The document discusses several audience profiles for different types of media content: - A love story film's primary audience would be females aged 14-25, with kids 8-10 as a secondary audience. - An animated movie's primary audience may be kids 5-10, with older people 16-30 as a secondary audience. - An animated Lego film's primary audience would be boys aged 6-11, with parents and older audiences as secondary. - The document also discusses several media effects theories and how people use different media for information, identity, social interaction, and entertainment purposes. It provides an example of user-generated content on YouTube and the advantages it provides to media producers and audiences.

1. Theory- Audience
Georgina Martin

2. Audience Profile
Primary audience would
be female 14- 25
The appeal would be
because it’s a love story
and the actors
The secondary audience
might be younger kids 8-
10
This might be for
aspirational reasons of
wanting to be a princess
when they grow up and
get married

3. Audience Profile
• Primary Audience
The primary audience
might be kids aged 5-10
This might be because it is
an animated movie
• Secondary Audience
It may be older people age
16-30
This might be because its
an old film that they
watched as a child

4. Audience Profile
• Primary Audience
Boys aged 6-11
Because it’s a animated
film and also they play with
Legos
• Secondary Audience
Older people because they
played with Lego when
they was younger and also
parents going with their
kids to watch it

5. Hypodermic Needle
• Definition
It allows us to look at medias influence on the
public how it forms collective opinions and
beliefs
• Example
A radio broadcast in 1938 or war of the worlds
had a section on show reporting an alien
invasion
Because it was on the news (a reliable source) it
sent America into panic believing the invasion
was real

6. Uses and Gratifications Information
• I use Facebook, Twitter and Google to find out
information about what's going on in the
world and often use YouTube to find out
information about new phone updates

7. Uses and Gratifications Personal
Identity
• When watching movies I often wish for my life
to be like the characters either with lots of
money of even just a steady amount of money
to live on
• In the news when there is stories about
accepting LGBT it often reinforces my views on
accepting them for who they are

8. Uses and Gratifications Integration and
Social Interaction
• I use Facebook to talk to people a lot and also
text message and Imessage
• I use tumble and twitter to find people with
similar interests as me
• I don’t have to talk to someone and ask what's
been happening I can message them or check
Facebook status

9. Uses and Gratifications Entertainment
• I often use YouTube to escape by listening to
music or watch YouTube videos for
entertainment and to relax

10. Consumer Generated Content
• Example
YouTube
Users do their own videos and submit them to get
money
• What are the advantages to media producers?
Its free for them because we are producing all the
content for them
• Why would the audience generate content?
To entertain people and to make themselves some
money with the views