Cornetto digital planning 2016
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Cornetto Digital Strategy based on China young generation insights. Only for non-business review & discuss.
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Representation In Films
The opening sequence of 21 Jump Street uses elements like the song "Slim Shady" by Eminem, a school setting, and a character dressed as Eminem to represent the teenage audience and characters. These elements portray teenagers as relating to hip hop music, feeling pressure to say the right things, and looking up to celebrities as role models. The opening of Clueless also aims to represent teenagers through its use of bright colors, fast-paced music, and portrayal of characters focused on popularity, parties, and fun over schoolwork. However, the glamorous beach setting may make it difficult for some teenage viewers to relate to.
Representation In Films
The document analyzes how the openings of 21 Jump Street and Clueless represent teenage audiences through their use of music, editing, camerawork, color, and location. For 21 Jump Street, the Eminem song and fast pacing aim to engage teenage viewers. Scenes set in a school relate to teenage experiences. For Clueless, bright colors depict teenage happiness and energy, while fast editing matches their restless nature. However, the wealthy California setting may not relate to all teenage audiences. Both films aim to connect with viewers through portrayals of typical teenage traits and interests.
evaluation 4
The target audience for the media product is females ages 13-25, as high school movies typically attract young female viewers who can relate to the female protagonist's high school problems. The wider target audience includes males who can relate to supporting roles. To attract the core audience, the media product will have bold, colorful titles and a visually stimulating soundtrack including popular pop music. The document then analyzes the typical audience of the movie Mean Girls, finding their general interests include cinema, magazines, and social media. It identifies spending habits and favorite movies, TV shows, books, music, and apps to match the target audience.
Confessions of a teenage drama queen poster analysis
This document analyzes a movie poster. It summarizes that having a popular actress like Lindsay Lohan's name at the top will attract audiences. The pink release date stands out against the billing box and matches the poster's color scheme. The tagline suggests the main character will be unconventional for a chick flick. Only featuring the main character alone leads the viewer to believe she will be vain and self-obsessed, reinforced by the changing background colors that convey the film won't be serious. Visual cues like the production company logo and title colors also provide hints about the film's and character's tones.
Cd Cover Montage
The document summarizes and analyzes the cover art for three music albums:
1) 50 Cent's "In Da Club" album depicts him as a bouncer protecting a club, signifying the message that you have to get past him to enter. His tattoos and jewelry signify his success in the music industry.
2) Will Smith's "Greatest Hits" album displays smaller images from different periods of his life and career successes and struggles, with the largest image showing him happy and settled.
3) Lady Gaga's "Love Game" album depicts her looking seductive in diamonds and purple/blue colors, resembling Marilyn Monroe and meant to make people fall in love with her
Summary
People prefer the name "Dimmer" over other options like "Sparkle" and "Glitter" based on survey responses. Respondents also indicated a preference for white, silver, and clear color combinations as well as bold fonts over small fonts. Most people said they wear different perfumes for day and night. Based on this feedback, the document will create a perfume with these preferred elements.
2) How does your media product represent particular social
The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
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Representation In Films
The opening sequence of 21 Jump Street uses elements like the song "Slim Shady" by Eminem, a school setting, and a character dressed as Eminem to represent the teenage audience and characters. These elements portray teenagers as relating to hip hop music, feeling pressure to say the right things, and looking up to celebrities as role models. The opening of Clueless also aims to represent teenagers through its use of bright colors, fast-paced music, and portrayal of characters focused on popularity, parties, and fun over schoolwork. However, the glamorous beach setting may make it difficult for some teenage viewers to relate to.
