noted issues with the narration audio sounding unnatural. Specifically, the narration was noted to be poorly rendered, too bass boosted, and recorded separately from the filming. To improve, the creator would need to fix audio pitching in the narration and include more details about the film itself.
Research
Quentin Tarantino is an American film director, writer and producer born in 1963 in Tennessee. He was raised primarily in Los Angeles. One of his most famous films is 1994's Pulp Fiction, which had an all-star cast and non-linear storyline following three separate stories that intersect. The film explores themes of fate and morality. It was nominated for several Academy Awards including Best Picture. Tarantino's distinctive directing style involves nonlinear storytelling and the use of homage and pastiche.
Evaluation 1
This document contains an evaluation of Harry T. Docwra's video product. It summarizes how the product reflects specific trends and contexts by featuring a diverse cast from the source film and being available on YouTube. It meets the brief by discussing the film's promotion on social media, though could have covered additional platforms. The product drew inspiration from the lighting of Pulp Fiction and sound mixing of The Social Network. While the product is good, the research materials were superior. Compared to previous projects, this one had stricter time limits but the presenter made their best effort. The product appeals to its target teenage audience by discussing a teen drama/sci-fi film and being presented by a young adult.
Planning
This document outlines Harry Docwra's plans for a short film project on how social media is used in film promotion. It will target a UK male audience aged 16-20 and have a British main character. Initial ideas focus on how specific films used social media for promotion. Harry analyzes the strengths and weaknesses of each idea. He provides a schedule, shot list, skills audit, script outline, storyboard, and equipment needs. Risks and solutions for health and safety are also discussed, along with potential problems and solutions for the production. An experiment video is included.
Weekly reflection
This document provides a weekly reflection from Harry T. Docwra over their first 6 weeks in a film studies course. Some key events summarized:
In week 1, Harry presented on the Classic Hollywood era and found the workload overwhelming. In week 2, Harry began planning a social media video discussing delays of the film The New Mutants. By week 3, Harry completed planning documents and started research for the video project. Harry filmed footage for the project in week 4 but wishes technical aspects went smoother. Harry contributed to a group presentation on narrative forms in weeks 5-6 and continues editing their social media video to meet the 2-3 minute runtime.
FMP Evaluation
The document provides an evaluation of Harry T. Docwra's film project. It discusses the research conducted, including watching sitcoms like The Office and Faulty Towers. Surveys were also used to understand the target audience. Planning involved writing scripts and storyboards. Filming went well despite COVID restrictions. Post-production was done using iMovie on an iPad. Sound synchronization was used to address audio issues between scenes shot in open spaces. Managing the cast and crew was challenging at times. The project met the brief of a mockumentary-style sitcom exploring the filmmaker's skills.
Fmp proposal 2021 copy
Harry Taylor Docwra proposes creating a 3-episode sketch comedy show inspired by "The Office" for his final major project. He will focus on film and plans to direct, write, and star in the show. Each episode will be around 10 minutes long. Harry will do research on similar shows and film the project over 3 weeks at York College, editing in iMovie. He will evaluate his work using reflective journals and create 2 cuts of the film to upload online along with a website presenting his work.
Planning
The document provides planning details for a student film project. It includes a risk assessment of various filming locations around a school that could present hazards or conflicts. It then provides solutions to those risks, such as removing trip hazards or filming in less busy areas. The document also includes a proposed 3-day filming schedule, storyboards illustrating the planned scenes, and outlines for each scene. The goal is to safely film the scenes around the school within the scheduled time frame.
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3. formal proposal (1)
- 1. Working Title: Settling Your Stand Offs Target Platform: Radio, Social media, YouTube Genre: Audio based media Language / Territories: English speaking countries. Suitable for everyone. What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story / How the game plays: it’s about the fizzy beverage coca cola. It presents that rather than fighting, you can settle your differences through sharing similar enjoyments. What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? One Line SalesPitch: Rather than fighting, settle your differences through a similar means of enjoyment. Sum up your product in one sentence Style (similar products and graphical style): Rather than a duel involving violence and guns, we use Coca-Cola to convey that rather than feud and fight, love and do right through sharing the refreshing beverage that is Coca-Cola, symbolising peace and happiness. Its ironic that rather than a duel leading to violence, this particular ‘duel’ ends in laughter and happiness; that is our theme and art style. What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style Audience: Our target audience ranges from 16-19 year old from any gender, race or social background. Coca-Cola has a common goal to bring people together from any background or situation, therefore appealing to anyone and everyone even those younger and older than the targeted audience. Although the general theme mainly appealsto the specific age bracket of 16-19 year olds, as the advert is more childish and comedic in nature to those of that age, rather than those older and or younger. Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person?
- 2. Legal & Ethical Considerations: There may be a chance that some people are offended by the Western style American accents. There will be no age restriction with the ad. The target audience is not just for adults as it is a sort of playful parody. Any person(s) of any age will be able to listen to it. There is not a chance the ad will have anything to do with social groups, religions or ethnicities so is unlikely to offend them. We will not use any offensive language (Swears, racial comments, sexist remarks). We just made the characters names up on the spot and are in no reference to anything. The advert is entirely our own ide a so therefore it cannot be sued for copyright. Think about any offensive material you will include? Will you restrict younger audiences engaging with it? Will it offend any social groups/religions/ethnicities? How will you ensure you do not offend anyone? Is your product using characters/names/logos of existing ones? Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this?