2. Info-graphic Bibliography:
• McGuire, S. (2018). The Top 9 Types of Infographics and When to Use Them. Available: https://venngage.com/blog/9-
types-of-infographic-template/. Last accessed 14/11/18.
• Wikipedia, the free encyclopedia. (2013). Jobs (film). Available: https://en.wikipedia.org/wiki/Jobs_(film). Last accessed
14/11/18.
• NA. (2017). Job Guide - Boom Operator. Available: https://www.inputyouth.co.uk/jobguides/job-boomoperator.html.
Last accessed 14/11/18.
3. Info-graphic Research:
Definition of an infographic: a visual representation of information or data, e.g. as a chart or diagram. ”A good infographic is worth a thousand words"
Time line infographic:
A timeline infographic is a solid and interesting way to
show information that needs to be shown in
chronological, linear order. Examples of this is the
time line of a war, or what time certain shows are on
at a music festival.
Comparison infographic:
A comparison infographic is ideal for demonstrating
the pro’s and cons of two or more similar products.
It allows audience to digest information and make
up there own minds about what is the best
product/lifestyle/opinion will fit them specifically.
Examples of this are: Netflix vs Hulu. Labour vs
Torries.
Informational infographic:
An informational concept is the easiest way to
spread ideas and concepts – it is simply facts or
ideas displayed in a way that will be easy for the
audience to digest. Examples of this are: 5 ways to
keep your chin up. How to create a story board.
List infographics:
A list infographic is a great way to show different points
of a certain topic. This will give the audience tips,
options and just general information. It’s very straight
forward. Examples of this would be: A list of the best
books of 2015. Phone Apps for Iphones.
5. Research:
I chose to do my infographic on boom mic operators, but in order to this, I had to learn about the general sound system staff that worked on a film set – Here is where I started.
• Wikipedia – now I know Wikipedia isn’t the most reliable source, but it is definitely a great starting point. I looked up ”Jobs in the media industry” and wikepedia showed me an
index of over 100 job titles. I found the section dedicated to sound design and started listing them in my own document, adding the tiny description that Wikipedia provided of the
job.
• INPUT YOUTH – Here I found an article called ’Boom Operators: The job and what it involves.’ This gave me a detailed description of the job and gave me a list of what doing the job
entailed and how to get started in such of a job. I gathered all of the relevant information and then added this into the same document, do all my data stayed together and not at all
scattered.
• Peers: One of my own peers had first hand experience with working as boom operator and he let me pick his brain. He told me of all the little details I needed to know and how he
did the job specifically, he also told me some tips of what I could include with in the infographic.
6. Client research:
Who is my client?
The clients are called AG Barr, a Scottish company that creates a wide variety of different kind of soft drinks - ”We have a wide range of brands to suit any occasion. This includes
Strathmore Water, the Rubicon range of exotic juice drinks and other juice drinks such as Simply, St Clements and KA stills. We also sell the premium Snapple range of juice drinks
and iced teas.” Is a statement declared on the official Irn bru website. The company started in 1875 – but didn’t start selling it’s best selling beverage until 1901!
What is the product?
We are promoting AG bars most popular soft drink Irn Bru – this is the product they put the most time and money into promoting and getting out there to the world.
How do they promote there product?
• The Packaging: You can see that the clients have took there to time to make the packaging for this particular product
maintain a similar, constant design all the way through its making – whilst still being able to keep it modern and
fresh. They have made sure to use eye catching and bold colours like the blue and orange which can be linked to
energy and masculinity. Also, through out their products life line, in one way or another, they have displayed an
image of a muscular sportsman somewhere in view of there drinks. This tells me they that they are appealing to a more masculine audience.
Advertising:
A lot – if not all - of the irn bru adverts run on a couple of very similar themes: ‘laddish’ humor, Scottish culture and shock factor. www.youtube.com/watch?v=fX_K4mNTTI8
Boisterous, shocking humor is a key factor to the Irn Bru adverts. In the advert linked below above, a young boy has his friends over at his house – he is embarrassed by the size of his
mothers chest since it holds the attention of all of his friends, and to get through the awkward situation, he takes sips from a can of Irn bru. This kind of humor is very tongue and
cheek, which shows that the clients love to not take their product too seriously and are very set on making their adverts comical, shocking (because of the topic) and relatable.
Relatable because in the situation, any young man would find it rather awkward and would be desperate to find away to make the situation easier on them.
I think it is also important that the brand really appeal to there brand – which is very clearly young boys. I say this because they choose to feature a young male as the focal character
of everyone of their adverts and make sure he is the one consuming there products. Also, the humor displayed in the adverts is very boisterous, featuring boys and sex and rejecting
femininity. Also, by displaying everything feminine as pink in there adverts (such as the mothers shirt) it shows that orange and blue are masculine, man colors.
Making there cast Scottish is also a bold and telling choice on the clients part. They singular out Scottish culture and make it clear that they are particularly targeting them, using
scottish accents and the bold, brash norther humor that is stereotypical to the country.
7. Market research:
What is the product?
The product is Irn Bru – a relatively popular sort drink that is sold in most super markets and local stores around the UK.
How popular is the product?
Looking online, it is hard to find any research that indicates that Irn Bru is anywhere near the top 10 soft drink list, even in the UK. However, I did find one pol conducted on Facebook
that at least mentions it on their radar.
This poll was called “Leading ten soft drinks brands in the United Kingdom as of October 2017, by number of Facebook page fans” meaning
that this poll is relying souly on the amount of people who have took time to like the brands drink on facebook. This poll doesn’t bode well
for Irn Bru, it place them last – implying that every drink before them (coca cola, innocent and Mountain dew ect…) are more popular for
them in they eyes of there consumers.
However, to combat this, I found an article claiming that “It’s the best-selling soft drink in Scotland and third top in the UK as a whole,
behind Coca-Cola and Pepsi.” but I couldn't find any other evidence to back this claim up.
I decided to conduct my own poll, and asked the 18 members of my class room that if they had to choose between the five least popular
drinks on the facebook poll (innocent, fanta, mountain dew, vemto and Irn Bru) which drink would the purchase. These were my results.
Innocent Fanta mountain dew Vimto Irn Brew
This told be that the poll was correct, because even out of the 18 peers in my classroom, Irn Bru was the least popular.
Where can I buy the product from?
Finding this out was difficult. In all the big brand store likes Asda, Tesco’s and Sainsbury's, it was possible to search there
inventory Index and discover that yes, they do sell Irn Bru in store. However, finding this out if the corner store sold them was a
different matter all together. I came up with idea to just search images of the drink isle in all of these shops (Spar, Co-op, Daily
stop…) to discover that according to there images, they do in fact sell cans or Irn Bru.
8. Audience research:
The Product:
The product itself has a very bold and masculine packaging. They use orange and blue, colours stereotypically tied to energy and activeness – traits that are usually viewed at as been
masculine. There is also a muscular sportsman on the cover, which is big indicator of who they are targeting there drinks too.
The adverts:
Target audience: The target audience is very clearly young, Scottish men. This is seen all through out there adverts campaign, and they show it most by choosing young Scottish men to
be the focal character in there adverts and have this specific character drinking Irn Bru. This will make Scottish male want to purchase the product because they can relate to the
character and so, see themselves consuming the drink too. If a character just like them enjoys the drink, why wouldn’t they? They also use actors with very thick Scottish accents which
shows exactly where the advert is set and exactly which group of people are drinking there products. The humour in the adverts is also very boisterous and ‘immature’ – so I can see
younger male audiences relating to it.
Humour/shock factor: The adverts use a lot of shocking humour to make a bold stand and attract the audience attention more. An example of this is seen in a number of there advert -
like when a mother wants to call her daughter fanny or when a group of friends can’t stop staring at there friends mothers breasts. This kind of humour is memorable to audiences
because there’s nothing like it on TV and it memorializes Irn Bru in the mind of the viewer – also, if you are the kind of person who likes that humour, it makes you more interested in
the brand because you can relate to it.
Colours: In the adverts, Irn Bru chooses to represent anything feminine with colour pink (such as the mothers shirt or the colour of the maternity room) and the colour pink has
nothing to do with their brand – implying that there brand is tailored more to the male audience. Also, every other colour but the bold and captivating irn bru can is mute and diluted,
this is so the audience is captured by the can and that it pops on screen.
Scottish culture: Irn bru set all of there adverts in Scottish settings with Scottish actors, appealing to the Scottish audience because they can fit the product and the products ideals into
there every day life. They also use shocking and raunchy humour, something that can stereotypically be seen in the northern side of the UK – the Scottish audience will like this
because it is the kind of things they find funny so the adverts will capture the their attentions.
13. Individual Idea:
A group of lads are in a bar,
playing a game of pool and
drinking some beers.
One of the guys (X) is really
bad at pool and his friends all
make fun of him
16. Planning Docs (TV Advert):
Script
Irn bru – is art.
Young man (x) in an student art room, looking confused over
a blank canvas. He holds a paint brush to his chin and taps
it. His inner thoughts speak in a thick Scottish accent.
X’s inner dialogue: What on earth can I make that hasn’t
already been drawn. Maybe I am wasting my time here -
He puts down his paint brush, he sounds sad.
X’s inner dialogue – Maybe I’m following a dead end just
like the lads say. Maybe I do need to settle down, get a
real job, give up on every dream I’ve every dreamt. While
I’m at, might as well start playing the bagpipes like my pa
always wanted -
He stops for a minute and scrunches up his face, and shakes
his head.
X’s inner dialogue: Nah, that’s too far. But seriously how
am I supposed to do anything with my destiny if I can’t
create at least something on par with Leonardo –
His voice trails off as his eyes land on Irn Bru, sat
undisrupted on the counter at the opposite side of the room.
He sprints to the can, opens it up and takes a big sip.
X, out loud: That’s more like it.
He rushes back to his work and frantically paints on the
canvas, suddenly inspired. When he finishes, the camera
reveals a picture or Mona Lisa holding an Irn bru bottle.
Narrator: Irn Bru is art.
17. Planning Docs
(Advergame):
IRN BRU
START BUTTON
The goal is to move the
little character through out
the store and to back of
the shop, dodjing the
guards, to steal a can of Irn
Bru. If the scan spots you,
deter him with your
weapon!
IRN BRU
SELEECT CHARACTER
IRN BRU
SELCECT WEAPON
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