Representation In Films
The document analyzes how the openings of 21 Jump Street and Clueless represent teenage audiences through their use of music, editing, camerawork, color, and location. For 21 Jump Street, the Eminem song and fast pacing aim to engage teenage viewers. Scenes set in a school relate to teenage experiences. For Clueless, bright colors depict teenage happiness and energy, while fast editing matches their restless nature. However, the wealthy California setting may not relate to all teenage audiences. Both films aim to connect with viewers through portrayals of typical teenage traits and interests.
evaluation 4
The target audience for the media product is females ages 13-25, as high school movies typically attract young female viewers who can relate to the female protagonist's high school problems. The wider target audience includes males who can relate to supporting roles. To attract the core audience, the media product will have bold, colorful titles and a visually stimulating soundtrack including popular pop music. The document then analyzes the typical audience of the movie Mean Girls, finding their general interests include cinema, magazines, and social media. It identifies spending habits and favorite movies, TV shows, books, music, and apps to match the target audience.
Confessions of a teenage drama queen poster analysis
This document analyzes a movie poster. It summarizes that having a popular actress like Lindsay Lohan's name at the top will attract audiences. The pink release date stands out against the billing box and matches the poster's color scheme. The tagline suggests the main character will be unconventional for a chick flick. Only featuring the main character alone leads the viewer to believe she will be vain and self-obsessed, reinforced by the changing background colors that convey the film won't be serious. Visual cues like the production company logo and title colors also provide hints about the film's and character's tones.
Cd Cover Montage
The document summarizes and analyzes the cover art for three music albums:
1) 50 Cent's "In Da Club" album depicts him as a bouncer protecting a club, signifying the message that you have to get past him to enter. His tattoos and jewelry signify his success in the music industry.
2) Will Smith's "Greatest Hits" album displays smaller images from different periods of his life and career successes and struggles, with the largest image showing him happy and settled.
3) Lady Gaga's "Love Game" album depicts her looking seductive in diamonds and purple/blue colors, resembling Marilyn Monroe and meant to make people fall in love with her
Summary
People prefer the name "Dimmer" over other options like "Sparkle" and "Glitter" based on survey responses. Respondents also indicated a preference for white, silver, and clear color combinations as well as bold fonts over small fonts. Most people said they wear different perfumes for day and night. Based on this feedback, the document will create a perfume with these preferred elements.
2) How does your media product represent particular social
The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
Presentation usa
The document analyzes Miley Cyrus' music video for "Party in the USA". It discusses the purposes of promoting the song and engaging audiences. The target audience is teenage girls aged 11-16 who are fans of Miley. The content features scenes of Miley dancing in a parking lot with cuts between different camera angles. Symbols like the American flag are used. The meaning conveys a message about overcoming nerves. The genre is pop aimed at entertaining young girls. The form is a 3.5 minute music video performance.
Codes & Conventions Of A Rom-Com
The document outlines the target audience, music, and codes and conventions of a typical romantic comedy (rom-com) film. It describes the genre as being targeted towards young women and featuring soft, romantic music. The plot usually involves a male and female protagonist where the male falls for the female but faces challenges and rivals in getting her attention, ultimately ending in a happy conclusion where they fall in love. Common color themes in rom-coms include red to represent love and passion, pink for love and femininity, and white to represent innocence and purity.
Miley cryus wrecking ball
Miley Cyrus is the only character portrayed in the music video. The video expresses the breakdown of her relationship through close-ups showing her vulnerability at the start and later shots of her angrily hitting herself. Miley wears minimal clothing and is covered in tattoos, portraying a sexually objectified but uncontrollable character. At the end, she is completely nude, representing giving herself fully emotionally to another person.
Analysis of magazine advert
1) The magazine advertisement features a close-up image of Jessie J with bold makeup and black nails against a white background. Her facial expression suggests she is unhappy.
2) Black and gold colors are used to grab readers' attention, though they also convey a depressing connotation.
3) Information about the artist and a website are included to provide fans more details about Jessie J and her new album.
Code’s and conventions of a rom com
The document outlines common codes and conventions of romantic comedies (rom-coms). It notes that rom-coms typically feature a male protagonist who falls in love with a female protagonist and embarrasses himself through clumsy attempts to win her love. Rom-coms also usually have a light, romantic musical score and are set in urban locations like workplaces, apartments, or schools from the female protagonist's point of view. The target audience for rom-coms is teenagers between ages 13-19.
