The document provides an overview of various communication and advertising methods, including their strengths and weaknesses. It discusses ASA codes for advertising standards and includes mind maps, mood boards, style sheets, layout plans, brainstorming pages, informal and formal pitches, initial reactions, sketches, and formal proposals as examples of different techniques. For each method, it notes both the positives such as being visually appealing or allowing experimentation, as well as challenges including being time-consuming or difficult to implement effectively.
1. communication methods pro formal (og)-3Allison Hewitt
The document provides a summary of 7 ASA advertising codes related to compliance, recognition as an advert, misleading claims, harm and offence, targeting of children, privacy, and claims about food and supplements. The codes state that ads cannot break laws, lie about products, be potentially offensive, encourage bad behavior in children, misrepresent people, or lie about health claims of food.
The document discusses various ASA codes for advertising communications. Code 1 discusses compliance with laws and avoiding indecent content. Code 2 relates to proper identification of advertising. Code 3 prohibits misleading claims. Code 4 discusses avoiding harm and offense. Code 5 addresses advertising to children. Code 6 covers use of images without permission. Code 13 relates to health and nutrition claims requiring proof.
The document provides guidelines for different types of marketing communications. Code 1 discusses ensuring ads are truthful and legal. Code 2 addresses clearly identifying ads and products. Code 3 and 4 refer to not misleading consumers or using offensive tactics. Code 5 prohibits targeting ads for dangerous products to children. Code 6 discusses obtaining permission before portraying a celebrity. Code 13 relates to promoting health claims responsibly.
The document outlines various communication methods and considerations for planning advertisements. It includes 13 codes or guidelines related to compliance with laws, identifying advertising, avoiding misleading claims, preventing harm or offense, suitability for children, privacy, and health claims. The codes advise not lying, including the product, targeting the right audience, obtaining permission to use images of people, and not promoting unhealthy foods without evidence.
The document provides guidelines for advertising communications from the Advertising Standards Authority (ASA). It lists 6 codes related to compliance, recognition as advertising, misleading claims, harm and offense, children, and privacy. It also lists guidelines for food, food supplements and health claims, requiring ads to not encourage unhealthy eating or make unsupported health benefit claims.
1 production techniques evaluation 1111 (3)charlielamb1
The document discusses various graphic design, radio, and game projects to advertise Coca-Cola. For the graphic design project, the student created a Christmas poster promoting Coke. They analyzed similarities and differences between their poster and one found online. For radio, the student created an advert about a person in the desert receiving a Coke. They discussed tools used to edit sounds in Premiere Pro. Finally, the student designed an advergame where the player collects items to earn points, similar to Super Mario Bros. They reflected on strengths and weaknesses of their different projects and skills still needing development.
The document provides reflections from a student on various creative planning and ideation methods used for a project, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitching, group idea generation, formal pitching, initial reactions, sketches, and formal proposals. For each method, the student discusses strengths, weaknesses, and whether they liked using the method. Overall, the student provides feedback on which techniques helped further their project and which areas they feel they need more practice, such as presenting ideas formally.
The document provides a summary of communication methods and codes for marketing communications. It lists 4 codes: 1) compliance with legal standards, 2) clear identification as marketing, 3) prohibiting misleading information, and 4) avoiding harm and offense. It also notes that marketing cannot promote dangerous behavior to children.
1. communication methods pro formal (og)-3Allison Hewitt
The document provides a summary of 7 ASA advertising codes related to compliance, recognition as an advert, misleading claims, harm and offence, targeting of children, privacy, and claims about food and supplements. The codes state that ads cannot break laws, lie about products, be potentially offensive, encourage bad behavior in children, misrepresent people, or lie about health claims of food.
The document discusses various ASA codes for advertising communications. Code 1 discusses compliance with laws and avoiding indecent content. Code 2 relates to proper identification of advertising. Code 3 prohibits misleading claims. Code 4 discusses avoiding harm and offense. Code 5 addresses advertising to children. Code 6 covers use of images without permission. Code 13 relates to health and nutrition claims requiring proof.
The document provides guidelines for different types of marketing communications. Code 1 discusses ensuring ads are truthful and legal. Code 2 addresses clearly identifying ads and products. Code 3 and 4 refer to not misleading consumers or using offensive tactics. Code 5 prohibits targeting ads for dangerous products to children. Code 6 discusses obtaining permission before portraying a celebrity. Code 13 relates to promoting health claims responsibly.
The document outlines various communication methods and considerations for planning advertisements. It includes 13 codes or guidelines related to compliance with laws, identifying advertising, avoiding misleading claims, preventing harm or offense, suitability for children, privacy, and health claims. The codes advise not lying, including the product, targeting the right audience, obtaining permission to use images of people, and not promoting unhealthy foods without evidence.
The document provides guidelines for advertising communications from the Advertising Standards Authority (ASA). It lists 6 codes related to compliance, recognition as advertising, misleading claims, harm and offense, children, and privacy. It also lists guidelines for food, food supplements and health claims, requiring ads to not encourage unhealthy eating or make unsupported health benefit claims.
