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Existing Product – ‘LOST’
The masthead for this article is right at the top center of the front cover. This makes it so the
audience can see it in stores more easily and so that it isn’t easy to miss. It’s a block, bold but simple
text – it’s a startling contrast from the colorful background but not detailed enough to distract the
audience from the background completely. It looks peaceful but also a little disconnected because of
the absence of color. This is amplified by the magazines name – ‘LOST’. This word is symbolic of a lot
of different feelings; It could be targeted an audience who are trying to find there way In the world
emotionally and physically. Not knowing what to do with their life or what direction to take. An
audience that is looking for an escape from that lonely, confusing ‘lost’ feeling.
The Issue number is written in a smaller text from the mast head in a really thin, type-writer font. It
is noticeable but doesn’t distract from any of the cover photo. The Issue number is there to further
differentiate each individual issue of the magazine.
The cover photo for this magazine is of a beautiful view: Darkened sea, distant mountains and a
colorful cloudy sky. They chose this image to remind and advertise to the audience the
mesmerizing sights you can see whilst traveling, which will make the want to travel more and
motivate the audience to keep on reading to see more beautiful and captivating photography.
They us a purple, pink, orange and blue color scheme. These kind of colors can often symbolize
magic and space in media, things that an audience can not really understand and fully comprehend.
This will make them think that seeing the sights will be an other wordily experience that may make
them wiser or smarter and put things into perspective. Also, the image matches the title ‘Lost’
because the place looks so vast and foreign and unfamiliar, which I’m sure will make the audience
feel like they can get lost there.
The cover lines are written smaller that the mast head and in thinner font. This makes it look simplistic and serene, helped by the white
color that makes it pop from the dark background of the sea. The cover lines are there to help the audience know what to expect from the
contents of the magazines and to make the target audience pushase the issue using trigger words that interest them: Travel, dreaming,
London, Train. These specific word will make them want to buy the issue because they are interested in travel and transport and finding
meaning through metaphors and experience. They also dream of seeing the places that this magazine features.
Existing Product: ‘LOST’
The font of the heading is the same style as the font of on the cover, simple yet
bold and blocky. This helps maintain a similar touch all the way throughout the
images and makes the audience feel like they are reading something that is
consistent all the way through. Again, the title is white which stands out from the
colorful and detailed background but doesn’t distract from it. The heading itself is
nuance and very specific, leaving much to be desired in terms of context. This will
make the audience intrigued and compel them to read on.
The block of text if really small in this double page spread, but is white which
helps it to stand out from the vibrant orange background. This tells me that the
article is just a side intervention and that the focus of this double page spread is
the feature image. The article is interesting and captivating, definitely something
that will make the audience think and ponder over. The article is also written on
the other side in a different language, making it digestible for a wider audience.
The image vibrant and eye-catching, taking up the entire double page spread so It is impossible to miss. It is truly beautiful but not very
specific, it doesn’t tell you where the image is taken which may make the audience even more intrigued the mysterious, unknown place.
Because the picture is take in a tunnel, this may make the audience wander where the tunnel started and where the place will lead to. The
audience is looking for adventure and something to fulfil them, so this image will really intrigue them.
Gender – Female: Stereotypically, media represents woman as being much more emotionally orientated compared to men. A lot of
this magazine is about self-identity and traveling for experience and memories, which something that woman are portrayed to care
about more.
Age – YA, 18 – 25: Young adults are still trying to find themselves and struggle a lot with identity, especially because they are no longer
a teen but not stereotypically an adult either. There in a weird in-between place and still trying to find their footing. Traveling can be a
refined way to gain experience and wisdom.
NRS code - C2C1BA: I chose these classes because the C classifications are the ones who may be able to afford adventures and
traveling, or can at least dream about saving up enough money to do these things. The B and A classifications can possibly already
afford to do this and are looking for ideas and tips on how to get the right experience from it.
Psychographic: Needs driven. These are the people that want excitement and spontaneity. They are looking for something to fulful
their adventurous needs.
Existing Product: 'BAZAR'
The Masthead is center top of the magazine, easier for the audience too see when on a
shelf and identify the magazine. It's also there to draw in the readers attentions as it is one
of the first things people will see. The chose a classic straight font with points and edges –
this is to portray the cutting, classic fashion that will be showcased with in the magazine.
