The document discusses several ASA codes related to advertising communications and promotions. Code 1 discusses compliance with laws and processes. Code 2 is about ensuring advertising messages are clear and meaningful. Code 3 addresses misleading ads and protecting company reputation. Code 4 mentions avoiding harm, offense or lawsuits. Code 5 relates to advertising appropriately to children. Code 6 concerns privacy regarding people's data and contributions. Code 13 prohibits promoting potentially unhealthy products.

1. Communication Method
Evaluation
Your Name

2. ASA CodesNumber Name Brief Description
1 Compliance Compliance is following a particular type of algorithm or law in
which people follow to do a process.
2 Recognition of
marketing
communications
When showcasing your advert you should be able to deliver a
message to the audience so that the advert has a meaning.
Also that the advert has the same qualities as any other advert
3 Misleading Adverts Misleading adverts causes the audience to get the wrong idea and
that could be bad for the companies reputation.
4 Harm and Offence If you harm and offence the audience in your advert you can end
up getting sued by someone who took offence when creating an
advert you must be keen in making a fair and non offensive advert.
5 Children When your advertising your advert you should be able to present it
to children with out any adult language pressuring children to buy
the product. Things that children could learn and behave that
could lead to long term impact.
6 Privacy When creating an advert you should be wary of people going into
privet areas such as peoples contribution to an advert.
13 Food, food
supplements
and associated
health or nutritional
claims
You cannot promote anything that could cause a lot of the
audience harm such as something that is potentially unhealthy for
you audiences age group.

3. Mind Map
Audience
Aged 16-
19
Image
Cola bottles
Color palette
Block Colors
Similar interest
Examples of images for
inspiration
Slogan
Stay chillin and fresh
Ice cube fresh
Meant to be
Liquid Escape
Color
Seasons
Winter
Summer
SpringAutumn
Always
time to
drink
Schemes

4. Mind Map
• Strengths of using this method
– To be able to come back to ideas in its simplest form this most useful when using key words
• Weaknesses of using this method
– You have to make a detailed understanding of the ideas you create
• Did you like using this method? Why?
• No I didn’t I feel like its consuming too much time but if other people want to see the detailed aspect of
my work then they have this as a source

5. Mood Board

6. Mood Board
• Strengths of using this method
– Gives you inspirational ideas
• Weaknesses of using this method
– You really just look at it once till it has no use
• Did you like using this method? Why?
• No I feel like it takes too much time and that you don’t use it often to have it as valuable information

7. Style Sheet
Cool text design

8. Style Sheet
• Strengths of using this method
– I can refer to this page if I need the page for inspiration.
• Weaknesses of using this method
– After some usage it doesn't really have as much use.
• Did you like using this method? Why?
• I like this method to a certain extent because after the first time of use it doesn't have as much value.

9. Layout Plan
Always time to drink Coca
Cola

10. Layout Plan
• Strengths of using this method
I can use it as a guide to help myself finish the design also it’s a good way to show my intensions to the
customers. because its visual and explainable
• Weaknesses of using this method
– You constantly have to check the design to get a understanding of the plan
• Did you like using this method? Why?
• Yes because it leads you to the right direction but on the other hand it consumes to much time.

11. Radio

12. Brainstorm

13. Brainstorm
• Strengths of using this method
• Our group is able to develop ideas we produce and to add more ideas starting with the basics
• Weaknesses of using this method
To get good insight we would have to put in a lot of detail.
• Did you like using this method? Why?
• No I didn’t like it because if you already have a set plan and its good to standard you only need to develop
the products as you continue to create it.

14. Informal Pitch
• Strengths of using this method
We are able to get good advice from someone who is experienced to help us in what we are lacking
• Weaknesses of using this method
It could mean you have to reset some of your plan to get a better results in the long term
• Did you like using this method? Why?
• Yes I did because without the experienced help we would have progressed in a particular aspect of the
radio advert such as, the music theme and getting a bit of support with the radio speeches.

15. Advergame

16. Formal Pitch
• Strengths of using this method
We get a small bit of inspiration to do different advergame and to do different styles of games
And we also get some experience trying to create characters
• Weaknesses of using this method
n/a
• Did you like using this method? Why?
• Yes because we were able to get the experience to create our final piece

17. Initial Reaction
This is my first attempt of drawing from scratch using
photo shop. I am impressed by how it came out by
the look of it I wasn’t trying to draw my self I was
inspired by 21 savage wearing Supreme.
I like this because I was able to use the software
photo shop to experiment with minor details of
using different colors complexions to create a
detailed art piece.

18. Initial Reaction
• Strengths of using this method
I think my character turned out to be something different but detailed and it helped by the fact I was
able to get some experience creating something.
• Weaknesses of using this method
n/a
• Did you like using this method? Why?
• Yes because I could actually get to know the software I was using

19. Sketches

20. Sketches
• Strengths of using this method
You can adapt around the original sketch to make a better sketch on the computer
• Weaknesses of using this method
It feel irrelevant but it helps in the long run
• Did you like using this method? Why?
Yes I did because it helped create a guide line to what and how we were going to create the character using the
blocked paper and comparing to the computer in detail.

21. Formal Proposal
• Strengths of using this method
I could refer to the information if I needed some insight on what the result could lead to opinions on
people who watch the advert
• Weaknesses of using this method
It not relevant to the produces or the people who are going to spectate the advert
• Did you like using this method? Why?
• No I didn’t because I felt as if it would have any use to helping create my advert or advergame