1. What kind of media institution
might distribute your media product
and why?

2. The sort of distribution
company that I'm going to
use is going to be more However I would like it to be a mix of both
mainstream (frontline) because I feel this is a unique idea having it
because I want to be able to aimed at just females which makes it more
get the magazine known and independent and if this is sold in all shops it
therefore have it distributed will reduce the uniqueness of the magazine
to many different stores so and may ruin the brand identity.
that people can just go to
any shop and get their
favourite magazine. Having it
in many stores will mean it
gets recognised.

3. Kerrang is a mainstream magazine and is the same genre of music as the
magazine I have produced. It is a very mainstream magazine and is
distributed by Frontline it has a big backing of people who buy it which is
what I aim to achieve from my magazine.
My audience are females and in order to get the magazine known I would
want it to go into a well known shop so that the females would recognise it
and the mainstream strategy benefits such an idea. Having a female rock
magazine is quite unique in itself as you normally identify rock magazines
with a male audience.
The places in which I would like to see my magazine would be places like WH
Smith, HMV, Supermarkets, independent newsagents and music retailers. It
will be an effective method because they will be able to find it anywhere and
it wont be a lot of effort so your more likely to get people to buy it.

4. There would be big links to big publishers such as Bauer and maybe BBC this
would mean it could have a multi- store platform where there would be links to
music sales/brands and even festivals.
I feel that it will make a nice profit however if I choose to use a mainstream
distribution strategy I may not benefit from such a big profit as the costs to
distribute will be higher and this will mean that any money I do make will not
end up being enough to call it a profit and this could lead to unexpected cuts
with in the magazine.
If my magazine was to be online I wouldn’t want it to be really over the top as
that would mean it would cost a lot of money for advertising and I would
hope my magazine wouldn’t need that. The website would have a members
area where you would have to become a member to view exclusives and to
read clips from the magazines each month this makes it inviting and very
exclusive.
The brand identity is that the magazine is very exclusive and fun and would
be attracting young educated teenagers. If you were to not find it in main
supermarkets and newsagents then it would be going against the brand
identity.