Our radio advert will tell the story of a girl named Madeline who is adopted and taken to her new room, where flashbacks indicate a past trauma. It will include ambient music, overlapping voices, sound effects of a car ride and doors, and Madeline's muttering and groaning. It will end with an ear-piercing scream and a voiceover stating our tagline and film title. We will air the trailer on popular mainstream radio stations and podcasts to promote our psychological horror film, which uniquely brings awareness to the social issue of FGM and is the first to present this topic in the horror genre.

1. Radio Proposal
Name of Film: Indelible
Tagline of Film: TBC
Production Name: Grimm Productions
Medium: Radio
Format: Audio
Target Audience: 15-30’s
Psychographics:
Explorer – A personwho likes to try out different things suchas exploring new brands,
films, books etc. They also like to be adventurousandgain new experiences. By watching
our shorthorrorfilm they will gain awareness aboutthe unspokensocial issue thatis
FGM. In addition a large groupof ourtarget audience will be students,students regularly
visit cinemas to escape reality andrelieve stressfrom schoolwork.
Reformer- A person who is curiousand conscious of social issues. As our film is abouta
very taboo issue it shouldattractthe attention of these members of our targetaudience
who are in higher education and are very curiousand conscious of social issues, they
shouldalsobe capable of working out the title. They’d be excited for a film referring to
social issues like FGM, as it’s not a common film topic.
Demographics:
E- This would include studentsand casualworkers who are suited for our target
audience. This is as they would want a break from work and studyingand our horrorfilm
would be perfect for a night of relaxing.
B- Our film would targetthese people because it’s for thosewho are creative like media
studies teachers. They can watch our film and be critics in a way as they’re interested in a
new film that’sadventuringto a serious social issue and see if it’s controversialor
misrepresenting anyway.
Content of the advert:
Our radio advert will start off with a piano in the background with ambient music and
overlapping muffled voices. We’ll hear one clear voice dictating that Madeline is about to be
adopted. We then hear the sounds of tyre wheels squealing on a road which suggests she’s
going to her new home. We then hear the parent’s dialogue, introducing Madeline to her
new room hoping she enjoys it. Then the sound of a loud door slamming will be featured

2. with quiet taps on the wooden floor illustrating Madeline’s walking in her room. Then we’ll
feature a flashback which the listeners would be unaware of, but there would be loud
flashes to indicate it and her dialogue of groaning and muttering would express her distress.
At the end it will feature a jump scare; an ear piercing scream will be heard. Then there will
be a moment of silence to allow the audience to calmdown from the jumpscare, then
there’s a voiceover that states our tagline along with the title of our film.
Publishing of the advert: We will be airing the trailer on popular mainstream stations with
high ratings that aren’t public sectors, like Capital FM. Also on pod casts that some young
adults are using right now to hear horror reports, so advertising our radio trailer on there
can target a niche audience as well.
Unique Selling Point
We bring awareness on social topics, FGM. Also the topic has never been done in a horror
film before and we’d be the first to present it.
Competitive market: Our competition would be a film with the same genre as us–
psychological. Also with other films surrounding social issues like ours for example rape as
that too is an increasingly growing issue in society.