The document discusses various graphic design, radio, and game projects to advertise Coca-Cola. For the graphic design project, the student created a Christmas poster promoting Coke. They analyzed similarities and differences between their poster and one found online. For radio, the student created an advert about a person in the desert receiving a Coke. They discussed tools used to edit sounds in Premiere Pro. Finally, the student designed an advergame where the player collects items to earn points, similar to Super Mario Bros. They reflected on strengths and weaknesses of their different projects and skills still needing development.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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4. Graphic Design Production
• Advantages of working in Photoshop
• You can cut out anything of an Image
• You can change a colour of an image
• you can texture an image and make it look more
realistic
Disadvantages of working in Photoshop
Sometime an image u want to use can get blurred
when you don’t want it to blurd
5. Graphic Design Production
The poster on the left is the poster I made and the poster on the right is a poster similar I
found on google. Something similar in these two posters is there is a Santa in both of them
advertising its for Christmas. One other similarities both of these posters have is they have
a coca cola logo in the back. This is because both of the posters are promoting coca cola
and it will let the audience know what there trying to promote coca cola.
one difference between these posters is that mine has a Christmas tree and the other one
doesn't. I did that so they can know what time of year it is and is celebrating Christmas.
One other difference is the color scheme. As you can see mine is just red. I used only red
because coca colas main color is red, I also thought it would suit the Christmas theme.
However, the one I found on google the one on the left it has a green color scheme. This
may be because it’s a much older advertisement and it makes the Santa and the coca cola
logo stand out. One other difference is that the one off google which is the one on the right
has a coca cola catchphrase. However, mine dose no I think if I had to do it again or improve
my poster I would include a catchphrase or slogan.
6. Graphic Design Production
The strength of my final product is that I promote the time of year and the celebration the poster is for. I did this
by including Santa, a Christmas tree. And saying merry Christmas. This therefore promotes brand at Christmas.
One other strength is that its bold. I mean this be it bright and vibrant this would hook the viewer to look at the
poster. One weakness of this poster has that there isn’t a slogan or catchphrase this is something most posters
have. I think if I was going to improve this poster, I would definitely add a catchphrase or slogan. A second
weakness of my poster is the Christmas tree isn’t that well blended into the background. To improve this, I could
improve my photo shop skills and make sure I can blend things in with each other to make the poster look
better.
One improvement I could do is use the same use the same shade of red that is on the coca cola logo. To do this I
could use the tool that grabs the shade of color on an image and change the color of the paint bucket to that
and fill in the background with the same color, so it blends in well
One other improvement I could make to my poster is that I could blend in then coke can and coke bottle. I could
use this bye using the eraser ad turning down the strength and fad it down and blend it into the background.
This would b to make sure the image which is the coke can and coke bottle doesn't look like i just stuck a sticker
on the background
7.
8. Radio Production Experiments
These are most of the sounds I used in my radio advert. The advert was
to advertise coca cola. i cut most of these sounds into small snippets to
remove the unwanted sound and to shorten the sound. The majority of
these images I made with a recorder. However, as you can see one of them
was a screen record from my phone. However, I did come into a problem
with the screen record because I had to take the audio out of it and delete
the video. I also had a problem with getting the screen record on this slide.
To combat this, I took a photo of the screen record and took the sound of
the screen record of my advert and put it on the slide.
9. Radio Production
• Advantages of working in Premiere Pro
• You can merge different sounds into one and make it look like it was
just one sound and not two or more different sounds.
• You can add effects such as fading in and out so you can make a
sound decrease the volume and fade out or you can fade the sound
in.
• Disadvantages of working in Premiere Pro
• One disadvantage is it's hard to get a hang of. Such as finding tools
and different effects it's hard to get a hang of what tool dose what
and what effect dose what. To combat this, I could use premiere pro
more and get used to the tools and effects and how to use them so
I can improve my work.
10. Radio Production
• My final project Is supposed to be a person walking through a desert the person is warm and
dehydrated. Then all of a sudden, a mirrage happens and the person is given a bottle of coca
cola. The person imidatly openes the bottle of coke and you can hear the person bottle open,
and you will be able to see thhat he drinks it straight away.
https://youtu.be/pDj8QYigFnw
This is a coke advet from 2010. This advert shows a guy making sounds then tricks somone
with a coke bottle opening
The simularties between mine and the on I found of youtube is that there both for coke. One
other simylarty is they both don’t really have a theam.
One differnce is that my personal one has like a story which is the man in a desert. However
the youtube one dosnt have a story to it and it is abit random
11. Radio Production
• One strength to my radio advert is at the start it is loud and can
make the listerner to be atracted and want to listern to the rest of
it.
• One more strength is its short and snappy so people don’t get
bored if its to long.
• One disadvantge is that it don’t have much diolog it only has slogan.
To improve this I would record myself saying more diolog or making
more sounds.
• To make this rdio advert I used premire pro. It is a editing software
you can also edit vidoes on it as well. Some of the tools I used on
premire pro is the cut tool where I put part of adio I didn’t want or
need. I also used cross fade which is where you can fade sounds out
slowly or fade in a sound slowly to make the project better.
14. Advergame Production
• Advantages of working in Photoshop
You can cut out everything you don’t need
you can blend different images into one to and make
things more realistic
• Disadvantages of working in Photoshop
• May not be able to get the style of image you want to
get
15. Advergame Production
This is the game that’s similar
because you can collect gold coins
to get extra points. One other
similarity is there on one
character
16. Advergame Production
My advergame is similar in a way you have to collecting things to get point because in
super Mario bros you get coins to get more points. One difference is in super Mario
bros you can get power ups when in mine you cant get power ups. One similarity ia that
there's one character
17.
18. Comparison
• Which product do you believe advertises the product
the best? Why? I think the poster advertises better
because not everyone may be able to access the
advergame. Posters can also be hung up around the
place and can also be found online giving it more ways
to access it.
• Which of your products is the most professional? Why?
My poster is more realistic and more professional
because you would more likely to find it out and about
then a advergame
19. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
I learnt
how to use
photoshop
efficiently
I would take more
time with my
design so it would
look better
Ill push my
comfort zone a
bit so I can make
a better design
Need to
develop my
creative side
and be more
adventurous
Photoshop
skills
Learn the key
bored short
cuts
Editor's Notes
Include an image of your York College poster experiment here. (Paste as a JPEG)
What makes working in this medium better/worse than the other mediums we are exploring?
Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
Include an image of your York College poster experiment here. (Paste as a JPEG)
What makes working in this medium better/worse than the other mediums we are exploring?
Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.
Discuss the strengths, weaknesses and changes you would make to the product.
Reference tools/hardware employed in the production and/or post production of the finished piece
Include an image of your experiments
What makes working in this medium better/worse than the other mediums we are exploring?
Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece