The document provides a summary of 7 ASA advertising codes related to compliance, recognition as an advert, misleading claims, harm and offence, targeting of children, privacy, and claims about food and supplements. The codes state that ads cannot break laws, lie about products, be potentially offensive, encourage bad behavior in children, misrepresent people, or lie about health claims of food.

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance Adverts can’t break the law, lie, or take pictures and
videos that are copy right infringed.
2 Recognition of
marketing
communications
Must look and act like an advert, clearly stating the
product its supposed to be promoting.
3 Misleading Adverts Can’t lie about the product or about what the
product can do.
4 Harm and Offence Can’t promote something that is potentially
insulting to anyone, or show and imply anything
that could be deemed as a offensive.
5 Children You can’t encourage or show bad behaviour in
children in your advert, and you can’t promote your
advert directly to children.
6 Privacy You can’t feature anyone in your advert without
them knowingly being involved. You can’t
misrepresent them.
7 Food, food
supplements
You can’t lie about your food being healthy and you
can’t encourage bad dietary plans.

3. Mind Map
Poster
Party
“There is no trick with a
Cola-Cola.”
Teenagers, costumes,
laughter.
Cola-Cola
bottle in
different
costumes.
Hands reaching for a
cola-cola can on
grass.
Hobbies
A cola-cola
along side
different
hobbies, ie.
Tennis, rugby,
badminton.
promoted in different types of
street art.
Celeb endorsement.
Film endorsement
Black, orange, red,
green.

4. Mind Map
• Strengths of using this method
– A quick way to brainstorm and jot down ideas because you’re forced to get them down onto paper,
laying everything out in front of you.
– Easy and simple to see and read, which of course makes it easier for others to understand your ideas.
– Can use visual or written aids, which gives you a variety of ways to display your ideas.
– Can display many different ideas, which gives you many options too choose from.
• Weaknesses of using this method
– Can seem overwhelming when you finally have to choose your final idea.
– May look scattered, which could make it harder to understand and follow.
– May not be able to get as detailed as one would like, which could cause problems when creating the
final project.
• Did you like using this method? Why?
– I think it may be an effective way to brainstorm and throw idea’s around, however, I couldn’t make it
as detailed as I would of liked it to be.

5. Mood Board

6. Mood Board
• Strengths of using this method
– Displays the theme of the poster, which will help people understand what you poster is about and
what it relates too.
– Helps round up different and similar ideas, giving you a plethora of inspiration to draw from when it
comes to the final project.
• Weaknesses of using this method
– Can not be detailed, because it simply shows pictures and sometime pictures are hard to read and
may cause confusion.
– It’s impossible to be specific, which doesn’t help make ideas any more concise.
– May be hard to find pictures relating to your theme, which may lead to you collecting images that
have little do with the original project idea you had in mind.
• Did you like using this method? Why?
– No I do not think the mood board is the best option for me. It was frustrating not being specific and
just taking pictures that were the general idea of a certain theme.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
– Helps gather different font ideas, which is obviously needed in a poster to display the name of your
brand and details, and it’s important that it stands out.
– Helps establish a theme, which will help you when making the final project because you have a more
concise route to follow.
• Weaknesses of using this method
– Doesn’t help display a wide range of ideas, which is difficult when trying to gather inspiration for the
poster.
– Only helps with the font and colour schemes, which is important, but there is a lot more to the
project that that.
• Did you like using this method? Why?
– I liked the style sheet. It drew in my themes and gave me further ideas, but wasn’t particularly
detailed.

9. Layout Plan A dark and
demask
background to
give the poster
an ancient
Halloween type
feel.
A big orange pumpkin in the
center of the poster to
represent the festivities of
Halloween.
The cola cola logo
will look like it’s
almost carved into
the pumpkin, and be
a an offish-yellow
colour with
shadowing. It will not
be red.
The only Coca-Cola
colour representation in
the ad. Easy to know that
It is a coke advert.
Shaped like the moon for
extra Halloween related
reasons.
Bats flying from behind the
pumpkin
and flying towards the Coca-
Cola ‘moon’.
Have the slogan a
white colour and in
the pumpkin, so
you really need to
pay attention to the
poster.

10. Layout Plan
A black matte background to
make the iconic red and
white of the Coca-Cola stand
out.
A spotlight shining
from the black
background and onto
the coke can, making
it the center of
attention.
Bat wing on the back
of the coke can like a
halloween costume.Coke can takes center
stage with it’s iconic
colours being the
brightest thing to look
at it in the advert.
Bold, colourful slogan.
Orange to represent
Halloween. The coca-cola logo to further the
representation of the brand.

11. Layout Plan
• Strengths of using this method
– You can fully visualize a whole idea, which makes putting the poster in photo shop so
much more easier.
– You can map out exactly how you want your project to look and get a clear idea of how
the final product will come out.
– Individually analysing every sector of your project helps too understand why you are
doing certain stuff and how this will compliment your work.
• Weaknesses of using this method
– It may feel like once you have it mapped out then you have no creative freedom and
that may seem very limiting, which could negatively impact your final product.
– It may be hard to pull together your idea and feel rather pressuring.
• Did you like using this method? Why?
– Yes I did like this idea. It was kind of liberating to have a map of how I want things too
look and why I want them to look that way.