3. formal proposal (1)
This document provides a summary of a proposed radio/social media project that aims to promote peace through sharing enjoyment of Coca-Cola. The project would target 16-19 year olds of any background in English speaking countries by depicting a comedy "duel" ending happily in laughter through sharing Coke, rather than violence. It seeks to convey that differences can be settled through similar enjoyments rather than fighting. No offensive language, references, or copyrighted material would be included to avoid legal issues or offense.
Cd textual analysis
The album cover uses bright colors, bold typography, and close-up shots of each band member to reflect the upbeat pop genre and appeal to its target audience of primarily teenage girls. It features the band's heart-shaped logo to identify them as fans and make the audience feel like they belong. Similar design elements are used by other pop artists like Marina and the Diamonds, promoting cross-promotion between the acts. The cover lacks a parental advisory sticker to show the music is suitable for children and aims to appeal to all ages and genders.
CD TExtual analysis
The album cover uses bright colors, bold typography, and close-up shots of each band member to reflect the upbeat pop genre and appeal to its target audience of primarily teenage girls. It features the band's heart-shaped logo to identify them as fans and make the audience feel like they belong. Similar design elements are used by other artists like Marina and the Diamonds, potentially expanding the audience through intertextuality by appealing to fans of both.
Adver taylor
This document compares magazine advertisements for Taylor Swift's album "Red" and a new artist's debut album "Red". It analyzes design choices for both, such as photo effects, positioning of text and images, and use of color. Key differences noted are that the new artist's ad features "child-like and playful" photo filters to portray a cartoon-like style, their name is placed with the album title to immediately connect the two, and they use direct eye contact and a playful expression to pull in the audience rather than Taylor Swift's more serious expression. Both ads feature the artist in feminine poses and incorporate sale information in a red strap line at the bottom.
Evaluation question 4
The document discusses the target audience for a proposed high school drama film called "Colly". It states that the target audience will be females ages 13-25, as high school dramas generally feature female main characters and plots about romance or falling in love. This age range and gender is most likely to relate to and engage with the film. It also mentions that the film may attract some male viewers through the inclusion of a "geek/loser boy" character. Additional market research on the film "Mean Girls" found its typical audience was females ages 20-29 in London. The target audience is analyzed through the profile of a teenage female Facebook user who enjoys teen drama films and popular music.
Media research for blog
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming they are the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is females who make purchasing decisions with friends and media influences.
Powerpoint-Lauren Mur
The document analyzes survey results about a teen drama/romance film. Key findings include:
- The most popular genres were teen drama and romance, influenced by gender and personality.
- The main audience was seen as teens and people in their early 20s, due to the types of events depicted and their appropriateness.
- Audiences wanted to see exciting events that keep them entertained and wanting to watch more, influenced by factors like characters and plot.
Mean girls analysis
The document analyzes the poster for the movie "Mean Girls" through the lens of mise-en-scene. It notes that the pink and purple colors appeal to the target audience of teenage girls. It also points out that the main actress Lindsay Lohan makes fans of hers interested. The girls are portrayed in a sexualized pose, representing the stereotypical promiscuous portrayal of teenage girls. The slogan and terms used also appeal to teenagers and indicate the film's genre as a chick flick.
'Coming of age' Genre Conventions
This document discusses genre conventions that are commonly seen in coming of age films. It lists the top 10 coming of age films as voted by critics from The Guardian, then discusses stereotypical iconography, characters, locations, themes, sounds, and colors typically present in the genre. Iconography often includes the latest technology, cars, and alcohol. Common characters are teenage protagonists, strict parents/teachers, and high school cliques or outsiders. Popular locations are high schools, bedrooms, parties, and means of transportation. Frequent themes involve young love, teenage issues like sexuality or mental health, and the challenges of growing up. The soundtrack commonly has an indie/pop style and the films generally have a bright,
Soft
The document summarizes scenes from a short film about a boy named Scott who is being bullied at school. In one scene, the bullies knee Scott's dad in the face and laugh at him, showing a lack of respect for adults. Later, the bullies follow Scott's dad home and one bully pushes and hits his dad. In the final scene, Scott has had enough and hits the main bully with a cricket bat to scare him and the other bullies off.
