The document discusses various communication methods for marketing and advertising. It provides 6 numbered codes with brief descriptions of standards and considerations for marketing communications. Code 1 discusses compliance with expectations. Code 2 recognizes the purpose of delivering messaging about products and ensuring customer loyalty. Code 3 warns against misleading statements. Code 4 indicates harmful or offensive language should be avoided. Code 5 notes that advertising should not be directly addressed or targeted at children. Code 6 requires permission before using individuals in advertisements.
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2. Codes
Number Name Brief Description
1 Compliance What you are required or expected to do.
2 Recognition of
marketing
communications
Giving a recognition of a product or service, delivering a message
regarding what you are offering is what about and ensuring customer
loyalty by projecting the right image.
3 Misleading Adverts . False statements about a product or statement in an advertisement.
4 Harm and Offence You must not use language that is likely to cause serious or offence
anyone. Particular offence on grounds of disability, religion or age etc.
5 Children When you are doing an advertisement you must not addressed to or
targeted children directly.
6 Privacy You must ask permission from someone before using them in an
advertisement.
13 Food, food
supplements
and associated
Be sure to the tell the truth about the product, and the effects behind
it.
5. Mind Map
• Strengths of using this method
• Mind maps helps me a lot to get my ideas together and although ideas are
in one/two words but it helps recall all information.
• Weaknesses of using this method
• It takes longer and holds a little information which sometimes confuse me.
• Did you like using this method? Why?
• I love using mind map as a help to create a piece of my work it makes me
think deeper and gives me an idea of what am doing.
7. Mood Board
• Strengths of using this method
This method help with thoughts and help
bring ideas into one piece of work.
• Weaknesses of using this method.
It took me time to gather images from the
internet and put them as one piece of
work, some pictures did work some didn’t
so I had to do more research to get the
right images in place.
• Did you like using this method? Why?
As a result I think it is good to put your
ideas as one piece of work, is not easy but
its worth trying to see if my ideas blend
well together, which indeed worked.
8.
9. Style Sheet
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
11. Layout Plan
• Strengths of using this method
It does help plan out your piece of work and the outcome of what it
will look like.
• Weaknesses of using this method
Some of ideas did not work out so it took you time for another plan.
• Did you like using this method? Why?
I will say using this plan is helpful because it made me rectify my
mistakes, and also helped with finding out what my final piece will look
like.
12.
13. Independent Brainstorm
SOUNDS
Water/ wave sound
Song in the background
THEME
Beach
Summer
celebration
COCA COLA RADIO
ADVERT
BRAND
RECOGNITION
Open coke, open
happiness.
AUDIENCE
13 to 19
years
VOICEOVER
Causal voice
POTIENTIAL SLOGAN
You cant beat the
feeling.
It’s the real thing.
KIT/PROPS
Microphone
Intruments
14. Independent Brainstorm
• Strengths of using this method
Using this method helped gather my ideas as I result of this it shows
my ideas as a hold and also helped not forgetting any information out,
• Weaknesses of using this method
It takes time to plan.
• Did you like using this method? Why?
Although using this method is time consuming but it helped recall
information and what you have left out.
16. Group Idea Generation
• Strengths of using this method
Bringing ideas together as a team gives everyone the opportunity to share
ideas and come a conclusion as a group.
• Weaknesses of using this method
It can be hard sometimes to work in a team, for example when some agrees
and some disagree situation it takes ages to come to a conclusion.
• Did you like using this method? Why?
I like it sometimes working in a team and if everyone is thinking the
same.
17. Informal Pitch
• Strengths of using this method
Getting ideas together and putting them to create a piece work as a team is
great , it doesn’t take a long time either, we bring our ideas together and ask
opinon on it.
• Weaknesses of using this method
Sometimes it doesn’t work out as you are rushing things which could
lead to things going wrong.
• Did you like using this method? Why?
I like using this method because am a person who is not in a rush of
doing anything, so having to plan I will start getting some work done
and I think it makes me work better.
18. Formal Proposal
• Strengths of using this method
We got useful feedbacks from our tutor, this gives us way to improve it.
• Weaknesses of using this method
Some ideas may be changed which will be confusing.
• Did you like using this method? Why?
I enjoyed this method because It was useful to let your tutor know
what my ideas were and the fact that we got feedbacks from it helped
improve with my project.
19.
20. Initial Reaction
I have never used photoshop to animate so that will be a bit
challenging to me, what I found more challenging is drawing in pixels,
its always hard for me to do, but I am really excited to learn new things
and get to take my weaknesses and turn them into strengths. I think I
will do some researches because I have no idea of how my advergame
should look like and also looked at other peoples work to get the idea
of what am doing. This is something I have never done before so I am
going to try and push myself and do the best I can to make sure that
am confident with what am doing. For my advergame, I am thinking of
character running towards 3 different coloured balloon and pop them
as they go, the final balloon is where the coca cola bottle inside.
21. Initial Reaction
• Strengths of using this method
This method helped with your thoughts and feelings, and also get to
know what you’re doing.
• Weaknesses of using this method
At first it makes me think a lot which results the lost focus and concentrate on
not been able to complete the work as it sounds harder. Did you like using this
method? Why?
I like using this method because it helps collect my thoughts towards
the project and make sure that am comfortable with what am doing, it
also made it easier to creating my final piece.
23. Sketches
• Strengths of using this method
It help me pay attention to details and what your work looks like. For example,
. For example taking my ideas drawing them down brings my thoughts together
and to make sure that I didn’t leave anything out and if the idea makes sense
or is there more to be added .
• Weaknesses of using this method
It took me time to draw every idea I have into one piece. Another challenging
thing I face is drawing in pixels, I made lots of mistakes before I got the idea of
drawing my final piece.
• Did you like using this method? Why?
I do like using this method because it helps me focus and put my
imaginations together.
24. Formal Proposal
• Strengths of using this method
this is very helpful because it helps you know what your ideas are and
plan them, and the fact that you know what you are expecting to be
doing.
• Weaknesses of using this method
My weakness I will say it took me time to think of my ideas and put
them together.
• Did you like using this method? Why?
Although I like using this method because it helps me think about my
ideas which I never thought about, so using this method helped
planned my ideas.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