They also use the color red, which has a lot of different which has/had a lot of symbolic
meanings in fashion. At one time, the color red was simultaneous to with being
promiscuous. This is now something woman has owned, and the color red is now a staple
for being bold and unstoppable. Audience will want to read an article that features these
strong attributes. Lastly, the word 'Bizaar' usually means something that is odd and
unknown. This is a good thing in fashion, because people are always looking for
uniqueness and something refreshingly new.
The cover feature photo is of Kendal Jenner, a famous model/social influencer who is
very popular in media. Having her right on the cover of the magazine will attract her fan
base and make them want to buy the magazinebecause she is clearly feataured on the
cover. People who enjoy her style will want to see what she is wearing and get tips on
how to emulate her style. Her face is framed in a ring of peach, red and purple flowers.
All of this represents femininity. Flowers are made to look beautiful and pretty, the
mirror the models in this magazine and the model on the cover. The colors are soft and
elegnet which are also traits that are atributed to woman in media. This will attract a
female audience and compel them to buy the magazine, because it looks visually
appealing and they can relate to it.
The tag line has the feature persons name 'Kendall' in a bold, straight and narrow font –
this is so that the audience will recognize her name and if they are fans of the models
work, it will make them want to read about her and see what the fashion mafazine has to
say about the fashion icon. The words 'coming of age' are written in a more curvy, elegent
font – all lower case. This will be to represent Kendell's youthfulness whilst still potraying
her as lady-like and elegant.
The barcode is there so the audience can
easily buy the product and so the store can sell
it. Everything from which issue the magazine is
to how much it costs is encripted in the
barcode, so it is important for the magazine to
showcase it clearly.
Existing Product: 'BAZAR'
This double page spread uses the old and compelling technique of adding a
drop capital the beginning of an article. This will imediedly draw the
audiences eye to the letter as it is the first thing they see, which may have
them reading the first couple of sentenses by default which will entrap them
in the interesting topic of the article. They also ise a famous lyric from a song
to make the audience feel familiar with what they are already reading – it
reminds them fashion is an art that you can enjoy and being creative with as
an audience and a creator - 'If you're blue and you don't know where to go
to, why don't you go where fashion sits – puttin' on the ritz.'
The article is layed out very elegently. It is a simple two coloum magazine,
ecxpet a big block is missing from the middle, which has an important snippet
from the article itself written inside it. This is there because the audience will
read this and get a taste for what the rest of the magazine is like and it will
make them want to read on about the topic, ecspecially because the
audience for this magazine is people who have a deep interest in the subject.
The article itself is intrcate and detailed and interesting to read – it has a lot
of information about the glamerous house and tells a captivating story of the
houses history.
The pictures shocased here are in acollage format, spanning over different time periods and different events. The audience will like seeing
pictures of the glorios place In action and cisualizing the history – and to see famous people enjoying the place too, readers will understand the
iconic importance of the place itself. It will immerse them more into the story being told and keep them hooked.
Gender – Female: Fashion is percieved by media to be a womans interest; It is seen as feminim to be vain and to care
about suberficial things like make-up and style and trends. The magazine if full of these topics.
Age - Adult: The media kit anylictics say the average age of the product consumer is a woman in there 40's. This is because
it is a little bit more of a sophistacted magazine made for those who have experience in fashion and perhaps so free time
inbetween work and their social life to flick through the pages.
NRS code: C1BA the magazine is a monthy issue costing quite a bit of money, there are the people that will be able to
afford it every month and may have a little bit of free time to be able to read it inbetween getting their hair done or on
their lunch break at work.
Existing Product: 'TIME'
The font of the mastead is front centre of the magazine, this is the audience can see it
easier and recognize the iconic magaiznes name at first glance. It’s a bold and thick
font, slightly on a slant to represent the skidding of tire marks. The colour of the font is
a vigerous, vibrent yellow. Yellow has contations to lightning and eectricity, which
could represent speed – this will apeal to the audience because they are looking to
read sabout cars with special qualities like speed and style. The colour will immedietly
stand out from the other magazines and have the audience unabel to look away. The
title of the magaizne is called 'Top Gear'. This will convey that the cars they are
showcasing in the magazine are at the top of their reign and are the best of the best,
which will make the readers think that cars are deifnitely worth reading about.
The cover photo of the magazine features a lot of cars skidding on a dark tar road as
dark begins to close on the sky behind them. This makes it very clear to the audience
what the magazine is about and for people who are interested in cars, seeing lots of
different kinds in lots of different colours in a cinematic shot will look very visually
appealing and have them wanting to see more of the cars featured on the front. It will
make the audience wander why they are features? What is so special about them?
What differentaites them from normal cars? Also, the little symbol of the flags down in
the corner are very symbolic of the dropping and raising of a flag at a race, which may
imply that these cars are apart of a very important and compelling race.
These tag lines are written in a white font that really makes he writing pop against
the balck tar backgorund, making it easier for the audience to read and digest the
road. All of the 'important' words are highlighted in yellow, which add deph and
emphisis to the word so that the audience will make sure to digest them. It also uses
words like 'speed' and 'legendry' to highlight the importance of the race and draw
the audience in more.
Existing Product: 'TOP GEAR'
The feature photo is sleek and very metalic looking, featureing collours such as
black and gray and white to emulate the colours of the car featured. This ties the
entire image very nicely with itself and makes everything look propperly in place,
neat and tidy. The car it's features is very visually apealing to look at, slender and
low to the gorund. Like something you can see driving in fast and furious movies.
People who enjoy cars will look at this image be able to to enjoy it as it suts there
interest. The image also acts as clueto what the entire double page spread article
is about.
The tagline is quite interesting – because even though the car is featured in such
a beautiful, fantastic way, the tagline used words such as 'nightmare' which kind
of spin the car in a negative light. This will be curious to the audience and make
them want to read fruther about the car. The tagline is written in a white font to
stand out against the sliver and grey backgorund, but still not to stand out so
much that it distracts from the picture.
The article itself is very long and detialed. It gives the reader a lot to digest about the topic and will keep them hooked and intersted. It's quite a
basic, columinzed format that is easy to pick up on a read from, however in one part of the article, two of the colums make way for a picture of
the car like curtains. This could represent that the car is so good that things move a side for it to have it's limelight.
Research Analysis
• What common features do the researched products have?
– Every single magazine cover has their mast head front and centre of the image. This will be because it will be the first
thing that the readers eyes will be drawn to and it will be easier to recognize the brand when it is on a shelf
surrounded by other different magazines. By looking at the covers, you can clearly see what the enter theme of the
magazine is about (cars for Hot Gear, Kendal Jenner for fashion and a beautiful view for LOST.) Using images and
colours that symbolize the themes of the magazines is a great strategy because it will immediately attract the target
veiwership and cater to what they find interesting and visually appealing. In at least two of the double page spreads,
the article ties directly into the images. It seems that the writing would definitely be able to stand on its own as an
interesting and enjoyable product, but the pictures deifinitely amplify the immersion into the toppic. Such as with the
car article, being able to visualize the car whilst reading about it will make much more sense to the reader – but it is
not needed.
• What aspects of the research will you include within your on work?
– I will definitely make sure that the masthead is in centre view. This seems like a useful and expected magazine
convention that helps the audience more able to identify the product. I will also use colours t
Bibliography
Bibliography
1. Anon. (2017). LOST — January 2017, #4. Available: https://magpile.com/lost-magazine/jan-17/. Last
accessed 22/11/98.
2. Anon. (2017). LOST issue one. Available: http://lostmagazine.org/lost-issue-one/. Last accessed
22/11/98.
3. Models.com. (2017). Harpars Bazaar us.. Available: https://models.com/work/harpers-bazaar-us-
harpersbazaar-us-150th-anniversary-collectors-edition-covers/688690. Last accessed 22/11/98.
4. Anon. (2017). Top Gear Magazine Article On Venom F5 December 2017. Available:
http://www.hennesseyspecialvehicles.com/top-gear-magazine-article-on-venom-f5-december-2017/.
Last accessed 22/11/98.

