People are more likely to peruse media on the internet and other media platforms rather than magazines etc’ and this is cancelling out the needfor people to actually go and buy a magazine about the subject.
In some cases I think that they do have a chance to hold a productive future as amagazine and an internet product, because some people like to actually have a ‘solid’ copy and read.
However for this to work and keep both in business I think that there needs to be limits on what is published online for free public viewing because if everything is online then there will actually be no need for magazines at all.
They don’t really have much more ofa future unless they start making the items available in a magazine, not available on the internet.
People now are more likely to look something up on their phones and on computers usingthe internet, rather than searching and trying to find the correct magazines or book that holds the information they’re looking for.
It’s a fact that people are set in their ways ofbuying the magazine that they like and read,but that can easily ‘die’ out with the younger generations being used to just finding everything that they want online.
People like that a magazine can be seen to have reliable information, but just as the information that is solid innewspapers has declined over the years, so is what’s written in Magazines. The fact that they can be found online is onething, but people can also compare with the views that other people have as well online still without having to pay any money.
IPC have over 60 wholesalers (companies selling goods in large quantities) and it’s them who distribute magazines to cover the 55,000 places that sell magazines in the United Kingdom. Because the wholesalers that they use are alwaysopen, every day, every week, every month, of every year theyare the quickest way of getting magazines to where they need to be.
This clearly presents the fact that peopleenjoy advertising when reading magazines as apposed to when they’re online.
This means that magazines are the idealplace to advertise a product whether to mainstreamers, aspirers or any other particular audience.
Adverts can target a specific audience wen being published in amagazines whereas online they can’t always get their adverts tothe people that they want. Magazines are specific and it’s been proved that people somewhat enjoy the adverts they read in their magazines: because they’re targeted specifically and it’s what the consumer wants.
If people can’t advertise in magazinesthen they will have significant trouble in being able to easily advertise to their target audience.
Advertising has no ‘safe’ future without magazines because it’s theplace people think that they actually belong.
Advertising relies on the magazine industry to not only make sure that their target market receive their advertisements, but also to ensure to ensure that they are ‘enjoyed’ by their target market.