The document provides an evaluation of the production process for an FMP project. It discusses research conducted, including annotating similar products which helped identify key features, and surveys which helped decide what to include. Planning involved mind maps, mood boards, style sheets and layouts. Time management included prioritizing more time-consuming tasks like production. The technical qualities of the book cover, poster, and ad-gif are analyzed. Peer feedback praised the professional-looking book cover and use of fonts, while suggesting including the author's real name. Areas for improvement included making the spine and characters in the poster and ad-gif more detailed. The mystery theme and use of color were seen as appealing to the target audience.

1. FMP Evaluation
Your name

2. Production Process Evaluation

3. Research
• Researching the product and similar products was extremely helpful for me. Annotating different forms of similar adverts, posters and
book covers help me recognize many different key features that I needed for my products – such a slogan, release date, authors name
and a recurring theme. This helped as I could identify which of these features I had to embed into my product so it can better fit the
conventional format of that said product. The only problem I could find was that annotating and breaking down the other products was
very time consuming, which meant I had less time to focus on other aspects of my product in the future which might of needed
improving – such as my production.
• The quantitative research was very quick and easy to do: it took no time at all to come up with relevant questions for my survey. These
questions were detailed but specific enough for me to get concise and to point answers, which helped me quickly decide what answers I
would weigh into my product and which answers I wouldn’t. However, I can see it been difficult to gather answers when not done in a
class room environment, as it may be hard to find a big enough number of people for the questionnaire to be useful. Also, especially in
a class room environment, you may not be able to get the right target audience for your research and have to ask people questions in
which they have no interest in – which can hinder research, because the people answering will not be giving you relevant answers in
regard to your specific audience.
• My qualitative research was more successful than my quantitative research. I was able to ask more detailed questions that opened
more dialogue for the interviewee’s, which in return allowed me to receive well thought out and helpful answers about specific things
that will work for my product. Even when the answers weren’t complementary to my work, I could turn them into some helpful advice
to help with my product. In my qualitative research, somebody said that the only ads they have seen for books would have been ads on
their phone. This helped me because I realized a prime way to get to my key audience would be something they could see via their
phone, such as an ad on social media of a gif that can circle the web.

4. Planning
• Planning my product was a little easier than I has expected, as I already had solid idea on what I wanted my products to be and look
like. This made it easier to brainstorm my idea on my mind maps as the product idea was already fresh in mind, and mind mapping it
and breaking it down really helped me flesh it out and think realistically about how to make my idea come to life. This and the mood
board encouraged me to think about colours, themes, what software I will use to make the product and much more.
• The style sheet really helped me gather fonts and a colour scheme that suited the and industrious and nature-filled style I was going for
with in my product. It helped me visualize how both of these aspects would go together in my product and prepared me for doing my
layout plan. Also, having the fonts and colours already set out made it easy to create my product as it meant I wouldn’t have to spend
time finding these things in the production stage.
• Creating layouts in pre-production meant that I could specifically map out exactly what I wanted my products to look like and exactly
the conventional poster/book cover aspects would be placed. This meant that I could refer back to the layouts during production as a
form of blue-print and be able to base my products of it, whilst knowing the specific reason that its there and how this will add to my
audience appeal. It will also save me lots of time as I already know exactly what I’m supposed to be doing.
• Knowing exactly what software and recourses I will be using through out my production really helped as it meant I could think and
schedule around all of the things I needed to make the product - for example, knowing that I needed Photoshop for a lot of my
production meant that I would have to use college computers or those in the learning centre, so would need to prioritize production
work whilst in lesson.
• Planning how to avoid health and safety really helped as it made me aware of what I can do to make sure I am in a safe and comfortable
environment – which meant I could better do my work with a clear head. For example, to avoid getting headaches and migraines due to
staring a computer screen I would utilize my breaks and make sure to let my eyes rest away from a screen and drink lots of water.
• Planning out my schedule meant that I had mapped out exactly what days things were meant to be finished by and set myself personal
deadlines so my work would be finished on time. This relieved stress as I knew what precisely I would had to do on that day, so
would’nt have to ponder on where to start or in which order to follow out task – this also helped preserve time.

