The document proposes promotional materials for a fictional adventure/mystery novel called "Not a Bear Hunt." The materials include a book cover featuring a sasquatch footprint, a poster showing a sasquatch hiding in trees as two hikers' footprints trail away, and an animated adver-gif of two teens finding a footprint as a sasquatch moves behind trees. The target audience is teenagers aged 15-25. The proposal considers legal and ethical issues such as avoiding offensive content and ensuring sufficient originality to prevent copyright claims.

1. Proposal
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Working Title:
“Not a Bear Hunt.’
The big foot campaign.
Product’s Purpose:
My products purpose is to promote a fictional adventure/mystery novel that is purely for
entertainment purposes. The adver-gif is probably going to entertain the audience the most, as
that is a moving pixel construction advertising the product.
Genre:
Adventure/Mystery
Book cover
Poster
Adver-gif
Content
Book cover:
The book cover will be front and back, on the front it will show a large sasquatch footprint
imbedded into fresh looking grass. Curved inside the footprint, in orange and flossy pink bubble-
gum writing will be the title of the book: ‘Not a bear hunt.’
Underneath the footprint in a thinner more wispy type font will be the author’s name, and perhaps
a ‘best seller’ sticker will appear in the corner of the front cover.
The back cover will have an old, writing paper feel to it. Written like hand writing on the back of a
turned yellow-with-age lined paper will be the blurb [to be thought of].
At the bottom of the back cover will be quotes from people and magazines that have enjoyed the
book, a bar code, and the authors name again.
Book poster:
The book poster will be a shot of a pine tree’s with a shot of a big, gloomy sasquatch looking
creature hiding in the shadows of the tree. A pink rucksack and a orange rucksack will be lying on
the ground, with two pairs of foot prints trailing away from it. The name of the book and will be
written on top of the woods, and the slogan [to be thought of] will be written in the grass, with the
authors name and release date written underneath.
Adver gif:
The adver-gif will picture two young people – one, a girl with flossy pink hair and a boy with dark
hair – standing over what seems to be a sasquatch footprint. They also stood in the middle of a
pine-wooded area, and behind the tree’s is a animated big foot moving from in-between the trunks.
The name of the product will be seen all the way through to secure recognition, and the release
date will flash on and off from inside the big foot print.
Audience:
My target audience has no specific gender, although there were 10% more girls than boys that
answered my survey but for no particular reason. The age of my audience will be teenagers, from
15-25, because the adventure/mystery genre is often successfully targeted at this age bracket. It Is
likely they will be of the BC1C2D NRS social grade, because the people in these categories are
the ones most likely to positively respond to the advertisements. The psychographic of the people
to most likely read my project will be in the ‘socially conscious (A&B)’ bracket, and perhaps some
from the ‘balanced’ and ‘needs driven’ categories too.

2. Proposal
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Legal & Ethical Considerations:
Think about any offensive material you will include?
There is no offensive material to be included in my project. Everything is quite objective and had
nothing to do with opinions or ideas, it is straightforward.
Will you restrict younger people using/accessing it?
There will be a recommended age for consumption, but it will not restrict anyone from a younger
age bracket from reading the novel or viewing it’s promotions.
Will it offend any social groups/religions/ethnicities?
The only social group I believe my book could offend is the massive cult following that
bigfoot/sasquatch holds, however it is not intentional and probably invalid.
How will you ensure you do not offend anyone?
I will be sure that I am not being insensitive to other people’s beliefs by checking through the work
and doing thorough research into what people have found offensive in the past.
Are you using characters/names/logos of existing products/IPs?
No – all logo’s and characters and names are original to the product.
Will you product be sufficiently different from existing products to not get sued for
copyright infringement?
My product has not been inspired or influenced by any other product and has enough originality to
pass copyright infringement, but to make sure of this I will continue to look through similar product
and see if any problems ensue.