The document provides information on various communication methods for evaluating an advertisement for Coca Cola, including mind maps, mood boards, style sheets, layout plans, brainstorming, sound effects, informal pitches, group idea generation, and formal pitches. ASA advertising codes and potential themes, images, slogans, and celebrities are also discussed.

1. Communication Method
Evaluation
Ryan Craft

2. ASA Codes
Number Name Brief Description
1 Compliance Coca cola makes kids hyper because of all the sugar involved in the product.
2 Recognition of
marketing communications
The logo of coca cola will be involved to show what is being advertised. The
slogan for coca cola will be included but modified to it the advert.
3 Misleading Adverts The amount of calories/sugar that are in the product.
4 Harm and Offence There will be an American icon on the USA flag so should not offend anyone.
5 Children There will not be a kid but it applies to them as it is colourful and could be
seen as education making the kids parents buy the product for the kid.
6 Privacy There will be a well known American icon on the USA flag with one of there
quotation modified for the product.
13 Food, food supplements
and associated health or
nutritional claims
Gives energy but it has a lot of sugar/calories.

3. Mind Map
Coca cola advert
From?
Founded in Atlanta, Georgia
USA 29th Jan 1892
Celebrities for advert
from Atlanta Georgia
21 Savage Kanye West
Francisco Franco
CeeLoGreen
Colour scheme
RedWhite GreenBlack
Time of yearSummer
Winter
AutumnSpring
images
Setting of 1892 Atlanta,
Georgia
Coca cola past and nowSetting of present
Atlanta, Georgia
Bessie Coleman
Slogan Join the evolution
Join the trend Evolve the generation
We want you
poster
Uncle Sam

4. Mind Map
• Strengths of using this method
• You can lay your ideas out in a way you understand and can be organised neatly
or any way you wanted.
• Weaknesses of using this method
• You could have a lot of ideas to think about and might not have enough time to
think threw all of the ideas in a lot of detail.
• Did you like using this method? Why?
• Yes, because you can set it out in a way that you understand by separating
certain topics and putting ideas that work well in a certain area of the mind map.

5. Mood Board

6. Mood Board
• Strengths of using this method
• Shows you what your ideas will look like next to each other and what works well
together, plus you can cut down your ideas after you see what works well
together.
• Weaknesses of using this method
• Can get quite messy as it could cover other pictures a little bit if you have to
many ideas, you could also not like the idea you chose after so could scrap the
idea and have to start again.
• Did you like using this method? Why?
• Yes, as it shows if your ideas look good together or if you need a different idea
unless you find a different picture on the mood board that would work.

7. Style Sheet
(Algerian) Follow the trend
(Bernard MT Condensed) Follow the trend
(Broadway) Follow the trend
(Castella) Follow the trend
(Impact) Follow the trend
(Blackadder ITC) 1892-9 sold a day
(Calibri Body) Now 1.4 billion in a day

8. Style Sheet
• Strengths of using this method
• It helps to show what font would work best for your certain theme an also for
what you would write in that text.
• Weaknesses of using this method
• It could give you to many types of fonts to think about if they look quite similar.
• Did you like using this method? Why?
• Yes as it gave me a guide to what type of font I could use to fit with my product.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
• It gives you an idea of what your idea could look like and what needs to be
improved.
• Weaknesses of using this method
• It could take quite along time to make it look like the way you expect it to look
• Did you like using this method? Why?
• Yes, it gives you an idea of what it looks like and if there are any adjustments for
the final design.

11. Brainstorm for Cola Radio Advert
• Happy soundtrack/song-popular song that the target audience will listen to
multiple times
• Time of the year-summer/winter/spring/autumn-song could be based on the time
of year?
• Colourful-red/blue/green
• Show joy-kids laughing/sound happy-use the target audience to show the product
makes them happy?
• Make it about cola-include the name of product and the slogan (make one up if
possible). Repeat the name of the product
• Make it funny-jokes/pun about Coca Cola
• Catchy song/catch phrase-gets stuck in audiences head but make sure its not
annoying and don’t over use it
• Facts about the product-how many are sold each day/year in different countries
• Theme-Party/wedding/Christmas
• Idea- wedding-guy does not want to marry her-drinks a coke and feels better

