This proposal outlines a print-based product called "The Insider" that will review and critique new film and media releases. It will consist of a front and back cover along with a double-page spread reviewing an upcoming release. Research on promotional materials like posters informed how images, colors, and fonts should be used based on the style and content. The target audience is 16-24 year old middle to upper class "belongers" who will find reviews of applicable entertainment. Legal and ethical considerations were that references and reviews alone should not be openly offensive, and younger audiences or social groups will not be restricted or offended by the content.

1. Proposal
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Working Title: The Insider
What is it called? This can change if you think of something better later
Product’s Purpose: to review and critique film and media particularly the latest releases.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: print based product.
What sort of product is it
Content it is about: my product consists of the front and back cover as well asa double
page spread reviewing an upcoming release.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Research & Planning: in my research I looked at promotional material like posters which
helped me figure out how images should be shown and what colours and fonts worked well
with different types of image and style.
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
Audience: my audience will be 16-204 year olds who range from middle class to upper
class. Gender does not matter with this product as it would review products applicable to
both genders. Lastly for the psychographic of the target audience I believe they would be
best suited towards belongers.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
Legal & Ethical Considerations: I don’t believe it can be openly offensive to most audiences
as there isn’t an exact product for people to be offended of there are instead reverences
and reviews.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will your product be sufficiently different from existing products to not get sued for copyright
infringement?