5. Time Management
• My pre-production power-point really allowed me to flesh out my ideas and think rationally about the themes and styles I would be
going for within my projects as well as what steps I would have to make during the production. This helped me save time as all of my
ideas were already clear and concise, so when it came to production I knew exactly what look and over-all aesthetic I was going for and
what steps I would take to achieve this.
• With-In my preproduction, I mapped out a schedule that I would follow to make sure I was completing all of my work on time and
making deadlines. However, this was something I stuck to as I find it really stifling to have to follow one specific route and thought it
may have put more pressure on me to what was needed. In spite of feeling this way, having the schedule was still useful to look back on
as it was filled with tasks that were pivotal to complete in order to get my project done – so I used it as a form of check list.
• It was impossible for me to use photoshop outside of school, so my experiments were important as I needed to know exactly what tools
I would use on photoshop in production and what tools would work best. If I had more time to work on my experiments, I would have
been able to test with more tools and found the perfects ones to use on my project to give it the industrious, adventures vibe that I was
going for. However, I had to give myself a limited amount of time if I wanted the rest of my work to be at a detailed level.
• Because my skills on photoshop were limited and I had no way of using the software outside of college grounds, I decided to take the
initiative and prioritize production work as it would be the most time consuming – and do all the remaining written work and power-
points during my free days and weekends. This meant I could be sure that be sure the important and more time consuming tasks were
completed ahead, so I would be less stressed knowing that they were out of the way. This was an efficient way of rationing out my time
as everything still got done by the deadline.

6. Technical Qualities
The main title of the book is big and
noticeable, with bright and eye-
catching colors that will look vibrant
and appealing to the audience,
which will capture their attention.
The alternative products font is
small and blends into the tree, with
dark and gloomy colours, this could
be almost unrecognizable to the
audience on first glance.
Like my book cover, the font is large
and draws the eye. However, this book
cover uses dark colours to connote a
sense of seriousness, which allows the
audience to get a feel of the content
inside the book. As the font is still bold,
It draws readers attention.
I wrote a small and captivating blurb to
tell the audience what my story was
about and address the key points and
themes, which will allow my audience
to see If this is the kind of book they
want to read and if they will be
interested with the content inside the
book.
This blurb is a little different than
my blurb because the book is a
classic and widely recognized, and
the blurb talks about this a little bit
which allows audience to recognize
its status in the literature
community and be interested by
this aspect.
The authors name has a similar style to the
title, which creates a sense of familiarity for
the audience.
Harper Lee is written in a thinner font to not distract from the
main title, however it is prominent enough to still be recognized
by the audience.
This is very similar to the existing products spine because
it has the authors name, the book title and the
production company's name on it. This means the book
will be recognized by the audience more as everything
they need to know to find the book is right on the spine.
On both of the covers
there is a bar code to
show that it is available in
stores there is a way to
purchase the book, so
the audience will see that
they can buy this
product.

7. Technical quality's
The font is quite flowy and airy, with
bright colours to capture the eyes of
the audience and to connote the airy,
natural environment that the story is
set in. The font on the other poster
design is hard cut and stiff, with one
solid colour making it feel really
serious. This will evoke seriousness
and action to the readers, and they
can decided if that as a story line they
would like to follow.
This product is a movie poster where as mine is
a book poster. This means there are some
conventional differences – such as this
information box at the bottom. This will allow
readers to differentiate from the type of
product they are looking at. The new York best
seller sticker will connote that my poster is book
.
My characters are dressed in bright
earth colours – showing that they are
full of personality and people the
audience would show great interest
in. Whilst the characters In divergent
are dressed in black and leather,
connoting that they are ready for
whatever is coming.
Both posters have an outdoor scenery in the
background to display where the story is
set. Mine is set in the woods, where as
divergent is set in a futuristic industrial
styled city. This will evoke what theme or
environment the story is set it to the
audience so they can decide if this content
is for them
My release date font is much
bigger that the one of the other
poster. I’m not sure why this is,
as I thought it was important to
make the release date stand out
so the audience knows when
the product comes out.
Each of the posters has a slogan to promote
the film. Both address the audience to create a
personal attachment to the product and allow
the audience to interact with the story.