Film Pitch
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming of being the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is identified as females who make purchasing decisions based on media and friends and often watch films with a partner.
Ashraf - Third story board
The document outlines a storyboard for a film about two protagonists, James and Reece. James persuades the reluctant Reece to throw a party at Reece's house while his parents are away for the weekend. The storyboard shows the parents leaving, James inviting people to the party, and them shopping for drinks. At the party, there are many guests that Reece does not recognize, and he worries as James focuses on gaining popularity.
3. formal proposal (1)
This audio-based media piece aims to promote peace over conflict by depicting a disagreement settled through sharing a Coke. The target audience is 16-19 year olds of any background, as Coke aims to bring people together. While some may be offended by American accents, there are no restrictions and the fictional characters avoid reference to real groups to prevent offense or copyright issues. The lighthearted style humorously shows disagreement ending in laughter rather than violence.
Representation charlie
The document discusses representation in a teaser trailer for a film. It focuses on appealing to a young adult target audience by featuring young actors in relatable ways. A variety of characters of the same age are represented to give audiences different options to relate to. The production company is responsible for the representations in the film. They portray some teenagers negatively as bullies but also show a variety of characters each with their own struggles to appeal to a wide young audience.
Formal proposal radio
This document provides details for a proposed radio advertisement and media project about settling disputes through shared enjoyment of Coca-Cola. The ad would target 16-19 year olds across English-speaking countries and feature two characters about to duel who instead share a Coke, conveying that disagreements can be resolved through finding common ground. It describes using an exaggerated Western accent and references to the American Old West in a comedic and lighthearted tone. Legal considerations include avoiding offensive stereotypes while promoting the message of resolving differences respectfully.
Cornetto summary
The document discusses using StreetTalk kiosks to target impulse ice cream purchases in UK seaside locations. It identifies three types of impulse purchases and notes StreetTalk is ideal for dominating the coastal environment and feeding the impulse decision process. StreetTalk is perfectly placed to accelerate impulse purchases by prompting people in the right place and time.
Cornetto
The document appears to be a planning document for a marketing campaign to make the Cornetto brand more relevant to youth culture. It includes a timeline of activities from April to August, including working with influencers in April and May and launching a "Freeze Your Summer" media plan. It discusses positioning Cornetto as part of youths' "perfect endings" and giving them a platform of expression, while conveying the brand message of enjoying the ride and loving the ending. The document aims to make Cornetto relevant in the lives of the target audience and talk directly to both individuals and the groups they inspire.
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What's hot
Presentation usa
The document analyzes Miley Cyrus' music video for "Party in the USA". It discusses the purposes of promoting the song and engaging audiences. The target audience is teenage girls aged 11-16 who are fans of Miley. The content features scenes of Miley dancing in a parking lot with cuts between different camera angles. Symbols like the American flag are used. The meaning conveys a message about overcoming nerves. The genre is pop aimed at entertaining young girls. The form is a 3.5 minute music video performance.
Codes & Conventions Of A Rom-Com
The document outlines the target audience, music, and codes and conventions of a typical romantic comedy (rom-com) film. It describes the genre as being targeted towards young women and featuring soft, romantic music. The plot usually involves a male and female protagonist where the male falls for the female but faces challenges and rivals in getting her attention, ultimately ending in a happy conclusion where they fall in love. Common color themes in rom-coms include red to represent love and passion, pink for love and femininity, and white to represent innocence and purity.
Miley cryus wrecking ball
Miley Cyrus is the only character portrayed in the music video. The video expresses the breakdown of her relationship through close-ups showing her vulnerability at the start and later shots of her angrily hitting herself. Miley wears minimal clothing and is covered in tattoos, portraying a sexually objectified but uncontrollable character. At the end, she is completely nude, representing giving herself fully emotionally to another person.
