The document discusses how a media production targeted its crime/gangster genre audience. It aimed to attract a mainly male 16-40 audience through themes of violence, weapons, drugs, women and power. It also included some thriller aspects to appeal more broadly. To engage this audience, the production set an initially mundane tone that suddenly shifted when the main character revealed a bloody knife and suit, surprising viewers. It constructed its lead character to resemble appealing crime genre protagonists through wealth displays and appeal to women, though avoided drugs/gambling due to the plot. The production used fitting soundtrack styles and camera angles like a low worm's-eye view of the intimidating main character to further engage the target crime genre audience.

1. HOW DID WE
ATTRACT/ADDRESS
OUR AUDIENCE?

2. Our Target Audience
Because our media product falls under a sub genre it is not as broad as one that
falls under a single genre. Therefore it is going to appeal to a more specific target
audience.
Our genre (crime/gangster) is one that will appeal mainly to a male audience,
usually between the ages of 16-40 although this isn't restricted. This is because
the nature of this genre includes certain themes and symbols that are associated
with or may appeal more to men with the key elements usually including;
violence, weapons, drugs, women, power etc.
Furthermore due to our unique approach towards the genre; by making the plot
more suspenseful we have tried to include some thriller aspects in order to
appeal to a wider audience, and therefore hopefully more people will watch and
enjoy our film.

3. How Did We Engage With Our
Target Audience?
We engage with our target audience through a number of ways. Firstly, our film is
one that will mainly appeal to a male audience. Therefore, the way that we have
constructed the tone of our media production is of particular significance when
looking at how we have engaged with our target audience. We begin our film by
setting a very mundane and everyday tone through our characters actions. This
was intentional to set up a false sense of security for the audience so they are
much more surprised by the time the bloody suit is revealed and the tone of the
film suddenly changes.
The three images above are screen shots from our film. We begin with Vince
appearing to be a friendly neighborhood man before suddenly, he pulls a bloody
knife out of a bag and we can see a blood stained suit and shirt inside the bag.
This is the main turning point in our media product because it is where the film
takes a drastic alteration and the audience view Vince in a different light as well
as the newly established atmosphere.

4. Constructing Our Character
Most lead characters in crime gangster films, although they are not always likable, they do
manage to get their target audience to idealize them to some extent. This is because they
glamorize taboo subjects such as drug taking, prostitution, gambling etc. as well as making
life look so easy by showing off their wealth through houses, cars, clothes, etc. as well as
dictating their own life. According to the male stereotype; to some extent, these are all
things that men want to see in films and or want in their own lives. The target audience also
want the lead to be very appealing to women so that when the target audience idolize with
the lead they also have that same appeal.
We wanted our lead to have the same appeal to the audience. Therefore, we dressed our
lead in a smart suit as a way to show class and wealth. Furthermore, the location is also to
show wealth as it is a large house. However, in contrast to other crime gangster
films, Corporate Identity doesn’t have any themes such as drugs, prostitution or gambling.
This is because it wouldn’t have fit in with our opening 2 minute sequence and we wanted to
present Vince as possessing more class.

5. Soundtrack
We wanted to make our soundtrack as authentic as possible. Like all genres, crime gangster
has a very specific soundtrack which in itself contributes to constructing the genre. When
looking at crime gangster soundtracks there are two different types. In films such as The
Godfather there is theme music and character theme. The famous Godfather theme was
composed by Nina Rota purely for the film.
When it came to our film, we chose to use songs from other artists rather that compose our
own. Our first track is influenced by a traditional crime gangster soundtrack. Its happy upbeat
tone also help construct a friendly neighborhood effect. This track would begin non diegetic but
when our lead came into shot from inside the car it becomes diegetic and coming from the car
radio. This song then continues to play at the same volume level even know the car drives of
and our lead is walking towards the house. Once he enters, the sound of the door closing
behind him ends the happy upbeat. We then chose to use a different song to construct a
darker tone. In doing this a new atmosphere is established for the audience before there is
anything visually there to establish it. The song we decided to use was quite unconventional
because it is electronic and quite disorientating. This is where it contributes to the thriller
aspect of our film.

6. Camera Angles
In terms of camera angles, we did not use anything too unconventional. However we did
use some techniques to engage our target audience. For example, in the scene where our
lead opens the bag, at one point we are positioned from inside the bag. The significance of
this shot in relation to engaging the audience, is that our lead is positioned at a high angle
and the audience is positioned in a low angle, Therefore making our lead appear
intimidating and superior, this shot is known as a worms eye view as it is an extreme low
angle. The audience are also positioned as the bloody suit to further show that he is a
dangerous character. These are other screen grabs from our 2 minute opening sequence.

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