12. Radio Cola sound effects
https://www.youtube.com/watch?v=DkeiKbqa02g (One Kiss-Dua Lipa)
https://www.youtube.com/watch?v=ZbZSe6N_BXs (Happy-Pharrell Williams)
https://www.youtube.com/watch?v=fyaI4-5849w (Wild Thoughts-DJ Khalid
https://www.youtube.com/watch?v=2_itHv9t7Ho (Applause and whistling)
https://www.youtube.com/watch?v=ltjT25GyXTM (Aww)
https://www.youtube.com/watch?v=sy_Aje0hnac (Record scratch)
https://www.youtube.com/watch?v=4YCELX2V3IA (Multiple record scratches)
https://www.youtube.com/watch?v=qdZWWahSwr4 (Woo and clapping)
https://www.youtube.com/watch?v=CAUAPUJJB9Q (Record player starting)
https://www.youtube.com/watch?v=E_KPJhd857w (Crowd of people)
https://www.youtube.com/watch?v=d8EecxeUqLU (Crowd talking)
https://www.youtube.com/watch?v=4kNx4_AjwOA (Cola bottle opening)
https://www.youtube.com/watch?v=1G9exrhXhfY (Cola bottle opening)
https://www.youtube.com/watch?v=PX7BiN4eDiY (Drinking)
https://www.youtube.com/watch?v=DTL1DbnPLng (How to make sound effects?)

13. Brainstorm
• Strengths of using this method
• Gets all of your ideas on paper to see what works by pairing them together and
by seeing ow other adverts work to make it look good.
• Weaknesses of using this method
• There is a lot of ideas to think about and so you could come up with multiple
ideas to pick from.
• Did you like using this method? Why?
• Yes, it has all of your ideas together so that you can think about all you ideas to
see if certain things fit better than other things.

14. Informal Pitch
• Strengths of using this method
• You can find out ways to improve your idea by seeing what works together and
to see if there are different ideas that you have found out.
• Weaknesses of using this method
• You might need to change a lot of ideas if they do not work well together.
• Did you like using this method? Why?
• Yes, it helps you to see what parts of your ideas would work well together or if
you need to do some changes.

15. Group Idea Generation

16. Group Idea Generation

17. Group Idea Generation

18. Group Idea Generation
• Strengths of using this method
• You get ideas from other people that you did not think off to improve your idea as
a group.
• Weaknesses of using this method
• Might not be able to come to a decision that everyone likes, an argument could
occur between each other. Finally, you might have to start from scratch if you all
have different ideas.
• Did you like using this method? Why?
• Yes, our ideas together hugely improved our individual ideas as we merged two
ideas together to make a great idea together.

19. Formal Pitch
• Strengths of using this method
• It has all off our ideas onto a document to make you finalise your ideas in a
summary and also to make sure you think about certain aspects of your product
• Weaknesses of using this method
• It can take quite a long time to do as there are a lot of questions to answer with
detail.
• Did you like using this method? Why?
• Yes, it helps to summarise your ideas and makes you think about if it is suitable
for certain ethnicities etc.

20. Initial Reaction
• My first reaction was that it would be hard making a game in pixels as the face of
the person would not be like a normal shaped head but square or rectangular.
• After having a try with it I found it harder than I thought as when you make it
bigger it looks nothing like was expected in a bad way, this made it harder to fid out
where to place the hair and how o make there eyes.

21. Initial Reaction
• Strengths of using this method
• It is quite efficient in the way the tools are laid out on the software, its quite easy
to get rid of things you don’t need.
• Weaknesses of using this method
• Its quite hard to use, as it was the first time using pixels to draw out certain
things on Photoshop.
• Did you like using this method? Why?
• Yes, I found out how to use the tools that I needed quite quickly.

22. Sketches

23. Sketches
• Strengths of using this method
• It helps to show how your idea would look if you did create it, so you could do
some improvements if it does not work.
• Weaknesses of using this method
• It could look a little bit messy from rubbing certain parts out and the colouring
was not that neat as I was against the time in finishing the sketch.
• Did you like using this method? Why?
• Yes, it gives you a great idea of how your idea would look if you created it and
you could make changes if there was a problem with the drawing.

24. Formal Proposal
• Strengths of using this method
• The tools are laid out efficiently so it is easier to figure out where certain tools
are.
• Weaknesses of using this method
• Can take a while to find out what each of the tools do as it is in pixels so they are
harder to use that usually.
• Did you like using this method? Why?
• No, it was quite hard to figure out how it would look when it is bigger so certain
things could off been improved.