Analysis of magazine advert
1) The magazine advertisement features a close-up image of Jessie J with bold makeup and black nails against a white background. Her facial expression suggests she is unhappy.
2) Black and gold colors are used to grab readers' attention, though they also convey a depressing connotation.
3) Information about the artist and a website are included to provide fans more details about Jessie J and her new album.
Code’s and conventions of a rom com
The document outlines common codes and conventions of romantic comedies (rom-coms). It notes that rom-coms typically feature a male protagonist who falls in love with a female protagonist and embarrasses himself through clumsy attempts to win her love. Rom-coms also usually have a light, romantic musical score and are set in urban locations like workplaces, apartments, or schools from the female protagonist's point of view. The target audience for rom-coms is teenagers between ages 13-19.
3. formal proposal (1)
This document provides a summary of a proposed radio/social media project that aims to promote peace through sharing enjoyment of Coca-Cola. The project would target 16-19 year olds of any background in English speaking countries by depicting a comedy "duel" ending happily in laughter through sharing Coke, rather than violence. It seeks to convey that differences can be settled through similar enjoyments rather than fighting. No offensive language, references, or copyrighted material would be included to avoid legal issues or offense.
Cd textual analysis
The album cover uses bright colors, bold typography, and close-up shots of each band member to reflect the upbeat pop genre and appeal to its target audience of primarily teenage girls. It features the band's heart-shaped logo to identify them as fans and make the audience feel like they belong. Similar design elements are used by other pop artists like Marina and the Diamonds, promoting cross-promotion between the acts. The cover lacks a parental advisory sticker to show the music is suitable for children and aims to appeal to all ages and genders.
CD TExtual analysis
The album cover uses bright colors, bold typography, and close-up shots of each band member to reflect the upbeat pop genre and appeal to its target audience of primarily teenage girls. It features the band's heart-shaped logo to identify them as fans and make the audience feel like they belong. Similar design elements are used by other artists like Marina and the Diamonds, potentially expanding the audience through intertextuality by appealing to fans of both.
Adver taylor
This document compares magazine advertisements for Taylor Swift's album "Red" and a new artist's debut album "Red". It analyzes design choices for both, such as photo effects, positioning of text and images, and use of color. Key differences noted are that the new artist's ad features "child-like and playful" photo filters to portray a cartoon-like style, their name is placed with the album title to immediately connect the two, and they use direct eye contact and a playful expression to pull in the audience rather than Taylor Swift's more serious expression. Both ads feature the artist in feminine poses and incorporate sale information in a red strap line at the bottom.
Evaluation question 4
The document discusses the target audience for a proposed high school drama film called "Colly". It states that the target audience will be females ages 13-25, as high school dramas generally feature female main characters and plots about romance or falling in love. This age range and gender is most likely to relate to and engage with the film. It also mentions that the film may attract some male viewers through the inclusion of a "geek/loser boy" character. Additional market research on the film "Mean Girls" found its typical audience was females ages 20-29 in London. The target audience is analyzed through the profile of a teenage female Facebook user who enjoys teen drama films and popular music.
Media research for blog
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming they are the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is females who make purchasing decisions with friends and media influences.
Powerpoint-Lauren Mur
The document analyzes survey results about a teen drama/romance film. Key findings include:
- The most popular genres were teen drama and romance, influenced by gender and personality.
- The main audience was seen as teens and people in their early 20s, due to the types of events depicted and their appropriateness.
- Audiences wanted to see exciting events that keep them entertained and wanting to watch more, influenced by factors like characters and plot.
Mean girls analysis
The document analyzes the poster for the movie "Mean Girls" through the lens of mise-en-scene. It notes that the pink and purple colors appeal to the target audience of teenage girls. It also points out that the main actress Lindsay Lohan makes fans of hers interested. The girls are portrayed in a sexualized pose, representing the stereotypical promiscuous portrayal of teenage girls. The slogan and terms used also appeal to teenagers and indicate the film's genre as a chick flick.