8. Technical quality's
Both of these products were done using
pixel art, however this person clearly had
better software and skills than I could
use – as there work is much more
detailed and refined. This will appeal
more to the audience because it will look
more professional, so they will be
interesting the product their promoting.
The characters are dressed in much
brighter colours than the characters
from the other pixel art – it shows that
there is an age difference between the
two sets of characters and shows that
the other characters are much more
serious, this will help the audience
decide with of the shows protagonist
they will be able to relate to the most,
Because my pixel art was advertisement for a book I included a release
date, so that the audience would know when to expect to read the book
and keep their eyes out for it. The other product wasn’t promotional and
was fan art of a show that was already out, so was just used to promote
the show of jus something fun for the audience to look at and make, so
they can interact with the show and have a deeper connection to it.
I included the title of my product in the art so people
would recognize what I was advertising so they could
look for it in stores. The other product does not clearly
state in it what their art is from, which could confuse
audiences that don’t know the show – however if the art
is targeted to those who are already fans of the show, it
an interesting little Easter egg that only they will
understand so make the community of fans grow closer.
Both products are set outside to show
where the story takes place, the latter
uses dark colour to connote a sense of
mystery and an ominous feeling,
where my product is bright and earthy
to connote adventure. This will allow
the audience to see what type of story
they want to immersed into.
In both products there is an aspect of mystery. In
my product there is big foot lurking the tree’s and
in the other product there is a UFO hiding in the
cornfield. This reveals to the audience what
theme both stories are going for, and lets the
correct audience (those who like mystery)
consume the product for the best rate of
enjoyment,

9. Aesthetic Qualities
I really like how the Book cover came
out. I think the oil paint over lay on
the front cover really tied the whole
thing together and gave the cover a
cleaner, more professional look. I
liked putting a lighter brown font
behind the colourful font because I
believe it gave the effect of being
drawn or carved into the muddy
footprint, which gave the product a
very authentic and natural vibe. Also,
the blurb looks like it is actually
written with pen on a yellow
notepad, which helps connote the
story as with in the story – the
character read from log books on
their search for big foot. I think it
also gave a more realistic feel to the
product. However, I really wish I
could of made the spine more
realistic and have made the big foot
look like it was imbedded into the
grass, as that would of made the
book cover look more authentic and
professional – in spite of this
thought, haven’t it look very drawn
and cartooned does make it look
slightly surrealistic.
The poster did not come out as bright
and colourful as I initially planned it to,
but I am overall pleased with the
outcome. Painting over the tree’s a
little helped to create a similar style to
the characters and the font chosen, so
it pulled the whole work together and
made it all compliment each other. But
doing that was time consuming. I didn’t
include the authors name in the poster
as I didn’t want it to look like a book
cover, and also the simplistic style
matched the mystery theme I was
going for. I also wish I could of included
more details in the face of the
characters, but also I think the
minimalist look works for the mystery
theme of the story, and could evoke
that you will figure who these
characters are as you read your way
through the book.
The adver-gif is my least favourite of the three, as
when using pixel animation you can not include
much detail. I think this hindered the aesthetic
because it doesn’t look polished and professional.
Creating the girl character was the hardest bit and
took almost an entire lesson, but it was worth it to
keep the pixel theme and include characters in the
work that would give consumers a sense of who the
protagonists are. I like how the tree’s ended up
looking and thought I included a lot of detail when
making them, which will add a hint of talent and
professionalism to the work and make it look more
immersive.