1 production techniques evaluation 1111 (3)charlielamb1
The document discusses various graphic design, radio, and game projects to advertise Coca-Cola. For the graphic design project, the student created a Christmas poster promoting Coke. They analyzed similarities and differences between their poster and one found online. For radio, the student created an advert about a person in the desert receiving a Coke. They discussed tools used to edit sounds in Premiere Pro. Finally, the student designed an advergame where the player collects items to earn points, similar to Super Mario Bros. They reflected on strengths and weaknesses of their different projects and skills still needing development.
The document provides reflections from a student on various creative planning and ideation methods used for a project, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitching, group idea generation, formal pitching, initial reactions, sketches, and formal proposals. For each method, the student discusses strengths, weaknesses, and whether they liked using the method. Overall, the student provides feedback on which techniques helped further their project and which areas they feel they need more practice, such as presenting ideas formally.
The document provides a summary of communication methods and codes for marketing communications. It lists 4 codes: 1) compliance with legal standards, 2) clear identification as marketing, 3) prohibiting misleading information, and 4) avoiding harm and offense. It also notes that marketing cannot promote dangerous behavior to children.
The document describes various methods for developing advertising ideas, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group idea generation, and formal pitches. Each method is summarized in terms of its strengths, weaknesses, and the evaluator's opinion on whether they liked using the method.
1. communication methods pro forma(1) finalyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
1. communication methods pro forma(1) (1)Media Studies
The document discusses various ASA codes for marketing communications. It provides brief descriptions of 13 codes related to compliance, advertising recognition, misleading claims, harm/offense, children, privacy, food/supplement claims. It also includes examples of Coca-Cola slogans, logos/colors used over time, and their use of seasonal/demographic targeting in advertisements.
The document discusses various communication methods for evaluating advertising, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals. For each method, the document provides the strengths and weaknesses of that approach and whether the author found it helpful or not for planning advertising content.
1. communication methods pro forma(1) (1)louis harman
The document describes various communication methods for planning an advertising campaign. It discusses the strengths and weaknesses of different methods like mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, formal proposals, initial reactions, and sketches. While each method has benefits like organizing ideas or visualizing concepts, many are also time-consuming or may not fully represent the final product. The document evaluates each technique's usefulness for advertising and creative projects.
The document summarizes various communication methods used for evaluating advertising projects, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, individual and group idea generation, formal pitches, storyboards, initial reactions, sketches, and formal proposals. Each method is briefly described and its strengths, weaknesses, and the evaluator's opinion on whether they liked using the method are provided.
The document discusses various communication methods for planning advertising, including compliance with codes, recognition of paid promotions, avoiding misleading or offensive content, and respecting privacy. It provides a numbered list of 5 codes related to these topics: 1) compliance with laws, 2) disclosing paid promotions, 3) avoiding misleading claims, 4) avoiding harm or offense, and 5) responsibilities regarding children. The document also includes mind maps showing potential advertising ideas and themes.
The document describes various advertising standards codes (ASA Codes) relating to marketing communications. It lists 7 codes covering areas like ensuring advertising is truthful, not misleading, does not cause harm or offence, and is suitable for children. Code 13 specifies that advertising cannot promote unhealthy diets or make health claims about products.
1. communication methods pro forma(1)-2-2-2edan burrows
The document outlines 7 codes from the ASA that provide guidance for advertising communications:
1. Compliance with laws and avoiding indecent images
2. Clear identification of advertising
3. Avoiding misleading claims about products
4. Avoiding harm or offense
5. Restrictions around advertising to children
6. Requirement to obtain permission to use celebrities
7. Restrictions around claims relating to food and health
The document describes various methods used in developing a creative project such as a game or advertisement. It provides evaluations of each method's strengths and weaknesses from the perspective of a student. Methods discussed include mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group work, formal pitches, initial reactions, sketches, and formal proposals. The student found benefits in techniques that allowed flexibility and feedback, but also disliked those that restricted creativity or required formal presentation styles.
(4) project 1 communication methods (nathan millett)NathanMillett
The document discusses various communication methods for planning an advertising project, including mind maps, mood boards, style sheets, layout plans, brainstorming, and proposals. It provides examples of each method and evaluates their strengths and weaknesses. For example, mind maps are noted as being quick and allowing many ideas, while mood boards provide visual inspiration but can be difficult to compile. Feedback is provided on whether each method is liked and why.
The document provides an overview of various ASA advertising codes, including brief descriptions of codes related to compliance with laws, identifying advertising, avoiding misleading claims, preventing harm and offense, protecting children, respecting privacy, and regulating food and health claims. Code 1 requires truthfulness and avoiding indecent images. Code 2 mandates that advertising be recognizable as such. Code 3 prohibits lying about product attributes. Code 4 bans intentionally offensive or disturbing advertising. Code 5 restricts promoting dangerous behavior or pressuring children. Code 6 requires permission before using someone's likeness. Code 13 regulates health and nutrition claims.
The document provides an overview of the ASA Codes for advertising communications. There are 6 codes described that cover key areas like compliance, misleading ads, harm and offense, children, privacy, and food advertising. The codes aim to ensure ads are honest, legal, consider potential harm or offense, don't mislead consumers, and don't target children directly.
The document provides codes for communication methods and advertising in the UK, outlining requirements such as ads being legal, honest and not misleading. Specific codes address issues like food claims, children, privacy, and harm or offense. The codes aim to ensure advertising follows proper standards and does not mislead or harm consumers.