'Coming of age' Genre Conventions
This document discusses genre conventions that are commonly seen in coming of age films. It lists the top 10 coming of age films as voted by critics from The Guardian, then discusses stereotypical iconography, characters, locations, themes, sounds, and colors typically present in the genre. Iconography often includes the latest technology, cars, and alcohol. Common characters are teenage protagonists, strict parents/teachers, and high school cliques or outsiders. Popular locations are high schools, bedrooms, parties, and means of transportation. Frequent themes involve young love, teenage issues like sexuality or mental health, and the challenges of growing up. The soundtrack commonly has an indie/pop style and the films generally have a bright,
Soft
The document summarizes scenes from a short film about a boy named Scott who is being bullied at school. In one scene, the bullies knee Scott's dad in the face and laugh at him, showing a lack of respect for adults. Later, the bullies follow Scott's dad home and one bully pushes and hits his dad. In the final scene, Scott has had enough and hits the main bully with a cricket bat to scare him and the other bullies off.
Film Pitch
The group chose to do their film project on the musical genre. Their original idea was to film the cast of their school musical, but they changed it due to scheduling difficulties. Their new idea focuses on a character dreaming of being the star of the school musical. They created a questionnaire to gather information on target audiences. Most respondents were female students aged 16-30 who like musicals but want to wait for DVD prices to drop. The main target audience is identified as females who make purchasing decisions based on media and friends and often watch films with a partner.
Ashraf - Third story board
The document outlines a storyboard for a film about two protagonists, James and Reece. James persuades the reluctant Reece to throw a party at Reece's house while his parents are away for the weekend. The storyboard shows the parents leaving, James inviting people to the party, and them shopping for drinks. At the party, there are many guests that Reece does not recognize, and he worries as James focuses on gaining popularity.
3. formal proposal (1)
This audio-based media piece aims to promote peace over conflict by depicting a disagreement settled through sharing a Coke. The target audience is 16-19 year olds of any background, as Coke aims to bring people together. While some may be offended by American accents, there are no restrictions and the fictional characters avoid reference to real groups to prevent offense or copyright issues. The lighthearted style humorously shows disagreement ending in laughter rather than violence.
Representation charlie
The document discusses representation in a teaser trailer for a film. It focuses on appealing to a young adult target audience by featuring young actors in relatable ways. A variety of characters of the same age are represented to give audiences different options to relate to. The production company is responsible for the representations in the film. They portray some teenagers negatively as bullies but also show a variety of characters each with their own struggles to appeal to a wide young audience.
Formal proposal radio
This document provides details for a proposed radio advertisement and media project about settling disputes through shared enjoyment of Coca-Cola. The ad would target 16-19 year olds across English-speaking countries and feature two characters about to duel who instead share a Coke, conveying that disagreements can be resolved through finding common ground. It describes using an exaggerated Western accent and references to the American Old West in a comedic and lighthearted tone. Legal considerations include avoiding offensive stereotypes while promoting the message of resolving differences respectfully.
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Cornetto summary
The document discusses using StreetTalk kiosks to target impulse ice cream purchases in UK seaside locations. It identifies three types of impulse purchases and notes StreetTalk is ideal for dominating the coastal environment and feeding the impulse decision process. StreetTalk is perfectly placed to accelerate impulse purchases by prompting people in the right place and time.
Cornetto
The document appears to be a planning document for a marketing campaign to make the Cornetto brand more relevant to youth culture. It includes a timeline of activities from April to August, including working with influencers in April and May and launching a "Freeze Your Summer" media plan. It discusses positioning Cornetto as part of youths' "perfect endings" and giving them a platform of expression, while conveying the brand message of enjoying the ride and loving the ending. The document aims to make Cornetto relevant in the lives of the target audience and talk directly to both individuals and the groups they inspire.
Plano de Marketing Cornetto
O documento propõe um plano de marketing da marca Cornetto para engajar a geração millenial através de 4 temporadas de campanhas digitais que acompanham a jornada amorosa de dois jovens. A primeira temporada ocorre no verão e introduz os personagens. As temporadas subsequentes no outono, inverno e primavera desenvolvem suas histórias e lançamentos de novos produtos.
Finisterre brand book: Ellr Casterton
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Unid3 tem2
Para que pongas en práctica los procedimientos revisados, en tu block de dibujo realiza la solución de cada uno de los problemas , identifica en tu borrador cuáles son los puntos significativos-
Mi ppt inicial
Genesis Maroto Fonseca es una estudiante de 24 años que vive en Loyola, Cartago. Estudia Preescolar en la UNED y Enseñanza de Inglés en la UCR. Se siente entusiasmada por el curso porque aprenderá sobre las TIC, que son importantes en la educación. Le apasiona la educación y enseñar, así como pasar tiempo con su familia y bailar. La netiqueta son normas que los usuarios deben seguir para evitar inconvenientes, como expresarse de manera respetuosa y clara al escribir.
Estrategia de estudio!!!!
Este documento describe los componentes básicos del proceso comunicativo, incluyendo emisor, receptor, canal y código. Explica las diferentes funciones del lenguaje como informar, persuadir y entretener. También cubre el proceso de lectura, incluyendo la prelectura, lectura y poslectura. Por último, detalla los pasos y consideraciones clave para la redacción de textos, como la planificación, redacción, claridad, sencillez y precisión.
Discrete Event Simulation System
Dokumen ini membahas tentang simulasi sistem kejadian diskrit menggunakan discrete event simulation. Terdapat penjelasan mengenai model, sistem, dan simulasi serta contoh-contoh penerapannya seperti simulasi penerbangan, inventori, dan antrian pelayanan tunggal. Kemudian dijelaskan pengertian discrete event simulation dan komponen-komponen penyusunnya seperti kondisi sistem, waktu simulasi, event list, dan langkah-langkah untuk
Basic Strategic Decision Models
How to make decisions with simple visual models. The talk explained what a model is, gave some examples in everyday life, and showed how to make your own. It's drawn badly.
Criatividade
O documento lista vários materiais como gelo, areia, frutas, flores, papel, latas e bolos que já foram usados de forma criativa em obras artísticas. Ele também menciona esculturas hiper-realistas feitas por Mueck e como cabelo humano foi usado de forma inovadora. O texto elogia como mentes criativas são capazes de coisas incríveis que surpreendem e encantam as pessoas.
2016 cornetto trilogy compressed
The document discusses convergence in media and marketing. It provides examples of how boundaries between technologies and media are blurring, with smartphones and games consoles now serving multiple purposes. This convergence also impacts the relationship between audiences and producers through social media. The rise of digitization has made piracy easier but also aims to level the playing field for independent filmmakers. The Cornetto Trilogy films are used as case studies to examine successful marketing techniques, such as appealing to both male and female audiences and leveraging online marketing and fan communities.
Características de flash
Permite acceder a
una guía paso a paso para
crear animaciones.
Propiedades: Muestra las
propiedades del objeto
seleccionado.
Capas: Permite gestionar las
capas de la película.
Escena: Muestra las escenas
de la película.
Acciones: Permite crear y
gestionar acciones para los
objetos.
Depuración: Permite depurar
acciones y scripts.
Mezclador: Permite seleccionar
y modificar colores.
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SHG Bow-Tie Cavity Design
Bow-Tie cavity design for high power SHG green laser. A high power fiber laser at 1064nm is terminated into an external bow-tie cavity for efficient SHG generation at 532nm green.
Brand unilever product walls
Brand unilever product walls , WALLS SWOT ANALYSIS , WALLS BCG MATRIX , 4P's , WALLS MARKETING STRATEGY , ALIRAZA , ALIRAZA AFZAL , PIMSAT SIR HABEEB NYAZI , UNILEVER , MARKETING , PRESENTATION PRINCIPLES OF MARKETING
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This document outlines various growth hacking techniques used by Matias Puga to grow his startups. These include developing over 80 linked domains to scale SEO and increase traffic and sales by over 300% and 80% respectively for Tempsdoci; running targeted mobile app install campaigns on Facebook that found Android users in Latin America did not see smartphones as service devices, leading to a campaign targeting high-class iPhone users and 2.5% sales conversion; and improving app stickiness for Gruppit by sending push notifications about new matches to prompt users to return within 24 hours, increasing daily matches by 300%.
Algida Medya Planlaması
Algida Medya Planlaması
Medya Planlama aşamaları; rekabet analizi, durum analizi, hedef kitle analizi ve medya kullanımı içermektedir.
HRM Report of Unilever,Pakistan.
Unilever Pakistan Limited (UPL) was established in 1958 in Rahim Yar Khan, Pakistan as a vegetable oil factory. UPL is now one of the largest consumer products companies in Pakistan and operates four factories around the country. UPL contributes significantly to Pakistan's taxes and employs many local workers. It has introduced new technologies to Pakistan and provides a talented workforce. Over time, UPL shifted its head office to Karachi and expanded its brand portfolio and operations. UPL is now a major force in Pakistan's economy through its long-standing operations and contributions.
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Question 2
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Young Lions CZ 2023 | DIGITAL 24 - 2nd PLACE
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
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TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
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www.younglions.cz
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Ho credential.copywriter.2017
It's such a long time I have not updated my portfolio. I've tried to update it today but actually it just reflects quite few of my works recently.
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Emoji marketing: Flip or Flop?
Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide
Emoji marketing? What the 😂 😜 😮 ?
All the cool kids are doing IT.
Emoji marketing's the hottest thing in marketing right now.
It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.
Emoji marketing has arrived. But WHY are emoji so effective?
Why are some of the world's top brands leading the charge?
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学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
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Cornetto digital planning 2016
- 1. Cornetto 2016 Summer Campaign
- 2. Brief Recap
- 3. for lovestruck teens = flowers, perfume, DIYgift… express love to her/him
- 4. for lovestruck teens = one of my favorite ice cream brand / flavor
- 5. Challenge Favorite ice cream brand/flavor TODAY TOMORROW The Innocent Ice-Breaker
- 6. The Innocent Ice-Breaker to encourage the lovestruck teens to take the first step (Brand role) A range of tastes and textures that no-one will say no to (Product role) FUNCTIONL EMOTIONAL Increase purchase frequency
- 7. Our task - from emotional & rooted Urge Lovestruck teens to take the first step via a digital activation idea
- 8. Post 95s in China
- 9. Home School Restaurant Cinema Bus Bus Bus hyper connected digital natives, no phone no life. IM Music iVideo Photo Online Shopping/ Payment Gaming
- 10. We show off and eager to fit in society. 抱抱 is China version Snapchat Nice is popular picture+tags social app in Post 95s bilibili - Post 80s, 70s never understand us
- 11. everyone is CEO (Chief Entertainment Officer) Growing with Animation-Comic-Game culture Music Gossip (Horoscope, Movies..) Star-struck Selfie with tags Live in fun!
- 12. Source：Global Language Monitor - the most popular messaging words are not WORD, it’s love emoji. We express emotion in virtual world easily I didn't take 💊 today, but I feel (=￣ω￣=) 萌萌..
- 13. We are eager to the first love in life Love is my decision, I will go for it if I want it.
- 14. We want express love as creatively as possible.
- 15. We plan too much to catch the Moment First intuition Fall in love Timing is passing… Planning
- 16. Our approach First intuition Fall in love Encourage lovestruck teens to Take Action NOW in Real World
- 17. Digital Communication Strategy Pre-Launch Grand Launch Sustain Attention & Discover Grab TA’ attention via viral video and social campaign to induce them : go for love now Participate Deeply interact with TA via creative engagement to encourage them to Take Action Now! and trigger them to buy Cornetto Advocate & Share
- 18. Thank you