12. Brainstorm
Call from space
Reporting to Houston with a coke.
Halloweenthemed
Haunted house,
Casper the friendly ghost likes coke.

13. Brainstorm
• Strengths of using this method
– Give you a chance to explore many different idea branches and topics surrounding the
radio advert, so there will be many choices to choose from when picking your final
project.
– There are few limits, you can be wild with your ideas because you are just going through
many, which can be very freeing.
– One idea can lead into another, and brainstorming is a great way of connecting those
idea’s to make one well thought out, detailed plan.
• Weaknesses of using this method
– You may spend a lot of time thinking of many different, little and weak ideas than
putting effort into building up a detailed and well structured plan.
– The many different idea routes could be a little overwhelming, making it difficult to pick
a final project.
• Did you like using this method? Why?
– I didn’t mind using this method. Although I get its appeal and purpose, I found it very
difficult thinking of many small ideas instead of just sticking to one and building up the
detail.

14. Informal Pitch
• Strengths of using this method
– The tutor can give you constructive feedback, which will help further and
solidity ideas.
– You will walk through the entirety of the ad, giving you chances to realise
faults and fill in any areas that need work.
– It may help you picture the entire radio advert and get a very clear idea of
how the final project may look.
• Weaknesses of using this method
– It may constrict any creative freedom you feel by confining and specifying your
ideas.
– The tutor may have negative feed back and make you waver about the project,
even when you think the idea yourself is strong. It could nock back your
confidence.
• Did you like using this method? Why?
Yes I enjoyed giving the informal pitch and found it very helpful – the constructive feedback
from the tutor to go into further detail really helped and will show in my formal pitch plan.

15. Formal Pitch
• Strengths of using this method
– The formal pitch will help you thoroughly analyse and dissect the radio advert, which
brings to light high points and flawed points.
– It will make you think further about who your advert is intended for and if you are
hitting all the right criteria for that age range.
– It will make you consider if your radio advert is offensive, which is sometimes hard to
pick up on unless you really think about it.
• Weaknesses of using this method
– It may be a hindrance on your final product if you over analyse it, removing a lot of
creative freedom you may of felt before hand.
– It takes a long time to fill in, and you could spend that time further developing and
improving your actual product.
• Did you like using this method? Why?
– Yes, it was nice to hash out all of my ideas in a structured and a formal way. It really
helped finalise the project for me.

16. Initial Reaction
Advergame.
- My initial reaction to the task was to be quite worried. I am still not confident in
Photoshop, and wouldn’t even know where to start when it comes to animation.
- I understand the project, and I am exited to start brainstorming ideas and coming
with concepts

17. Initial Reaction
• Strengths of using this method
– It can better help you understand how you feel about the project, and may highlight any
worries you initially have.
– It will allow you to start brainstorming ideas earlier and give you a few options to start
with.
• Weaknesses of using this method
– You might not fully understand how you feel about the project and find it hard to write
down your feelings.
• Did you like using this method? Why?
– No, I didn’t think it was helpful at all and couldn’t really gather my immediate ideas and
thoughts into a paragraph.

18. Sketches
I white ghost to represent
the theme of Halloween will
float across the spooky
scene collecting Coca-Cola
cans.
The graves will ne
gray and tony with
dark accents, and are
only there as
decoration to
perpetuate the image
of an aerie night.
A green and grassy floor.
A spooky, brown leafless
tree that the ghost passes
through.
The iconic cans are
floating the air, waiting
to be collected by the
ghost.

19. Sketches
• Strengths of using this method
– It will give you a visual and realistic reference to refer too when creating the
advergame in Photoshop.
– It can be as detailed as you personally want it to be, if you only need a quick
draft it could be easy to draw up and can still be very useful.
• Weaknesses of using this method
– It maybe frustrating to not be able to get an accurate sketch and could put you off the
idea.
– Drawing up your ideas can be time consuming if you like drawing in detail, when it may
just be easier to jump right into the Photoshop production.
• Did you like using this method? Why?
– Yes I did like using this method. Drawing the sketch wasn’t that hard and I actually
enjoyed successfully getting my work sketched onto paper. I also like analysing the
sketches so I knew exactly why everything was there and what its function was.

20. Formal Proposal
• Strengths of using this method
– The formal pitch will help you thoroughly analyse and dissect the radio advert, which
brings to light high points and flawed points.
– It will make you think further about who your advert is intended for and if you are
hitting all the right criteria for that age range.
– It will make you consider if your radio advert is offensive, which is sometimes hard to
pick up on unless you really think about it.
• Weaknesses of using this method
– It may be a hindrance on your final product if you over analyse it, removing a lot of
creative freedom you may of felt before hand.
– It takes a long time to fill in, and you could spend that time further developing and
improving your actual product.
• Did you like using this method? Why?
– I didn’t mind using this method, it was a little too time consuming and technical for me, but it was
helpful too further analyse my work.