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Research

  • 2. Existing Product – ‘LOST’ The masthead for this article is right at the top center of the front cover. This makes it so the audience can see it in stores more easily and so that it isn’t easy to miss. It’s a block, bold but simple text – it’s a startling contrast from the colorful background but not detailed enough to distract the audience from the background completely. It looks peaceful but also a little disconnected because of the absence of color. This is amplified by the magazines name – ‘LOST’. This word is symbolic of a lot of different feelings; It could be targeted an audience who are trying to find there way In the world emotionally and physically. Not knowing what to do with their life or what direction to take. An audience that is looking for an escape from that lonely, confusing ‘lost’ feeling. The Issue number is written in a smaller text from the mast head in a really thin, type-writer font. It is noticeable but doesn’t distract from any of the cover photo. The Issue number is there to further differentiate each individual issue of the magazine. The cover photo for this magazine is of a beautiful view: Darkened sea, distant mountains and a colorful cloudy sky. They chose this image to remind and advertise to the audience the mesmerizing sights you can see whilst traveling, which will make the want to travel more and motivate the audience to keep on reading to see more beautiful and captivating photography. They us a purple, pink, orange and blue color scheme. These kind of colors can often symbolize magic and space in media, things that an audience can not really understand and fully comprehend. This will make them think that seeing the sights will be an other wordily experience that may make them wiser or smarter and put things into perspective. Also, the image matches the title ‘Lost’ because the place looks so vast and foreign and unfamiliar, which I’m sure will make the audience feel like they can get lost there. The cover lines are written smaller that the mast head and in thinner font. This makes it look simplistic and serene, helped by the white color that makes it pop from the dark background of the sea. The cover lines are there to help the audience know what to expect from the contents of the magazines and to make the target audience pushase the issue using trigger words that interest them: Travel, dreaming, London, Train. These specific word will make them want to buy the issue because they are interested in travel and transport and finding meaning through metaphors and experience. They also dream of seeing the places that this magazine features.
  • 3. Existing Product: ‘LOST’ The font of the heading is the same style as the font of on the cover, simple yet bold and blocky. This helps maintain a similar touch all the way throughout the images and makes the audience feel like they are reading something that is consistent all the way through. Again, the title is white which stands out from the colorful and detailed background but doesn’t distract from it. The heading itself is nuance and very specific, leaving much to be desired in terms of context. This will make the audience intrigued and compel them to read on. The block of text if really small in this double page spread, but is white which helps it to stand out from the vibrant orange background. This tells me that the article is just a side intervention and that the focus of this double page spread is the feature image. The article is interesting and captivating, definitely something that will make the audience think and ponder over. The article is also written on the other side in a different language, making it digestible for a wider audience. The image vibrant and eye-catching, taking up the entire double page spread so It is impossible to miss. It is truly beautiful but not very specific, it doesn’t tell you where the image is taken which may make the audience even more intrigued the mysterious, unknown place. Because the picture is take in a tunnel, this may make the audience wander where the tunnel started and where the place will lead to. The audience is looking for adventure and something to fulfil them, so this image will really intrigue them. Gender – Female: Stereotypically, media represents woman as being much more emotionally orientated compared to men. A lot of this magazine is about self-identity and traveling for experience and memories, which something that woman are portrayed to care about more. Age – YA, 18 – 25: Young adults are still trying to find themselves and struggle a lot with identity, especially because they are no longer a teen but not stereotypically an adult either. There in a weird in-between place and still trying to find their footing. Traveling can be a refined way to gain experience and wisdom. NRS code - C2C1BA: I chose these classes because the C classifications are the ones who may be able to afford adventures and traveling, or can at least dream about saving up enough money to do these things. The B and A classifications can possibly already afford to do this and are looking for ideas and tips on how to get the right experience from it. Psychographic: Needs driven. These are the people that want excitement and spontaneity. They are looking for something to fulful their adventurous needs.
