The document discusses various ASA codes for marketing communications. It provides brief descriptions of 13 codes related to compliance, advertising recognition, misleading claims, harm/offense, children, privacy, food/supplement claims. It also includes examples of Coca-Cola slogans, logos/colors used over time, and their use of seasonal/demographic targeting in advertisements.

1. Communication Method
Evaluation
Jack Catley

2. ASA Codes
Number Name Brief Description
1 Compliance Making sure you don’t make any false claims about the product
also don’t include any indecent images
2 Recognition of
marketing
communications
make sure the advert looks like a advert also to include logos,
slogans and images and explicitly state the product to ensure
people know it’s a advert
3 Misleading Adverts Do not like about the products functions, uses or price
4 Harm and Offence The advert can not be set out to target or offend a particular
person or social group also make sure not to use disturbing
imagery or content
5 Children Can not promote dangerous behaviour in children also don’t
pressure children in to buying the product
6 Privacy If you want to include a celebrity or a well known person you must
have there permission
13 Food, food supplements
and associated health or
nutritional claims
Don’t promote poor dietary habits and don’t like about any
supposed health benefits without proof to back up the claims

3. Mind Mapslogans
• 1996-“drink coca-cola”
• 1926-”it had to be good to get
where it is”
• 1948-”where there's coke there's
hospitality”
• 1969-”its the real thing”
• 1986-”the official soft drink of the
summer”
• 2009-”open happiness”
Logos & colours
The Coca-Cola logo has
changed many times
from 1886 but still
present are the three
primary colours red,
white and green the
brand keeps up with this
colour scheme to keep
the brand recognisable.
Seasons
Coca-cola is world
famous for its iconic,
nostalgic Christmas
adverts
When coke creates a advertising
campaign they will always have a
set demographic to target the ad to
for example the age group 16-21
will want to see different things
than for example 30-50 age group

4. Mind Map
• Strengths of using this method
To collect all your ideas in one place, forces you to come up with different
ideas, an abstract way to display your ideas .
• Weaknesses of using this method
could be messy and hard to find key information, you could be limited by your
ideas could lead to be time consuming if you already have your idea
• Did you like using this method? Why?
I did like to use this method because it let me display my concepts in a
different and engaging way.

5. Mood Board

6. Mood Board
• Strengths of using this method
gives you inspiration for your advert, lets you explore what has already been
created to ensure you don’t copy a existing advert
• Weaknesses of using this method
although the mood board gives you inspo you have to be careful not to copy and ideas or
create something too alike something already made
• Did you like using this method? Why?
I did like using this method because it gave me ideas on what to put to in to my advert
and advergame

7. Style Sheet fonts

8. Style Sheet
• Strengths of using this method
I liked using this method because it gave me a chance to explore different colour
schemes and fronts for my advert using this information I based my advert on the
classic coca cola font and colour scheme
• Weaknesses of using this method
You might not find the exact font that you are looking for and the colour scheme might
limit you as there are many more shades
• Did you like using this method? Why?
I did like using this method because I liked how I could use and see already existing
fonts that still worked with the coca cola brand

9. Layout Plan
“taste redefined”
slogan
product
logo
background

10. Layout Plan
• Strengths of using this method
Some strengths of using this method was that it gave me an idea of what my advert
wold look like and it also gave me a chance to experiment in Photoshop
• Weaknesses of using this method
It could limit your creativity as we didn’t have a lot of time so the final design had to
be completed quickly
• Did you like using this method? Why?
I did like using this method because it gave me a visual of what my advert will look like
and I also liked experimenting in Photoshop

11. Radio Advert

12. Brainstorm

13. Brainstorm
• Strengths of using this method
I liked using this method because I liked how we collaborate to find the best ideas
between us
• Weaknesses of using this method
You could disagree with others in your group which could lead to conflict
• Did you like using this method? Why
I did like using this method because we got to share ideas to come up with some
better ideas together

14. Informal Pitch
• Strengths of using this method
It lets you get your point across what you are going to do.
• Weaknesses of using this method
It may not help your final project so could be a waste of time
• Did you like using this method? Why?
Yes because I was able to reflect on feedback and constructive criticism I was given

15. Group ideas
• Themes/seasons
• Easter/spring
• Summer holidays/summer
• Christmas/winter
• Halloween/ Autumn
• Sound effects
• Coca cola can opening/ pouring the contents out
• Door bell
• Background music
• Voice over
• Events
• Da out
• Festival
• Holiday
• Family event
• Target audience
• 16-20 year olds
• Maybe 14-18 yr.
• Main target is older teenagers to middle aged
adults

16. Advergame

17. Formal Pitch
• Strengths of using this method
Allows you to check your ad doesn’t break any of the asa codes
• Weaknesses of using this method
You don’t get any response back
• Did you like using this method? Why?
I didn’t really like this method because you don’t get to reflect on any
feedback so it seemed like a bit of a waste of time

18. Initial Reaction
For my advergame I will use Photoshop to make my
game im not too sure how I will make the different
parts to my advergame in Photoshop but im sure I will
figure it out im exited to do a practical project and to
learn new skills on photoshop I didn’t know before

19. Initial Reaction
• Strengths of using this method
Lets you figure out any possible problems, and talk about how you felt about
the project
• Weaknesses of using this method
Takes up time that could be spent of the project
• Did you like using this method? Why?
Yes as it gave me time to reflect before I started the project

20. Sketches

21. Sketches
• Strengths of using this method
– Lets you experiment before Photoshop
• Weaknesses of using this method
- If your not used to drawing it could be hard to get your ideas across
• Did you like using this method? Why?
not really because I don’t like drawing and I already had ideas of what I was going
to do in photoshop

22. Formal Proposal
• Strengths of using this method
It let me explain what I was doing for my project
• Weaknesses of using this method
Could have been a waste of time that could have been used to improve my
project
• Did you like using this method? Why?
Not really because I think I could have used my time on something more
practical