The document provides an overview of various ASA codes for marketing communications in the UK. It lists 13 codes covering areas like compliance, recognition as an ad, misleading claims, harm and offense, children, privacy, and food/health claims. Code 1 requires all marketing to be legal, decent, honest and truthful. Code 2 specifies that materials must be identifiable as ads. Code 3 allows ASA to consider UK unfair trading regulations when evaluating complaints about misleading ads.
Production techniques evaluation. - I-C-KIndieKidd
This document summarizes a student's graphic design, radio production, and advergame experiments project. It includes reflections on the strengths and weaknesses of the projects, things learned, and areas for improvement. The student created a recycling-themed poster in Photoshop, a radio advertisement in Premiere Pro promoting taking a break with Coke, and an advergame in Photoshop about recycling Coke bottles. The poster is identified as the most professional product. Key lessons included time management, triple checking work, and asking more questions when unsure. Areas to develop further include skills with animation and game development.
The document provides information on various communication methods for planning advertising projects. It includes descriptions of mind mapping, mood boarding, style sheets, layout plans, independent brainstorming, group idea generation, informal pitches, and formal proposals. For each method, it discusses the strengths, weaknesses, and whether the author liked using the method. The summaries focus on getting key ideas down quickly and effectively to plan advertising projects.
The document discusses several creative methods for developing advertising ideas: mind map, mood board, style sheet, layout plan, brainstorm, informal pitch, group idea generation, formal pitch, sketches, and formal proposal. For each method, it summarizes the strengths, weaknesses, and whether the author liked using that particular method. The methods provide visual and collaborative ways to generate concepts that can then be refined into a final advertisement or product.
The document provides a summary of 7 ASA advertising codes related to compliance, recognition as an advert, misleading claims, harm and offence, targeting of children, privacy, and claims about food and supplements. The codes state that ads cannot break laws, lie about products, be potentially offensive, encourage bad behavior in children, misrepresent people, or lie about health claims of food.
The document discusses various Advertising Standards Authority (ASA) codes for advertising communications. It outlines 6 specific codes: 1) compliance, 2) recognition as marketing, 3) avoiding misleading claims, 4) preventing harm or offense, 5) suitability for children, and 6) privacy issues related to using people's images. It also mentions code 13 related to food, supplements and health claims. The mind maps and other documents discuss various creative methods - mind maps, mood boards, style sheets, layout plans, and brainstorming - used to develop an advertisement for Coca-Cola. Feedback on the strengths and weaknesses of each method is provided.
Daniel Thompson evaluated several communication and idea generation methods for developing an advertisement. These included mind mapping, mood boarding, style sheets, layout planning, brainstorming, informal pitching, group idea generation, formal pitching, sketching, and formal proposals. While each method had strengths in organizing, visualizing, or collaborating on ideas, many also had weaknesses such as limited ideas, inability to elaborate on ideas, or potential changes in vision later in the process. Thompson found that the methods helped in different ways with planning designs, comparing options, and improving ideas through feedback.
The document describes various communication methods used for planning and developing creative projects. It includes brief explanations and evaluations of mind maps, mood boards, style sheets, layout plans, brainstorming, informal and formal pitches, initial reactions, sketches, and formal proposals. For each method, it discusses strengths, weaknesses, and whether the author found it useful. Overall, the document evaluates different planning and communication techniques for creative work.
The document describes various methods for developing advertising ideas, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group idea generation, and formal pitches. Each method is summarized in terms of its strengths, weaknesses, and the evaluator's opinion on whether they liked using the method.
1. communication methods pro forma(1) finalyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
1. communication methods pro forma(1) (1)Media Studies
The document discusses various ASA codes for marketing communications. It provides brief descriptions of 13 codes related to compliance, advertising recognition, misleading claims, harm/offense, children, privacy, food/supplement claims. It also includes examples of Coca-Cola slogans, logos/colors used over time, and their use of seasonal/demographic targeting in advertisements.
The document discusses various communication methods for evaluating advertising, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals. For each method, the document provides the strengths and weaknesses of that approach and whether the author found it helpful or not for planning advertising content.
1. communication methods pro forma(1) (1)louis harman
The document describes various communication methods for planning an advertising campaign. It discusses the strengths and weaknesses of different methods like mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, formal proposals, initial reactions, and sketches. While each method has benefits like organizing ideas or visualizing concepts, many are also time-consuming or may not fully represent the final product. The document evaluates each technique's usefulness for advertising and creative projects.
The document summarizes various communication methods used for evaluating advertising projects, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, individual and group idea generation, formal pitches, storyboards, initial reactions, sketches, and formal proposals. Each method is briefly described and its strengths, weaknesses, and the evaluator's opinion on whether they liked using the method are provided.
The document discusses various communication methods for planning advertising, including compliance with codes, recognition of paid promotions, avoiding misleading or offensive content, and respecting privacy. It provides a numbered list of 5 codes related to these topics: 1) compliance with laws, 2) disclosing paid promotions, 3) avoiding misleading claims, 4) avoiding harm or offense, and 5) responsibilities regarding children. The document also includes mind maps showing potential advertising ideas and themes.
The document describes various advertising standards codes (ASA Codes) relating to marketing communications. It lists 7 codes covering areas like ensuring advertising is truthful, not misleading, does not cause harm or offence, and is suitable for children. Code 13 specifies that advertising cannot promote unhealthy diets or make health claims about products.