10. Audience Appeal
My audience will like the
mystery/adventure theme of my
novel, which you can see clues
of of in various parts of my
projects: the blue question
marks, the hidden eyes, the
expressionless faces. This will
make them wander what is
going on and what other of
mysteries they will discover
inside the book, pushing the
purchase the product out of
curiosity.
80% of people who took my survey said that the thought a good graphic
design was important on a book cover. I think the audience will like mine
because I have the sasquatch footprint illustrated on the front, which
would allow them to guess what the novel Is about as well as having
something interesting and visually appealing to draw them in.
90% of the people that took my
survey said that a good blurb
would compel them to read a
book. I think my audience will like
my blurb because it is concise yet
detailed, and conveys a great
sense of mystery. This will allow
them to read the synopsis of the
story and decide If it is right
them, attracting the target
audience instead of those who
couldn’t care less about the
theme and topic.
some parts of all of the projects are colourful
and eye-catching, which will draw in my
audience because their youthful and
enthusiastic people and will relate to this colour
scheme.
Because my target audience are that
of teenagers and young adults,
creating and adver-gif was a great
way to interact with this generation
as they would see it on their phones
or on social media – which are
things that are massive part of their
life's.

11. Peer
Feedback

12. Feedback 1
• What did you like about the product?
– I really like the book cover, I think looks
professional and the fonts that you used on your
project.
• What improvements could have been made to
the product?
– You didn’t put your real name, I think that could
been improved.

13. Feedback 2
• What did you like about the product?
– I really like the way the poster looks, I like that it has
colourful colours which made I stand out to me.
• What improvements could have been made to
the product?
– Can’t really see the ‘not a’ on the book cover as it
blends in with the foot.

14. Feedback 3
• What did you like about the product?
– I think the colours are really bright and cheerful
– The character designs are really unique
• What improvements could have been made to
the product?
– I can’t really read the writing on the back

15. Peer Feedback Summary
• What do you agree with from your peer feedback?
– I agree the my book cover looks professional because it has a clean finish and seems appealing to look at. It will
attract attention from my audience because it looks like an authentic book cover that could be sold at stores
everywhere
– I agree that the character designs are really unique. I put a lot of effort into making the character look original and
authentic. With the pink hair, and the bright orange shirt. I think this helped me connote the bubbly, unique and down
to earth spirits of both of the characters and hoped the youthful audience could relate to them.
– I agree that that the font on the back cover is a little bit hard to read and that the colour of the font on the book cover
could of done with being a shade darker so it didn’t blend in with the cover, this would mean that the audience would
fine it easier to recognize and read.
• What do you disagree with from your peer feedback?
– I disagree that bright colours are used on the poster; for me the poster is the dullest out of the trio and looks more
pastel than bright, which doesn’t best connote the vivid and adventurous theme of my novel. This would be bad as I
don’t want it to attract the wrong audience.
– I don’t agree that I had to use my own name on front of the cover because real authors use Pen names all the time
and it had never hindered some of the famous of the profession. Some say it can create some distance between the
author and the audience but I disagree, as it is the story that the audience are meant to connect with the most.

16. Peer Feedback Summary
– My peers thought that book cover looked professional and polished, looking like an authentic book
cover that did my story justice and that could have been sold in shops. They say that the font of the
front compliments the rest of the design and ties the work together. However, they did say that the
handwritten font on the back was harder to read. I would change this because it would hinder the
sale of the product if consumers couldn’t read the plot, and they may think if the plot is that much
effort to read then it may be just as frustrating to read the rest of the book. They also said that the
‘Not A’ on front cover was too dark and blended in the with illustration, which could make the title
stand out less. However, I did want the ‘Not A’ to be less noticeable because I thought it would imply
that the protagonist don’t really know what their hunting for, as their hoping to delve into a world of
folklore and mystery. I would of used a clearer font to make the whole viewing of the book cover a
pleasant experience that they could do with ease.
– The audience said that the poster was bright and colourful, which I disagreed with. I thought the
poster used quite dull colours and stood out as the most different between all three of my products,
which is a shame because I hoped that all three products - although different – would carry out the
same theme of vivid adventure to show the audience what they would me getting immersed into. I
would change this by making the colour scheme on the poster match that of the book cover and
adver-gif, as it would better display the surrealistic and vivid story to attract the right audience.