EVALUATION QUESTION 3

1. EVALUATION QUESTION 3
WHAT KIND OF MEDIA INSTITUTIONS MIGHT DISTRIBUTE YOUR
MEDIA PRODUCT AND WHY?
WHO WOULD PUBLISH MY MAGAZINE?
Bauer media group is one of the most appropriate publishers to use. Having
successfully produced other music magazine brands such as Q and MOJO I think
that it can be a real challenge for them as well to work with a magazine in this new
type of genre for them. Also one other factor that drew me to Bauer Media was
that they are known very well for being international and having a lot of links and
collaborations with other music magazines globally. Which in the long run can be
very useful for my magazine if I was to go to other cities such as New York who are
more Bauer is with my genre of music.large radio
Also popular linked with some really
stations such as Magic and Cool 974 FM which are
well known in the UK. This can be useful for me as it
can get my magazine recognised more quickly to
audience. I’ve seen that Bauer Distribute a lot of the
work electronically which is what I prefer as nowadays
everyone has internet and easy access to it.
PUBLISHING

2. DISTRIBUTION OPTIONS AND WHERE M MAGAZINE WOULD BE SUITED TO
ADVERTISE ?
The method of distributing is simple, as shops news agents or even
supermarkets that have a news stand such as Tesco’s would use those
option. What it means is that as a distributer they are trying to give a set
amount of magazines to these outlets for example a batch 20
magazines. If less then these are sold in the retail outlets say about 15
out of 20 magazines were sold, then the rest would go to waste by
returning them to the distributer. I think this is very wasteful and can be
minimised. Also taking into consideration about environment issues as a
lot of paper is used for each magazine that gets wasted. So for that
reason a lot of newsagent sand large retail outlets choose to display
various amounts of different magazines, it is the most effective and
traditional way of magazine distribution. This method is known to a lot of
people, also customers are very much effected by this as they do not
need to sign up for an subscription for the magazine and can go ahead
and purchase the magazines.
PUBLISHING

3. ONLINE PUBLISHING DISTRIBUTION ?
This has become a growing trend in the magazine distribution industries as most companies find it
much quicker and effective to post and distribute their magazines online through outlets or
individually. It s very popular method as readers and people interested often subscribe to these
magazines which is almost the same as purchasing in the stores but quicker and at the comfort of
your own home. One other upside to that is you can even get it delivered but may wait a couple
days for delivery to be dispatched. This is very good for customers as well as they find it easily
assessable through phone apps like EBOOKS and E ZINES which are some of the many apps on
a phone which allow magazines to downloaded on the phone with out having to hold that booklet.
My magazine would be perfect to online and I think this form of distributing would appeal more to
m target market as they are young and most have smart phones who can easily download or
access the internet. Having the comfort of reading and viewing the magazine on the comfort of
their phone. Also I think It would be significantly good for distributers if I chose an online way of
distributing as it would minimise wastage a lot of magazines and producing it on paper.
PUBLISHING

4. POSTAL SUBCRIPTION ?
This version would significantly benefit
the publisher to a great extent as they
would not have any wastage. Also this
form of subscription is a bonus to most
customers as their magazine would
arrive to their front door ready for them
when they come home. Which Can be
such a bonus for the average worker as
they can be busy to go to stores and
actually purchase the magazines for
themselves. This it is most often that
you can find the same magazine
cheaper by postal subscription even
including the delivery which can be a
really advantage for most people.
DIRECT DISTRIBUTION ?
This style of distributing means that
the magazine or any other product
goes straight into the hands of the
customer for free!! Which is what
everyone would love if they had the
opportunity. However, this means that
the publisher would need to put a lot of
advertisements in the magazine and
jam pack it ensuring high profit or can
mean some what of a significant loss
using this style of distributing.
PUBLISHING

5. THE STYLE OF DISTRIBUTING I AM GOING FOR?
Having accessed and analysed all the distribution types that my magazine can possibly go for I
think that the best one would have to be to have a combination of two different methods of
distributing. I think the traditional method of having my magazine displayed on the newsstand
has become dated as people rarely walk into news agents and purchase magazines after
looking at them. People do most things using the internet in this modern society and especially
with my target audience being young who may prefer having their magazine quick and easy to
read online. So For that reason I think that I will go for the online publishing of my magazine with
a combination of chose these two subscriptions to work well together is because I feel for the
The reason why I postal subscription.
age group and target market of my particular magazine being aimed at young people more who
most often have internet on their smart phones can access my magazine much faster. Also
there reason why I had combined that with postal subscription was because I feel that if
customers really enjoy viewing my magazine online and want to have the actual thing in their
hand I think it should be made possible hence for busy young adults their very own DEUCE
magazine can be delivered to their front door with no hesitation.
PUBLISHING