1. communication methods pro forma(1)-2-2-2edan burrows
The document outlines 7 codes from the ASA that provide guidance for advertising communications:
1. Compliance with laws and avoiding indecent images
2. Clear identification of advertising
3. Avoiding misleading claims about products
4. Avoiding harm or offense
5. Restrictions around advertising to children
6. Requirement to obtain permission to use celebrities
7. Restrictions around claims relating to food and health
The document describes various methods used in developing a creative project such as a game or advertisement. It provides evaluations of each method's strengths and weaknesses from the perspective of a student. Methods discussed include mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group work, formal pitches, initial reactions, sketches, and formal proposals. The student found benefits in techniques that allowed flexibility and feedback, but also disliked those that restricted creativity or required formal presentation styles.
(4) project 1 communication methods (nathan millett)NathanMillett
The document discusses various communication methods for planning an advertising project, including mind maps, mood boards, style sheets, layout plans, brainstorming, and proposals. It provides examples of each method and evaluates their strengths and weaknesses. For example, mind maps are noted as being quick and allowing many ideas, while mood boards provide visual inspiration but can be difficult to compile. Feedback is provided on whether each method is liked and why.
The document provides an overview of various ASA advertising codes, including brief descriptions of codes related to compliance with laws, identifying advertising, avoiding misleading claims, preventing harm and offense, protecting children, respecting privacy, and regulating food and health claims. Code 1 requires truthfulness and avoiding indecent images. Code 2 mandates that advertising be recognizable as such. Code 3 prohibits lying about product attributes. Code 4 bans intentionally offensive or disturbing advertising. Code 5 restricts promoting dangerous behavior or pressuring children. Code 6 requires permission before using someone's likeness. Code 13 regulates health and nutrition claims.
The document provides an overview of the ASA Codes for advertising communications. There are 6 codes described that cover key areas like compliance, misleading ads, harm and offense, children, privacy, and food advertising. The codes aim to ensure ads are honest, legal, consider potential harm or offense, don't mislead consumers, and don't target children directly.
The document provides codes for communication methods and advertising in the UK, outlining requirements such as ads being legal, honest and not misleading. Specific codes address issues like food claims, children, privacy, and harm or offense. The codes aim to ensure advertising follows proper standards and does not mislead or harm consumers.
The document provides an overview of various ASA codes for marketing communications in the UK. It lists 13 codes covering areas like compliance, recognition as an ad, misleading claims, harm and offense, children, privacy, and food/health claims. Code 1 requires all marketing to be legal, decent, honest and truthful. Code 2 specifies that materials must be identifiable as ads. Code 3 allows ASA to consider UK unfair trading regulations when evaluating complaints about misleading ads.
Production techniques evaluation. - I-C-KIndieKidd
This document summarizes a student's graphic design, radio production, and advergame experiments project. It includes reflections on the strengths and weaknesses of the projects, things learned, and areas for improvement. The student created a recycling-themed poster in Photoshop, a radio advertisement in Premiere Pro promoting taking a break with Coke, and an advergame in Photoshop about recycling Coke bottles. The poster is identified as the most professional product. Key lessons included time management, triple checking work, and asking more questions when unsure. Areas to develop further include skills with animation and game development.
The document provides information on various communication methods for planning advertising projects. It includes descriptions of mind mapping, mood boarding, style sheets, layout plans, independent brainstorming, group idea generation, informal pitches, and formal proposals. For each method, it discusses the strengths, weaknesses, and whether the author liked using the method. The summaries focus on getting key ideas down quickly and effectively to plan advertising projects.
The document discusses several creative methods for developing advertising ideas: mind map, mood board, style sheet, layout plan, brainstorm, informal pitch, group idea generation, formal pitch, sketches, and formal proposal. For each method, it summarizes the strengths, weaknesses, and whether the author liked using that particular method. The methods provide visual and collaborative ways to generate concepts that can then be refined into a final advertisement or product.
The document provides a summary of 7 ASA advertising codes related to compliance, recognition as an advert, misleading claims, harm and offence, targeting of children, privacy, and claims about food and supplements. The codes state that ads cannot break laws, lie about products, be potentially offensive, encourage bad behavior in children, misrepresent people, or lie about health claims of food.
The document discusses various Advertising Standards Authority (ASA) codes for advertising communications. It outlines 6 specific codes: 1) compliance, 2) recognition as marketing, 3) avoiding misleading claims, 4) preventing harm or offense, 5) suitability for children, and 6) privacy issues related to using people's images. It also mentions code 13 related to food, supplements and health claims. The mind maps and other documents discuss various creative methods - mind maps, mood boards, style sheets, layout plans, and brainstorming - used to develop an advertisement for Coca-Cola. Feedback on the strengths and weaknesses of each method is provided.
Daniel Thompson evaluated several communication and idea generation methods for developing an advertisement. These included mind mapping, mood boarding, style sheets, layout planning, brainstorming, informal pitching, group idea generation, formal pitching, sketching, and formal proposals. While each method had strengths in organizing, visualizing, or collaborating on ideas, many also had weaknesses such as limited ideas, inability to elaborate on ideas, or potential changes in vision later in the process. Thompson found that the methods helped in different ways with planning designs, comparing options, and improving ideas through feedback.