  • 4. Existing Product: 'BAZAR' The Masthead is center top of the magazine, easier for the audience too see when on a shelf and identify the magazine. It's also there to draw in the readers attentions as it is one of the first things people will see. The chose a classic straight font with points and edges – this is to portray the cutting, classic fashion that will be showcased with in the magazine. They also use the color red, which has a lot of different which has/had a lot of symbolic meanings in fashion. At one time, the color red was simultaneous to with being promiscuous. This is now something woman has owned, and the color red is now a staple for being bold and unstoppable. Audience will want to read an article that features these strong attributes. Lastly, the word 'Bizaar' usually means something that is odd and unknown. This is a good thing in fashion, because people are always looking for uniqueness and something refreshingly new. The cover feature photo is of Kendal Jenner, a famous model/social influencer who is very popular in media. Having her right on the cover of the magazine will attract her fan base and make them want to buy the magazinebecause she is clearly feataured on the cover. People who enjoy her style will want to see what she is wearing and get tips on how to emulate her style. Her face is framed in a ring of peach, red and purple flowers. All of this represents femininity. Flowers are made to look beautiful and pretty, the mirror the models in this magazine and the model on the cover. The colors are soft and elegnet which are also traits that are atributed to woman in media. This will attract a female audience and compel them to buy the magazine, because it looks visually appealing and they can relate to it. The tag line has the feature persons name 'Kendall' in a bold, straight and narrow font – this is so that the audience will recognize her name and if they are fans of the models work, it will make them want to read about her and see what the fashion mafazine has to say about the fashion icon. The words 'coming of age' are written in a more curvy, elegent font – all lower case. This will be to represent Kendell's youthfulness whilst still potraying her as lady-like and elegant. The barcode is there so the audience can easily buy the product and so the store can sell it. Everything from which issue the magazine is to how much it costs is encripted in the barcode, so it is important for the magazine to showcase it clearly.
  • 5. Existing Product: 'BAZAR' This double page spread uses the old and compelling technique of adding a drop capital the beginning of an article. This will imediedly draw the audiences eye to the letter as it is the first thing they see, which may have them reading the first couple of sentenses by default which will entrap them in the interesting topic of the article. They also ise a famous lyric from a song to make the audience feel familiar with what they are already reading – it reminds them fashion is an art that you can enjoy and being creative with as an audience and a creator - 'If you're blue and you don't know where to go to, why don't you go where fashion sits – puttin' on the ritz.' The article is layed out very elegently. It is a simple two coloum magazine, ecxpet a big block is missing from the middle, which has an important snippet from the article itself written inside it. This is there because the audience will read this and get a taste for what the rest of the magazine is like and it will make them want to read on about the topic, ecspecially because the audience for this magazine is people who have a deep interest in the subject. The article itself is intrcate and detailed and interesting to read – it has a lot of information about the glamerous house and tells a captivating story of the houses history. The pictures shocased here are in acollage format, spanning over different time periods and different events. The audience will like seeing pictures of the glorios place In action and cisualizing the history – and to see famous people enjoying the place too, readers will understand the iconic importance of the place itself. It will immerse them more into the story being told and keep them hooked. Gender – Female: Fashion is percieved by media to be a womans interest; It is seen as feminim to be vain and to care about suberficial things like make-up and style and trends. The magazine if full of these topics. Age - Adult: The media kit anylictics say the average age of the product consumer is a woman in there 40's. This is because it is a little bit more of a sophistacted magazine made for those who have experience in fashion and perhaps so free time inbetween work and their social life to flick through the pages. NRS code: C1BA the magazine is a monthy issue costing quite a bit of money, there are the people that will be able to afford it every month and may have a little bit of free time to be able to read it inbetween getting their hair done or on their lunch break at work.
  • 6. Existing Product: 'TIME' The font of the mastead is front centre of the magazine, this is the audience can see it easier and recognize the iconic magaiznes name at first glance. It’s a bold and thick font, slightly on a slant to represent the skidding of tire marks. The colour of the font is a vigerous, vibrent yellow. Yellow has contations to lightning and eectricity, which could represent speed – this will apeal to the audience because they are looking to read sabout cars with special qualities like speed and style. The colour will immedietly stand out from the other magazines and have the audience unabel to look away. The title of the magaizne is called 'Top Gear'. This will convey that the cars they are showcasing in the magazine are at the top of their reign and are the best of the best, which will make the readers think that cars are deifnitely worth reading about. The cover photo of the magazine features a lot of cars skidding on a dark tar road as dark begins to close on the sky behind them. This makes it very clear to the audience what the magazine is about and for people who are interested in cars, seeing lots of different kinds in lots of different colours in a cinematic shot will look very visually appealing and have them wanting to see more of the cars featured on the front. It will make the audience wander why they are features? What is so special about them? What differentaites them from normal cars? Also, the little symbol of the flags down in the corner are very symbolic of the dropping and raising of a flag at a race, which may imply that these cars are apart of a very important and compelling race. These tag lines are written in a white font that really makes he writing pop against the balck tar backgorund, making it easier for the audience to read and digest the road. All of the 'important' words are highlighted in yellow, which add deph and emphisis to the word so that the audience will make sure to digest them. It also uses words like 'speed' and 'legendry' to highlight the importance of the race and draw the audience in more.
