1. 3. What kind of media institution
might distribute your media product
and why?

2. For every magazine, there is a company which distributes it so
the magazine sells and therefore makes a profit. Depending
on the type of magazine and who your audience is, will
depend on whether the magazine has a mainstream or
independent distributor. A mainstream distributer is usually
if you are hoping to attract young mainstream groups,
companies such as Frontline which are huge conglomerates
is a mainstream distributer, and as it is a big conglomerate
this means the magazine will be distributed across a range
of platforms such as major supermarkets, smaller corner
shops and through the internet, basically most major retail
outlets - they can also use new technologies to help
distribute the product which enhances the number of sales.

3. On the contrary, an independent distributor will
usually have a niche market, this could mean
the magazine is slightly more upper class or
sophisticated, and therefore an independent
distributor such as Vice can distribute the
magazine to a smaller niche retail outlet,
which could be small rock shops – if the
magazine happened to be a rock magazine.

4. A magazine which is similar to mine, which I based a lot of my research on, is
KERRANG, this is mainly because this magazine is also a rock magazine and so
relates to mine in some way. This magazine is distributed by the huge
conglomerate company, Frontline. I also, would have a mainstream
distributor. This is because like KERRANG, although there is a unique edge to
the magazine I have produced, it also follows the dominant ideology of
females, (which can be seen in question2) and this could also be described as
the mainstream representation of females being glamorous and feminine.
Therefore I feel that to gain more sales of the magazine and therefore make
my magazine a success it will be more beneficial to sell the magazine in a
multi platform form, in order to get the magazine heard about and therefore
sold. Frontline is an ideal choice of distributer for my magazine, as it also
distributes many other magazines such as KERRANG, radio times and many
others which aren't related to music.

5. As with a mainstream distributer choice, my
magazine will be sold in large major retail outlets,
such as large supermarkets, online and in smaller
street shops. As my audience is aimed at
glamorous females, from 15 – 30 I think that
these stores are going to be the main places they
would shop, rather than niche stores which some
of my audience perhaps wouldn't know about,
hence I think this option and the outlets are more
suited to my audience than an independant
distributer.

6. As I have already pointed out, KERRANG which is a
magazine that I have slightly based my own on, is
distributed in the same way by the same company, and
therefore I think the choice fits in with the brand
identity of ‘feminine rock’ as although it is slightly
different from this magazine, it is quite similar to other
magazines the company Frontline produce. And so my
magazine is almost a bit of each magazine they
distribute in one, I think giving it a unique but
profitable edge.
+ =

7. With a mainstream distributer, my magazine will have a multi-platform
distribution strategy, this is so the magazine will be on sales in as
many different stores, big and small and it will also be available
from other outlet methods by using technology, such as the
internet. This is so with my mainstream distributer, horizontal
integration will be used in order to get the product noticed and
recognised which will therefore then be sold, hopefully increasing
sales and profit. The fact that I have chosen a multi-platform
strategy will impact upon the profit of my magazine as it will allow
the distribution company to advertise the magazine on al rage scale
and in an efficient way, which should inevitably increase sales as
more people will have heard about it, and so more people should
buy it. With the power of synergy, the conglomerates such as
Frontline will encourage advertising by using cross media
conversions and this could be done through television adverts,
radio advertisements, internet advertisements and also large
posters by roads etc. Hence, I think advertising is extremely
important as without it nobody would hear about my magazine and
therefore nobody would buy it. – which would therefore reduce my
profits.