The document describes various communication methods used for planning and developing creative projects. It includes brief explanations and evaluations of mind maps, mood boards, style sheets, layout plans, brainstorming, informal and formal pitches, initial reactions, sketches, and formal proposals. For each method, it discusses strengths, weaknesses, and whether the author found it useful. Overall, the document evaluates different planning and communication techniques for creative work.
The document outlines several advertising standards codes (ASA Codes) with brief descriptions:
1. Compliance with laws and decency
2. Clear identification of advertising
3. Truthful claims about products
4. Avoiding discrimination and offense
5. Appropriate content for children
6. Obtaining permission for use of people's images
7. Truthful claims about food and health supplements
1. communication methods pro forma(1) 2Andrew Downes
The document discusses several communication methods for evaluating ideas, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal and formal pitches, initial reactions, sketches, and formal proposals. For each method, the document provides the strengths and weaknesses, and whether the author liked using that particular method. In general, the author found that many of the methods took too much time or did not effectively convey the idea.
1. communication methods pro forma(1)-2james Gannon
The document describes 6 methods of planning and designing a product: mind map, mood board, style sheet, layout plan, brainstorm, and sketches. For each method, the document discusses the strengths, weaknesses, and whether the author liked using the method. The overall summary is that the author found value in using various planning methods to develop their project, though some methods like brainstorming were less useful than others like mind maps or mood boards.
The document discusses various communication methods for planning, including mind maps, mood boards, style sheets, layout plans, independent brainstorming, informal pitches, formal proposals, initial reactions, and sketches. For each method, it identifies strengths and weaknesses, and whether the author liked using the method. Overall, the methods help to generate and develop ideas at different stages of the planning process, but each has limitations that could restrict creativity.
The document discusses various communication methods for planning, including mind maps, mood boards, style sheets, layout plans, independent brainstorming, informal pitches, formal proposals, initial reactions, and sketches. For each method, it identifies strengths and weaknesses, and whether the author liked using the method. The methods help with organizing ideas, identifying themes, exploring designs, getting feedback to improve work, and planning out concepts in early stages. However, some methods have limitations in terms of access to resources or relying on the creator's ideas. Overall, the document considers the benefits and drawbacks of different planning and brainstorming techniques.
The document discusses various communication and planning methods for developing ideas, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal and formal pitches, group idea generation, initial reactions, sketches, and formal proposals. For each method, it provides the strengths and weaknesses, and whether the author liked using the method, based on feedback from evaluating their effectiveness for developing ideas and creative works.
The document describes various advertising standards codes (ASA Codes) relating to marketing communications. It lists 7 codes covering areas like ensuring advertising is truthful, not misleading, does not cause harm or offence, and is suitable for children. Code 13 specifies that advertising cannot promote unhealthy diets or make health claims about products.
Communication powerpoint the latest one version 2jackedwardsz
The document provides a summary of various ASA advertising codes and guidelines. Some of the key points included are:
1. Advertisements must be honest, decent, and not contain false information. Health claims must be truthful.
2. Ads need basic identifying elements like slogans and logos so it is clear it is an advertisement.
3. Ads cannot lie about a product's functions, price, or health/nutritional claims.
4. Ads cannot be offensive, harmful, or pressure children. Privacy and consent are also required when using images of people.
The document describes various communication and design methods for developing an advertisement, including their strengths and weaknesses. It discusses mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group idea generation, formal pitches, initial reactions, sketches, and formal proposals. For each method, it provides 1-2 strengths and weaknesses, and whether the author liked using the method. The overall document evaluates different techniques for generating ideas in advertising development.
1. communication methods pro forma(1) resubmissionyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
The document summarizes communication methods and evaluation codes from the ASA (Advertising Standards Authority). It outlines 7 codes with brief descriptions, covering areas like compliance, recognition as marketing, misleading ads, harm and offense, rules for ads targeting children, privacy, and health/nutrition claims.
The document outlines various ASA codes for marketing communications, including codes for compliance, recognizing advertising, misleading ads, causing harm or offense, appropriateness for children, and privacy. Code 13 discusses not promoting unhealthly choices regarding food, supplements, and health claims.
The document provides information on various communication methods used for advertising projects, including their strengths and weaknesses. It discusses mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, formal pitches, initial reactions, sketches, and formal proposals. For each method, it notes at least one strength and one weakness, and whether the author liked using the method.
The document provides information on various communication methods used for advertising projects, including their strengths and weaknesses. It discusses mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, formal pitches, initial reactions, sketches, and formal proposals. For each method, it outlines one or two strengths and weaknesses, and whether the author liked using the method and why.
The document provides information on various communication methods for planning, including codes for advertising. It discusses strengths and weaknesses of using a mind map for planning, including being able to visualize ideas and link concepts together, but it being better for note-taking than large decisions. It also reviews strengths and weaknesses of using a mood board, style sheet, layout plan, and independent brainstorming for planning an advertising project.
This proposal outlines a photography magazine called "Clear" aimed at teenagers and adults. The magazine will feature various photography styles on double page spreads with captions. It will also include photography tips and tricks. The name "Clear" was chosen based on survey feedback. The magazine aims to inspire others and showcase the author's photography skills. Legal considerations were made to avoid offensive, copyrighted, or inappropriate content. The magazine was designed to appeal to a wide audience and provide inspiration through photography.