  • 7. Existing Product: 'TOP GEAR' The feature photo is sleek and very metalic looking, featureing collours such as black and gray and white to emulate the colours of the car featured. This ties the entire image very nicely with itself and makes everything look propperly in place, neat and tidy. The car it's features is very visually apealing to look at, slender and low to the gorund. Like something you can see driving in fast and furious movies. People who enjoy cars will look at this image be able to to enjoy it as it suts there interest. The image also acts as clueto what the entire double page spread article is about. The tagline is quite interesting – because even though the car is featured in such a beautiful, fantastic way, the tagline used words such as 'nightmare' which kind of spin the car in a negative light. This will be curious to the audience and make them want to read fruther about the car. The tagline is written in a white font to stand out against the sliver and grey backgorund, but still not to stand out so much that it distracts from the picture. The article itself is very long and detialed. It gives the reader a lot to digest about the topic and will keep them hooked and intersted. It's quite a basic, columinzed format that is easy to pick up on a read from, however in one part of the article, two of the colums make way for a picture of the car like curtains. This could represent that the car is so good that things move a side for it to have it's limelight.
  • 8. Research Analysis • What common features do the researched products have? – Every single magazine cover has their mast head front and centre of the image. This will be because it will be the first thing that the readers eyes will be drawn to and it will be easier to recognize the brand when it is on a shelf surrounded by other different magazines. By looking at the covers, you can clearly see what the enter theme of the magazine is about (cars for Hot Gear, Kendal Jenner for fashion and a beautiful view for LOST.) Using images and colours that symbolize the themes of the magazines is a great strategy because it will immediately attract the target veiwership and cater to what they find interesting and visually appealing. In at least two of the double page spreads, the article ties directly into the images. It seems that the writing would definitely be able to stand on its own as an interesting and enjoyable product, but the pictures deifinitely amplify the immersion into the toppic. Such as with the car article, being able to visualize the car whilst reading about it will make much more sense to the reader – but it is not needed. • What aspects of the research will you include within your on work? – I will definitely make sure that the masthead is in centre view. This seems like a useful and expected magazine convention that helps the audience more able to identify the product. I will also use colours t
  • 10. Bibliography 1. Anon. (2017). LOST — January 2017, #4. Available: https://magpile.com/lost-magazine/jan-17/. Last accessed 22/11/98. 2. Anon. (2017). LOST issue one. Available: http://lostmagazine.org/lost-issue-one/. Last accessed 22/11/98. 3. Models.com. (2017). Harpars Bazaar us.. Available: https://models.com/work/harpers-bazaar-us- harpersbazaar-us-150th-anniversary-collectors-edition-covers/688690. Last accessed 22/11/98. 4. Anon. (2017). Top Gear Magazine Article On Venom F5 December 2017. Available: http://www.hennesseyspecialvehicles.com/top-gear-magazine-article-on-venom-f5-december-2017/. Last accessed 22/11/98.

Editor's Notes

  1. Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com Type of content- studio/location photography, articles, reviews, adverts Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address Codes – Written, symbolic Audience appeal- how does it make its audience want to buy/read it?
  2. Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com Type of content- studio/location photography, articles, reviews, adverts Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address Codes – Written, symbolic Audience appeal- how does it make its audience want to buy/read it?
  3. Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com Type of content- studio/location photography, articles, reviews, adverts Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address Codes – Written, symbolic Audience appeal- how does it make its audience want to buy/read it?
  4. List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.