This document provides details for a proposed radio advertisement and media project about settling disputes through shared enjoyment of Coca-Cola. The ad would target 16-19 year olds across English-speaking countries and feature two characters about to duel who instead share a Coke, conveying that disagreements can be resolved through finding common ground. It describes using an exaggerated Western accent and references to the American Old West in a comedic and lighthearted tone. Legal considerations include avoiding offensive stereotypes while promoting the message of resolving differences respectfully.

1. Working Title: Settling Your Stand Offs
Target Platform: Radio, Social media, YouTube
Genre: Audio based media
Language / Territories: English speaking countries. Suitable for everyone.
Synopsis / Treatment / Story / How the game plays: it’s about the fizzy beverage Coca-Cola.
It presents that rather than fighting, you can settle your differences through sharing similar
enjoyments.
One Line SalesPitch: Rather than fighting, settle your differences through a similar means
of enjoyment.
Style (similar products and graphical style): Rather than a duel involving violence and guns,
we use Coca-Cola to convey that rather than feud and fight, love and do right through
sharing the refreshing beverage that is Coca-Cola, symbolising peace and happiness. It’s
ironic that rather than a duel leading to violence, this particular ‘duel’ ends in laughter and
happiness.
Audience: Our target audience ranges from 16-19 year olds from any gender, race or social
background. Coca-Cola has a common goal to bring people together from any background
or situation, therefore appealing to anyone and everyone even those younger and older than
the targeted audience. Although the general theme mainly appealsto the specific age
bracket of 16-19 year olds, as the advert is more childish and comedic in nature to those of
that age, rather than those older and or younger.
Legal & Ethical Considerations: Our advert is set in the American old west and therefore we
use the stereotypical western accent throughout the production. This may offend a certain
group of people whom are from the west and are also easily offended by the over
exaggerated accent, however the likelihood of those being seriously offended are slim.
If any younger audiences listen to a radio these days, they may enjoy are advert due to its
light-hearted childish nature, therefore not leaving them out of the fun.
It shouldn’t offend any religious or ethnic groups because, firstly it’s a radio advert
therefore you can’t physically see what the people in the advert look like whether that be
their skin colour or clothing. Secondly the advert is set in the American old west during an
infamous standoff, for no plausible reason would a Buddhist monk (for instance) suddenly
appear between the two duellers and start stereotypically humming with his hands
interlocked, it just wouldn’t make sense in the advert or to the listener. Finally our advert is
trying to tell people to settle their differences through friendly interaction no matter their
physical or mental differences, including offensive material within the advert would crush
that point entirely.
The advert does include the tune from ‘The Good, The Bad and The Ugly’ but as we project
the advert to be less than 30 seconds long, we shouldn’t be sued for copyright infringement.