This document summarizes peer feedback on a student's final major project (FMP) of creating a photography magazine. The peer feedback praised the professional quality of the photos and editing. Suggested areas for improvement included making the text easier to read, ensuring caption and website element names are correct, taking more varied photos in different styles and locations, and allocating more time for photography and website development. The student agreed with most of the feedback and said they would spend more time on higher quality photos, have more varied styles, ensure front/back covers are consistent, create presets for future projects, and allocate more time.
Joshua Blakeley reflects on the process of creating three double page spreads for a photography magazine. He chose nature photos that showed off his camera and editing skills. For each photo, he adjusted color curves, balance, and levels to make the images pop more and seem like they were taken later in the year. He selected fonts, added captions, and ensured consistency across the spreads. Overall, the process allowed him to highlight his technical photographic and post-processing abilities.
The document outlines Joshua Blakeley's pre-production plan for a photography magazine. It details the fonts, color schemes, layout styles, and potential first layout. It also includes contingency plans, health and safety considerations, a schedule, and resources needed. The goal is to create a minimalist magazine focusing on photography and showcasing different styles to appeal to various readers.
This proposal outlines plans for a photography magazine called "Clear". The magazine will feature various styles of photography along with editing tips and techniques. It will appeal to teenagers and adults of all genders, sexualities, races, and social classes. The goal is to inspire readers and showcase what the creator has learned about photography. Legal and ethical considerations were taken into account to avoid offensive, inappropriate, or copyrighted content. Feedback will be solicited to ensure no groups are unintentionally offended by any of the photographs.
The document describes the process of editing mock magazine covers and spreads. It discusses 4 experiments with different styles and color schemes. For the first, bold colors were used to make lines pop. For the second, a pink color scheme was chosen. The third used a monochrome scheme based on feedback. The fourth used unconventional brown tones. Advantages and disadvantages of each approach are described, such as some styles being more appealing or legible than others. The reflection indicates the second cover and fourth spread experiments will influence the final product, which will use minimalism and monochrome styles with original photography.
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to get different perspectives. This allowed you to see common themes as well as diverse opinions.
- Questionnaires have the advantage of collecting data from many people but responses can take time. Interviews provide more depth but require more effort.
- Your research highlighted the need for your product to appeal to a wide audience in terms of style, content, and avoiding offense. It also emphasized the importance of high quality work.
- Distributing your survey by email and Blackboard gave you multiple avenues for responses. Email allows targeting specific people but you can't track if the survey was actually completed.
In summary
- The document outlines initial plans for a photography magazine project, including a mind map, mood board analysis, and informal proposal.
- The mood board analysis found repetition of monochrome settings, blues as the most frequent color, and large photos with overlaying text across magazine spreads. The analysis will influence the final product by including at least 5 elements from the mood board.
- The informal proposal concept is for a magazine featuring monochrome, minimalist, and headshot photography styles. It will include tips, different photography styles, and inspirations. Photography studio time and a model were booked to create content. The primary target audience is 16-25 year olds and the secondary is 26-30 year olds
Joshua Blakeley conducted an experiment describing his morning routine without using a script. He spoke freely about common morning tasks like most people. To conclude the short description, background music gradually increased in volume. In his reflection, Blakeley notes he will maintain a natural speaking style without scripts for his final product. He also aims to limit stuttering to ensure clear communication.
The document provides an evaluation of a podcast production project. It discusses strengths and weaknesses in the research, planning, and time management phases. It notes that listening to other podcasts helped but also revealed competition. Planning different audio styles was useful but some elements took longer than expected. Time was managed well by completing the project in two days, though editing took significant time due to censorship. The podcast sounded good despite being one take but censorship beeps could be improved. The informal style and sharing of opinions was appealing to the target audience. Peer feedback praised the casual discussion but noted some content was misleading and audio quality could be better. The producer agreed some content needed clarifying and would improve censorship sounds and length.
This production reflection describes the process taken to edit down a 14 minute podcast file. The document discusses listening to the original file to identify the main topic, separating the intro and outro to edit freely, adding fitting background music at an appropriate volume, and censoring any cursing with bleeps and tones.
This document outlines the pre-production planning for a podcast, including sound effects, music, props, locations, contingency planning, health and safety, and schedule. Sound effects of an owl and duck will be used to censor cursing. Music from South London HiFi will be used as a backing track, shortened to 5 minutes. Potential issues include equipment failure, illness, computer crashes, and eye strain. Solutions involve backups, chargers, and taking breaks. Health and safety concerns involve short circuits, posture, eye strain, and spills. The 8 day schedule includes drafting the topic, recording, finding sounds, editing, adding music, and finishing mixing.
The podcast "Chatting S**t With Joe And Josh" aims to entertain an audience aged 18-24 by having Joe and Josh discuss gaming topics without a script, allowing their conversations to feel authentic. Each episode will include an introduction of Joe and Josh, followed by them talking trash about gaming news before saying goodbye in the outro. While explicit language may be used, offensive remarks targeting groups will be edited out. Copyrighted music and effects will also be reviewed.
The document summarizes two existing gaming podcasts: Kinda Funny Gamescast and The Patch by RoosterTeeth. It notes that both podcasts cover similar gaming topics and events in an authentic way without scripts, allowing the hosts to freely express their opinions. The document also states that the researcher intends to take a similar unscripted approach in their own podcast to genuinely discuss topics they feel strongly about.
The document outlines initial plans made by Joshua Blakeley that involve creating a mind map. It seems to focus on brainstorming ideas around creating or developing a mind map. The short document references Joshua Blakeley and mentions creating a mind map twice, suggesting this is the key topic or goal being planned.
The document provides an evaluation of Joshua Blakeley's work on an FMP project involving the production of magazines. It summarizes the strengths and weaknesses of his research, planning, time management, technical and aesthetic qualities. Peer feedback praised the professional front cover design but noted the font could be harder to read. Improvements suggested were adding more content to fill blank spaces and using a more readable font on the front cover.
Joshua Blakeley reflects on the process of creating a magazine front cover and double-page spread about CS:GO. He began by choosing a character model for the background and adding taglines and the title. Additional elements like the barcode, price, and "exclusive" text were included to entice readers. More depth was added by including the magazine masthead across multiple layers. The double-page spread featured topics on the CS:GO major and game history, along with team stickers and an esports fact. All text was researched and fact-checked by Blakeley.
This document outlines the pre-production plans for a magazine layout project. It discusses two potential layout styles, one with a large main story and smaller supplemental articles, and a more minimalist single-story design. No props or locations are needed as the magazine is a digital project. Contingency plans are included to address potential issues like computer crashes, eye strain, and lost files. A 9-day schedule is provided to develop articles, design pages in Photoshop and Word, and ensure no copyright issues.
This proposal outlines a gaming news and discussion website called UNite. The purpose is to entertain and inform users about gaming news, esports, fan art, and upcoming games. Content will include gaming news, discussions in email forums, and comparisons of gaming consoles. The target audience is males and females ages 7 and up from middle to upper-middle social classes. Legal considerations include deciding how to handle potentially offensive game content and discussions, and ensuring proper use of intellectual property from existing games.
The document outlines Joshua Blakeley's experiments for a fishing magazine. It describes the steps taken which included researching regular magazine prices, identifying common fish species, and reviewing current magazines to avoid copying designs. In his reflection, Joshua notes that for the final product he will thoroughly research existing magazines to prevent copying, consider appropriate content for different ages, and include an eye-catching cover photo on the magazine.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
2. ASA Codes
Number Name Brief Description
1 Compliance Do not lie to customers.
2 Recognition of
marketing
communications
Make it look like a advert. (Give it colours that
resemble the company, also use the company logo.)
3 Misleading Adverts It must actually tell what the product really is.
4 Harm and Offence Try not to offend people.
5 Children Don’t pressure or influence children to do things.
6 Privacy Get permission from people before doing things.
13 Food, food
supplements
and associated
health or
nutritional claims
Don’t promote bad food habits & don’t say
something has positive influence without evidence
that is does.
4. Mind Map
• Strengths of using this method
– Distributes Ideas to specific areas. It makes it easier to read as an outsider to find the
others idea.
– It makes it more visually appealing to use because you doing have to look at a compact
word document while you could look at well spread work that’s easier to read.
– You can make it to show you different visual ideas with pictures to give you a strong idea
on where the design is going.
– You can add as much detail as you please which can strengthen the idea to give you even
more creative free range.
• Weaknesses of using this method
– Can become cluttered and hard to understand. Which makes it hard to create a final
design.
– It can be hard for others to see what you envision as you might have laid it out in a way
you understand but others might not.
– You might go overboard and include things that aren’t necessarily needed.
• Did you like using this method? Why?
Yes because its quick and simple to do. It makes it easier for others to understand and
comprehend.
6. Mood Board
• Strengths of using this method
– You can easily see what's in front of you. Which gives you easy access to
make a great advert that’s original.
– It give you an idea on what’s already been done, and what’s original which
can be crucial when making your final design.
– You get to see the creative side take over and see what you think is
acceptable as an advert, which can influence the final design massively.
• Weaknesses of using this method
– It takes time to find the images. This makes it hard to convey your ideas
with ease.
– Its harder to use as there is no visual aesthetic, therefore making it harder
to represent your idea to others without painting a picture.
– You could just find nothing that would work with the brand.
• Did you like using this method? Why?
Yes because its fun to look at so it entices you to stay on task. Which
makes you get closer to the final product.
8. Style Sheet
• Strengths of using this method
– You can see what your working with. It shows you the general brand text.
– You can experiment with different fonts and styles for your final product so
you can make a decision before you have started the final production phase.
– You can get a feel of how much text is too much with the specific font and also
you can see if the fonts lettering is any good for your design or if you want to
go in another direction.
• Weaknesses of using this method
– Taking the time to find the correct/appropriate fonts because its hard to
search for the font for my specific idea.
– Not easy to find exact fonts for specific brands.
– You might not like the design so you might spend more time trying to find the
perfect font instead of working on the final product.
• Did you like using this method? Why?
Yes because I got to find the specific font for my final product. This will
make it easier for the final production stage.
10. Layout Plan
• Strengths of using this method
– Gives you a general sense of your idea, and how it will be laid out.
– You can use the first design to make more improvements to give it more
variation to other Coca-Cola adverts.
– You can give yourself a base idea that can be improved in the future to make
the perfect advert.
• Weaknesses of using this method
– Didn’t have a general idea straight away, so it was hard to generalise what I'm
doing.
– You might not be able to expand on the idea so it might become like an
existing advert for another company.
– You might just be taking an already existing item and revamping it, so its not
an original idea its just a rip off, also another company might have done the
design you planned on doing.
• Did you like using this method? Why?
No because I found it hard to put ideas down. Which makes it hard for you
to decide on specific areas being how they are.
11. Brainstorm
Entices
the
Listener
Something that doesn’t
make the listener switch
radios.Makes the
listeners
want the
product
advertised
Bold
Voice
Shows
enthusiasm
towards
the product
Tells the
listener
where to
buy the
productTells the listener
what specifically
the product
does
Tells the
listener
how to
use the
product.
Gives the
listener
something
to try.
Something
that makes
the listener
tell their
friends and
family
Recognizable voice
A voice fit for
radio
Telling
the truth
Give it a
recognizable
jingle that sticks
in their mind
13. Brainstorm
• Strengths of using this method
– Gives you insight to where you want to take your design. It can help you go
forward with your final design.
– Which can help you propel your groups thought process.
– You can see what other companies employ into there marketing strategies to get
people to buy there products. Which can influence the way the radio ad is
created and designed.
– You get to see others ideas which can influence you own ideas.
• Weaknesses of using this method
– It was hard to come up with strong ideas that fit the criteria.
– It was also hard putting ideas down that might have been overcomplicated.
– Its also hard to come up with original ideas that don’t repeat a point.
– It also became difficult to fully stretch out ideas to maximum potential, its hard
because it takes time to see what's good and what's too far.
• Did you like using this method? Why?
No because it was hard to come up the ideas the worked well with the Coca-
Cola brand. It was difficult to think about the colours in perspective. It was also
hard to come up with ideas as a group.
14. Informal Pitch
• Strengths of using this method
– You get to see what other people thing about your idea, which can give a general sense of feel for
your idea to see if you want to change it.
– It gives you a chance to show what you can do, which can open new avenues in the future.
– You get to see what other people have as ideas for a radio advertisement, which could make you
want to change you original idea.
– Your ideas can be reviewed and you get a chance to make changes according to feed back which
makes it easier to improve.
• Weaknesses of using this method
– You might get flat out rejected and have to come up with a whole new idea. Coming up with a new
idea can take up a lot of time that could be used to make your previous design better.
– Its hard to come up with solid ideas that will wok for the company as they might want something
specific and you might not follow the brief perfectly.
– Its also hard to communicate as a group as others sometimes have different ideas that are hard to
incorporate.
– When coming up with ideas that are original as so much has already been done by other companies.
• Did you like using this method? Why?
no because its hard to pitch to anyone, which can make the out come differ.
15. Formal Pitch
• Strengths of using this method
– You can paint a picture for the audience and the producers.
– It can be made and planned in great detail which can give the producers get a
better more detailed idea of what you envision.
– You get to set everything in order and step back and see what you idea really
means.
– It makes your idea set in stone so you can be 100% focused on that being
done.
• Weaknesses of using this method
– It takes a lot of time to come up with wording and spelling.
– It can be harder to come up with a large amount of detail.
– You might not make something appealing to the audience which could cost
you, as you might have to come up with a whole new idea.
– You might not 100% like the idea so you could slack in tackling the full
production.
• Did you like using this method? Why?
No because it was incredibly hard to make solid ideas that were well
detailed and thought out which made it harder to finish the document.
16. Initial Reaction - Advergame
• At first I though it would making a straight
animation but when actually making these
characters it gives you a general perspective
on what it takes to design and putting the
thought process into each character takes a
lot of characteristics because you have to
think about each character and what they
would be like, so it makes me change my
perspective on how any game with a small
story in is made.
17. Initial Reaction
• Strengths of using this method
– You can see what you really think about a certain type of media and its styles.
– You can express your opinion on the type of media, and it makes you feel
differently about the genre.
– You get a chance to see what you thought before and after doing the task.
– You can and compare with others to see how they reacted to the project and
how they experienced it.
• Weaknesses of using this method
– You might not like the type of media at all which could make the quality of
your work differ.
– Your initial idea could be bad and make it harder to produce ideas for the
project.
– Your initial reaction might not be what you expected and might make you feel
that the concept is a bad idea
• Did you like using this method? Why?
-- Yes because I could express my opinion of the type of media which
meant I could see what I thought of the idea.
19. Sketches
• Strengths of using this method
– You can draw you design then scan it into your computer.
– You can come up with more ideas.
– You might be more artistic than technical so it would be easier to draw your
design.
– It can be whatever you want it to be, within your creative outlet.
• Weaknesses of using this method
– It takes a lot of time to scan the images in.
– You might not be very good at drawing so your sketch might not be what you
wanted.
– It might take a lot of time thinking about what your going to do.
– You could be experimenting with what’s good and its design.
• Did you like using this method? Why?
No because it takes a lot of time to make what you really want and it takes
time to perfect your idea.
20. Formal Proposal
• Strengths of using this method
– You can give detailed descriptions of your idea.
– You can lay it out for other to see your idea in an easier way.
– It makes you think about what the product really means to you
and how your advergame works with the companies brief.
• Weaknesses of using this method
– It makes you have to give immense amount of detail.
– You have to spread everything out and do more research for the
terms and conditions and find out if its acceptable for other
countries and religions.
• Did you like using this method? Why?
No because it made me have to research more about the
terms and conditions.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint